Italy Food Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Italy food colorants market is segmented by Product Type (Natural Color and Synthetic Color) and by Application (Beverages, Dairy & Frozen products, Bakery, Meat, Poultry, and Seafood, Confectionery, and Others)

Market Snapshot

italy food colorants market size
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.5 %
italy food colorants market major companies

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Market Overview

Italy food colorant market is forecasted to grow with a CAGR of 4.5% during the forecast period (2020- 2025).

  • The Food colorant market in Italy is driven by easily-available raw materials, which includes fruits and vegetables and increased consumption of packaged food, including beverages, ready to eat foods, and other products. Consumers in the country align natural products with superior quality. For instance: colors derived from well-known sources, such as beetroot, grapes, cabbage, and paprika, are more readily-recognized and accepted by consumers.
  • Food colorants constitute an important part of food additives. The past couple of years have observed a distinct shift toward natural materials, especially within flavors and colors. Increasing demand and consumer preference for minimally processed foods and health-promoting properties of natural colorants are expected to drive the natural colors market, twice as fast as the synthetic market in the country.

Scope of the report

Italy food colorant is segmented by type into natural color and synthetic color. The health-enhancing properties of natural colors, combined with the organic properties in the natural products, are increasing the demand for natural colors. By application, the market is segmented as beverages, dairy & frozen products, bakery, meat, poultry, and seafood, confectionery, oils & fats, and others.

By Product Type
Natural Color
Synthetic Color
By Application
Dairy & Frozen Products
Meat, Poultry and Seafood

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Key Market Trends

Increasing Demand For Natural Food Colorants

Food safety concerns caused by the chemical contamination of food and ill-effects of synthetic additives including food colors have resulted in an increasing number of consumers seeking clean label products in the country. This rising demand has led to the launch of several new products bearing claims such as natural./ organic in the country. As a result, food manufacturers are investing in clean labels, thereby leading to the introduction of new products or the revision of existing product portfolios by incorporating clean-label food colors/ natural food colors. This trend has significantly boosted the demand for natural food colors for different food and beverage application in the past couple of years

italy food colorants market trends

Beverage Segment Holds a Significant Share

The increasing consumption of beverages such as functional beverages, carbonated drinks, dairy-based drinks, alcoholic drinks, juices, and others has resulted in an increasing application of food colorants both natural as well as synthetic in the country. The non-alcoholic beverage industry has a significant share in the sales of food colorants. Companies such as Dohler provide a wide range of food colorants for beverages as well as customizable color solutions as per the consumer's demand. The food colorants market for the beverage segment is competitive as an increasing number of beverage product launches are witnessed in the country which has triggered the demand for innovative colorants in the market.

italy food colorants market analysis

Competitive Landscape

The Italy food colorant market is a highly fragmented market due to the presence of various global and local players in the country. The active companies in the Italy food colorant market include Koninklijke DSM N.V., BASF SE, Chr. Hansen A/S and others. The product innovation and expansion are the two most adopted by the companies operating in the country. The active companies are adopting strategies, like forming new agreements and partnerships with local players to increase their footprint in the country and release new products according to consumers changing preferences.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Natural Color

      2. 5.1.2 Synthetic Color

    2. 5.2 By Application

      1. 5.2.1 Beverages

      2. 5.2.2 Dairy & Frozen Products

      3. 5.2.3 Bakery

      4. 5.2.4 Meat, Poultry and Seafood

      5. 5.2.5 Confectionery

      6. 5.2.6 Others


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Sensient Technologies

      2. 6.3.2 Chr Hansen holdings

      3. 6.3.3 Dohler Group SE

      4. 6.3.4 Koninklijke DSM N.V.

      5. 6.3.5 BASF SE

      6. 6.3.6 AromataGroup SRL

      7. 6.3.7 Barentz International B.V.


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Frequently Asked Questions

The Italy Food Colorants Market market is studied from 2016 - 2026.

The Italy Food Colorants Market is growing at a CAGR of 4.5% over the next 5 years.

Chr Hansen holdings, Koninklijke DSM N.V., Sensient Technologies, Dohler Group SE, BASF SE are the major companies operating in Italy Food Colorants Market .

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