Japan Laundry Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Japan Laundry Appliances is segmented by Type (Freestanding Laundry Appliances, Built-in Laundry Appliances) By Product (Washing Machine, Dryers, Electric Smoothing Irons, Others) By Technology (Automatic, Semi-Automatic/ Manual, Others) by Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online, Other Distribution Channels).

Market Snapshot

Japan Laundry Appliances Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: >1 %
Japan Laundry Appliances Major Players

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Market Overview

Laundry appliance is a machine used for cleaning and rinsing of textiles by using water and detergent but is not limited to washing only. It can also be used for drying purposes. In the first half of 2019, the demand for laundry appliances increased in Japan due to rainy seasons but in the latter half after October 2019 the appliances demand saw a decrease due to the implementation of consumption tax in the country. There was a certain drop in the market due to warm winter and pandemic lockdown.

Japan laundry appliances had sales of washing machines around 2.9 million units in the year 2017. The market for laundry appliances has reached maturation state and households in Japan had a penetration rate of around 95%-100%. Improvements in economic conditions and substantial disposable income have been major factors contributing to the growth in the market. Therefore, consumers can spend on premium and smart washing machine appliances in the market.

Scope of the report

A complete background analysis of the Japan Laundry Appliances Market, which includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report.

By Type
Freestanding Laundry Appliances
Built-in Laundry Applinaces
By Product
Washing Machine
Electric Smoothing Irons
By Technology
Semi-Automatic/ Manual
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Other Distribution Channels

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Key Market Trends

Increase in Demand of Automatic Washing Machine

The Japanese laundry appliances market for washing machines is seeing a rise in demand for fully automatic washing machines. Japanese manufacturers sell various kinds of washing machines in the market and by making them adapt to the Japanese lifestyle. For instance, Hitachi sales washing machine that can locate the stain on the clothes and function accordingly, Panasonic sale washing machine that has automatic detergent keeping function and interacts with the consumer through the phone. Consumers are also preferring washing machines that have larger capacities rather than small ones.

Japan Laundry Appliances Key Trends

Increasing Number of Dual- Income Households in Japan is Likely to Lead to Demand of Laundry Appliancess

Japan Laundry appliances market is witnessing trends such as a rise in demand for laundry appliances from dual-income households. The number of households with dual family income is increasing demand for Laundry appliances such as washing machines and dryers as they prefer to wash clothes at once in the weekend in bulk. The time saving and energy-efficient laundry appliances are preferred by the households. Moreover, washing machines with bulk capacities are preferred as working-class people wash clothes at once during the weekend or so. Low cost and multifunctional laundry appliances are also gaining traction in the market.

Japan Laundry Appliances Growth Rate

Competitive Landscape

Japan's laundry appliance market is dominated by a few big players in the market and the market is globalized. Some of the major laundry selling appliances include Hitachi, Panasonic, Sharpe, and Toshiba. Players are innovating new technologies in the market and are becoming more and more focused on introducing smart laundry appliances. For instance, Hitachi introduced washing machines that auto cleans itself after each wash and also guarantees 99% allergy free washing.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Dynamics

      1. 4.2.1 Drivers

      2. 4.2.2 Restraints / Challenges

      3. 4.2.3 Opportunities

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Insights on Impact of COVID-19 on the Market

    5. 4.5 Insights on Technological Innovations in the Market

    6. 4.6 Insights on Government Regulation in the Market


    1. 5.1 By Type

      1. 5.1.1 Freestanding Laundry Appliances

      2. 5.1.2 Built-in Laundry Applinaces

    2. 5.2 By Product

      1. 5.2.1 Washing Machine

      2. 5.2.2 Dryers

      3. 5.2.3 Electric Smoothing Irons

      4. 5.2.4 Others

    3. 5.3 By Technology

      1. 5.3.1 Automatic

      2. 5.3.2 Semi-Automatic/ Manual

      3. 5.3.3 Others

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets and Hypermarkets

      2. 5.4.2 Specialty Stores

      3. 5.4.3 Online

      4. 5.4.4 Other Distribution Channels


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Hitachi

      2. 6.2.2 Panasonic

      3. 6.2.3 Toshiba

      4. 6.2.4 Sharp

      5. 6.2.5 Whirlpool Corporation

      6. 6.2.6 Electrolux Group

      7. 6.2.7 Miele

      8. 6.2.8 Haier Inc.

      9. 6.2.9 LG Electronics

      10. 6.2.10 Midea Group Co.

    3. *List Not Exhaustive

  8. 8. APPENDIX


**Subject to Availability

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Frequently Asked Questions

The Japan Laundry Appliances Market market is studied from 2016 - 2026.

The Japan Laundry Appliances Market is growing at a CAGR of >1% over the next 5 years.

Hitachi Ltd., Toshiba Corporation, Electrolux Group, Sharp, Whirlpool Corporation, Panasonic Corporation are the major companies operating in Japan Laundry Appliances Market.

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