US MVNO Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The US MVNO Market Report is Segmented by Operating Model (Reseller, Service Operator, Full MVNO, and Other Operating Models), and by Subscriber (Business and Consumer). The Report Offers Market Sizes and Forecasts in Value (USD) for all the Above Segments.

INSTANT ACCESS

US MVNO Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

US Mobile Virtual Network Operator (MVNO) Market Size

View Global Report
US MVNO Market size and growth rate (CAGR) chart from 2025 to 2030
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 14.83 Billion
Market Size (2030) USD 20.84 Billion
CAGR (2025 - 2030) 7.04 %
Market Concentration Medium

Major Players

Top five companies in the US MVNO Market

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of US Mobile Virtual Network Operator (MVNO) Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

US Mobile Virtual Network Operator (MVNO) Market Analysis

The US Mobile Virtual Network Operator Market size is estimated at USD 14.83 billion in 2025, and is expected to reach USD 20.84 billion by 2030, at a CAGR of 7.04% during the forecast period (2025-2030).

  • The US MVNO market is expected to expand rapidly during the forecast period due to the rise in mobile device adoption, the rising need for affordable mobile services, accelerated expansion of 5G by major MNOs, growing partnerships among MNOs and MVNOs, and the rising demand for cost-effective, high-speed internet access across businesses and consumers.
  • Network speed enhancements and the proliferation of high-tech gadgets have fueled a surge in data applications nationwide, notably video streaming and internet surfing. The MVNO model boasts advantages such as time and cost efficiency and substantial investments to bolster mobile broadband (MBB) connections and expand network coverage.
  • As a result, increased users will likely gravitate towards the model's affordable internet and phone services, propelling its growth. Furthermore, MVNOs amplify network usage and empower Mobile Network Operators (MNOs) to establish their own MVNOs, unveiling vast market opportunities within the country.
  • With inflation and rising living expenses, individuals are opting for MVNOs as a strategic approach to managing their budgets. These affordable solutions appeal to price-sensitive consumers, including lower-income households, who are navigating the challenges of persistent inflationary pressures. As a result, MVNOs are gaining traction by addressing the growing need for economical alternatives in the mobile services market.
  • The US MVNO market is characterized by significant fragmentation, which prevents the establishment of dominant players and fosters intense competition. Each MVNO strives to differentiate itself by focusing on competitive pricing, unique features, or targeting specific customer segments. However, the lack of market consolidation restricts their ability to achieve economies of scale, resulting in compressed profit margins and weakened bargaining power with network operators.
  • This fragmented structure also limits the capacity of individual MVNOs to allocate resources toward critical areas such as brand development, technological advancements, and customer retention strategies. Consequently, these challenges collectively hinder the long-term growth prospects and competitiveness of MVNOs in the market.
  • US MVNOs encounter both challenges and opportunities during economic recessions as they cater to a cost-sensitive customer base. U.S. consumers typically reduce discretionary spending, including telecom expenses, during such periods. This behavior often drives a shift from expensive MNO plans to the more economical options MVNOs offer. Providers like Mint Mobile, TracFone, and Boost Mobile are well-positioned to attract these budget-conscious customers with their prepaid, no-contract plans.

US Mobile Virtual Network Operator Industry Overview

The US MVNO market is semi fragmented, While several large multinational companies dominate specific high-value segments, regional and niche players contribute to the overall competition, making the market highly diverse. 

Some of the major players in the market are H2O Wireless (Locus Telecommunications, LLC), Mint Mobile, LLC. (T-Mobile US, Inc.), RedPocket Mobile, TracFone Wireless, Inc.(Verizon Communications Inc.), and Visible (Verizon Communications). Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

US Mobile Virtual Network Operator (MVNO) Market Leaders

  1. H2O Wireless (Locus Telecommunications, LLC)

  2. Mint Mobile, LLC. (T-Mobile US, Inc.)

  3. RedPocket Mobile

  4. TracFone Wireless, Inc.(Verizon Communications Inc.)

  5. Visible (Verizon Communications)

  6. *Disclaimer: Major Players sorted in no particular order
Market concentration analysis of the US MVNO Market
Need More Details on Market Players and Competiters?
Download PDF

US Mobile Virtual Network Operator (MVNO) Market News

  • October 2024: Tracfone, a part of Verizon's Value portfolio, has announced improvements to its Unlimited Talk & Text plans, doubling the data allocation at no additional cost. These enhancements provide greater value than competitors and ensure customers pay only for their actual usage, eliminating unexpected overage charges. To enhance flexibility, Tracfone has introduced new plan durations, including 60-, 90-, 180-, and 365-day options alongside the existing 30-day plan, among other features.
  • April 2024: Visible expanded its payment options for both its Visible and Visible+ wireless plans. The introduction of new annual plans not only diversifies payment methods but also enhances savings for customers. These new offerings, complementing the existing month-to-month options, emphasize flexibility and value.

US Mobile Virtual Network Operator (MVNO) Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Analysis of Macro-Economic Scenarios (recession, Russia-Ukraine crisis, etc.)
  • 4.3 Evolution of the Telecom Sector -2G, 3G, 4G, and 5G connectivity
  • 4.4 MVNO Regulatory Framework in the US

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Mobile Network Subscribers and the Growing Penetration Of Data Users
    • 5.1.2 Rising Demand For Efficient Cellular Networks
  • 5.2 Market Restraints
    • 5.2.1 Fragmented Nature Of The Market, Which Is Very Competitive
  • 5.3 Value Chain Analysis for MVNOs
    • 5.3.1 Role of MVNE in MVNO success
    • 5.3.2 MVNOs and their Partnerships with MNOs
    • 5.3.3 Analysis of 4G & 5G-based MVNO services in the US
  • 5.4 Analysis of Pricing Models of Various MVNO in the US
    • 5.4.1 Prepared Plans, Family Plans, Pay-as-you-go Plans, Etc.
  • 5.5 Overview of Key Applications of MVNO
    • 5.5.1 Media and Entertainment
    • 5.5.2 Discount and Bundled Solutions
    • 5.5.3 Cellular M2M connectivity
    • 5.5.4 Others (BFSI, Retail, virtual health, etc.)
  • 5.6 Technology Trends Related to the MVNO Industry
    • 5.6.1 Covering Insights on 5G Technology, IoT, AI & Analytics, Cybersecurity, etc.
  • 5.7 Factors Contributing to the Leasing Cost Structure of the MVNO Industry in the US
    • 5.7.1 Wholesale Network Access from MNOs
    • 5.7.2 Interconnection Fees
    • 5.7.3 Mobile Virtual Network Enabler (MVNE) Services
    • 5.7.4 Others (technology, network coverage, subscriber base, etc.)

6. MARKET SEGMENTATION

  • 6.1 Overall US MVNO Market
    • 6.1.1 Covering Insights on Overall Subscriber Base and ARPU
  • 6.2 By Operating Model (Market Size Estimates, Forecasts, Trends and Other Market Dynamics)
    • 6.2.1 Reseller
    • 6.2.2 Service Operator
    • 6.2.3 Full MVNO
    • 6.2.4 Other Models
  • 6.3 By End-user Type (Market Size Estimates, Forecasts, Trends and Other Market Dynamics)
    • 6.3.1 Business
    • 6.3.2 Consumer

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 H2O Wireless (Locus Telecommunications, LLC)
    • 7.1.2 Mint Mobile, LLC. (T-Mobile US, Inc.)
    • 7.1.3 RedPocket Mobile
    • 7.1.4 TracFone Wireless, Inc.(Verizon Communications Inc.)
    • 7.1.5 Visible (Verizon Communications)
    • 7.1.6 Cricket Wireless LLC
    • 7.1.7 Google Fi Wireless (Google LLC, a subsidiary of Alphabet Inc.)
    • 7.1.8 Tello, LLC
    • 7.1.9 UVNV, LLC
    • 7.1.10 Xfinity Mobile (COMCAST CORPORATION)
  • *List Not Exhaustive
  • 7.2 Comparative Study of the Overall MNO and MVNO Subscriber Growth in the US
  • 7.3 Vendor Positioning Analysis

8. OVERVIEW OF AMERICAS MVNO INDUSTRY (Trends, Recent Development, and List of Major 5-6 MVNOs for Key Countries)

  • 8.1 US
  • 8.2 Canada
  • 8.3 Mexico
  • 8.4 Brazil
  • 8.5 Argentina
  • 8.6 Rest of Latin America

9. OPPORTUNITIES FOR BSS/OSS SOLUTIONS IN US MVNO INDUSTRY

  • 9.1 MVNO Migration Path: From Branded Resellers to Full-Stack MVNOs
    • 9.1.1 Early-Stage MVNOs: Branded Resellers (Network Dependency)
    • 9.1.2 Mid-Stage MVNOs: Enhanced Resellers (Semi-Independent)
    • 9.1.3 Full-Stack MVNOs: Independent, Sophisticated Operators
  • 9.2 Role of Telco iPaaS and Online Charging Platforms
    • 9.2.1 Telco Integration Platform as a Service (iPaaS)
    • 9.2.1.1 Benefits/features
    • 9.2.1.2 Major Use Cases - Real-Time Customer Data Sync, Agility and Customization, Partner Ecosystem Management, etc.
    • 9.2.2 Online Charging Platforms (OCP)
    • 9.2.2.1 Benefits/features
    • 9.2.2.2 Major Use Cases - Real-Time Billing, Flexible Pricing and Offers, Prepaid and Postpaid Billing, Support for IoT, etc.
    • 9.2.3 List of Major BSS/OSS Solutions (Along with Offerings)
    • 9.2.3.1 Telco iPaaS: Telco iPaaS: MuleSoft (Salesforce, Inc.), TIBCO, Boomi, Informatica Inc., Workato
    • 9.2.3.2 OCP: Amdocs Charging, Cerillion Convergent Charging System, MATRIXX Digital Monetization, XIUS OCS, Ericsson Charging
    • 9.2.3.3 Other solutions

10. OPPORTUNITIES AND FUTURE TRENDS

  • 10.1 Target Industries for MVNO Penetration
  • 10.2 Potential Disruptions and Market Shifts
  • 10.3 Digital Transformation and Technology as a Key Enabler
**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

US Mobile Virtual Network Operator Industry Segmentation

The United States MVNO market is defined based on the revenues generated from the MVNO operating models offered by the various players operating in the market across end-users. The analysis is based on the market insights captured through secondary research and the primaries. The market also covers the major factors impacting the growth of the market in terms of drivers and restraints.

The US MVNO Market is segmented by operating model (reseller, service operator, full MVNO, and other models), and by end user type (business and consumer). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Overall US MVNO Market Covering Insights on Overall Subscriber Base and ARPU
By Operating Model (Market Size Estimates, Forecasts, Trends and Other Market Dynamics) Reseller
Service Operator
Full MVNO
Other Models
By End-user Type (Market Size Estimates, Forecasts, Trends and Other Market Dynamics) Business
Consumer
Need A Different Region or Segment?
Customize Now

US Mobile Virtual Network Operator (MVNO) Market Research Faqs

How big is the US Mobile Virtual Network Operator Market?

The US Mobile Virtual Network Operator Market size is expected to reach USD 14.83 billion in 2025 and grow at a CAGR of 7.04% to reach USD 20.84 billion by 2030.

What is the current US Mobile Virtual Network Operator Market size?

In 2025, the US Mobile Virtual Network Operator Market size is expected to reach USD 14.83 billion.

Who are the key players in US Mobile Virtual Network Operator Market?

H2O Wireless (Locus Telecommunications, LLC), Mint Mobile, LLC. (T-Mobile US, Inc.), RedPocket Mobile, TracFone Wireless, Inc.(Verizon Communications Inc.) and Visible (Verizon Communications) are the major companies operating in the US Mobile Virtual Network Operator Market.

What years does this US Mobile Virtual Network Operator Market cover, and what was the market size in 2024?

In 2024, the US Mobile Virtual Network Operator Market size was estimated at USD 13.79 billion. The report covers the US Mobile Virtual Network Operator Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the US Mobile Virtual Network Operator Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

US Mobile Virtual Network Operator (MVNO) Industry Report

The United States Mobile Virtual Network Operator (MVNO) market, the largest MVNO in the USA, is witnessing substantial growth, fueled by the introduction of 5G technology and a rising demand for affordable, flexible mobile solutions. These operators are capitalizing on underused network infrastructures to provide competitive services like VOIP, SMS, and internet, attracting cost-conscious consumers and businesses seeking customized communication options. The mobile virtual network operator market size is on the rise as MVNOs target niche segments with specialized services for groups such as travelers and enterprises, enhancing their offerings with robust cybersecurity and flexible billing to address consumer priorities and propel market expansion. They are poised to significantly impact the broader telecommunications ecosystem, offering increased choices and enhanced service quality. For detailed insights, including the US MVNO market share, size, revenue growth rate, and a forecast outlook, access a free report PDF download from Mordor Intelligence™ Industry Reports.