Home Appliances Market in Oman - Growth, Trends, COVID-19 Impact, and Forecasts(2022-2027)

The home appliances market is segmented by product type (Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers and Ovens, Air Conditioners, Others), Small Appliances(Coffee Makers, Food Processors, Grills and Roasters, Vacuum Cleaners, Other Small Appliances)), and by distribution channel(Multi-Branded Stores, Specialty Stores, Online, Other Distribution Channel) various trends, opportunities, and company profiles.

Market Snapshot

market cagr
Study Period: 2018-2027
Base Year: 2021
CAGR: >6 %

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Market Overview

Major appliances or white goods, minor appliances, and consumer electronics are the three types of household appliances. Major appliances, such as household appliances, are used for routine chores like cooking, laundry, food preservation, etc. They are often outfitted with unique connections such as electrical, gas, plumbing, and ventilation arrangements, limiting their mobility throughout the house.

With the rise of COVID-19, as individuals spend more time at home, home appliances in Oman are increasingly making their way into shopping trolleys. While the sector experienced some instability due to the lockdowns, overall customer sentiment has been favorable, and the prognosis is hopeful. COVID-19 has disrupted the supply chain of major home appliance and consumer electronics firms in Oman.

The rising demand for air conditioners, washing machines, and refrigerators is assisting customers in raising their living standards, and the number of homes in Oman is expanding. Consumers have been employing efficient gadgets and embracing technologies to better their households due to technological advancements in various electronic equipment. These household appliances are more energy-efficient than standard household appliances. The consumer trend toward energy and water-efficient appliances also provides chances for the Oman home appliances industry.

Scope of the Report

The home appliances market is segmented by product type (Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers and Ovens, Air Conditioners, Others), Small Appliances(Coffee Makers, Food Processors, Grills and Roasters, Vacuum Cleaners, Other Small Appliances)), and by distribution channel(Multi-Branded Stores, Specialty Stores, Online, Other Distribution Channel) various trends, opportunities, and company profiles.

By Product
Major Appliances
Refrigerators
Freezers
Dishwashing Machines
Washing Machines
Ovens
Air Conditioners
Other Major Appliances
Small Appliances
Coffee Makers
Food Processors
Grills and Roasters
Vacuum Cleaners
Other Small Appliances
By Distribution Channel
Multi Branded Stores
Specialty Stores
Online Stores
Other Distribution Channel

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Key Market Trends

Digital sales trending for major appliances in Oman

Major appliances are the next important development drivers for Oman's e-commerce platforms. For the first time, internet appliance sales surpassed those of conventional retail outlets in 2020. E-commerce platforms are collaborating with appliance manufacturers to make it easier to buy small and large appliances online. They are concentrating on big appliance sales with free delivery, no-questions-asked returns, and flexible consumer loans.

Appliance manufacturers are also adopting new kinds of marketing to promote their products, such as live streaming.

digital commerce in Oman

Home-utility & wellness products to become the rage

As the continuous narrative of work-from-home or remote jobs and online learning continues into the next year, and people continue to spend more time indoors, useful items that complement the stay-at-home and do-it-yourself lifestyle are in high demand. Household appliances such as refrigerators, dishwashers, indoor air cleaners, washing machines, and low-cost and premium electronic devices, for example, will likely be purchased and sold in huge quantities in the next year.

Furthermore, because the pandemic has reaffirmed the importance of healthy living, a new and innovative category of wellness products has emerged as a 'need of the hour' solution; these types of anti-COVID, anti-infection, or health-consciousness-based home appliances will be in high demand again in 2021.

smart home oman

Competitive Landscape

The Oman home appliances market is competitive. The rise in urban population and rising disposable income in Oman is set to increase the sales of home appliances products. Haier Electronics Group Co., Ltd., Electrolux AB, Samsung Electronics Co., LG Electronics, BSH Home Appliances Corporation, Haier Electronics Group Co., Ltd., Panasonic Corporation, Middleby Corporation, Hitachi Appliances, Inc., and others are major players in the Home Appliances market in Oman.

Recent Developments

· April 2021- Arçelik A. and Hitachi Global Life Solutions, Inc. announced the formation of Arçelik Hitachi Home Appliances BV. The new joint venture was formed by transferring 11 Hitachi GLS subsidiaries outside Japan (two manufacturers and nine sales entities). It is headquartered in Bangkok, Thailand. Arçelik Hitachi Home Appliances manufactures, sells, and services Hitachi-branded home appliances (refrigerators, washing machines, and vacuum cleaners, for example) outside of Japan.

· May 2022- LG Electronics introduced its new 2022 Smart Home Appliances portfolio. LG's latest products seek to raise the standard with refined designs for a premium lifestyle. InstaView Door-in-DoorTM and Frost Free Refrigerators, AI Direct Drive Washing Machines, PuricareTM Wearable Air Purifier, VIRAAT Air Conditioners, UV+UF Water Purifiers, and a new range of charcoal microwaves are also part of the 2022 portfolio.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Insights on technological innovations in the home appliance industry

    5. 4.5 Value Chain / Supply Chain Analysis

    6. 4.6 Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product

      1. 5.1.1 Major Appliances

        1. 5.1.1.1 Refrigerators

        2. 5.1.1.2 Freezers

        3. 5.1.1.3 Dishwashing Machines

        4. 5.1.1.4 Washing Machines

        5. 5.1.1.5 Ovens

        6. 5.1.1.6 Air Conditioners

        7. 5.1.1.7 Other Major Appliances

      2. 5.1.2 Small Appliances

        1. 5.1.2.1 Coffee Makers

        2. 5.1.2.2 Food Processors

        3. 5.1.2.3 Grills and Roasters

        4. 5.1.2.4 Vacuum Cleaners

        5. 5.1.2.5 Other Small Appliances

    2. 5.2 By Distribution Channel

      1. 5.2.1 Multi Branded Stores

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channel

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Competition Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Hitachi

      2. 6.2.2 Whirpool Corporation

      3. 6.2.3 Panasonic Corporation

      4. 6.2.4 LG Electronics

      5. 6.2.5 Bosch

      6. 6.2.6 Samsung Electronics

      7. 6.2.7 Sony

      8. 6.2.8 Midea

      9. 6.2.9 Electrolux

      10. 6.2.10 Haier

      11. 6.2.11 Philips

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. APPENDIX

  9. 9. DISCLAIMER AND ABOUT US

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Frequently Asked Questions

The Oman Home Appliances Market market is studied from 2018 - 2027.

The Oman Home Appliances Market is growing at a CAGR of >6% over the next 5 years.

Whirlpool Corporation, Hitachi, Panasonic Corporation, LG Electronics, Bosch are the major companies operating in Oman Home Appliances Market.

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