United States Floor Covering Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The market is segmented by Product (Carpet and Area Rugs, Wood Flooring, Ceramic Flooring, Laminate Flooring, Vinyl Flooring, Stone Flooring, and Other Flooring Products), Distribution Channel (Home Centers, Specialty Stores, Flagship Stores, Online, and Other Distribution Channels), and End User (Commercial and Residential). The report offers market size and forecasts for wood flooring products in value (USD Billion) for all the above segments.

Market Snapshot

US Floor Covering Market Overview
Study Period: 2017- 2026
Base Year: 2021
CAGR: >2 %
US Floor Covering Market Key Players

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Market Overview

The United States floor covering sales strengthened due to the increasing consumer confidence and a sharper increase in single-family home construction. Square foot sales increased. However, it did not keep pace due to a decline in multi-family housing, which started a slowdown in the commercial markets. A key propellant for the expansion of the market is a marked growth in the building and construction industries. The main challenge faced by the industry is the volatility in the prices of raw materials. Builder purchase gains may continue to gain profit as millennials begin to form households. Home floor coverings spending benefited from a double-digit increase in residential improvement construction spending. The builder market makes profits and offers opportunities for the floor covering industry. Home furnishings and floor covering manufacturers are also adopting digital printing technology to cut down on operational expenditures. This technology lowers sampling process time and water consumption. It is also considered to be an eco-friendly alternative to traditional home furnishings and floor coverings.

The outbreak of the coronavirus disease (COVID-19) has acted as a massive restraint on the home furnishings and floor coverings manufacturing market in 2020 as supply chains were disrupted due to trade restrictions and consumption declined due to lockdowns imposed by governments globally. Furthermore, the COVID-19 pandemic has caused countries, including the United States, to enact travel restrictions and social distancing measures, disrupting major economic and financial markets. Demand from downstream markets in pandemic induced a decline in 2020 due to a decrease in corporate profit and private spending on home improvements for the year. However, the market is expected to gain momentum in the long term.

Scope of the Report

Floor coverings include carpets, rugs, wood, tiles, and other flooring materials, which are used for covering floors. The market is segmented by Product (Carpet and Area Rugs, Wood Flooring, Ceramic Flooring, Laminate Flooring, Vinyl Flooring, Stone Flooring, and Other Flooring Products), Distribution Channel (Home Centers, Specialty Stores, Branded Stores, Online, and Other Distribution Channels), and End User (Commercial and Residential). The report also offers market size and forecasts for wood flooring products in value (USD Billion) for all the above segments.

Product
Carpet and Area Rugs
Wood Flooring
Ceramic Flooring
Laminate Flooring
Vinyl Flooring
Stone Flooring
Other Flooring Products
Distribution Channel
Home Centers
Specialty Stores
Flagship Stores
Online
Other Distribution Channels
End User
Commercial
Residential

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Key Market Trends

Growing Urbanization is Driving the Market

The rise in urbanization has created a considerable increase in the rate of construction activities, consequently increasing the scope of the flooring market. The rapid infrastructural developments have increased the demand for flooring products remarkably, boosting the overall market. Rapid urbanization has generated a wave of renovation and remodeling activities, increasing demand in the flooring industry. Along with growing investments in the construction industry, the rise in infrastructure to keep up with lifestyle changes contributes to increased demands. Product innovation and customization are just a few parameters driving the market growth. Proliferating residential and commercial construction operations in the country, along with rising urbanization and industrialization, are the major drivers of the flooring market's growth. The country is also witnessing increasing demand for online shopping, which is expected to help the floor coverings market grow further.

US Floor Covering Market Key Trends

Vinyl Flooring Segment is Growing Rapidly

Vinyl flooring is cost-effective in nature and exhibits various features, such as durability, flexible handling, and design possibilities, which make it suitable to be used in hospitals, schools, offices, and houses. The vinyl flooring market is driven by the accelerating urbanization and industrialization, rising disposable incomes, and the growing interest of consumers toward home décor. The industry is further accelerated by several advantages that vinyl flooring offers, such as cost-effectiveness, easy installation and maintenance, and moisture resistance. The future of the US vinyl flooring market looks promising, with opportunities in residential and non-residential applications. The major drivers for this market are growth in residential construction and renovation activities.

US Floor Covering Market Growth by Region

Competitive Landscape

The report covers major international players operating in the US floor covering market. In terms of market share, few major players currently dominate the market. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.

Recent Developments

  • In July 2020, Välinge Innovation, the inventor of 5G and Threespine click technologies, launched its first flooring product in the United States, sold via distributors and e-commerce in the United States. Besides having the 5G fold-down locking system with a waterproof joint (5G Dry), the flooring is manufactured with the Woodura surface technology, and this patented technology is based on fusing a thin sheet of real wood with a wood fiber core through a powder mix layer.
  • In May 2020, MD PRO launched a new line of luxury vinyl floor coverings. The M-D PRO line of luxury vinyl transitions and finishing accessories provides versatility and function for the most common LVT/LVP applications, and various sizes provide versatility and range for flooring material thickness.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Drivers

    3. 4.3 Restraints/Challenges

    4. 4.4 Value Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Technological Trends and Consumer Preferences

    7. 4.7 Government Regulations on the Market

    8. 4.8 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product

      1. 5.1.1 Carpet and Area Rugs

      2. 5.1.2 Wood Flooring

      3. 5.1.3 Ceramic Flooring

      4. 5.1.4 Laminate Flooring

      5. 5.1.5 Vinyl Flooring

      6. 5.1.6 Stone Flooring

      7. 5.1.7 Other Flooring Products

    2. 5.2 Distribution Channel

      1. 5.2.1 Home Centers

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Flagship Stores

      4. 5.2.4 Online

      5. 5.2.5 Other Distribution Channels

    3. 5.3 End User

      1. 5.3.1 Commercial

      2. 5.3.2 Residential

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Competition Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Mohawk Industries Inc.

      2. 6.2.2 Shaw Industries Group Inc.

      3. 6.2.3 Armstrong Flooring

      4. 6.2.4 Interface Inc.

      5. 6.2.5 Milliken & Company

      6. 6.2.6 Mannington Mills

      7. 6.2.7 The Dixie Group

      8. 6.2.8 Engineered Floors

      9. 6.2.9 Congoleum Corporation

      10. 6.2.10 CBC Flooring*

    3. *List Not Exhaustive
  7. 7. FUTURE OF THE MARKET

  8. 8. DISCLAIMER

**Subject to Availability

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Frequently Asked Questions

The United States Floor Covering Market market is studied from 2017 - 2026.

The United States Floor Covering Market is growing at a CAGR of >2% over the next 5 years.

Mohawk Industries Inc., Shaw Industries Group Inc., Armstrong Flooring, Interface Inc., The Dixie Group are the major companies operating in United States Floor Covering Market.

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