Life and Non-life Insurance Market in Japan Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Life and Non-life Insurance Market in Japan is Segmented by Insurance Type (Life and Non-Life) and Distribution Channel (Direct, Agency, Banks, and Other Distribution Channels).

Life and Non-life Insurance Market in Japan Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Japan Life & Non-Life Insurance Market Size

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Life and Non-life insurance Market size
Study Period 2020 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2020 - 2023
CAGR 2.00 %
Market Concentration High

Major Players

Life and Non-life insurance Market key players

*Disclaimer: Major Players sorted in no particular order

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Japan Life & Non-Life Insurance Market Analysis

The Japan Life & Non-Life Insurance Market is expected to register a CAGR of less than 2% during the forecast period.

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  • The insurance market in Japan is among the biggest markets in the world. The volume of life insurance is roughly worth JPY 35 trillion, and the country ranked second in thee total annual premium, after the United States. The insurance market for property and casualty (P&C) was roughly worthJPY 9 trillion, rand it ranked fourth, globally.
  • The annualized premium on new policies for individual insurance was JPY 2.48 trillion(111.6% year-on-year). The annualized premiumnew policies for individual annuity insurance was JPY 501.6 billion (118.4% year-on-year) Both these numbers resulted in an increase in the last twoyears. The annualized premium on policies in force was JPY 22.31 trillion (103.8% year-on-year) for individual insurance, which was an increase for 10 consecutive years, and 6.35 trillion JPY (99.8% year-on-year) for individual annuity insurance, which was a decrease for twoconsecutive years. Regarding the third sector, the annualized premium was JPY 779.0 billion(111.9% year-on-year) for new policies, which was an increase for sixconsecutive years, and JPY 6.85 trillion(104.9% year-on-year) for policies in force, which is constantly increasing.
  • In non-life insurance, the total direct premiums, including the saving portion,in fiscal 2018, amounted to JPY 9,414 billion, which was an increase of 1.5%.The total net premiums, in 2018, was valued at JPY8,392.8 billion, up by 0.1%.The net claims paid on all classes of insurance during fiscal 2018 amounted to JPY 5,324.2 billion, which was an increase of 13.2% compared to the previous term. This increase was a result of theincrease in earthquake insurance claim payments for the Northern Osaka earthquake andthe 2018 Hokkaido eastern Iburi earthquakeand an increase in fire insurance claim payments for the heavy rain event of July 2018.

Japan Life & Non-Life Insurance Industry Overview

The report covers the major players operating in the life and non-life insurance market in Japan. The market is consolidated. The life insurance segment companies hold approximately 51% market share. In the non-life segment, the top-three companies hold 87% of the market share. The market is expected to grow during the forecast period.

Japan Life & Non-Life Insurance Market Leaders

  1. NIPPON LIFE INSURANCE COMPANY

  2. JAPAN POST INSURANCE CO. LTD

  3. NATIONAL MUTUAL INSURANCE FEDERATION OF AGRICULTURAL COOPERATIVES

  4. TOKIO MARINE & NICHIDO FIRE INSURANCE CO. LTD

  5. MEIJI YASUDA LIFE INSURANCE COMPANY

  6. *Disclaimer: Major Players sorted in no particular order
JAPAN POST INSURANCE CO. LTD, NATIONAL MUTUAL INSURANCE FEDERATION OF AGRICULTURAL COOPERATIVES, TOKIO MARINE & NICHIDO FIRE INSURANCE CO. LTD, MEIJI YASUDA LIFE INSURANCE COMPANY
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Japan Life & Non-Life Insurance Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Insurance type
    • 5.1.1 Life Insurance
    • 5.1.1.1 Individual
    • 5.1.1.2 Group
    • 5.1.2 Non-life Insurance
    • 5.1.2.1 Home
    • 5.1.2.2 Motor
    • 5.1.2.3 Others
  • 5.2 By Channel of Distribution
    • 5.2.1 Direct
    • 5.2.2 Agency
    • 5.2.3 Banks
    • 5.2.4 Other Channels of Distribution

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Mergers and Acquisitions
  • 6.3 Company Profiles
    • 6.3.1 NIPPON LIFE INSURANCE COMPANY
    • 6.3.2 JAPAN POST INSURANCE CO. LTD
    • 6.3.3 NATIONAL MUTUAL INSURANCE FEDERATION OF AGRICULTURAL COOPERATIVES
    • 6.3.4 TOKIO MARINE & NICHIDO FIRE INSURANCE CO. LTD
    • 6.3.5 MEIJI YASUDA LIFE INSURANCE COMPANY
    • 6.3.6 DAI-ICHI LIFE INSURANCE COMPANY LIMITED
    • 6.3.7 SUMITOMO LIFE INSURANCE COMPANY
    • 6.3.8 SOMPO JAPAN NIPPONKOA INSURANCE INC.
    • 6.3.9 GIBRALTAR LIFE INSURANCE CO. LTD
    • 6.3.10 AFLAC LIFE INSURANCE JAPAN LTD
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Japan Life & Non-Life Insurance Industry Segmentation

This report aims to provide a detailed analysis of the life and non-life insurance market in Japan. It focuses on the market dynamics, emerging trends in the segments and regional markets, and insights on various products and application types. It also analyses the key players and the competitive landscape in the life and non-life insurance market in Japan.

By Insurance type Life Insurance Individual
Group
By Insurance type Non-life Insurance Home
Motor
Others
By Channel of Distribution Direct
Agency
Banks
Other Channels of Distribution
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Japan Life & Non-Life Insurance Market Research FAQs

What is the current Japan Life & Non-Life Insurance Market size?

The Japan Life & Non-Life Insurance Market is projected to register a CAGR of less than 2% during the forecast period (2025-2030)

Who are the key players in Japan Life & Non-Life Insurance Market?

NIPPON LIFE INSURANCE COMPANY, JAPAN POST INSURANCE CO. LTD, NATIONAL MUTUAL INSURANCE FEDERATION OF AGRICULTURAL COOPERATIVES, TOKIO MARINE & NICHIDO FIRE INSURANCE CO. LTD and MEIJI YASUDA LIFE INSURANCE COMPANY are the major companies operating in the Japan Life & Non-Life Insurance Market.

What years does this Japan Life & Non-Life Insurance Market cover?

The report covers the Japan Life & Non-Life Insurance Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Japan Life & Non-Life Insurance Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Japan Life & Non-Life Insurance Industry Report

Statistics for the 2025 Japan Life & Non-Life Insurance market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Japan Life & Non-Life Insurance analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.