Location-based Services Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Location-based Services Market is segmented by Location (Indoor, Outdoor), Service Type (Professional, Managed), End-user Industry (FMCG, Retail, Healthcare, IT and Telecom, and Transportation), and Geography (North America (United States and Canada), Europe (United Kingdom, Germany, and France), Asia-Pacific (China, Japan, and India). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Location based Services Industry Overview

Location-based Services Market Summary
Study Period: 2019-2027
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 22.51 %

Major Players

Location-based Services Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Location based Services Market Analysis

The location-based services market is expected to register a CAGR of 22.51% during the forecast period. The proliferation of smartphone usage is driving the location-based services market.

  • Location-based services (LBS) have emerged significantly during the past few years. It is increasingly being used to locate friends in an area, locate the nearest restaurant, or advertise deals to shoppers nearby. LBS gives users access to relevant and up-to-date information about their surroundings and allows businesses to update their customers regarding their orders. All these LBS applications offer a dynamic user experience, providing a convenient method for the interaction of business enterprises with customers.
  • The fastest-developing positioning methods are based on mobile positioning and satellite-based GPS. With more widespread methods, like global cell identity (CGICTA) and enhanced observed time difference (E-OTD), the practical precision falls in the range of 50–1000 m. These technologies provide end-users with opportunities based on the accuracy required for specific application location identification.
  • Location can be determined by using E-OTD, observed timed difference of arrival (OTDOA), wireless-assisted GNSS (A-GNSS), and hybrid technologies, which combine A-GNSS with other standard technologies. Better location and accurate, speculated arrival times in real-time can be offered to commuters and service seekers using location-based services that track vehicular movement. This is expected to gain a significant market base, coupled with the countries' significant efforts worldwide in trying to achieve smooth transportation goals as a part of their smart city projects. These developments are expected to create increased opportunities, particularly in the Latin American and Asia-Pacific markets, over the forecast period.
  • Furthermore, with the significant ongoing investments for the integration of 3D mapping applications with smartphones, market players, such as Nokia, Samsung, and other OEMs, are entering this market. Online web service providers, such as Amazon Inc. and Microsoft Corp., have also started offering 3D maps on their platforms. For instance, Parrot, a prominent player providing wireless devices for mobile phones, has positioned its consumer drones for 3D modeling, mapping, and agricultural uses. These instances are expected to drive market demand across emerging economies during the forecast period.
  • Location-based services currently face tremendous risks from government policies and regulations on consumer privacy. Most software developers are becoming aware of the growing international privacy laws and industry self-regulation codes that govern its use.In November this year, Google agreed to pay around $392 million in a settlement with 40 states over allegations that the company tracked people through their devices after location tracking had been turned off.
  • Also, the effects of COVID-19 on the location-based services market were not all the same. This was mostly because the pandemic had different effects on the industries that used the services. Overall, the market was impacted negatively, although a solid recovery is set to drive the demand for location-based services over the forecast period.

Location based Services Industry Segments

Location-based services (LBSs) are computer or mobile applications that provide information based on the location of the device and the user, primarily through mobile portable devices, such as smartphones and mobile networks. ​

The precision of the location services primarily depends on the hardware and software used in the mobile communication system, along with the positioning server.​ The Location-based Services Market is segmented by Location (Indoor, Outdoor), Service Type (Professional, Managed), End-user Industry (FMCG, Retail, Healthcare, IT and Telecom, and Transportation), and Geography(North America(United States and Canada), Europe(United Kingdom, Germany, and France), Asia-Pacific(China, Japan, and India).

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Location
Indoor
Outdoor
By Service Type
Professional
Managed
By End-user Industry
FMCG and E-commerce
Retail
Healthcare
IT and Telecom
Transportation
Oil and Gas
Other End-user Industries
Geography
North America
United States
Canada
Europe
United Kingdom
Germany
France
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia Pacific
Rest of the World

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Location based Services Market Trends

This section covers the major market trends shaping the Location based Services Market according to our research experts:

FMCG and E-Commerce Sector Expected to Witness Significant Growth

  • There has been an increasing trend in e-commerce establishments in the past decade. Mobile apps have enjoyed greater success due to their personalization features. They are easier to use and form a direct link between the brands and customers, thus enabling high levels of consumer engagement.
  • Mobile apps help e-commerce stores analyze the current market and consumer behavior, resulting in better marketing strategies. E-commerce services based on user location have emerged as an especially important segment of modern information services.In these user-intensive applications, quality of service is important, and design methods are increasingly relying on software standards to achieve quality.
  • E-commerce applications provide tailored offers to customers that reside in specific locations. These offers are delivered to customers in the form of personalized notifications, which are more effective than general-purpose push notifications.
  • In other words, marketplaces rely on artificial intelligence to identify locations and products that are popular there. Once the data is set up, sellers can pay a one-time cost to have their stock shipped to the final location.
  • RTLS includes a wide range of location technologies, from Bluetooth beacons and passive radio frequency identification (RFID) to large-scale systems that keep assets and back-end processes in constant communication.Many warehouse owners choose to use a mix of location-based technologies to meet their needs in the most cost-effective way.

The growth in the e-commerce industry and the need for efficient location-based services worldwide are driving market growth. For instance, U.S. retail e-commerce sales for the second quarter of this year were USD 257.3 billion, up 2.7% from the first quarter of this year, according to the Census Bureau of the Department of Commerce. Moreover, according to IBEF, the Indian e-commerce market is expected to flourish from USD 38.5 billion in 2017 to USD 200 billion by 2026.

Location-based Services Market - Annual Online Spend, in USD billion, United States, 2019-2022

Asia Pacific Region is Expected to Occupy Significant Share

  • China is not only a major market for LBS in the regional space but also globally, owing to its significant growth in investments toward building infrastructure and technological capabilities, combined with internet and mobile penetration, which have placed the country in a prominent position in the region as well as in the global market.
  • According to the 50th China Statistical Report on Internet Development, the number of internet users totalled 1,051 million, and the internet penetration rate reached 74.4% in the country as of June last year, which is huge considering the population of the country. Location-based services should have a lot of opportunities in the country because so many people have access to the internet and more people are getting smartphones.
  • Moreover, Japan is home to one of the major automotive industries and a prominent exporter. With motor vehicle exports in value terms amounting to USD 12.71 billion and auto-related employment in Japan totalling 5.52 million people (as per the Japan Automobile Manufacturer Association), the automotive industry is one of the Japanese economy's core industrial sectors.
  • With such a growing automotive industry, Japan has a well-built navigation infrastructure and focuses on building technology and infrastructure for autonomous vehicles. The country is implementing 3D maps with self-driving vehicles and offering disaster information via car navigation systems, which have an AI-based assistant.
  • India's social media penetration is growing significantly. WhatsApp is the most used app in India, with 81.2% penetration, followed by Instagram, Facebook, Telegram, and Twitter. Besides, various major social media enterprises are increasingly focusing on the country to increase their active users.
  • Such trends show the excellent potential for the growth of the LBS market in the country and encourage various vendors to include the service in their portfolios. For example, in August of last year, IT services behemoth Wipro Ltd announced a collaboration with HERE Technologies to provide location-based services to customers in the energy and utilities, manufacturing, transportation and logistics, telecom, and automotive industries.
  • Similarly, in October last year, Ola, a leading cab aggregator and e-vehicle maker, announced that it had acquired GeoSpoc, a geospatial service provider, to help develop more accurate mapping, incorporate multi-modal transportation options, and deploy real-time satellite imagery to access road quality for increased safety.
Location-based Services Market - Growth Rate by Region

Location based Services Market Competitor Analysis

The location-based services market needs to be more cohesive. Ongoing research and technological advancements are expected to be the key trends in the market. The companies are adopting various strategies to expand their customer base and mark their presence in the market. The primary strategies involve long-term partnerships or mergers and acquisitions.

In November 2022, VeriDaaS Corporation announced the acquisition of 4DM, a geo-intelligence company based in Canada. 4DM engages governments, NGOs, and private sector organizations in the areas of intelligent transportation solutions, environmental health, location-based services, and risk assessment applications through consulting projects and service-based work.

In March 2022, Aruba Networks announced the advancement of its Edge Services Platform (ESP) with new management capabilities and development in location-based services to help enterprises go after edge and IoT opportunities. The company also unveiled self-locating indoor access points (APs) with built-in GPS receivers and Open Locate for sharing location information from an access point to a device.

Location based Services Market Top Players

  1. Cisco Systems Inc.

  2. Ericsson Inc.

  3. IBM Corporation

  4. DigitalGlobe Inc. (Maxar Technologies)

  5. ALE International​ ( Nokia Corporation)

*Disclaimer: Major Players sorted in no particular order

Location-based Services Market Concentration

Location based Services Market Recent Developments

  • May 2022: AT&T announced the launch of location-based routing with Intrado to improve public safety response for wireless 9-1-1 calls. AT&T can quickly and more accurately identify where a wireless 9-1-1 call is coming from using device GPS and hybrid information to route the call to the correct 9-1-1 call center, also known as the public safety answering point, or PSAP.
  • January 2022: Catalina, a shopper intelligence and omnichannel media provider, announced its partnership with PlaceIQ, a data and technology provider, to bring location-driven planning, measurement, and attribution to CPG retailers. It would enable advertisers to reach more precise audiences, optimize offline and online media engagement across channels, and deliver real-world ROI on a brand campaign's performance.

Location based Services Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Buyers

      2. 4.2.2 Bargaining Power of Suppliers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Assessment of Impact of COVID-19 on the Industry

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Growing Demand for Geo-based Marketing

      2. 5.1.2 Technological Advancements Aided by Emergence of BLE and UWB for Indoor Services

      3. 5.1.3 Emerging Use-cases for LBS due to High Penetration of Social Media and Location-based App Adoption

    2. 5.2 Market Challenges

      1. 5.2.1 Trade-offs between privacy/security and regulatory constraints

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Location

      1. 6.1.1 Indoor

      2. 6.1.2 Outdoor

    2. 6.2 By Service Type

      1. 6.2.1 Professional

      2. 6.2.2 Managed

    3. 6.3 By End-user Industry

      1. 6.3.1 FMCG and E-commerce

      2. 6.3.2 Retail

      3. 6.3.3 Healthcare

      4. 6.3.4 IT and Telecom

      5. 6.3.5 Transportation

      6. 6.3.6 Oil and Gas

      7. 6.3.7 Other End-user Industries

    4. 6.4 Geography

      1. 6.4.1 North America

        1. 6.4.1.1 United States

        2. 6.4.1.2 Canada

      2. 6.4.2 Europe

        1. 6.4.2.1 United Kingdom

        2. 6.4.2.2 Germany

        3. 6.4.2.3 France

        4. 6.4.2.4 Rest of Europe

      3. 6.4.3 Asia-Pacific

        1. 6.4.3.1 China

        2. 6.4.3.2 Japan

        3. 6.4.3.3 India

        4. 6.4.3.4 Rest of Asia Pacific

      4. 6.4.4 Rest of the World

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 ALE International

      2. 7.1.2 IBM Corporation

      3. 7.1.3 Cisco Systems Inc.

      4. 7.1.4 Ericsson Inc.

      5. 7.1.5 DigitalGlobe Inc.(Maxar Technologies )

      6. 7.1.6 Creativity Software Ltd.

      7. 7.1.7 IndoorAtlas Ltd

      8. 7.1.8 Esri Technologies Ltd

      9. 7.1.9 GL Communications Inc.

      10. 7.1.10 Google LLC

      11. 7.1.11 HERE Global BV

      12. 7.1.12 HPE Aruba Inc.

      13. 7.1.13 Teldio Corporation

      14. 7.1.14 HID Global (Assa Abloy AB)

      15. 7.1.15 Sewio Networks

      16. 7.1.16 Ubiquicom

      17. 7.1.17 Zebra Technologies Corporation

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. FUTURE OF THE MARKET

**Subject to Availability
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Location based Services Market Research FAQs

The Location-based Services Market market is studied from 2019 - 2027.

The Location-based Services Market is growing at a CAGR of 22.51% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Cisco Systems Inc., Ericsson Inc., IBM Corporation, DigitalGlobe Inc. (Maxar Technologies), ALE International​ ( Nokia Corporation) are the major companies operating in Location-based Services Market.

Location-based Services Industry Reports

In-depth industry statistics and market share insights of the Location-based Services sector for 2020, 2021, and 2022. The Location-based Services research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Location-based Services report PDF.

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