Self Storage Market Size and Share

Self Storage Market (2025 - 2030)
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Self Storage Market Analysis by Mordor Intelligence

The self storage market spans 2.6 billion square feet in 2025 and is forecast to reach 3.1 billion square feet by 2030, expanding at a 3.6% CAGR. The self storage market now grows through disciplined asset optimization rather than the pandemic-era rush to build new sites. Urbanization, e-commerce micro-merchants, and climate-resilient asset protection underpin structural demand, while digitized leasing platforms trim operating expenses by up to 25% for operators deploying smart-access systems. Consolidation among public REITs raises operational scale, yet zoning limits in many cities keep barriers to entry high, supporting rental rate stability. Climate-controlled capacity, already more than half of total rentable space, shows the strongest price elasticity as customers pay premiums for temperature and humidity safeguards. Overall, the self storage market demonstrates durable cash-flow characteristics that continue to attract institutional capital even amid rising insurance costs linked to extreme weather.

Key Report Takeaways

  • By user type, personal users accounted for 60% of self storage market share in 2024, while the business segment is projected to expand at a 7.9% CAGR through 2030.
  • By storage type, climate-controlled units captured 52% of the self storage market size in 2024 and are forecast to grow at a 9.8% CAGR to 2030.
  • By lease duration, long-term contracts (above 12 months) held 48% of the self storage market size in 2024, while short-term rentals (below 3 months) record the fastest 8.7% CAGR to 2030.
  • By unit size, medium units (50–100 sq ft) held 40% of the self storage market size in 2024, whereas small units (below 50 sq ft) are growing at an 8.2% CAGR through 2030.
  • By geography, North America led with 45% revenue share in 2024; Asia-Pacific is projected to advance at a 9.3% CAGR through 2030.

Segment Analysis

By User Type: Commercial Adoption Outpaces Personal Demand

The business sub-sector contributes rising volume even though personal customers still occupy the majority of lockers. Business users, expanding at a 7.9% CAGR, leverage units for inventory spill-over, seasonal promotions, and document archiving, thereby modernizing last-mile economics. Self storage market size for business users is set to accelerate as omnichannel retailers balance stock closer to consumers to suppress delivery costs. The personal segment retains 60% of overall self storage market share, anchored by predictable life-event triggers, marriage, divorce, relocation, that sustain churn and lease renewals. Contactless access means 87% of all renters now prefer smartphone entry, pushing automation across both sub-segment.

Operationally, small-business customers exhibit longer average stay durations and purchase ancillary services such as package acceptance, raising revenue per available square foot. For personal renters, climate-controlled lockers grant premium rates for heirlooms, electronics, and collectibles. Operators therefore engineer hybrid merchandising, combining residential-friendly branding with enterprise-grade dock features. This two-tier model widens the addressable self storage market without diluting brand equity.

Self Storage Market: Market Share by User Type
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By Storage Type: Premium Climate Control Leads Growth

Climate-controlled capacity represents 52% of stock and is forecast to grow at 9.8% CAGR, propelled by heightened consumer awareness of humidity damage and by e-commerce merchants seeking temperature-stable conditions. Development costs run USD 35-70 per square foot, yet operators enjoy 20-50% rental premiums and roughly 11% annual profit margins. Standard non-climate lockers remain price leaders for durable goods but face substitution risk where extreme weather intensifies. Portable container storage adds competitive pressure by offering door-to-door convenience; however, capex-light operators in this niche often lack land assets to secure long-term barriers to entry.

Segment economics favor assets engineered for flexible retrofits, HVAC upgrades, solar-powered ventilation, that keep capital intensity manageable as climate expectations rise. In high-risk zones, insurers increasingly condition coverage on resilient construction, accelerating adoption of insulated units that already command premium rents. As a result, climate-ready design standards are becoming table stakes for new developments.

By Lease Duration: Turnover Velocity Gains Momentum

Long-term leases (anove 12 months) control 48% of revenue, providing stable cash flows that underpin REIT dividend models. Short-term contracts under three-months grow fastest at 8.7% CAGR as tenants seek agility for relocations, renovations, or seasonal inventory spikes. Dynamic-pricing algorithms adjust rates daily, similar to airline yield management, optimizing occupancy across the self storage market. Mid-term rentals lasting 3-12 months serve retailers hedging holiday demand and event planners storing exhibit materials, illustrating how flexible inventory strategies reinforce business use.

Automation reduces the fixed-staff requirement, allowing 24/7 self-service that supports higher unit-turn velocity without proportionate labor costs. Operators that adopt digital leasing report 40% occupancy gains and lower marketing spend as mobile-first customers flow directly through online funnels.

Self Storage Market
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By Unit Size: Small Footprints Dominate Urban Builds

Sub-50 sq ft lockers are projected to grow at an 8.2% CAGR, capturing renters in dense downtowns where apartment closets are scarce and car ownership is low. Developers maximize gross rentable area by stacking mezzanine floors with micro-units accessible via freight lifts. Medium lockers of 50-100 sq ft retain a 40% share thanks to household moves and small-business overflow. Larger bays (100-200 sq ft) and mega-units (above 200 sq ft) remain essential in suburban sites catering to RVs, boats, and construction gear.

Unit mix strategy now hinges on geo-spatial analysis of apartment sizes, vehicle ownership levels, and e-commerce delivery density. Sensors feed real-time occupancy data to pricing software that nudges renters toward underutilized tiers, preserving yield across the self storage market portfolio.

Geography Analysis

North America maintains leadership with 45% of global revenue in 2024, reflecting deep consumer familiarity and institutional consolidation. Mature yields exceed many real-estate asset classes, but zoning restrictions in cities such as New York and Portland slow new supply, encouraging conversions of obsolete retail into vertical storage. The self storage market size in North America benefits from advanced digital platforms, yet climate-exposed coastal sub-markets face insurance-driven cost inflation.

Asia-Pacific is the fastest-growing theater at 9.3% CAGR. Japan’s partnership model, exemplified by Mitsubishi Estate and Palma, channels institutional capital into multi-story facilities offering contactless service, while Palma’s BPO engine manages roughly 60% of national operators, creating network effects. Australia, valued at USD 2 billion annually, posts near 90% occupancy, enticing BlackRock’s USD 400 million StoreLocal buy-in and Public Storage’s USD 1.9 billion bid for Abacus Storage King Singapore[1]Editorial Staff, “Investors Poured USD 3B Into Self-Storage in 2024,” Credaily, credaily.com, and South Korea trails but shows rising adoption as dense condo markets mature.

Europe delivers steady expansion underpinned by a 150 million sq ft stock base spread across almost 500 million inhabitants. Shurgard’s revenue rose 13% YoY to EUR 406.7 million (USD 434.2 million) in 2024, with the Lok’nStore deal doubling its UK footprint and signaling ongoing consolidation.[2]Michael Bleby, “BlackRock Makes Inroads Into Self Storage, Buys USD 400m Store Local,” The Australian Financial Review, afr.com Continental operators leverage diverse user mixes, personal movers, SMEs, document-archiving firms, to achieve high occupancy. Currency-hedged returns and low correlation to office cycles attract pension funds seeking income stability.

South America and the Middle East remain nascent yet promising. Mexico City and São Paulo experience strong demand from growing middle classes and e-commerce sellers, but fragmented ownership and limited institutional capital slow scale-up. Gulf Cooperation Council economies witness early-stage investments as expatriate populations search for temperature-controlled space to shield belongings from intense heat.

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Competitive Landscape

Moderate concentration characterizes the self storage market. The four largest public REITs manage roughly 40% of facilities versus 25% five years prior, yet thousands of local operators retain neighborhood loyalty. Extra Space Storage’s USD 12 billion integration of Life Storage positioned the firm as a scale leader, now driving revenue diversity through third-party management that accounts for almost 40% of its portfolio. Public Storage continues its global foray, evidenced by the Abacus Storage King approach, signaling that cross-border M&A will intensify.

Technology is a defining differentiator. IoT sensors streamline climate monitoring, AI pricing engines balance occupancy and margin, and mobile-access gates lower personnel count and extend hours. Operators offering value-added logistics, package handling, coworking corners, create switching costs that shield occupancy. White-space remains in under-penetrated international metros, where first movers can secure infill sites before land values jump.

Investors injected USD 3 billion during 2024 into the self storage market amid broader real-estate volatility.[3]Management Team, “Annual Report 2024,” Shurgard, shurgard.com PE funds pursue roll-up strategies, aggregating mom-and-pop assets into institutional platforms. On the fringe, peer-to-peer startups such as SpaceMate list residential garages, presenting an asset-light alternative that could nibble at traditional demand in certain suburbs. However, customer trust and insurance complexity still favor professional operators.

Self Storage Industry Leaders

  1. Public Storage

  2. Extra Space Storage Inc.

  3. U-Haul International Inc.

  4. CubeSmart LP

  5. National Storage Affiliates Trust

  6. *Disclaimer: Major Players sorted in no particular order
Self-storage Market Concentration
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Recent Industry Developments

  • May 2025: Public Storage and Ki Corporation submitted a USD 1.9 billion takeover bid for Abacus Storage King, aiming to scale Australian exposure despite an 8% discount to net tangible assets
  • April 2025: BlackRock bought StoreLocal for more than USD 400 million, securing immediate access to Australia’s high-occupancy network and signaling long-term conviction in the region’s growth trajectory
  • April 2025: Extra Space Storage posted Q1 2025 net income of USD 1.28 per diluted share, added 12 stores for USD 153.8 million, and integrated 113 third-party sites, reinforcing its asset-light management thesis
  • March 2025: StorHub launched an Australian subsidiary backed by USD 300 million equity to capture Asia-Pacific momentum, leveraging its Singapore operational playbook for rapid rollout

Table of Contents for Self Storage Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Urbanization and shrinking living spaces
    • 4.2.2 Proliferation of e-commerce micro-merchants
    • 4.2.3 Rising residential real-estate costs
    • 4.2.4 Digitized, contact-free leasing platforms
    • 4.2.5 Self-storage as micro-fulfillment hubs
    • 4.2.6 Climate-resilient asset preservation demand
  • 4.3 Market Restraints
    • 4.3.1 Stringent zoning and land-use regulations
    • 4.3.2 Oversupply pockets in mature metros
    • 4.3.3 Escalating insurance premiums from extreme weather
    • 4.3.4 Cyber-security risks for smart facilities
  • 4.4 Industry Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porters Five Forces Analysis
    • 4.7.1 Bargaining Power of Buyers
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE and GROWTH FORECASTS (UNITS)

  • 5.1 By User Type
    • 5.1.1 Personal
    • 5.1.2 Business
  • 5.2 By Storage Type
    • 5.2.1 Climate-controlled
    • 5.2.2 Non-climate-controlled
    • 5.2.3 Portable / Container-based
    • 5.2.4 Vehicle and Specialty (RV, boat, wine)
  • 5.3 By Lease Duration
    • 5.3.1 Short-term (below 3 months)
    • 5.3.2 Mid-term (3-12 months)
    • 5.3.3 Long-term (above 12 months)
  • 5.4 By Unit Size
    • 5.4.1 Small (below 50 sq ft)
    • 5.4.2 Medium (50-100 sq ft)
    • 5.4.3 Large (100-200 sq ft)
    • 5.4.4 Mega (above 200 sq ft)
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Spain
    • 5.5.3.5 Italy
    • 5.5.3.6 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 Australia
    • 5.5.4.4 India
    • 5.5.4.5 Rest of Asia-Pacific
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
    • 5.5.5.1.1 United Arab Emirates
    • 5.5.5.1.2 Saudi Arabia
    • 5.5.5.1.3 Rest of Middle East
    • 5.5.5.2 Africa
    • 5.5.5.2.1 South Africa
    • 5.5.5.2.2 Egypt
    • 5.5.5.2.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Public Storage
    • 6.4.2 Extra Space Storage Inc.
    • 6.4.3 U-Haul International Inc.
    • 6.4.4 CubeSmart LP
    • 6.4.5 National Storage Affiliates Trust
    • 6.4.6 Life Storage Inc.
    • 6.4.7 Safestore Holdings PLC
    • 6.4.8 StorageMart
    • 6.4.9 Shurgard Self-Storage SA
    • 6.4.10 Big Yellow Group PLC
    • 6.4.11 Prime Storage Group
    • 6.4.12 Metro Storage LLC
    • 6.4.13 SmartStop Asset Management LLC
    • 6.4.14 Clutter Inc.
    • 6.4.15 MakeSpace Inc.
    • 6.4.16 Kennards Self Storage
    • 6.4.17 Access Self Storage Ltd.
    • 6.4.18 Urban Self Storage Inc.
    • 6.4.19 Global Self Storage Inc.
    • 6.4.20 World Class Capital Group LLC (Great Value Storage)
    • 6.4.21 Amsdell Cos./Compass Self Storage
    • 6.4.22 All Storage

7. MARKET OPPORTUNITIES and FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
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Research Methodology Framework and Report Scope

Market Definitions and Key Coverage

Our study defines the global self-storage market as purpose-built facilities that rent enclosed units, containers, or secure outdoor bays to individuals and businesses on flexible terms, tracking lettable square footage and the corresponding rental revenue. According to Mordor Intelligence, this scope captures climate-controlled and conventional units across all size brackets while ignoring informal garage rentals or warehousing that is not separately let.

Scope Exclusion: We exclude third-party "mini-warehouse" services where goods are collected, inventoried, and returned on demand rather than stored under the tenant's lock and key.

Segmentation Overview

  • By User Type
    • Personal
    • Business
  • By Storage Type
    • Climate-controlled
    • Non-climate-controlled
    • Portable / Container-based
    • Vehicle and Specialty (RV, boat, wine)
  • By Lease Duration
    • Short-term (below 3 months)
    • Mid-term (3-12 months)
    • Long-term (above 12 months)
  • By Unit Size
    • Small (below 50 sq ft)
    • Medium (50-100 sq ft)
    • Large (100-200 sq ft)
    • Mega (above 200 sq ft)
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Rest of South America
    • Europe
      • Germany
      • United Kingdom
      • France
      • Spain
      • Italy
      • Rest of Europe
    • Asia-Pacific
      • China
      • Japan
      • Australia
      • India
      • Rest of Asia-Pacific
    • Middle East and Africa
      • Middle East
        • United Arab Emirates
        • Saudi Arabia
        • Rest of Middle East
      • Africa
        • South Africa
        • Egypt
        • Rest of Africa

Detailed Research Methodology and Data Validation

Primary Research

We interviewed self-storage REIT executives, independent facility owners in Asia and Europe, and commercial real-estate brokers. Their feedback on achievable rent escalations, churn rates, and cap-rate expectations helped us fine-tune average price and utilization assumptions, fill regional data gaps, and validate demand inflection points suggested by secondary sources.

Desk Research

We started by mapping unit inventories, occupancy rates, average rents, and pipeline projects from open records such as US SEC 10-Ks, UK Companies House filings, and stock-exchange presentations. Trade associations, notably the Self Storage Association USA and FEDESSA, supplied annual facility counts, while official datasets from the U.S. Census, Eurostat building permits, and Australia's ABS clarified urban housing density trends that trigger storage demand. Customs import codes for prefabricated containers, patent logs on portable unit locks, and news archives on facility transactions from Dow Jones Factiva further ground the volume baseline. Marklines or other paid datasets were unnecessary, yet D&B Hoovers supported private-operator revenue ranges. This list is illustrative, not exhaustive, and many additional sources were tapped for cross-checks.

Market-Sizing & Forecasting

A top-down model converts national facility counts and average square-footage into a demand pool, which is then valued with region-specific rent per square foot. Supplier roll-ups and sampled unit-size × price checks act as a light bottom-up sense test before figures are reconciled. Key drivers inside the model include urban population ratio, household move frequency, e-commerce parcel volumes, average residential floor area, occupancy rate cycles, and new facility completions. Forecasts rely on multivariate regression blended with scenario analysis; occupancy and rent trends are regressed against GDP per capita, housing starts, and mobility indicators, while scenario bands capture macro shocks. Where bottom-up samples are thin, gap-filled values are benchmarked to historical spreads and peer clusters.

Data Validation & Update Cycle

Outputs pass three tiers of analyst review; variance thresholds trigger re-runs, and we reconnect with key respondents when anomalies persist. The model is refreshed annually; interim updates occur when material events, large portfolio sales or zoning reforms, shift fundamentals.

Why Mordor's Self Storage Baseline Commands Confidence

Published market values often diverge because firms choose different facility definitions, price baskets, and refresh cadences.

Our disciplined scope, variable selection, and annual re-benchmarking give decision-makers a stable, transparent anchor.

Benchmark comparison

Market Size Anonymized source Primary gap driver
USD 58.26 B (2023) Mordor Intelligence -
USD 59.08 B (2024) Global Consultancy A Includes portable relocation warehousing and assumes uniform 6% rent growth across regions
USD 60.41 B (2024) Industry Source B Lacks facility-count audit; applies fixed 92% occupancy for all markets
USD 56.81 B (2024) Trade Journal C Omits vehicle and specialty units, leading to lower revenue pool

The comparison shows that numbers swing when scope or core assumptions shift. By anchoring values to auditable facility inventories, observed rent bands, and a living update cycle, Mordor delivers a balanced baseline that clients can trace, replicate, and trust.

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Key Questions Answered in the Report

What is the current size of the self storage market?

The self storage market encompasses 2.6 billion square feet of rentable space in 2025 and is projected to grow to 3.1 billion square feet by 2030.

Which segment is growing fastest in the self storage market?

Climate-controlled units lead growth, expanding at a 9.8% CAGR through 2030 as customers pay premiums for asset protection.

Why is Asia-Pacific attracting so much self storage investment?

Rapid urbanization, institutional joint ventures in Japan, and Australia’s near-90% occupancy rates underpin a regional CAGR of 9.3%, drawing significant capital inflows.

How are zoning regulations affecting new self storage development?

More than 15 U.S. states and several European municipalities have imposed moratoria or strict limits, creating supply constraints that favor incumbents but complicate new builds.

What technologies are most impactful for self storage operators today?

Smartphone-enabled access, IoT climate sensors, and AI-driven pricing engines collectively reduce overhead, improve customer convenience, and increase revenue per square foot.

Are rising insurance premiums a major risk for self storage investors?

Yes. Facilities in climate-vulnerable regions now face insurance costs exceeding 5% of gross revenue, prompting investment in resilient construction and geographic diversification.

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