Japan Laundry Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Japanese Laundry Appliances Market is segmented by Type (Freestanding Laundry Appliances, Built-in Laundry Appliances) By Product (Washing Machine, Dryers, Electric Smoothing Irons, Others) By Technology (Automatic, Semi-Automatic/ Manual, Others) by Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online, Other Distribution Channels).

Japan Laundry Appliances Market Size

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Japan Laundry Appliances Market Summary
Study Period 2020-2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 2.20 Billion
Market Size (2029) USD 2.43 Billion
CAGR (2024 - 2029) 2.00 %

Major Players

Japan Laundry Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Japan Laundry Appliances Market Analysis

The Japan Laundry Appliances Market size is estimated at USD 2.20 billion in 2024, and is expected to reach USD 2.43 billion by 2029, growing at a CAGR of 2% during the forecast period (2024-2029).

The Japanese laundry appliances market has been relatively stable despite the pandemic, with some fluctuations due to external factors such as weather conditions. The market is expected to continue growing in the coming years, with consumers who are willing to spend on premium and smart washing machine appliances. The need to replace traditional machines with smart connected machines is also driving growth in the market. Households today tend to favor laundry appliances that are both time-saving and energy-efficient. Laundry machines that are multipurpose and low-cost are also becoming increasingly popular in the market. A laundry appliance is a machine that uses water to clean and rinse textiles, although it can also be used for drying purposes.

Japan's laundry appliances had sales of washing machines around 2.68 million units in the current year. The market for laundry appliances has reached a maturation state and households in Japan had a penetration rate of around 95%-100%. Improvements in economic conditions and substantial disposable income have been major factors contributing to the growth of the market. Consumers spend on premium and smart washing machine appliances in the market.

Japan Laundry Appliances Market Trends

Increase in Demand of Automatic Washing Machine

The Japanese laundry appliances market for washing machines is seeing a rise in demand for fully automatic washing machines. Japanese manufacturers sell various kinds of washing machines in the market and by making them adapt to the Japanese lifestyle. For instance, the Hitachi sales washing machine can locate the stains on the clothes and function accordingly, Panasonic sale washing machine has an automatic detergent-keeping function and interacts with the consumer through the phone. Consumers are also preferring washing machines that have larger capacities rather than small ones.

In the current year, the fully automatic segment dominated the market with a more than 50% share. These help to reduce manual labor and are extremely convenient and space-saving. Manufacturers are releasing energy-efficient models with low carbon footprints and low maintenance requirements. Technology advancements include the integration of smartphone applications with the Internet of Things and artificial intelligence technologies for real-time warnings and machine remote access. All of these factors are driving the market segment's growth. The popularity of vertical-type washing machines and large-capacity washing machines is also increasing due to the lifestyle of DINKS (Dual Income No Kids) and single persons.

Japan Laundry Appliances Market: Market Share of Washing Machines in Japan, By Technology, 2022

Growth in Online Sales of the Market

In Japan, e-commerce is one of the distribution platforms for home appliances. Online stores and marketplaces such as Amazon Japan and Rakuten provide a wide variety of washing machine alternatives, frequently at affordable costs. Many vendors on these sites provide additional services such as delivery and installation for a price. Used items and discounts can be obtained on a variety of online platforms or community boards, such as Jimoty, a Japanese Craigslist-like site.

Online retailers continue to play an important role in the purchasing of laundry appliances in Japan. The majority of Japanese home appliance retailers do performance financial settlements from January to March and August to September, and the discount season takes place mostly during these two months. Comparing prices across different online stores and buying from a discounted online store is a trend. This is expected to boost the demand of the market during the forecasted period.

Japan Laundry Appliances Market: Online Revenue Share of Laundry Appliances in Japan, In %, 2019-2022

Japan Laundry Appliances Industry Overview

Japan's laundry appliance market is consolidated. It is dominated by a few big players in the market and the market is globalized. Some of the major laundry-selling appliances include Hitachi, Panasonic, Sharpe, and Toshiba. Players are innovating new technologies in the market and are becoming more and more focused on introducing smart laundry appliances. For instance, Hitachi introduced washing machines that auto clean themselves after each wash and also guarantee 99% allergy-free washing.

Japan Laundry Appliances Market Leaders

  1. Hitachi Ltd.

  2. Toshiba Corporation

  3. Sharp

  4. Whirlpool Corporation

  5. Panasonic

*Disclaimer: Major Players sorted in no particular order

Japan Laundry Appliances Market Concentration
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Japan Laundry Appliances Market News

  • August 2023: Whirlpool Corporation unveiled a new 153,000-square-foot technology center in St. Joseph, Mich. The $60+ million project expands and replaces much of the current St. Joseph Technology Center. The work that is done in this new facility will be focused on delivering great consumer solutions through the washers, dryers, dishwashers, and small appliance products designed and tested here including the iconic KitchenAid Stand Mixer. The facility employs more than 500 technicians, engineers, designers, and adjacent roles, and contains 21 testing labs.
  • October 2022: Whirlpool Corporation Fully automatic electric washing machine WFW80HE (60Hz only) was launched which is equipped with "TumbleFresh" which suppresses wrinkles and unpleasant odors of half-dried products, and "Quiet Spin Technology".

Japan Laundry Appliances Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Changing Lifestyles of Consumers

    3. 4.3 Market Restraints

      1. 4.3.1 Fluctuations in the Prices

    4. 4.4 Market Opportunities

      1. 4.4.1 Demand for Eco-Friendly Laundry Appliances That Use Less Water and Reduce Environmental Impact

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights on Impact of COVID-19 on the Market

    7. 4.7 Insights on Technological Innovations in the Market

    8. 4.8 Insights on Government Regulation in the Market


    1. 5.1 By Type

      1. 5.1.1 Freestanding Laundry Appliances

      2. 5.1.2 Built-in Laundry Applinaces

    2. 5.2 By Product

      1. 5.2.1 Washing Machine

      2. 5.2.2 Dryers

      3. 5.2.3 Electric Smoothing Irons

      4. 5.2.4 Others

    3. 5.3 By Technology

      1. 5.3.1 Automatic

      2. 5.3.2 Semi-Automatic/ Manual

      3. 5.3.3 Others

    4. 5.4 By Distribution Channel

      1. 5.4.1 Supermarkets and Hypermarkets

      2. 5.4.2 Specialty Stores

      3. 5.4.3 Online

      4. 5.4.4 Other Distribution Channels


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Hitachi

      2. 6.2.2 Panasonic

      3. 6.2.3 Toshiba

      4. 6.2.4 Sharp

      5. 6.2.5 Whirlpool Corporation

      6. 6.2.6 Electrolux Group

      7. 6.2.7 Miele

      8. 6.2.8 Haier Inc.

      9. 6.2.9 LG Electronics

      10. 6.2.10 Midea Group Co.*

    3. *List Not Exhaustive


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Japan Laundry Appliances Industry Segmentation

Laundry Appliances refer to the machinery used for cleaning and maintaining laundry clothes in either the residential or commercial sector. Watching machines, Dryers, Irons, and others exist among the major used laundry appliances with technology advancement equipping them in different models and features as required by the users.

Japan Laundry Appliances is segmented by type, product, technology, and distribution channel. By type, the market is segmented into Freestanding Laundry Appliances and Built-in Laundry Appliances. By Product, the market is segmented into Washing Machine, Dryers, Electric Smoothing Irons, and Others). By Technology, the market is segmented into Automatic, Semi-Automatic/ Manual, and Others. By Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, Online, and Other Distribution Channels). The report offers market size and forecasts in value (USD) for all the above segments.

By Type
Freestanding Laundry Appliances
Built-in Laundry Applinaces
By Product
Washing Machine
Electric Smoothing Irons
By Technology
Semi-Automatic/ Manual
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Other Distribution Channels
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Japan Laundry Appliances Market Research FAQs

The Japan Laundry Appliances Market size is expected to reach USD 2.20 billion in 2024 and grow at a CAGR of 2% to reach USD 2.43 billion by 2029.

In 2024, the Japan Laundry Appliances Market size is expected to reach USD 2.20 billion.

Hitachi Ltd., Toshiba Corporation, Sharp, Whirlpool Corporation and Panasonic are the major companies operating in the Japan Laundry Appliances Market.

In 2023, the Japan Laundry Appliances Market size was estimated at USD 2.16 billion. The report covers the Japan Laundry Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Japan Laundry Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Japan washing Machine Industry Report

Statistics for the 2024 Japan washing Machine market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Japan washing Machine analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Japan Laundry Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)