| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 10.50% |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Southeast Asia Air Purifier Market Analysis by Mordor Intelligence
The Southeast Asia Air Purifier Market is expected to register a CAGR of greater than 10.5% during the forecast period.
The outbreak of COVID-19 had a negative effect on the market. Currently, the market has reached pre-pandemic levels.
- Factors such as increasing airborne diseases and growing health consciousness among consumers are driving the market. Air pollution from industries is constantly emerging as a big threat to the health of individuals as well as the environment. Due to deteriorating air quality and rising concerns about health issues, the demand for air purifiers has increased in recent years.
- Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies, particularly in the commercial and residential segments, owing to the high installation and maintenance costs. This, in turn, is expected to hinder the growth of the market studied during the forecast period.
- Technological advancements and upgrades in developing air purifier systems are expected to create immense opportunities for the Southeast Asian air purifier market in the coming years.
- With sales of air purifiers increasing by several folds due to the public's increasing adoption of air purifiers, Indonesia is expected to dominate the market during the forecast period.
Southeast Asia Air Purifier Market Trends and Insights
High-Efficiency Particulate Air (HEPA) Expected to Dominate the Market
- Mechanical air filters, such as HEPA filters, remove particles by capturing them on filter materials. It captures large airborne particles, such as dust, pollen, mold spores, animal dander, and particles containing dust mite and cockroach allergens.
- HEPA filters are a type of extended-surface filter with a larger surface area and higher efficiencies for removing larger and smaller airborne particles. Moreover, these types of air filters remove respirable particles more efficiently than pleated filters.
- The two most common standards required for HEPA air purifiers include the capability to remove particles, i.e., 99.95% (European Standard) or 99.97% (ASME Standard), which have a size greater than or equal to 0.3 micrometers.
- Furthermore, HEPA filter applications in industrial and commercial spaces have led to high demand for the product across Southeast Asian countries. The advent of newer HEPA filters with advanced integrated technologies, designs, and new concepts is likely to increase demand for the product. The rising air pollution and worsening climatic conditions fuel the need for the work, which may boost the HEPA filter market in the coming years.
- For the last 10 years, HEPA filters have been proven across a wide range of healthcare facilities and life science applications to control the spread of airborne particles and organisms, such as viruses and bacteria. Moreover, many professional engineering organizations recommend HEPA filters in hospitals, infection control clinics, and other healthcare facilities to eliminate microbes and other dangerous particles.
- Therefore, based on the above-mentioned factors, high-efficiency particulate air (HEPA) technology is expected to dominate the market during the forecast period.
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Indonesia Expected to Dominate the Market
- As of 2021, Indonesia stood in the seventeenth position in terms of the most polluted country globally, with an average of 34.3 µg/m³ PM2.5 concentration weighted by population. According to the World Air Quality Report, in 2021, Indonesia was the most polluted country in Southeast Asia.
- Moreover, as of 2021, Surabaya, Bandung, and Jakarta were the three most polluted cities in the country, with the highest annual average of PM2.5 concentrations coming from Jakarta (39.2 µg/m³ PM2.5 concentration).
- Seasonal agricultural burning practices, seasonal forest fires, rapid urban development, open burning of household waste, and reliance on coal-based energy are the primary sources of particulate pollution in Indonesia.
- Although the COVID-19 pandemic led to an improvement in global air quality, cities such as Jakarta, Indonesia, consistently recorded high PM2.5 levels, which were exacerbated by coal-fired plants working in the vicinity of the city. Moreover, Indonesia is set to build more coal-fired power plants in Jakarta, which may lead to more air pollution and increase the adoption of air purifiers.
- Therefore, based on the above-mentioned factors, Indonesia is expected to dominate the air purifier market in the Southeast Asian region during the forecast period.
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Competitive Landscape
The Southeast Asia air purifier market is fragmented. Some of the major players include (in no particular order) Daikin Industries, Ltd., Sharp Corporation, Koninklijke Philips N.V., IQAir, and Dyson Ltd.
Southeast Asia Air Purifier Industry Leaders
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Daikin Industries, Ltd.
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Sharp Corporation
-
IQAir
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Koninklijke Philips N.V.
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Dyson Ltd
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- December 2022: Philips Malaysia brought in and launched the Air Performer 2-in-1 purifier fan that does the job of circulating and filtering air simultaneously.
- December 2022: PT LG Electronics Indonesia (LG) launched a series of indoor air treatment products at the LG Air Solution Convention 2022 that were scheduled to enter the Indonesian market in January 2023.
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Southeast Asia Air Purifier Market Report Scope
An air purifier or air cleaner is a device that removes contaminants from the air in a room to improve indoor air quality. The Southeast Asian air purifier market is segmented by filtration technology, type, end-user, and geography. By filtration technology, the market is segmented into high-efficiency particulate air (HEPA) and other filtration technologies. By type, the market is segmented into stand-alone and in-duct systems. By end-user, the market is segmented into residential, commercial, and industrial. The report also covers the market size and forecasts for the air purifier market across the major countries in the region. For each segment, market sizing and forecasts have been done based on revenue (USD billion).
Filtration Technology
| High-efficiency Particulate Air (HEPA) |
| Other Filtration Technologies (Electrostatic Precipitators (ESPs), Ionizers and Ozone Generators, etc.) |
Type
| Stand-alone |
| In-duct |
End-User
| Residential |
| Commercial |
| Industrial |
Geography
| Indonesia |
| Malaysia |
| Thailand |
| Vietnam |
| Philippines |
| Singapore |
| Rest of Southeast Asia |
| Filtration Technology | High-efficiency Particulate Air (HEPA) |
| Other Filtration Technologies (Electrostatic Precipitators (ESPs), Ionizers and Ozone Generators, etc.) | |
| Type | Stand-alone |
| In-duct | |
| End-User | Residential |
| Commercial | |
| Industrial | |
| Geography | Indonesia |
| Malaysia | |
| Thailand | |
| Vietnam | |
| Philippines | |
| Singapore | |
| Rest of Southeast Asia |
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Key Questions Answered in the Report
What is the current Southeast Asia Air Purifier Market size?
The Southeast Asia Air Purifier Market is projected to register a CAGR of greater than 10.5% during the forecast period (2025-2030)
Who are the key players in Southeast Asia Air Purifier Market?
Daikin Industries, Ltd., Sharp Corporation, IQAir, Koninklijke Philips N.V. and Dyson Ltd are the major companies operating in the Southeast Asia Air Purifier Market.
What years does this Southeast Asia Air Purifier Market cover?
The report covers the Southeast Asia Air Purifier Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Southeast Asia Air Purifier Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Southeast Asia Air Purifier Market Report
Statistics for the 2025 Southeast Asia Air Purifier market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Southeast Asia Air Purifier analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
