North America Plant Protein Market - Growth, Trends, and Forecast (2018 - 2023)

North America Plant Protein Market - Growth, Trends, and Forecast (2018 - 2023)

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Market Insights

The North America Plant Protein Market is anticipated to register a CAGR of 6.3%, during the forecast period (2018-2023). Companies, like Vega (acquired by WhiteWave), Canada based company have product range of all clean plant based protein products, such as meal bars, nutrition bars, protein bars, protein powders, supplements, and gels.                                                                             

Preference for Vegan Diet – Driving the Market

Plant protein contains low cholesterol and saturated fat, which triggers the nutritional value as a key driving factor for the market. Increase in demand of protein, increase in population, innovative technologies, sustainable source, and cost competitiveness being the major driver for the plant protein market in North America. Raising consumer awareness towards vegan protein majorly in the adult age group and benefits of plant protein is also driving the market. However stringent government regulations for the raw materials, like GMO soya, wheat protein allergen, low sensory profile of plant proteins and less consumer awareness about the plant based protein being a restrain for the market.

Protein Concentrates Form at the Leading Front

The shift among Americans toward including bakery products in breakfast meals has increased the plant protein application in bakery products. The market for soy-based drinks and nutrition bars is more stable and saturated in the region, but the pea protein application in sports nutrition is gaining an advantage, owing to high nutritional profile and comparatively good sensory properties, among plant proteins. The North America pea protein segment is expected to witness highest CAGR of 7.2%, during the forecast period.


Regional Analysis

The US continues to capture the largest market share for plant protein, followed by Canada, and Mexico.  The Canadian plant protein market is expected to witness highest CAGR of 6.8%, during the forecast period, owing to its rising baby booming populations, and increasing health awareness among the adults.

Key Developments

  • Companies such as Roquette and Manitoba are working in every possible way to reach out to the customers with broad product portfolio and distribution channel
  • In 2017: ADM expanded their production facility in Straubing, Germany for non-GMO high protein soybean meal. This expansion will facilitate the growth portfolio of soybean meal customers, along with support of local farmers in enhancing the region’s soybean output

Competitive Landscape

Major Players - Archer Daniels Midland Company, Cargill, Inc., Omega Protein Corporation, Du-Pont Danisco and Kerry Group, among others.  

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel

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1. Introduction

                1.1 Key Deliverables of the study

                1.2 Study Assumptions

                1.3 Market Definition

2. Research Approach & Methodology

                2.1 Introduction

                2.2 Research Designs

                2.3 Study Timelines

                2.4 Study Phases

                                2.4.1 Secondary Research

                                2.4.2 Discussion Guide

                                2.4.3 Market Engineering and Econometric Modeling

                                2.4.4 Expert Validation

3. Market Dynamics

                3.1 Drivers

                3.2 Restraints

                3.3 Opportunities

                3.4 Porter's Five Forces Analysis

                                3.4.1 Bargaining Power of Suppliers

                                3.4.2 Bargaining Power of Buyers

                                3.4.3 Threat of New Entrants

                                3.4.4 Threat of Substitute Products and Services

                                3.4.5 Degree of Competition

4. Market Segmentation

                4.1 By Form

                                4.1.1 Protein Isolates

                                4.1.2 Protein Concentrates

                                4.1.3 Textured Protein

            4.2 By Product Type

                                4.2.1 Wheat Protein

                                4.2.2 Soy Protein

                                4.2.3 Pea Protein

                                4.2.4 Others

            4.3 By Application

                        4.3.1 Bakery

                        4.3.2 Meat Extenders & Substitute

                        4.3.3 Nutritional Supplement

                        4.3.4 Beverage

                        4.3.5 Snacks

                        4.3.6 Others

            4.4 By Geography

                                4.4.1 North America




                                       Rest of North America

                                4.4.2 Europe







                                       Rest of Europe

                                4.4.3 Asia-Pacific





                                       Rest of Asia-Pacific

                                4.4.4 South America



                                       Rest of South America

                                4.4.5 Africa

                                       South Africa

                                       Rest of Africa

5. Competitive Landscape

            5.1 Market Share Analysis

            5.2 Most Active Companies in the Past Five Years

            5.3 Strategies Adopted by Major Players

6. Company Profiles 

            6.1 Archer Daniels Midland Company

            6.2 Cargill, Inc.

            6.3 Du Pont-Danisco

            6.4 Kerry Group

            6.5 Scoular Company

            6.6 Omega Protein Corporation

            6.7 Roquette Foods

            6.8 Amway Corporation

            6.9 Glanbia Plc

            6.10 Avebe Nutrition

            6.11 Fuji Oil Asia

            6.12 Sonic Biochem

7. Appendix

            7.1 Disclaimer

            7.2 Sources

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