Online Travel Market in Latin America - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Online Travel Market in Latin America is segmented by Service Type (Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services), By Mode of Booking (Direct Booking, and Travel Agents), By Booking Platform (Desktop, Mobile/Tablet), and by Geography (Mexico, Brazil, Argentina, and Rest of Latin America). The report offers market size and forecasts for the Online Travel Market in Latin America in value (USD billion) for all the above segments.

Market Snapshot

Latin America Online Travel Market Overview
Study Period: 2017- 2026
Base Year: 2020
CAGR: >7.5 %
Latin America Online Travel Market Key Players

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Market Overview

The online travel market in the Latin American region is expanding with the help of several factors that are driving the current economic growth in the region. Factors including investment stimulation by regional governments and an increase in skilled labour are causing a surge in new business arrivals from outside the region. Similarly, the increasing middle class across the world and their growing interest to explore more countries coupled with the elimination of visas required between nations, have caused an even greater spike in tourists who are venturing further than the confines of their national borders. However, the region is largely hit by the ongoing COVID-19 during 2020, it is anticipated that the market will return to the pre-pandemic figures slowly during the forecast period and record growth in transactions. 

The growing number of travellers in Latin America has benefited both regional and international airlines, as well as hotel chains that drive the market studied. Increased tourist demand in countries such as Argentina, Chile, Colombia, and Mexico has led international hotel chains to desire a stronger presence in the region and expand their service offerings in the region. The tourism sector has been transformed by the use of e-commerce. In a population where 60% of people have access to the Internet, more and more Latin travellers are using different mobile applications and internet platforms to reserve hotels, book tours and organize transport, foregoing traditional travel agencies, thus helping the market to expand further in the region.

Scope of the Report

A complete background analysis of the Online Travel Market in Latin America, which includes an assessment of the emerging trends by segments, significant changes in market dynamics, and market overview, is covered in the report. Online Travel Market in Latin America is Segmented By Service Type into Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services, By Mode of Booking into Direct Booking, and Travel Agents, By Booking Platform into Desktop, Mobile/Tablet, and by Geography into Mexico, Brazil, Argentina, and Rest of Latin America. The report offers market size and forecasts for the Online Travel Market in Latin America in value (USD billion) for all the above segments.

By Service Type
Accommodation Booking
Travel Tickets Booking
Holiday Package Booking
Other Services
By Mode of Booking
Direct Booking
Travel Agents
By Booking Platform
By Geography
Rest of Latin America

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Key Market Trends

Growing Tourism Sector is Helping the Market to Grow Further

The tourism sector which is the parent market for the Online travel Market in the region has been helping the market to record more revenues during the review period. However, during the year 2020, the tourism market was one of the most hit due to the COVID-19 pandemic, as the situation is getting back to normal in the majority of world countries, the online travel market is anticipated to return to the growth track slowly during the forecast period. the gross travel bookings in the Latin America region collapsed by 62% to USD 21.7 billion in 2020 owing to the closure of international borders for a long time due to the faster spreading of the virus.

 Latin America Online Travel Market Key Trends

Growing Internet Penetration Rate is Driving the Market

The penetration of smartphones and internet connection is improving all over Latin America. This is already increasing the chances of online purchases and more opportunities opening up every day. Latin Americans are tech-savvy and love to be connected. Consumers are becoming more confident about online security processes. The mobile ecosystem in Latin America continues to thrive and is experiencing rapid innovation, driven by growth in new technologies, services, and use cases. Mobile operators across the region are contributing significantly to the Internet of Things (IoT) market, implementing the necessary infrastructure to take advantage of it. Internet access is expanding significantly in the region as Argentina boasts a leading 92% internet penetration rate as of pre-pandemic time followed by Mexico which took a leap to 55% as of 2019.  

Latin America Online Travel Market Growth Rate

Competitive Landscape

The online travel market in Latin America is expected to be competitive with the presence of major players like Airbnb, Despegar, Priceline, and among others. The market is still expected to be slightly consolidated with Despeger holding a significant share of the market.

Recent Developments

 - October 2020,, Corp, the leading online travel company in Latin America, announced that it completed the previously announced acquisition of Best Day Travel Group, which is one of the leading travel agencies in Mexico.

 - September 2020, announced that it has closed on the previously announced private placements with LCLA Daylight LP, an affiliate of L Catterton Latin America III, L.P, and Waha Capital. Despegar intends to use the proceeds from these investments for general corporate purposes, including potential acquisitions.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Market




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Porter's Five Forces Analysis

    6. 4.6 Technological Trends Influencing the Market

    7. 4.7 Impact of COVID-19 on the Market


    1. 5.1 By Service Type

      1. 5.1.1 Accommodation Booking

      2. 5.1.2 Travel Tickets Booking

      3. 5.1.3 Holiday Package Booking

      4. 5.1.4 Other Services

    2. 5.2 By Mode of Booking

      1. 5.2.1 Direct Booking

      2. 5.2.2 Travel Agents

    3. 5.3 By Booking Platform

      1. 5.3.1 Desktop

      2. 5.3.2 Mobile/Tablet

    4. 5.4 By Geography

      1. 5.4.1 Mexico

      2. 5.4.2 Brazil

      3. 5.4.3 Argentina

      4. 5.4.4 Rest of Latin America


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Despegar

      2. 6.2.2 Booking Holdings

      3. 6.2.3 Airbnb

      4. 6.2.4 CVC Corp

      5. 6.2.5 Trivago

      6. 6.2.6 Hotel Urbano

      7. 6.2.7 Decolar

      8. 6.2.8 Hoteis

      9. 6.2.9 Flutouviagens

      10. 6.2.10 Carlson Wagonlit

      11. 6.2.11 Pricetravel*

    3. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Online Travel Market market is studied from 2017 - 2026.

The Online Travel Market is growing at a CAGR of >7.5% over the next 5 years.

Hostelworld Group, Despegar, Hotel Urbano, CVC Travel, VIAJANET are the major companies operating in Online Travel Market.

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