Market Trends of Saudi Arabia Poultry Industry
Demand for Processed Poultry Drives the Market
- Increasing disposable incomes, a rising percentage of the working population, and the growing preference for animal-based diets are primary factors driving the growth of processed and poultry meat consumption in the country. The increasing number of food outlets further impels market growth.
- Due to technological innovations in the food processing industry, poultry products are available in different formats, from chilled and frozen through shelf-stable and microwaveable to prepared mixes. As these products are ready-to-eat and convenient to cook, the increasing consumer spending on processed food products with high nutritional value due to busy lifestyles and changing dietary patterns bolsters market growth.
- The rapid growth of take-home or takeaway eating options driven by the rising penetration of online retail channels nationwide is fueling market growth. Furthermore, major players, like Al Kabeer Group ME and Almarai Company, offer a wide assortment of halal-certified ready-to-eat and ready-to-cook poultry products that can be prepared quickly, encompassing samosas, spring rolls, nuggets, fillets, kababs, sausages, and burger patties.
- Apart from this, the rising trend of premiumization, the launch of innovative processed poultry meat products, and increased focus on hyper-branding and modern retailing are some significant factors expected to positively influence the demand for poultry products in Saudi Arabia during the forecast period.
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Broiler Meat is the Most Preferred Choice Amongst a Large Section of the Population
- Changing dietary patterns due to the busy lifestyles of working people in the country and a growing preference for ready-to-eat and convenient products have increased demand for packaged food products, including broiler meat. These products are readily available in various formats, from fresh to chilled and frozen, are easy to prepare, and can be refrigerated for prolonged periods.
- Amongst all the formats, fresh broiler meat is widely preferred in the country due to increased health consciousness and preference for high nutritional animal-based foods among a large section of the country's population. Compared to processed meat, fresh meat is usually low in unhealthy fats and contains all the amino acids. It also provides several health benefits, such as improving overall heart health, reducing inflammation, boosting energy levels, and helping with weight loss.
- The increasing prevalence of chronic health conditions further drives the market growth. Besides this, local market players focus on partnerships with global players to expand their product reach.
- For instance, in 2022, Tamiah Foods and Tyson Foods signed a partnership agreement wherein Tyson Foods acquired 15% stakes in Agriculture Development Company, a subsidiary of Tamiah. Therefore, increasing investments by market players are expected to drive the demand for broiler meat during the forecast period.
