The South America freeze-dried food market is expected record a CAGR of 5.3%, during the forecast period of 2018 - 2023. Freeze-drying, commonly known as lyophilisation, is a food preservation technology that reduces the moisture load of the product, while retaining the original structure and maximum nutrients. Freeze-dried food is the best-dehydrated food available, due to its superior texture and sensory quality after rehydration.
The primary factor driving the South American freeze-dried food market is the superior quality product, compared to other drying technologies. The final product has a shelf-life without any added preservative. The high shelf-life makes it a profitable product in reducing the cost of logistics leading to less operational costs. The motive of the companies, to deliver healthy and convenient food, is driving the freeze-dried food in South America.
Moreover, the products retain original shape with lightweight that makes it convenient for transportation, and is appealing at the same time. Freeze-dried food can be stored for longer duration at home or on a journey, and requires no time for cooking, which has grown its importance among consumers. Technological advances in freeze-dried foods, to explore super foods, such as beetroot, and elderberry, are the future spotlights in the market. The growing demand of additive-free and natural products is paving a way for good opportunities in the South America freeze-dried product market.
The restraining factor for the market is the availability of other drying techniques, such as spray-drying, and fluid bed drying, as they are relatively low-cost, than freeze-drying. Freeze-drying equipments are comparatively costlier than other dryers, which is a major drawback for small and medium scale industries.
The South America freeze-dried food market is segmented by the product type that includes freeze-dried fruits, vegetables, beverages, meat and seafood, dairy products, and prepared foods. Fruits and vegetables are heat-sensitive products, which are more prone to loss of the vitamins and minerals, when exposed to high temperatures. Freeze-drying preserves the necessary vitamins and antioxidants of the fruits during dehydration, which increases its importance among the various drying techniques. The freeze-dried fruits market holds the largest share, followed by vegetables and beverages.
The Freeze-dried beverages are further segmented into tea, coffee, and fruit beverages. The freeze-dried prepared food includes freeze-dried soup, and prepared meal. The South American freeze-dried prepared food market is growing at a fast rate, due to the excellent nutrition, and sensory quality of the products, apart from their instant cooking capability.
The South American region comprises of Brazil, Argentina, and other countries. Brazil holds the highest share in the freeze-dried food market of South America.
Brazil is among the largest producers of tropical fruits in the world. Commercialization of dried fruits has gained importance in Brazil, due to consumer’s preference for products with great nutritional value. The application of the freeze-drying technique in fruits conservation is the key for a successful commercialization of the players in South America.
Major Players: Nestle, Kerry, Unilever, Kraft Heinz, Mondelez International, Chaucer Freeze Dried and DSM. Nestlé has acquired a majority stake in Blue Bottle Coffee, a high-end specialty coffee roaster, and retailer based company in Oakland, California.
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