Veterinary Ultrasound Devices Market Size and Share

Veterinary Ultrasound Devices Market Analysis by Mordor Intelligence
The Veterinary Ultrasound Devices Market size is estimated at USD 481.68 million in 2025, and is expected to reach USD 679.71 million by 2030, at a CAGR of 7.13% during the forecast period (2025-2030).
Growing pet ownership, the humanization of companion animals, and rising demand for reproductive and cardiology imaging in livestock and companion species are broadening the addressable base for vendors. Handheld wireless scanners, 3D/4D modalities, and AI-enabled interpretation are reshaping competitive positioning, while cloud-based archiving relieves capacity constraints in rural settings. Manufacturers are targeting workflow automation to offset the shortage of ultrasound-trained veterinarians and to deliver consistent diagnoses across species. Capital-light subscription models and telemedicine integrations are opening new revenue streams for practices that previously lacked imaging capabilities. However, small clinics still face up-front equipment costs and inconsistent reimbursement for large-animal scans, which curb near-term penetration in developing economies.
Key Report Takeaways
- By portability, cart/trolley systems accounted for 49.13% of 2024 revenue, while handheld scanners are projected to grow at 9.21% CAGR to 2030 in the veterinary ultrasound devices market.
- By technology, 2-D ultrasound maintained 57.46% share in 2024; Doppler is expected to post the fastest 9.65% CAGR through 2030.
- By application, obstetrics and gynecology held 34.18% of 2024 revenue in the veterinary ultrasound devices market size; cardiology is set to expand at a 9.97% CAGR between 2025 and 2030.
- By animal type, livestock represented 53.63% of 2024 revenue, contrasted by companion animals growing at a 10.18% CAGR to 2030.
- By end user, veterinary hospitals captured 61.28% of 2024 spending, while clinics are forecast to advance at a 10.84% CAGR over the same horizon.
- By geography, North America commanded 38.51% of the 2024 veterinary ultrasound devices market share; Asia-Pacific is set to grow at 10.32% CAGR to 2030.
Global Veterinary Ultrasound Devices Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Surge in companion-animal wellness screening programs accelerating ultrasound-device procurement | +2.1% | North America & Europe; rising uptake in urban Asia-Pacific | Medium term (2–4 years) |
Rapid diffusion of handheld wireless scanners among mobile mixed-animal veterinarians | +1.8% | Global, pronounced in rural regions and developing economies | Short term (≤ 2 years) |
Increase in animal adoption and health expenditure | +1.5% | Global, strongest in North America and Europe | Medium term (2–4 years) |
Rise in demand for diagnosis of animal health conditions and technological advancements | +2.3% | Global, early uptake in developed markets | Medium term (2–4 years) |
Expansion of livestock farming & reproductive monitoring needs | +1.4% | Asia-Pacific, Latin America & Africa livestock hubs | Medium term (2–4 years) |
Integration of AI & telemedicine in veterinary imaging | +1.6% | North America, Western Europe, Japan | Short term (≤ 2 years) |
Source: Mordor Intelligence
Surge in Companion-Animal Wellness Screening Programs Accelerating Ultrasound-Device Procurement
Preventive care packages now embed abdominal and cardiac scans as routine components, reflecting owners’ desire for human-grade diagnostics. Automated algorithms flag hypoechoic liver lesions or valvular anomalies that clinicians might miss at the point of care, boosting confidence in early treatment protocols. Studies in August 2024 showed AI-assisted canine screenings identifying subclinical issues in 86% of apparently healthy dogs.[1]Z. Szlosek et al., “AI-Assisted Ultrasound Screening in Dogs,” Frontiers in Veterinary Science, frontiersin.org Hospitals with more than three veterinarians report 67% adoption of senior-pet ultrasound protocols, and uptake is rising in urban Asia-Pacific clinics as awareness spreads through social channels. Subscription-based imaging bundles help smaller practices recover equipment costs while offering standardized annual check-ups. The driver adds momentum to the veterinary ultrasound devices market by embedding imaging into membership wellness plans that lock in repeat revenue.
Rapid Diffusion of Handheld Wireless Scanners Among Mobile Mixed-Animal Veterinarians
Lightweight probes tethered to smartphones let practitioners acquire images in barns, equine stables, and wildlife rehabilitation centers. Comparative testing in 2024 confirmed that the Vscan Air yielded abdominal-view clarity on par with mid-range cart systems, winning highest ease-of-use scores. Rural clinicians can transmit scans to referral specialists via cloud PACS, shortening decision time for emergency foaling or bovine dystocia cases. Device makers price wireless scanners between USD 2,800 and USD 4,500, widening access for solo veterinarians with tight budgets. The rapid uptake elevates the veterinary ultrasound devices market by replacing auscultation-only visits with data-rich imaging consults that justify higher service fees.
Increase in Animal Adoption and Health Expenditure
Pet industry spending in the United States driven by millennials and Gen Z prioritizing premium healthcare. Preventive care services bolstering demand for routine abdominal and cardiac ultrasound. Pet-insurance enrollment is rising at 18.7%, directly removing cost objections to advanced imaging.[2]Harris Williams, “U.S. Pet Industry Outlook,” harriswilliams.com Livestock owners, facing tighter margins and export requirements, are equally incentivized to detect reproductive failures early. These parallel trends amplify the veterinary ultrasound devices market as both companion-animal and production segments funnel funds toward diagnostics that optimize lifespan and output.
Rise in Demand for Diagnosis of Animal Health Conditions and Technological Advancements
Deep-learning classifiers now delineate chronic kidney disease stages in dogs with 85% accuracy, outperforming expert radiologists. Workflows embedded in scanner software auto-label organs and suggest measurement presets, cutting scan times for busy general practitioners. Multi-modal data fusion combines B-mode and Doppler datasets to enhance lesion characterization, especially in feline cardiomyopathy monitoring. Vendors bundle AI subscriptions with cloud storage, keeping up-front hardware prices competitive. This driver injects tangible capability gains into the veterinary ultrasound devices market without requiring substantial staff retraining.
Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Limited ultrasound-trained veterinarians in rural regions | −1.7% | Rural areas worldwide, especially developing economies | Long term (≥ 5 years) |
Up-front capital burden of premium Doppler & 4D platforms for small practices | −1.2% | Global, acute where veterinary services are fragmented | Short term (≤ 2 years) |
Inconsistent reimbursement for large-animal diagnostic imaging in emerging economies | −0.9% | Asia-Pacific, Latin America, Africa | Medium term (2–4 years) |
High cost of advanced ultrasound equipment | −1.3% | Global, most severe for independent and rural practices | Short term (≤ 2 years) |
Source: Mordor Intelligence
Limited Ultrasound-Trained Veterinarians in Rural Regions
Practitioners servicing wide geographic areas often rotate across species and cannot devote time to advanced imaging training. A July 2024 workforce study highlighted cases where rural clinicians recommended euthanasia or referrals due to limited diagnostic resources, underscoring the access gap.[3]B. Niemiec et al., “Veterinary Workforce Challenges in Rural Settings,” javma.org Tele-mentoring programs and AI overlays alleviate knowledge deficits but still rely on baseline probe skills. The enduring competence shortfall weighs on the veterinary ultrasound devices market by slowing hardware uptake where patient densities would otherwise justify investment.
Up-front Capital Burden of Premium Doppler & 4D Platforms for Small Practices
Systems priced between USD 15,000 and USD 30,000 remain out of reach for clinics with fewer than three veterinarians. Financing options often require personal guarantees, deterring adoption despite clear clinical value. Market evidence shows purchase propensity correlating to case volume; lower volumes extend payback periods beyond five years, making traditional loans unattractive. Vendors experimenting with pay-per-scan leasing could moderate this restraint over the forecast window.
Segment Analysis
By Portability: Wireless Revolution Transforms Field Diagnostics
Cart/trolley systems retained the largest slice of the veterinary ultrasound devices market share at 49.13% in 2024, reflecting entrenched use in referral hospitals. Yet handheld scanners are forecast to outpace overall growth at 9.21% CAGR, propelled by farm-call efficiency and reduced maintenance overhead. The veterinary ultrasound devices market size attributable to handhelds is expected to double by 2030 as subscription-priced probes lower entry barriers.
Advances in battery life, probe cooling, and AI-driven presets now deliver cart-like performance in devices weighing under 300 g. Wireless probes operating on Wi-Fi or Bluetooth stream DICOM-compatible images to tablets, enabling instant uploads to PACS. Practices report that mobile imaging increases client compliance because diagnoses occur on-site, minimizing patient transport stress. As connectivity improves, handheld adoption forms a cornerstone of the veterinary ultrasound devices market expansion strategy for both incumbent and challenger brands.
Note: Segment shares of all individual segments available upon report purchase
By Technology: AI Integration Elevates Diagnostic Capabilities
Two-dimensional ultrasound dominated revenue with a 57.46% stake in 2024 owing to versatility and favorable price-performance. Doppler modalities, crucial for cardiovascular assessments, are slated for a 9.65% CAGR, widening their contribution to the overall veterinary ultrasound devices market size by 2030. AI overlays now quantify flow velocities and auto-classify regurgitant jets, streamlining cardiology workflows.
3D/4D imaging, once limited to academic centers, finds new traction in equine musculoskeletal evaluations and canine skull mapping for brachycephalic breeds. Super-resolution research demonstrates ten-fold gain in microvascular depiction, elevating oncologic staging accuracy. The veterinary ultrasound devices market benefits as clinics upgrade firmware to unlock such features without swapping base hardware, extending lifecycle value.
By Application: Cardiology Emerges as Growth Epicenter
Obstetrics and gynecology applications generated 34.18% of 2024 revenue, underscoring ultrasound’s indispensability for pregnancy confirmation across bovine and companion species. The segment accounts for the highest veterinary ultrasound devices market size within applications, fueled by time-critical herd reproductive decisions.
Cardiology leads growth prospects at 9.97% CAGR as congestive heart conditions in aging pets demand routine ejection-fraction monitoring. AI-enabled vendor solutions such as ACUSON Origin automate left-atrial measurements, allowing general practitioners to deliver near-specialist accuracy. Rising prevalence of feline cardiomyopathy and canine mitral valve disease assures sustained momentum for this segment in the broader veterinary ultrasound devices market.

Note: Segment shares of all individual segments available upon report purchase
By Animal Type: Companion Animal Segment Accelerates Growth
Livestock remains the largest contributor, owning 53.63% of 2024 revenue, particularly through early pregnancy detection in dairy herds. However, the companion-animal segment is projected to log a 10.18% CAGR as owners embrace preventive wellness plans. Dogs dominate companion scans, followed by cats; both benefit from mobile clinic services that now offer doorstep imaging.
Exotic and wildlife sub-segments expand steadily, supported by findings that 30% of reptile cases and 20% of small mammals undergo ultrasound for internal assessment.makers respond with species-specific presets and smaller probes, broadening the veterinary ultrasound devices market across diverse taxa.
By End User: Clinics Segment Shows Highest Growth Potential
Veterinary hospitals commanded 61.28% of 2024 revenue, leveraging in-house specialists and higher caseloads to justify premium platforms. Yet clinics will post the steepest 10.84% CAGR, aided by affordable touch-screen units and AI triage. The burgeoning mobile-practice cohort, categorized under “other end users,” further propels the veterinary ultrasound devices market as solo practitioners bundle imaging with routine farm calls.
Legislation such as the PAW Act proposes tax-advantaged pet-health spending, potentially lowering cost hurdles for owners and stimulating scan volumes at local clinics. Educational institutions also invest in ultrasound simulators to train graduates, seeding future demand.

Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
North America led with 38.51% of 2024 revenue owing to sophisticated veterinary infrastructure and rapid AI adoption. The United States remains the primary revenue engine within the regional veterinary ultrasound devices market, supported by pet-insurance penetration and widespread specialty referral networks. Canada’s growth is driven by telemedicine extensions into remote provinces, while Mexico experiences upticks in handheld sales linked to expanding mixed-animal practices.
Asia-Pacific is forecast to record the fastest 10.32% CAGR through 2030 as urbanization lifts companion-animal ownership and livestock intensification accelerates reproductive monitoring. China’s investment in large-scale dairy operations and India’s government push for improved animal health services bolster scanner demand. Japan and South Korea exhibit high per-capita pet spending, whereas Australia benefits from dual livestock and companion-animal revenue streams. Cross-border e-commerce platforms simplify procurement of mid-tier devices, enlarging the regional veterinary ultrasound devices market size.
Europe maintains a mature yet still expanding base. Germany, the United Kingdom, and France anchor demand, accompanied by steady adoption in Southern Europe and emerging interest in Eastern markets. Variability in veterinary service pricing across the continent affects scan uptake, yet harmonized EU animal-welfare statutes sustain equipment renewal cycles. South America, led by Brazil’s significant cattle industry, and the Middle East & Africa, where GCC investments in premium clinics rise, round out global contribution. Together they add incremental volumes to the worldwide veterinary ultrasound devices market despite infrastructural challenges.

Competitive Landscape
The competitive arena is moderately concentrated, featuring diversified imaging giants alongside specialist veterinary players. GE HealthCare strengthened its position by acquiring Intelligent Ultrasound’s clinical AI assets for USD 53 million, embedding real-time guidance tools in its probes. Samsung’s USD 92.4 million purchase of Sonio extends obstetric AI competencies to veterinary adaptations. Esaote unveiled the MyLabE80 with enhanced multi-modal image fusion, while FUJIFILM Sonosite introduced the Sonosite LX touchscreen for improved ergonomics.
Handheld disruptors Butterfly Network and Clarius Mobile Health leverage semiconductor-based probes to undercut traditional hardware costs, expanding the entry-level tier of the veterinary ultrasound devices market. White-space remains in developing AI libraries tailored to unique species anatomies; current datasets skew toward canine and feline imaging. Strategic partnerships between software startups and established equipment makers accelerate feature roll-outs, leaving pricing and after-sales support as key battlegrounds.
Service models evolve from outright purchase to subscription bundles that combine hardware, cloud PACS, and AI analysis. Vendors offering integrated ecosystems gain stickiness, as switching would jeopardize data continuity. Collectively, these maneuvers indicate a technology-driven race that elevates baseline expectations for diagnostic speed and accuracy within the veterinary ultrasound devices market.
Veterinary Ultrasound Devices Industry Leaders
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Esaote SpA
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IMV Imaging
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Canon Inc.
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Siemens Healthcare GmbH
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FUJIFILM Sonosite Inc.
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- October 2024: GE HealthCare completed a USD 53 million acquisition of the clinical AI business from Intelligent Ultrasound, integrating AI-driven tools like ScanNav Anatomy and ScanNav Assist into their ultrasound product line to improve workflow efficiency and reduce repetitive tasks for sonographers.
- September 2024: Samsung finalized a USD 92.4 million acquisition of Sonio, a French ultrasound AI firm specializing in OB/GYN scans, enhancing Samsung's ultrasound technology offerings with AI capabilities for real-time fetal ultrasounds.
- July 2024: IMV Technologies acquired Veterinary Solutions, a prominent developer of veterinary digital radiography systems and PACS software, to enhance its companion animal business and expand its veterinary imaging offerings across Europe.
- June 2024: Esaote introduced the MyLabE80 ultrasound device designed for complex clinical cases, enhancing capabilities in veterinary diagnostics with improved imaging quality and diagnostic accuracy.
Global Veterinary Ultrasound Devices Market Report Scope
As per the scope of the report, veterinary ultrasound devices use ultrasonic sound waves in the frequency range of 1.5-15 megahertz (MHz) to create images of internal body structures, based on the pattern of echoes reflected from the targeted organs and tissues.
The Veterinary Ultrasound Devices Market is Segmented by Product (Hand-held (Portable) Ultrasound Scanner and Cart-based Ultrasound Scanner), Animal Type (Small Animals and Large Animals), and Geography (North America, Europe, Asia-Pacific, Middle East & Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally. The report offers the value (in USD million) for the above segments.
By Portability | Handheld Ultrasound | ||
Table-top Ultrasound | |||
Cart/Trolley-based Ultrasound | |||
By Technology | 2-Dimensional Ultrasound | ||
Doppler Ultrasound | |||
3D/4D Ultrasound | |||
Contrast-Enhanced Ultrasound | |||
By Application | Obstetrics & Gynecology | ||
Cardiology | |||
Musculoskeletal | |||
Abdominal & Internal Medicine | |||
Emergency & Critical Care | |||
By Animal Type | Companion Animals | Dogs | |
Cats | |||
Other Small Companion Animals | |||
Livestock Animals | Horse | ||
Cattle | |||
Other Livestock Animals | |||
Other Animals | |||
By End User | Veterinary Hospitals | ||
Veterinary Clinics | |||
Other End Users | |||
By Geography | North America | United States | |
Canada | |||
Mexico | |||
Europe | Germany | ||
United Kingdom | |||
France | |||
Italy | |||
Spain | |||
Rest of Europe | |||
Asia-Pacific | China | ||
Japan | |||
India | |||
Australia | |||
South Korea | |||
Rest of Asia-Pacific | |||
Middle East & Africa | GCC | ||
South Africa | |||
Rest of Middle East & Africa | |||
South America | Brazil | ||
Argentina | |||
Rest of South America |
Handheld Ultrasound |
Table-top Ultrasound |
Cart/Trolley-based Ultrasound |
2-Dimensional Ultrasound |
Doppler Ultrasound |
3D/4D Ultrasound |
Contrast-Enhanced Ultrasound |
Obstetrics & Gynecology |
Cardiology |
Musculoskeletal |
Abdominal & Internal Medicine |
Emergency & Critical Care |
Companion Animals | Dogs |
Cats | |
Other Small Companion Animals | |
Livestock Animals | Horse |
Cattle | |
Other Livestock Animals | |
Other Animals |
Veterinary Hospitals |
Veterinary Clinics |
Other End Users |
North America | United States |
Canada | |
Mexico | |
Europe | Germany |
United Kingdom | |
France | |
Italy | |
Spain | |
Rest of Europe | |
Asia-Pacific | China |
Japan | |
India | |
Australia | |
South Korea | |
Rest of Asia-Pacific | |
Middle East & Africa | GCC |
South Africa | |
Rest of Middle East & Africa | |
South America | Brazil |
Argentina | |
Rest of South America |
Key Questions Answered in the Report
Why is the veterinary ultrasound devices market growing faster for handheld scanners?
Handheld wireless probes lower acquisition costs, enable barn-side imaging, and offer AI-guided workflows, driving a 9.21% CAGR versus the overall 7.13% growth.
Which application segment shows the highest revenue in 2024?
Obstetrics and gynecology leads with a 34.18% share, underpinned by widespread pregnancy monitoring across livestock and companion animals.
What role does AI play in the veterinary ultrasound devices industry?
AI automates organ detection, measurement, and pathology classification, improving accuracy and reducing scan time, especially in clinics lacking board-certified radiologists.
Which region is expected to post the fastest growth through 2030?
Asia-Pacific is projected to expand at 10.32% CAGR, driven by rising pet ownership, livestock intensification, and broader access to affordable imaging devices.
How does capital cost restrain market adoption?
Premium Doppler and 4D platforms priced up to USD 30,000 deter small practices, leading vendors to explore subscription and pay-per-scan models to ease financing burdens.
What is the outlook for cardiology ultrasound in veterinary practice?
Cardiology is the fastest-growing application with a 9.97% CAGR, driven by increasing diagnosis of heart disease in aging pets and AI tools that simplify complex measurements.
Page last updated on: February 10, 2025