The carrageenan sector is witnessing an upsurge in the market owing to its wider application in numerous food and beverage segment. The global, as well as local manufacturers, are extensively investing in product innovations to produce the changing consumer demand for Italian consumers are in favor of innovations in the food sector. Thus, the food-grade carrageenan is also finding its application in various other products. In January 2019, carrageenan found its application in edible films that are used as a replacement of films made of petroleum derivatives, used for packing foods. Thus, a wider application of the hydrocolloid caters to the market studied.

The consumption of confectionery food has to gain prominence in the Italy hydrocolloids market. Hydrocolloids such as xanthan gum are used in the pastry fillings, as it prevents weeping of the water in the filling, protecting the crispness of the crust. Moreover, confectionery also provides one of the most important markets for a range of hydrocolloids. In Italy, the use of gum arabic in candies is still widespread. Italian confectioners even use the most costly grade of gum arabic, acacia senegal, instead of the less costly grade acacia seyal. Thus, aiding in the application in the confectionery segment.