Strong growth in digital marketing spending is set to continue in Australia, fueled by a desire to quantify the outcomes, personalize communications and forecast the future growth. In Australia, approximately 73% of marketers plan to enhance digital marketing spending over the next 12 to 18 months. Also, 11% of them would increase their offline media marketing spending over the same period, while 33% of them would reduce it and 48% of them would remain the same. Smaller firms have been faster to take up digital marketing, but larger companies are catching up, with three quarters of those with turnover of more than $2 million. There is an endless list of software products to invest in, and this investment can have a huge impact on the return on investment. Digital Marketing Software market presents a good host of investment in Australia. The top five most commonly used digital techniques in Australia are emails to own database, social media, display ads, paid searches and mobile.
Digital marketing software helps in maintaining and developing customer relationships through online activities. With the use of various tools such as social CRM, email software, market automation software, web analytics and many others, digital marketers can use the information to create and develop a deep insight into customer behaviour and preferences to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. The increasing competitive environment has brought the development of marketing strategies from sales to consumer loyalty and consumer retention. Likewise, surge of web and expanded digitization has given marketers huge opportunity to focus on their clients and improve customer experience. Increasing the need of big data analytics in digital marketing and raising the budget for digital marketing are the future opportunities of digital marketing software market. The growth of digital marketing software market is currently being hindered by a dearth of skilled personnel.
The increased adoption of cloud technology and the high utilization of digital media is the major driving force for this market. The need to develop the digital competitiveness and marketing effectiveness are driving the market for Digital marketing software. The increased adoption of smart devices is making the customers shift towards the social media and hence, generate better marketing campaigns and create new avenues for this market. The major challenge for any company to implement digital marketing is to choose the right kind of digital marketing solution so that it reaches the right customers in the effective way.
The Digital Marketing Software market is segmented on the basis of Deployment (On-Premise, Cloud), Type (E-Mail, Customer Relationship Management, Social CRM, Web Analytics, Marketing Automation, E-Commerce, Content management), and Industry (Information Technology, Telecom, BFSI, Media & Entertainment, Retail, Manufacturing, Healthcare, Automotive, and Others).
This report describes a detailed study of the Porter’s five forces analysis, market segments, and current market trends. All the five major factors in these markets have been quantified using the internal key parameters governing each of them. It also covers the market landscape of these players which includes the key growth strategies and competition analysis.
The report also considers the companies showing growth for Digital Marketing Software Market in Australia along with a list of their Financials and presents a host of investment opportunities ready for the taking. This report on the outlook for lucrative investment areas reviews the potential future returns, technological advancements, regulations and market responses so as to provide a clear perspective on the potential implications for the growth prospects of Digital marketing Software market in Australia during the forecast period (2014-2020).
What the report offers
- Market Definition of Investment Opportunities for Digital Marketing Software Technology in Australia along with identification of key drivers and restraints for the market.
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market.
- Extensively researched competitive landscape section with profiles of Emerging companies along with their financials, strategic initiatives and market shares.
- Identification and analysis of the Macro and Micro factors that affect the Investment Opportunities for Digital Marketing Software Technology in Australia.
- A comprehensive list of emerging market players along with the analysis of their current strategic interests and key financial information.
1.1 Report Description
1.2 Research Methodology
1.3 Market Definition
1.4 Areas Covered
2. Executive Summary
3. Industry Analysis
3.2 Current Market Scenario
3.3 Porter's Five Force
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat of New Entrants
3.3.4 Threat of Substitute Products and Services
3.3.5 Competitive Rivalry within the Industry
4. Market Overview
4.1 Current Market Scenario
4.2 Factors Driving the Market
4.2.1 Increased Utilization of Digital Media
4.2.2 Growing Adoption of Cloud technology
4.2.3 Emergence of SaaS-Based Solutions
4.3 Factors Restraining the Market
4.3.1 Dearth of Skilled Personnel
4.3.2 Evaluating Right Kind of Digital Marketing Solution
5. Digital Marketing Software Market Breakdown By Deployment
6. Digital Marketing Software Market Breakdown By Type
6.2 Customer Relationship Management (CRM)
6.3 Social CRM
6.4 Web Analytics
6.5 Marketing Automation
6.7 Content Management
7. Digital Marketing Software Market Breakdown By Industry
7.1 Information Technology
7.4 Media & Entertainment
8. Emerging Companies For Digital Marketing Software Market In Australia
8.2 Emerging Companies - Swift Digital, Marketing Eye, Phase New Media, AndMine, WILIAM
8.2.1 Company Overview
8.2.2 Products and Services
8.2.3 New and Existing Contracts
8.2.4 Client List
8.2.5 Financial Overview
184.108.40.206 Basic Financial Structure
220.127.116.11 Recent Fundings
18.104.22.168 Major Investors
22.214.171.124 Funding Pattern
126.96.36.199 Number of Employees
9. Market Landscape
9.1 Market Trends
9.2 Market Forecasts
9.3 New Product Development and Innovations
10. Investment Analysis
10.1 Recent Mergers and Acquisitions
10.2 Investor Outlook
11. Future Outlook