North America Mutual Fund Industry - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The North America Mutual Fund Industry is segmented based on the Asset Class (Equity, Bond, Hybrid, Money Market), by Investor Type (Households, Institutional Investors), and by Geography (United States, Mexico, Canada, Rest of North America) - Growth, Trends, and Forecast (2022-2027).

Market Snapshot

North America Mutual Fund Industry (2020-2025)
Study Period: 2018-2027
Base Year: 2021
CAGR: >5 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The COVID-19 situation is harming the funds' portfolio firms' short-term (within one year) and medium-term (within two to three years) growth prospects, with negative consequences on revenues, costs, and profitability. The role traditionally played by Private Equity Fund (PE Fund) investments in supporting private sector development in Emerging Markets (EMs) is being challenged by the COVID-19 pandemic. 

North America's real economy has shown to be surprisingly durable. Last year began with a COVID-19-induced steep decline in GDP and skyrocketing unemployment, followed by a return to economic dormancy. The bounce-back was even more pronounced in the financial markets: following a 34% fall in US equity markets in March 2020, share prices climbed steadily to hit 34% above their pre-COVID-19 highs by the end of August 2021.

In North America, AUM rose 13% in 2020, including net new flows of 2.3%. Organic growth was broad-based, with five of seven major client categories showing positive net flows.

Canadians are still saddled with some of the world’s most expensive mutual fund fees, even though several lesser-known independent fund companies provide quality active management at a reasonably low cost.

Scope of the Report

An understanding of the North American mutual fund industry, regulatory environment, MF companies, and their business models, along with detailed market segmentation, product types, current market trends, changes in market dynamics, and growth opportunities. In-depth analysis of the market size and forecast for the various segments.

By Fund Type
Money Market
By Investor Type
Insitutional Investors
By Geography
United States
Rest of North America

Report scope can be customized per your requirements. Click here.

Key Market Trends

Market Securities Held By Mutual Funds in United States

Mutual funds have emerged as a vital link between consumers and financial markets, particularly the stock market. Mutual funds have enabled a growing number of families to participate in the financial markets by providing liquid, low-cost shares in a diversified portfolio of financial assets selected by experienced money managers. Indeed, about half of all families in the United States now possess mutual fund shares. Mutual funds' prominence in financial markets has grown in tandem with their appeal as an investment tool. About one-fifth of publicly traded U.S. corporate stocks are held by mutual funds.

market securities holding in US

Increase in Technology Shares of Investments funds in North America

Investment funds' intention towards spending on blockchain differed greatly between regions in 2020. Whilst a net 41% of respondents in the Asia Pacific region intended to increase blockchain spending in the next year, a net 6% of respondents in North America reported they would decrease spending. European investment funds were in between, with a net five percent reporting a spending increase.

Investment managers are engaging with clients in some ways not possible earlier. Firms are utilizing technology to interact with clients through digital channels, handle client queries through intelligent chatbots, leverage virtual meetings in their sales and relationship building processes, and provide customized reporting. Survey results indicate that 38% of respondents from digitally advanced firms expect significantly better revenue prospects in 2022 compared to just 13% for other, less digitally advanced firms.

North America technology spending

Competitive Landscape

The report includes an overview of mutual fund companies operating across North America. We wish to present detailed profiling of a few major companies which cover product offerings, regulations governing them, their headquarters, and financial performance. Currently, some of the major players dominating the market are listed below.

Recent Development

  • In 2021, Fidelity Investements along with Visa backed Jumo, an emerging fintech startup which offers savings and credit products to entrepreneurs in emerging markets, as well as financial services infrastructure to partners such as eMoney operators, mobile fintech platforms and banks. it raised atotal of USD 120 million.
  • In Dec 2021, T. Rowe Price Group, Inc. announced its acquisition of Oak Hill Advisors, L.P. (OHA), a leading alternative credit manager. The acquisition accelerates T. Rowe Price's expansion into alternative credit markets, complementing its existing global platform and ongoing strategic investments in its core investments and distribution capabilities.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 A Brief on Regulatory Environment

    3. 4.3 Insights on Various Types of Schemes or Funds Offered in Mutual Fund Industry

    4. 4.4 Technological Innovations Shaping The Industry

    5. 4.5 Market Drivers

    6. 4.6 Market Restraints

    7. 4.7 Porters 5 Force Analysis

      1. 4.7.1 Threat of New Entrants

      2. 4.7.2 Bargaining Power of Buyers/Consumers

      3. 4.7.3 Bargaining Power of Suppliers

      4. 4.7.4 Threat of Substitute Products

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Impact of COVID-19 on the Market


    1. 5.1 By Fund Type

      1. 5.1.1 Equity

      2. 5.1.2 Bond

      3. 5.1.3 Hybrid

      4. 5.1.4 Money Market

    2. 5.2 By Investor Type

      1. 5.2.1 Households

      2. 5.2.2 Insitutional Investors

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Market Competition Overview (Market Concentration And M&A Deals)

    2. 6.2 Company Profiles

      1. 6.2.1 Vanguard

      2. 6.2.2 Fidelity Investments

      3. 6.2.3 American Funds

      4. 6.2.4 JP Morgan

      5. 6.2.5 T. Rowe Price

      6. 6.2.6 BlackRock

      7. 6.2.7 Goldman Sachs

      8. 6.2.8 TIAA Investments

      9. 6.2.9 Dimensional Fund Advisors

      10. 6.2.10 Invesco

      11. 6.2.11 PIMCO

      12. 6.2.12 Franklin Templeton

      13. 6.2.13 Charles Schwab

      14. 6.2.14 MFS

      15. 6.2.15 Morgan Stanley*

    3. *List Not Exhaustive


You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The North America Mutual Fund Industry market is studied from 2018 - 2027.

The North America Mutual Fund Industry is growing at a CAGR of >5% over the next 5 years.

Vanguard, Fidelity Investments, American Funds, J P Morgan Asset Management, T. Rowe Price are the major companies operating in North America Mutual Fund Industry .

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!