Synthetic Monitoring Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global Synthetic Monitoring Market is segmented by Type (API Monitoring, Website Monitoring, and Mobile Applications Monitoring), End-User Vertical (BFSI, IT and Telecommunication, Retail, Government, Manufacturing and Automotive, and Military and Defense, and other End User Verticals), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Synthetic Monitoring Market Size

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Synthetic Monitoring Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 15.30 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Synthetic Monitoring Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Synthetic Monitoring Market Analysis

The synthetic monitoring market will register a CAGR of 15.3% during the forecast period.

  • Synthetic monitoring involves web browser script recordings or web transactions, wherein behavioral scripts are created to simulate a user's path on a site. It helps monitor ongoing IT service performance. Synthetic monitoring, by tracking affected user transactions, ensures that the problems and issues can be quickly identified and resolved, ideally before users complain or notice.
  • Businesses worldwide have focused on enhancing the overall user experience to retain their customer base amidst high competition. This trend has been playing a significant role in driving demand for synthetic monitoring solutions.
  • Active monitoring is essential in the complex infrastructure many IT teams manage, where multiple networks, providers, and applications can consume IT time and resources. Therefore, synthetic monitoring helps troubleshoot these cases, as it continuously shows IT teams what users see.
  • Additionally, to meet the growing need for sophisticated user experiences, businesses are turning to synthetic monitoring for third-party components like web analytics, social networking, search engine optimization, and others.
  • Moreover, the increasing use of smartphone application-based services for various purposes is anticipated to increase demand for mobile application monitoring to analyze user behavior and improve user experience, which is anticipated to benefit the market over the course of the forecast period.
  • Due to high implementation costs, false positives and inaccurate alarms, a lack of real-time monitoring, difficulties with post-implementation administration, and emulator-based monitoring, managing synthetic monitoring solutions can be problematic.
  • The demand for synthetic monitoring among businesses has increased during COVID-19. Due to its ability to keep up with daily operations and essential business functions, remote working is growing in popularity among large and small organizations. Lastly, to secure data and ensure a superior end-user experience, these advances have fueled a steady rise in demand for high-performance and secure deployment types over the past few months.

Synthetic Monitoring Market Trends

This section covers the major market trends shaping the Synthetic Monitoring Market according to our research experts:

IT and Telecommunications is Expected to Show Significant Growth

  • On-premise cloud or hybrid infrastructure management is determined mainly by effective monitoring. It's become more and more challenging for IT managers to rely on traditional IT monitoring solutions because those tools were designed for something other than today's complicated IT landscape. These are moving aggressively toward artificial monitoring options.
  • Presently, application performance monitoring solutions are one of the most critical tools for IT. As organizations undertake various transformational initiatives, like cloud migration, container orchestration, and microservices, the need to manage the performance of existing business-critical applications and end-user experience across complex and sophisticated technology landscapes has increased considerably.
  • Active monitoring is crucial in the complex infrastructure that many IT teams maintain, where numerous networks, providers, and apps can all use up IT time and resources. Therefore, synthetic monitoring aids in troubleshooting in these situations by continuously showing IT staff what users view.
  • An advanced method for bridging the gap between conventional, on-premise, and cloud-based IT systems is modernizing IT and telecom sector services through API management. It improves user experience while consolidating how data is collected, processed, and shared throughout organizations. It also promotes operational efficiency and effectiveness.
  • Additionally, it is feasible to close the gap between conventional, on-premises IT systems and modernized services in the IT and telecom industries through API administration. Effective data collection, analysis, and sharing across companies enhance user experience while boosting operational effectiveness.
Synthetic Monitoring Market : Cloud Usage by Organizations Worldwide from 2019 to 2022, by Vendor, in Percentage

North America Accounted for a Significant Share

  • Due to the increasing adoption of innovative technologies like DevOps, cloud computing, software-as-a-service (SaaS)-based applications, and bring your device, North America is predicted to have the most significant share of and dominate the market under study.
  • Moreover, in North America, consumers increasingly prefer online platforms for varied services, even in conventional markets; companies are focusing on improving their application management services.
  • The demand for modern synthetic monitoring systems with real-time analysis, log management, and advanced analytics is growing, helping the synthetic monitoring market in the area expand.
  • The regional governments are also enhancing service level agreements, written agreements between two or more parties relating to a particular service. Throughout a specific contract, these documents offer the provider and client instructions.
  • Enterprises in the region are also taking the lead in offering advanced technology to modern software teams to predict and address performance issues and enable them to deliver better customer experiences.
  • Moreover, the increasing competitive intensity in the country, with companies striving to provide lower response time, better user experience, achieve low costs, and optimize application performance, is expected to benefit the North American segment. Thus, investments in improving the application performance are expected to be the primary driver for the segment.
Synthetic Monitoring Market : Growth Rate by Region

Synthetic Monitoring Industry Overview

The synthetic monitoring market needs to be more cohesive. Top companies employ various techniques to expand their footprints in this market, including new product releases, agreements, expansions, joint ventures, partnerships, acquisitions, and other tactics. Most companies across the board use a minimum of two or three combined technologies to manage and monitor their IT infrastructure. SaaS, open-source software, and closed-source solutions are three common distribution mechanisms for the tools. CA Technologies, Dynatrace LLC, SmartBear Software, etc., are essential participants.

In November 2022, Dynatrace LLC announced the availability of the Dynatrace® platform on Microsoft Azure hosted in the United Arab Emirates (UAE), making it the first SaaS-based observability and application security platform hosted in the region. The Dynatrace® Software Intelligence Platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps and automation to provide answers and intelligent automation from data at an enormous scale. As a result of its native availability on Microsoft Azure hosted in the UAE, joint customers will benefit from enhanced performance and data sovereignty.

Synthetic Monitoring Market Leaders

  1. Dynatrace LLC

  2. Smart Bear Software Inc.

  3. HP Enterprise Company

  4. Dell Technologies Inc.

  5. BMC Software Inc.

*Disclaimer: Major Players sorted in no particular order

Synthetic Monitoring Market compeyive landscape logo1.jpg
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Synthetic Monitoring Market News

  • December 2022: Broadcom Inc. announced the availability of a new solution that enables enterprises to store their mainframe data anywhere they choose, including the Cloud. Broadcom's CA 1 flexible storage solution provides secure, cost-effective mainframe data storage options for hybrid IT environments, enabling customers to achieve dramatic cost savings and protect against ransomware.
  • June 2022: SmartBear Software announced it added web browser testing capabilities into its next-gen mobile app testing platform, BitBar, which offers the most reliable and streamlined cloud-based testing available with instant access to all the latest browsers and devices to support a consistent digital customer experience. BitBar is highly scalable and performant, supporting the diversity of all test automation frameworks, environments, and languages that software testers use today, tomorrow, and in the future. For testing teams responsible for ensuring a consistent, high-quality experience of customers' applications, BitBar enables them to quickly and securely test across real browsers and devices without the burden of maintaining in-house.

Synthetic Monitoring Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Intensity of Competitive Rivalry

      5. 4.2.5 Threat of Substitutes

    3. 4.3 Technology Snapshot


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Need for Monitoring Service Level Agreement (SLA) Targets

      2. 5.1.2 Rising Demand for Application Performance Management

      3. 5.1.3 Increasing Need for DevOPs

    2. 5.2 Market Challenges

      1. 5.2.1 Higher Implementation Costs

      2. 5.2.2 No Real Monitoring Feature can Affect Growth


    1. 6.1 By Type

      1. 6.1.1 API Monitoring

      2. 6.1.2 Website Monitoring

      3. 6.1.3 Mobile Application Monitoring

    2. 6.2 By End-User Vertical

      1. 6.2.1 BFSI

      2. 6.2.2 IT and Telecommunication

      3. 6.2.3 Retail

      4. 6.2.4 Government

      5. 6.2.5 Manufacturing and Automotive

      6. 6.2.6 Military and Defense

      7. 6.2.7 Other End-user Verticals

    3. 6.3 By Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia Pacific

      4. 6.3.4 Latin America

      5. 6.3.5 Middle East and Africa


    1. 7.1 Company Profiles*

      1. 7.1.1 Dynatrace LLC

      2. 7.1.2 Smart Bear Software Inc.

      3. 7.1.3 HP Enterprise Company

      4. 7.1.4 Dell Technologies Inc.

      5. 7.1.5 BMC Software Inc.

      6. 7.1.6 Oracle Corporation

      7. 7.1.7 IBM Corporation

      8. 7.1.8 Broadcom Inc.

      9. 7.1.9 Rigor Inc.

      10. 7.1.10 SolarWinds Inc.

      11. 7.1.11 AppDynamics Inc. (Cisco Systems Inc.)

      12. 7.1.12 New Relic Inc.

      13. 7.1.13 Apica AB

      14. 7.1.14 Monitis Inc. (GFI Software)



**Subject to Availability
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Synthetic Monitoring Industry Segmentation

Synthetic monitoring is a technique for controlling how people navigate around your applications by imitating user activity. With the help of this targeted monitoring, you may learn about the uptime, performance, and most frequent application paths for your crucial business transactions.

The synthetic monitoring market is segmented by type (API monitoring, website monitoring, and mobile applications monitoring), end-user vertical (BFSI, it and telecommunication, retail, government, manufacturing and automotive, and military and defense), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa).

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Type
API Monitoring
Website Monitoring
Mobile Application Monitoring
By End-User Vertical
IT and Telecommunication
Manufacturing and Automotive
Military and Defense
Other End-user Verticals
By Geography
North America
Asia Pacific
Latin America
Middle East and Africa
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Synthetic Monitoring Market Research FAQs

The Synthetic Monitoring Market is projected to register a CAGR of 15.30% during the forecast period (2024-2029)

Dynatrace LLC, Smart Bear Software Inc., HP Enterprise Company , Dell Technologies Inc. and BMC Software Inc. are the major companies operating in the Synthetic Monitoring Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Synthetic Monitoring Market.

The report covers the Synthetic Monitoring Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Synthetic Monitoring Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Synthetic Monitoring Industry Report

Statistics for the 2023 Synthetic Monitoring market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Synthetic Monitoring analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Synthetic Monitoring Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)