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The rapid spread of COVID-19 across the world led to serious challenges for most suppliers of manufactured products, including major home appliances in Qatar, in the form of supply chain disruptions. Due to the impact of COVID-19, selected segments of the major home appliances unit shipments were reduced in 2020 compared to 2019. However, with the changing situations in the country, manufacturing and consumption have slowly returned to normal.
Qatar’s economy has been mainly supported by its immense gas reserves, as the country is among the leading nations with the largest and conventional natural gas reserve in the world. Natural gas production in Qatar helps economic growth and is currently a reliable source of profit for the nation. The country holds the lowest unemployment rate and highest GDP per capita income, which is leading to a rise in disposable income. Therefore, this is driving the citizens to spend more on the major home appliances industry. The changing and continuously evolving consumer buying patterns, including an increase in the percentage of consumers who are purchasing houseware through online channels, create both opportunities and uncertainties for the growth prospects within the large appliance category, as well as for all the individual retailers and several industry participants. Manufacturers in the market are focused on technological advancements and on producing energy-efficient appliances. These factors are driving the development of smart and energy-efficient appliances. The Qatar government’s initiative to replace the old, high-power consuming appliances is also a driving factor that has the high potential to increase the sales for less power and water utilizing appliances, with minimized harmful emissions.
Scope of the Report
A complete background analysis of the Qatar major home appliances industry, which includes an assessment of the industry associations, overall economy and emerging market trends by segments, significant changes in the market dynamics, and market overview in the report.
|Refrigerators and Freezers|
|Cooking Appliances (Ranges/Hobs)|
|By Distribution Channel|
Key Market Trends
Rising Construction activities in Qatar is Driving the Market
In Qatar, the construction industry stood second in yielding the highest contribution to GDP, by contributing 15% of the total economy. According to official statistics, there was a strong year-on-year surge in the building permits issued in five municipalities in October 2021 compared with an overall decline at the national level. Qatar issued a total of 685 building permits in October 2021, with Al Rayyan, Al Wakra, and Al Daayen municipalities together constituting as much as 65% of the total as per figures released by the Planning and Statistics Authority (PSA). Qatar’s booming construction industry is also encouraging the sales of home appliances, as customers are highly interested to procure their new home with the latest appliances and furniture that fits their home size and give their home an attractive look. Moreover, this trend is guiding the appliance manufacturers to produce their products, which is likely to meet consumers’ preferences for compact home appliances that easily fit into smaller spaces without reducing their functionality.
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Increasing Smart Homes in the Country is Boosting the Market
Qatar held the third largest share in the Middle East smart homes market. High standard of living and high concentration of the country’s population in urban areas are positively influencing Qatar smart homes.Qatar smart homes market is expected to register healthy growth rate in the coming years on account of favorable government initiatives towards energy efficiency and building smart cities. Moreover, high per capita income and growing preferences for luxurious homes coupled with increasing Internet of Things (IoT) market is expected to positively influence the country’s smart homes market. With the growing smart homes consumers are increasingly opting for wireless and technologically advanced products, mostly for the convenience they offer.
The report covers major international players operating in the Qatar major home appliances market. The market holds less scope for newcomers, as the consumers’ focus and their dynamic preferences are shifting toward the economic yet standard brands. Additionally, consumers are looking for multi-functional products than the usual ones.
- November 2021 - Electronics major and global conglomerate LG Electronics has announced its 2021 range of OLED & NanoCell televisions in Qatar. The new TVs will be running on webOS 6.0 which will provide users with faster access to apps and better personalisation experience.
- September 2021 - LG Electronics (LG) has opened its fourth premium brand showroom in Qatar. The 262 square-metre facility, which is designed as per the latest LG premium brand shop guidelines, and is located along the Salwa Road. LG intends to recreate unique experiences in Qatar by empowering customers to engage with the brand and its products.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Supply Chain/Value Chain Analysis
4.5 Porter's Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Insights into Technological Advancements in the Industry
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Refrigerators and Freezers
5.1.2 Washing Machines
5.1.3 Air Conditioners
5.1.4 Microwave Ovens
5.1.5 Cooking Appliances (Ranges/Hobs)
5.2 By Distribution Channel
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Whirlpool Corporation
6.2.3 LG Electronics Inc.
6.2.4 Samsung Electronics Co. Ltd
6.2.5 Panasonic Corporation
6.2.6 Kitchen Line
6.2.7 BSH Hausgerate GmbH
6.2.9 Gorenje Group
6.2.10 Mitsubishi Electric Corp*
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
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Frequently Asked Questions
What is the study period of this market?
The Qatar Major Home Appliances Market market is studied from 2018 - 2027.
What is the growth rate of Qatar Major Home Appliances Market?
The Qatar Major Home Appliances Market is growing at a CAGR of >4% over the next 5 years.
Who are the key players in Qatar Major Home Appliances Market?
Whirlpool Corporation, Gettco, LG Electronics Inc., Samsung Electronics Co. Ltd, Kitchen Line are the major companies operating in Qatar Major Home Appliances Market.