Veterinary Ultrasound Devices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Veterinary Ultrasound Devices Market is segmented by Product (Hand-held (Portable) Ultrasound Scanner and Cart-based Ultrasound Scanner), Animal Type (Small Animals and Large Animals), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America).

Market Snapshot

Vet Ultra-1
Study Period: 2018 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.6 %

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Market Overview

The rise in prevalence of various internal injuries along with other diseases, including blood in the abdomen, cysts, and cancer in companion animals, such as cats, dogs, horses, as well as livestock animals, such as cattle, swine, etc., along with the rise in demand for diagnosis of those diseases are expected to propel the market growth. 

An ultrasound machine helps doctors detect tumors in some internal regions of the body, which cannot be observed well on x-rays. In many instances, the veterinarians use ultrasound to guide a needle, while performing a biopsy. Ultrasound devices are widely used, as it is a risk-free and pain-free way to look at the internal organs of animals. Ultrasounds are also sometimes preferred, as it is usually quick and requires no special preparation, in most cases.

Any disorder associated with the generation of fluid-filled cysts can be diagnosed using ultrasound devices better than having solid tumors, as very different echo patterns are made by ultrasound. This gives rise to the demand for diagnosis of certain animal diseases using ultrasound devices. 

Moreover, as per the disease prevalence data published by the Royal Veterinary College, the University of London, in 2013, out of 1,000 surveyed animals, it is estimated that 55 dogs suffer from traumatic injury and 39 dogs suffer from heart (cardiac) murmur. In addition to the factors mentioned above, the increase in animal adoption and technological advancements is expected to fuel the growth of the veterinary ultrasound devices market over the forecast period.

Scope of the Report

Veterinary ultrasound devices use ultrasonic sound waves in the frequency range of 1.5–15 megahertz (MHz) to create images of internal body structures, based on the pattern of echoes reflected from the targeted organs and tissues.

By Product
Handheld (Portable) Ultrasound Scanner
Cart-based Ultrasound Scanner
By Animal Type
Small Animals
Large Animals
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle-East and Africa
South Africa
Rest of Middle-East and Africa
South America
Rest of South America

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Key Market Trends

Small Animals Segment is Expected to Witness a Healthy CAGR over the Forecast Period

  • The animals considered under the small animals sub-segment include rabbits, cats, dogs, birds, chickens, ducks, and guinea pigs, among others.​ Every year, the population of these animals is increasing gradually, along with the diseases associated with them.​​
  • According to the American Society for the Prevention of Cruelty to Animals, approximately 6.5 million companion animals enter the US animal shelters nationwide every year, of which approximately 3.2 million are cats. ​​
  • As per the Canadian Animal Health Institute (CAHI), in 2018, there are an estimated 8.8 million cats, which has increased by about 10%. The rates of cancer in cats are less common than in dogs. However, it still affects a large number of cats. ​​​
  • Hence, with the rising focus on animal health and technological advancements in veterinary imaging diagnosis, the small animals sub-segment is expected to grow significantly.
Veterinary Ultrasound Devices Market 1

North America to Dominate the Veterinary Ultrasound Devices Market

  • The United States is expected to dominate the veterinary ultrasound devices market, owing to the factors, like the rising pet adoption and increasing per capita animal healthcare expenditure. Additionally, the rise in the prevalence of various animal diseases and internal injuries has been identified as the primary driving factor for the market growth. 
  • Recently, dozens of studies to identify the causes and treatments of animal cancers have been sponsored and conducted by the American Kennel Club (AKC), Animal Cancer Foundation, and other foundations. 
  • For example, Purdue University’s College of Veterinary Medicine, Indiana, United States, is conducting clinical trials, leading the way in comparative oncology research by discovering new ways to identify and cure lymphomas in canines, involving radiography as a means to diagnose cancer. 
  • Therefore, the factors mentioned above are driving the growth of the veterinary ultrasound devices market in North America.
Veterinary Ultra - 3

Competitive Landscape

Some of the key players in the market include Canon Inc., DRAMIŃSKI SA, Esaote SpA, FUJIFILM Sonosite Inc., GE Healthcare, Samsung Medison Co. Ltd, Shenzhen Mindray Bio-Medical Electronics Co. Ltd, Siemens Healthineers, and Sonostar Technologies Co. Limited, among others. The competition among these players is intense, and several companies are focusing on the expansion strategy to gain more market share from different geographies. Additionally, the market players are coming up with novel products to attract the customers, primarily in the developed nations where pet adoption is higher.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increase in Animal Adoption and Animal Health Expenditure

      2. 4.2.2 Rise in Demand for Diagnosis of Various Animal Health Conditions

      3. 4.2.3 Technological Advancements

    3. 4.3 Market Restraints

      1. 4.3.1 Lack of Skilled Personnel​

      2. 4.3.2 High Cost of the Devices​

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 Handheld (Portable) Ultrasound Scanner

      2. 5.1.2 Cart-based Ultrasound Scanner

    2. 5.2 By Animal Type

      1. 5.2.1 Small Animals

      2. 5.2.2 Large Animals

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.3.4 Middle-East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle-East and Africa

      5. 5.3.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Canon Inc.

      2. 6.1.2 Draminski SA

      3. 6.1.3 Esaote SpA

      4. 6.1.4 Fujifilm Holdings Corporation

      5. 6.1.5 IMV Imaging​

      6. 6.1.6 Samsung Medison Co. Ltd

      7. 6.1.7 Shenzhen Mindray Bio-Medical Electronics Co. Ltd

      8. 6.1.8 Siemens Healthineers AG

      9. 6.1.9 Sonostar Technologies Co. Limited

    2. *List Not Exhaustive

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies, and Recent Developments

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Frequently Asked Questions

The Veterinary Ultrasound Devices Market market is studied from 2018 - 2026.

The Veterinary Ultrasound Devices Market is growing at a CAGR of 5.6% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Canon Inc., Esaote SpA, Fujifilm Holdings Corporation, IMV Imaging, Siemens Healthineers AG are the major companies operating in Veterinary Ultrasound Devices Market.

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