Latvia E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Latvia E-commerce Market is Segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.

Latvia E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Latvia E-commerce Market Size

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Latvia E-commerce Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 11.40 %
Market Concentration Low

Major Players

Latvia E-commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Latvia E-commerce Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Latvia E-commerce Market Analysis

The Latvia E-commerce Market is expected to register a CAGR of 11.4% during the forecast period.

  • The growing internet penetration paved the way for the E-commerce market in the region. As per the Official Statistics of Latvia, household internet access increased to 91.1% in 2021, compared to 86.2% in 2018 in the region. The growth is further supported by strong smartphone penetration in the region.
  • As per the Central Statistical Bureau of Latvia, at the beginning of 2021 internet was used in almost all enterprises (99.97 %). The Central Statistical Bureau's annual survey on the use of information and communication technologies (ICT) and E-commerce in enterprises shows that 68 % of enterprises had their website. Furthermore, 95.5 % of large enterprises, 87.3 % of medium-sized enterprises, and 63.5 % of small enterprises had their own website. For work internet was used by 52.5 % of all employees of enterprises, which is 8.1 percentage points more than in 2020.
  • Many enterprises in the region use social media platforms for digital advertising purposes. For instance, as per the Central Statistical Bureau of Latvia, in 2021, 57.7 % of enterprises used social media. In comparison to 2019, this indicator has risen by 16.8% points. The opportunities provided by social media were used by 90.1 % of large enterprises. In the group of medium-sized enterprises, it was used by 68.4 %, and in a group of small enterprises, it was used by 54.8 %.
  • However, challenges related to EU applied Value Added Tax (VAT) to sales by non-EU-based companies of electronically supplied services (ESS) can hamper the growth of the market in the region. Furthermore, longer than indicated delivery period by E-commerce companies in the region can also affect the development of the E-commerce market.
  • The COVID-19 pandemic accelerated the expansion of the E-commerce market towards new firms, consumers, and types of products in the region. It has provided consumers with access to a variety of products from the convenience and safety of their homes. E-commerce transactions in Latvia have partly shifted from luxury goods and services to everyday necessities such as groceries, relevant to a large number of individuals.

Latvia E-commerce Industry Overview

The Latvia E-commerce market appears to be fragmented because of the intense competitive rivalry among the players. Major players in the Latvia E-commerce market are adopting strategies like acquisitions and partnerships to expand their reach in the region. Some of the major players in Latvia's E-commerce market include H&M, SportsDirect.com, Euronics, Amazon.com, Inc, etc.

  • March 2022 - FedEx Express announced its international, day-definite e-commerce service is now available to customers in 24 European countries with connections to 47 markets worldwide. After a successful market launch in 2021, FedEx International Connect Plus (FICP) is now available in an additional 14 countries: the Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Norway, Romania, Slovenia, and Switzerland.
  • April 2022 - Tallinn-based Montonio raised USD 12 million in a Series A funding round led by Index Ventures as it presses forward with its one-stop-shop checkout solution for e-commerce merchants and consumers' mission. In conjunction with the new lining of the coffers, the startup has announced the launch of its services in Poland, adding to the Estonian, Latvian, and Lithuanian collections. The new funds will be used, in part, to drive expansion efforts even further afield later this year.

Latvia E-commerce Market Leaders

  1. H&M

  2. SportsDirect.com

  3. Euronics.lv

  4. ASOS.com, Ltd.

  5. Amazon.com, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Latvia E-commerce Market Concentration
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Latvia E-commerce Market News

  • July 2021 - PrintOnPack.com, a sustainable packaging startup from Latvia, raised EUR 450,000 from SuperHero Capital. The company will use the money to further grow its team, develop the platform, and increase order volumes and revenue.
  • April 2022 - Sell.xyz, a Latvian dropshipping startup for customized products, has raised EUR 1.5 million in seed capital. The company has launched selling apparel, supplements, and cosmetics. The platform follows the footsteps of other Latvian print-on-demand services. Sell.xyz connects online retailers with suppliers to offer personalized products and fulfillment services.

Latvia E-commerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Defination
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key Market Trends and Share of E-commerce of Total Retail Sector
  • 4.4 Impact of COVID-19 on the E-commerce Sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Number of E-shoppers is Expected to Boost the E-commerce Market
    • 5.1.2 Growing Internet Penetration
  • 5.2 Market Challenges
    • 5.2.1 Challenges Related to EU Applied Value Added Tax (VAT) to Sales by Non-EU Based Companies of Electronically Supplied Services
  • 5.3 Analysis of Key Demographic Trends and Patterns Related to E-commerce Industry in Latvia (Coverage to Include Population, Internet Penetration, E-commerce Penetration, Age & Income etc.)
  • 5.4 Analysis of the Key Modes of Transaction in the E-commerce Industry in Latvia (Coverage to Include Prevalent Modes of Payment Such as Cash, Card, Bank Transfer, Wallets, etc.)
  • 5.5 Analysis of Cross-Border E-commerce Industry in Latvia (Current Market Value of Cross-border & Key Trends)
  • 5.6 Current Positioning of Latvia in the E-commerce Industry in Europe

6. MARKET SEGMENTATION

  • 6.1 By B2C E-commerce
    • 6.1.1 Market Size (GMV) for the Period of 2017-2027
    • 6.1.2 Market Segmentation - by Application
    • 6.1.2.1 Beauty and Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion and Apparel
    • 6.1.2.4 Food and Beverages
    • 6.1.2.5 Furniture and Home
    • 6.1.2.6 Others (Toys, DIY, Media, etc.)
  • 6.2 By B2B E-commerce
    • 6.2.1 Market Size for the Period of 2017-2027

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 H&M
    • 7.1.2 Frasers Group (Sports Direct)
    • 7.1.3 Euronics.lv
    • 7.1.4 Amazon.com, Inc.
    • 7.1.5 ASOS.com, Ltd.
    • 7.1.6 About You SE & Co. KG
    • 7.1.7 Elkor
    • 7.1.8 Kurpirkt.lv
    • 7.1.9 Next Germany GmbH
    • 7.1.10 Dormeo
  • *List Not Exhaustive

8. Investment Analysis

9. Future Outlook of the Market

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Latvia E-commerce Industry Segmentation

Conducting an e-commerce business means fostering relationships and selling information, services, and goods over computer communication networks. E-commerce usually refers to trading goods and services over the internet, which means broader economic activity. E-commerce consists of B2B and B2C and internal organizational transactions that support these activities.

The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period in Latvia. The study further analyzes the overall impact of COVID-19 on the ecosystem. The scope of the report encompasses market sizing and forecast for segmentation by B2B and B2C, in which the B2C channel is further segmented by application.

By B2C E-commerce Market Size (GMV) for the Period of 2017-2027
Market Segmentation - by Application Beauty and Personal Care
Consumer Electronics
Fashion and Apparel
Food and Beverages
Furniture and Home
Others (Toys, DIY, Media, etc.)
By B2B E-commerce Market Size for the Period of 2017-2027
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Latvia E-commerce Market Research FAQs

What is the current Latvia E-commerce Market size?

The Latvia E-commerce Market is projected to register a CAGR of 11.4% during the forecast period (2025-2030)

Who are the key players in Latvia E-commerce Market?

H&M, SportsDirect.com, Euronics.lv, ASOS.com, Ltd. and Amazon.com, Inc. are the major companies operating in the Latvia E-commerce Market.

What years does this Latvia E-commerce Market cover?

The report covers the Latvia E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Latvia E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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Statistics for the 2025 Latvia E-commerce market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Latvia E-commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Latvia E-commerce Market Report Snapshots