Fastest Growing Market:
The modified atmosphere packaging market was valued at USD 12.97 billion in 2019 and is expected to reach USD 18.28 billion by 2025, at a CAGR of 5% over the forecast period 2020 - 2025. As packaging’s primary purpose is to protect its content and as 30% of all the food produced across the globe gets lost and wasted along the supply chain, enhanced and optimized packaging solutions are expected to grow in order to decrease this staggering amount.
- Moreover, according to the Food and Agriculture Organization of the United Nations (FAO), around 1.3 billion metric tons or nearly one-third of all food produced for humans is wasted worldwide each year, world’s food waste could be as high as 44% of the dry mass of agricultural crops since 795 million or around 11% of the world’s population suffer from hunger, there is already a great deal of stress on food availability and thus the urgency to diminish food waste, highlighting the need to focus on packaging solutions.
- In the MAP process, the product is packaged in an atmosphere that is dissimilar from that of air. MAP helps in delaying the process of product degradation, typically by decreasing the oxygen content available to the product during its shelf life. Shelf life is also one of the most significant factors that drives the profitability for the retailers and distributors.
- Longer shelf life of products gives a larger sales window for retailers to trade the product. This helps them to decrease the wastage of products and increase profits. Additionally, MAP is a technology which enables increased shelf life of products and can be transported to distant locations without adding chemicals.
- In addition to that, the MAP also plays an important role in enhancing the quality and decreasing the wastage of product in the retail sector. For instance, the waste reduction from 5% to 1% in winter and 15% to 2% in summer was reported owing to the usage of retail MAP packaging for bananas.
- However the application of MAP has stretched to maturity in certain categories, such as snacks, coffee, and processed meats, it is becoming increasingly utilized in refrigerated, prepared convenience foods that meet consumer requirements for convenience, quality, variety, and health.
Scope of the Report
Modified atmosphere packaging can either actively or passively control or modify the atmosphere that is surrounding the product inside a package made of various types or combinations of films that allows the packaging of perishable products in bulk that could be shelf-stable for longer periods of time, enhancing product quality, freshness and amplifying the shelf-life of the product as well as providing convenience to the customer and adding worth to the product.
| Packaging Gas |
| ||Oxygen |
| ||Nitrogen |
| ||Carbon Dioxide |
| ||Other Gases |
| Packaging Material |
| ||Polyvinylchloride (PVC) |
| ||Low-Density Polyethylene (LDPE) |
| ||Polypropylene (PP) |
| ||Other Materials |
| Application |
| ||Fruits & Vegetables |
| ||Poultry, Seafood, & Meat Products |
| ||Bakery & Confectionery |
| ||Other Applications |
| Geography |
| ||North America |
| ||Europe |
| ||Asia-Pacific |
| ||Latin America |
| ||Middle East and Africa |
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Key Market Trends
Poultry, Seafood & Meat Products are Expected to Hold a Major Position in the Market
- Meat and sausage products, especially raw meat, are most likely to spoil due to microbial growth, on account of their increased moisture and nutrient content. No matter whether, pork or poultry, decay initiates from the moment of slaughter and especially after slaughtering. Besides the extraordinary hygiene standards and permanent cooling, modified atmospheres can considerably extend the shelf life of meat and sausage products. CO2 is the most significant or important among the protective gases.
- At concentrations above 20%, CO2 can considerably decrease microbial growth. In the case of red meat, there is the possibility of oxidation of the red color pigments. The meat loses its red color, getting grey and unappetizing in appearance. This oxidation is particularly prominent with beef. Increased oxygen content in protective gas packaging can prevent oxidation. A decreased carbon monoxide content (approx. 0.5 %) can also help to hold and retain the red color of meat.
- Poultry is principally sensitive to rapid spoilage and is therefore subject to higher requirements for permanent cooling. Here, MAP with CO2 content will prolong the shelf life. High oxygen content is used for poultry without a skin so as to keep the color of the meat. The CO2 can partially be absorbed by the foods. To avoid the packaging from collapsing, nitrogen is used as a supporting gas.
- Moreover, fish and seafood are some of the most delicate foods. They are at risk of quickly lessening in quality and spoiling even shortly after the catch. Modified atmospheres Packaging with a minimum 20 % CO2 can delay and slow down the growth of bacteria.
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North America is Expected to Witness Significant Growth
- The United State’s modified atmosphere packaging industry is undergoing a push toward e-commerce platforms. Meals and snack bars are still relatively minor as a sales segment when online purchases are taken into consideration, although it is a growing segment. With subscription boxes and grocery pickups existing and available from online shopping, their augmented access may result in the growth of the market.
- The primary reasons that are driving the growth of the North American market are the growing demand for fresh and quality packaged food, hygienic packaging of food, manufacturers' demand for extended shelf-life, and on-the-go lifestyle. The advancements in food packaging technology & equipment coupled with the swing towards easy-to-handle and convenient packaging are also some factors that are driving the market growth.
- However, the increased cost of development and stringent government legislation are the factors that are hindering the growth of the market. On the other hand, to gain consumers' confidence in food safety, advanced packaging technology may act as a tool for product differentiation and can present multiple opportunities for the vendors in the market.
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The Modified Atmosphere Packaging market is reasonably competitive and consists of several major players. The market appears to be moderately concentrated. The market is prominently expanding with important technological advancements in multiple industrial sectors, therefore existing players are concentrating on maintaining their market presence by investing large amounts in research and development. Companies present in the market are focusing on strengthening their foothold in the MAP market by strategic alliances and investments in research & development.
- Feb 2019 - Praxair, Inc., authorized the construction of a world-scale hydrogen plant in Louisiana to supply product under a long-term contract with a major refinery in the area. The new plant will be integrated with Praxair’s already extensive Louisiana production network via its Mississippi River Corridor hydrogen pipeline system.
- May 2019 - Sealed Air announced the signing of a definitive agreement to acquire Automated Packaging Systems for USD 510 million. This acquisition stands in line with the company's goal of reinventing SEE by doubling its innovation rate over the next five years. The acquisition will provide additive capabilities to the company, including expertise in engineering, automation technology and sustainability, which will strengthen the company’s protective packaging solutions.
Table Of Contents
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Demand for Longer Shelf Life
4.2.2 Growing Demand for Ready to Eat Food Items in the Developing Economies
4.3 Market Restraints
4.3.1 High Investment Costs for Map Equipment
4.3.2 Stringent Environmental Regulations
4.4 Industry Attractiveness - Porter's Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
4.5 Technology Snapshot
5. MODIFIED ATMOSPHERE GAS DIRECTIVES
5.1 Gas Composition Testing
5.1.1 Random/Spot Testing
5.1.2 Non-Destructive Quality Testing
5.2 MAP Regulations
5.2.1 EU E-Numbers
5.2.2 EU Regulation 178/2002
5.2.3 US HACCP requirements
5.3 MAP Retailer GFSI Standards
5.3.1 BRC Food Standard
5.3.2 IFS Standard
5.3.3 International Featured Standard
5.3.4 Food Safety System Certification
5.3.5 AIB International American Institute of Bakers
6. MARKET SEGMENTATION
6.1 Packaging Gas
6.1.3 Carbon Dioxide
6.1.4 Other Gases
6.2 Packaging Material
6.2.1 Polyvinylchloride (PVC)
6.2.2 Low-Density Polyethylene (LDPE)
6.2.3 Polypropylene (PP)
6.2.4 Other Materials
6.3.1 Fruits & Vegetables
6.3.2 Poultry, Seafood, & Meat Products
6.3.3 Bakery & Confectionery
6.3.4 Other Applications
6.4.1 North America
6.4.4 Latin America
6.4.5 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Amcor Plc.
7.1.2 Linde AG
7.1.3 Sealed Air Corporation
7.1.4 Praxair Inc.
7.1.5 Berry Global Inc.
7.1.6 Multisorb Technologies, Inc.
7.1.7 Robert Reiser & Co., Inc.
7.1.8 Air Products and Chemicals, Inc.
7.1.9 StePac Inc.
7.1.10 Mondi Group
*List Not Exhaustive
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability