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The North America Feed Probiotics Market is segmented by type (Lactobacilli, Bifidobacteria, and Other Types), by Application (Ruminant, Poultry, Swine, Aquaculture, and Other Applications) in countries such as United States, Canada, Mexico and Rest of North America.
The North America feed probiotics market is projected to register a CAGR of 8.9%, during the forecast period (2020 -2025). Increasing consumer awareness regarding scientific animal nutrition is the major driving force behind the growth of the probiotic industry. Increase in industrialized livestock production, and the increasing demand for animal-based protein sources are the factors augmenting the growth of the market studied. The United States is a well-established market with a presence of strong demand for organic meat, which has compelled farmers to enhance quality of the product which will significantly impact the probiotic market positively. The leading players in the market are Life product Inc, Novus International Inc, Dupont de Nemours, CHR. Hansen A/S, Lallemand Inc.
Feed probiotics refer to the probiotics (beneficial micro-organisms) that are incorporated into base mixes and compound forms, with premix producers, farmers, compound feed producers, and base mix and concentrate producers as end consumers. The scope of the report does not include premix-based probiotics.
|Rest of North America|
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Increasing pressure on the livestock industry has intensified in recent years, due to the growing demand for meat and high-value animal protein. Poultry meat is the most consumed meat type in the region. For instance, according to the Organisation for Economic Co-operation and Development(OECD), in 2016 per capita consumption was 48.6Kg that has increased to 50.1Kg in 2019 in the United States. The expansion of the meat products industry has created an opportunity to feed probiotics to spur the market, as probiotics boost immunity and enhance the performance of animals, by stabilizing the rumen environment. According to the Food and Agriculture Organization in2016 meat production in North America was 49.25 million metric tons that increased to 51.72 million metric tons in 2018. According to the Agriculture and Agri-food Canada, Increasing life expectancy and limited availability of land and water resources for animal feed production, coupled with the robust demand for animal-based protein sources, is driving the market for feed probiotics.
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Growing awareness among producers regarding the advantages of probiotics for animals' health is a major opportunity for the businesses operating in probiotics manufacturing. According to the Food and Agriculture Organization in 2017 cattle and buffaloes population was 93.62 million that increased to 94.29 million in 2018. Owing to the rising livestock and meat production, the United States is producing the highest animal feed in the region. According to Alltech Feed Survey, in 2019, Feed production in the United States was 214 million metric tons accounted from the 5,715 mills. The beef feed is the highest produced in the country followed by broiler and pig feed that amounted to 61.09 million metric tons, 48.52 million metric tons, and 44.86 million metric tons respectively. Probiotics have enhanced the growth rate in broilers better than AGP (avilamycin) and other substitutes for AGP, such as phytochemicals, such as essential oils. Therefore, along with increased meat consumption and livestock production, feed probiotics market is projected to grow significantly in the country.
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The North America feed probiotics market is fragmented, with players in the market being competitive. Three categories of players operate in the studied market, namely, R&D firms, manufacturing firms, and sales companies, and brand owners. Furthermore, the market consists of a number of integrated players, i.e., those who are active in the entire B2B value chain. The leading players in the market are Life product Inc, Novus International Inc, Dupont de Nemours, CHR. Hansen A/S, Lallemand Inc. These players are known to be focusing on R&D, large product portfolio, wide geographical presence, and an aggressive acquisition strategy. For instance, in July 2019, Dupont invested USD 100 million on its new Probiotics fermentation unit in Rochester, New York. The investment will expand the company’s probiotics capacity to meet the growing demand.
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porters five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.3 Other Types
5.2.5 Other Application
5.3.1 United States
5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.2 Life Products. Inc
6.3.3 Chr. Hansen A/S
6.3.4 Kemin Industries, Inc
6.3.5 Novus International Inc
6.3.6 BIOMIN Holding GmbH
6.3.8 DSM Nutritional
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19