Track and Trace Solutions Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Track and Trace Solution Market is Segmented by Product (Hardware Systems (Printing and Marking Solutions, Monitoring and Verification Solutions, Labeling Solutions, and Other Hardware Systems) and Software Systems (Plant Manager Software, Line Controller Software, Bundle Tracking Software, and Other Software Solutions), Technology (Barcode and RFID), Application (Serialization Solutions (Bottle Serialization, Label Serialization, Carton Serialization, and Data Matrix Serialization), Aggregation Serialization (Bundle Aggregation, Pallet Aggregation, and Case Aggregation), End User (Pharmaceutical Companies, Medical Device Companies, and Other Medical Devices), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The value is provided in (USD million) for the above segments.

Track and Trace Solutions Market Size

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Track And Trace Solutions Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 3.09 Billion
Market Size (2029) USD 4.82 Billion
CAGR (2024 - 2029) 9.31 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Track And Trace Solutions Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Track and Trace Solutions Market Analysis

The Track and Trace Solutions Market size is estimated at USD 3.09 billion in 2024, and is expected to reach USD 4.82 billion by 2029, growing at a CAGR of 9.31% during the forecast period (2024-2029).

With the development in the COVID-19 vaccine and the various treatment and diagnostic devices and instruments to curb the pandemic, the risk of counterfeit drugs and diagnostic devices increased globally, which impacted the pharmacy automation market. For example, in March and April 2020, Homeland Security in the United States also notified 19,000 suspects of COVID-19-related domain names. As a result, it seized over USD 3.2 million linked to 494 shipments of mislabeled, fraudulent, unauthorized, or prohibited COVID-19 test kits, treatment kits, homeopathic remedies, purported antiviral products, and PPE kits, which further led to 11 arrests. Such instances are expected to drive the adoption of track and trace solutions.

The major factors propelling the growth of the track and trace solutions market include the growth of the medical devices and pharmaceutical industries, an increase in implementation of serialization, a rise in the number of packaging-related product recalls, and an increasing number of counterfeit drugs.

Drug counterfeiting is one of the significant problems in large pharmaceutical and biopharmaceutical companies. As per the article published by the World Health Organization in 2019, about 1 out of 10 medical products that circulate in low- and middle-income countries are found to be substandard or falsified. This factor, consequently, is driving the adoption of track and trace solutions among drug manufacturers and other end users. Furthermore, in December 2020, Janssen Pharmaceutical, a subsidiary of Johnson & Johnson, notified that counterfeit SYMTUZA (darunavir/cobicistat/emtricitabine/tenofovir alafenamide) had been distributed to over three pharmacies in the United States. Janssen is currently working closely with the US Food and Drug Administration (FDA) to prevent further distribution and support the agency's investigation into the reported instances. Hence, these factors are expected to fuel market growth.

However, factors such as high costs associated with serialization and aggregation and lack of common standards for serialization and aggregation may hinder the market growth.

Track and Trace Solutions Market Trends

This section covers the major market trends shaping the Track & Trace Solutions Market according to our research experts:

RFID Technology is Expected to Observe a Good Growth in the Track and Trace Solutions Market

The outbreak of COVID-19 has accelerated digitization, and thereby, the usage of RFID technology in the healthcare sector increased in 2020. These technologies are being used in tracking and authenticating vaccines, diagnostic kits, and other devices. For instance, in June 2020, the United States Department of Health and Human Services, Department of Defense, and ApiJect Systems America signed a partnership for projects, like "Project Jumpstart" and "RAPID USA," for expanding syringe production. Hence, this is expected to support the market growth in this segment due to the COVID-19 situation.

The radio-frequency identification (RFID) technology also plays a stellar role in inventory management and supply-chain operations, improving security and product handling. It also reduces the labor and time required for product handling in the supply chain. In addition, it has a huge role in tracking and tracing prescription drugs and reducing billions in costs in the medical and healthcare industry.

As a result, companies are now adopting RFID technology in the production and packaging process. For example, in September 2020, Fresenius Kabi incorporated RFID-tag-equipped labels on medications, such as prefilled syringes and vials, which are commonly used in operating rooms to enhance inventory management workflow. The benefits of using modern and advanced RFID have increased its adoption and acceptance in the healthcare sector, which is critical for boosting the growth of the RFID segment.

Total Number of Counterfeit Incidences Concerning Pharmaceuticals, Global, 2010-2018

North America is Expected to Dominate the Market Over the Forecast Period

North America currently dominates the market for track and trace solutions and is expected to continue its stronghold over the forecast period. In the North American region, the United States holds the largest market share. However, due to the outbreak of COVID-19, the demand for track and trace solutions have fueled in this region. For instance, in December 2020, Moderna, a clinical-stage biotechnology company pioneering messenger RNA (mRNA) therapeutics and vaccines to develop a new generation of transformative medicines for patients, notified that Moderna is currently running SAP Digital Supply Chain solutions to help with the serialization and distribution of a potential COVID-19 vaccine. The company presently has mRNA-1273, a vaccine candidate against COVID-19. Therefore, a positive impact is expected on the market due to the COVID-19 pandemic.

The primary factor attributing to the market growth is the increasing number of counterfeit drugs. Due to the rising number of counterfeit medicines available in the market, in 2019, the Food and Drug Administration launched a new pilot project to inform the development of a new electronic, interoperable track-and-trace system, as part of the Drug Supply Chain Security Act (DSCSA). This new system will reduce incorrect domestic drug distribution and keep counterfeit drugs from potentially entering the supply chain. The DSCSA pilot program focuses on identifying efficient processes that will comply with drug supply chain security and technology requirements for disseminating information.

Furthermore, according to the United States Food and Drug Administration (FDA), the number of drug recall enforcement issued in the United States was 2,163 in 2019. Also, in July 2019, the US Food and Drug Administration recalled the CapsoCam Plus video capsule system of Capso Vision Inc., due to the mislabeling of the device with incorrect serial number labels, which may have resulted in a patient's misdiagnosis. Such instances have prompted US-based medical devices companies to adopt track and trace solutions.

Moreover, innovative solutions in track and tracing have also boosted this region's market growth. For instance, in June 2020, Zebra Technologies Corp. launched Zebra MotionWorks Proximity, which is featured with proximity sensing at the user level, enabling alerting and contact tracing. This will allow hospitals and other organizations to protect their employees' health while in the work environment. This new product launch by the company will increase its credibility in the market. Therefore, the market studied is expected to propel during the forecast period with all the factors mentioned above.

Track and Trace Solutions Market- Growth Rate by Region

Track and Trace Solutions Industry Overview

The track and trace solutions market is competitive and consists of several major players. In terms of market share, few major players currently dominate the market. With the rising awareness about track and trace solutions and improving healthcare infrastructure, few other smaller players are expected to enter the market. Some of the major players in the market are Axway, Mettler-Toledo International Inc., Rfxcel Corporation, Sea vision SRL, and TraceLink Inc.

Track and Trace Solutions Market Leaders

  1. Axway

  2. Sea vision SRL

  3. TraceLink Inc.

  4. Rfxcel Corporation

  5. Mettler-Toledo International Inc.

*Disclaimer: Major Players sorted in no particular order

Track And Trace Solutions Market Concentration
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Track and Trace Solutions Market News

  • In February 2021, Anatres Vision acquired Adents High Tech International. Through this acquisition, the company expanded its portfolio of software solutions capable of tracing and tracking the entire end-to-end supply chain. The acquisition also helped in the strengthening of Anatres Vision's international presence, especially in France.
  • In January 2021, OPTEL and Bureau Veritas announced a partnership to launch V-TRACE, a complete and assured traceability solution for the management of COVID-19 vaccine supply chain logistics.
  • In December 2020, Domino in collaboration with Gallarus and SeaVision developed ''K600G'', a blister foil and web digital printing solution for pharmaceutical solutions. It incorporates a wide range of solutions that allows different installation types and an additional feature that allows direct printing on the blister foil packs.

Track and Trace Solutions Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Growth in the Medical Devices and Pharmaceutical Industries and Increase in Implementation of Serialization

      2. 4.2.2 Rise in the Number of Packaging-related Product Recalls

      3. 4.2.3 Increasing Number of Counterfeit Drugs

    3. 4.3 Market Restraints

      1. 4.3.1 High Costs Associated with Serialization and Aggregation

      2. 4.3.2 Lack of Common Standards for Serialization and Aggregation

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 Hardware Systems

        1. Printing and Marking Solutions

        2. Monitoring and Verification Solutions

        3. Labeling Solutions

        4. Other Hardware Systems

      2. 5.1.2 Software Solutions

        1. Plant Manager Software

        2. Line Controller Software

        3. Bundle Tracking Software

        4. Other Software Solutions

    2. 5.2 By Technology

      1. 5.2.1 Barcode

      2. 5.2.2 RFID

    3. 5.3 By Application

      1. 5.3.1 Serialization Solutions

        1. Bottle Serialization

        2. Label Serialization

        3. Carton Serialization

        4. Data Matrix Serialization

      2. 5.3.2 Aggregation Solutions

        1. Bundle Aggregation

        2. Case Aggregation

        3. Pallet Aggregation

    4. 5.4 By End User

      1. 5.4.1 Pharmaceutical Companies

      2. 5.4.2 Medical Device Companies

      3. 5.4.3 Other End Users

    5. 5.5 By Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.5.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.5.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.5.4 Middle-East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle-East and Africa

      5. 5.5.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 ACG

      2. 6.1.2 Adents

      3. 6.1.3 ANTARES VISION SpA

      4. 6.1.4 Axway

      5. 6.1.5 Mettler-Toledo International Inc.

      6. 6.1.6 Rfxcel Corporation

      7. 6.1.7 Optel Group


      9. 6.1.9 Sea Vision SRL

      10. 6.1.10 TraceLink Inc.

      11. 6.1.11 Syntegon Technology GmbH

      12. 6.1.12 Zetes

      13. 6.1.13 Kezzler AS

      14. 6.1.14 Korber Medipak Systems GmbH

    2. *List Not Exhaustive

**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments
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Track and Trace Solutions Industry Segmentation

Tracking and tracing is a process of determining the current and past locations of a unique item or property. The track and trace solutions market is segmented by product (hardware systems (printing and marking solutions, monitoring and verification solutions, labeling solutions, and other hardware systems) and software systems (plant manager software, line controller software, bundle tracking software, and other software solutions), technology (barcode and RFID), application (serialization solutions (bottle serialization, label serialization, carton serialization, and data matrix serialization), aggregation serialization (bundle aggregation, pallet aggregation, and case aggregation), end user (pharmaceutical companies, medical device companies, and other medical devices), and geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The report offers the value (in USD million) for the above segments.

By Product
Hardware Systems
Printing and Marking Solutions
Monitoring and Verification Solutions
Labeling Solutions
Other Hardware Systems
Software Solutions
Plant Manager Software
Line Controller Software
Bundle Tracking Software
Other Software Solutions
By Technology
By Application
Serialization Solutions
Bottle Serialization
Label Serialization
Carton Serialization
Data Matrix Serialization
Aggregation Solutions
Bundle Aggregation
Case Aggregation
Pallet Aggregation
By End User
Pharmaceutical Companies
Medical Device Companies
Other End Users
By Geography
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle-East and Africa
South Africa
Rest of Middle-East and Africa
South America
Rest of South America
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Track and Trace Solutions Market Research FAQs

The Track and Trace Solutions Market size is expected to reach USD 3.09 billion in 2024 and grow at a CAGR of 9.31% to reach USD 4.82 billion by 2029.

In 2024, the Track and Trace Solutions Market size is expected to reach USD 3.09 billion.

Axway, Sea vision SRL, TraceLink Inc., Rfxcel Corporation and Mettler-Toledo International Inc. are the major companies operating in the Track and Trace Solutions Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Track and Trace Solutions Market.

In 2023, the Track and Trace Solutions Market size was estimated at USD 2.83 billion. The report covers the Track and Trace Solutions Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Track and Trace Solutions Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Track and Trace Solutions Industry Report

Statistics for the 2024 Track and Trace Solutions market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Track and Trace Solutions analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Track and Trace Solutions Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)