Hospitality Industry in Italy Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Hospitality Companies in Italy and the Market is segmented by Type (Chain Hotels and Independent Hotels) and Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-scale Hotels, and Luxury Hotels).

Italy Hospitality Market Size

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Italy Hospitality Industry Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 9.61 Billion
Market Size (2029) USD 10.20 Billion
CAGR (2024 - 2029) 1.22 %

Major Players

Italy Hospitality Industry Major Players

*Disclaimer: Major Players sorted in no particular order

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Italy Hospitality Market Analysis

The Hospitality Industry In Italy Market size is estimated at USD 9.61 billion in 2024, and is expected to reach USD 10.20 billion by 2029, growing at a CAGR of 1.22% during the forecast period (2024-2029).

Worldwide, the tourism sector has been one of the hardest hit industries by the current Covid-19 pandemic. In 2019, Italy was the fifth most visited country in the world, with 94 million foreign tourists. In 2020 it was presumably registered 55% fewer admissions.

The hospitality industry in Italy is recording growing revenues. This growth is attributed to the rising tourism industry, which recorded a growth of EUR 100 billion and welcomed more than 63 million tourists in 2022. The demand from domestic companies and different European Union countries has become the key driver for the tourism industry, and it accounts for around 60% of the tourism industry in Italy. This trend is reflected in the growth of domestic and international branded hotels and their chains, with a double difference in their present rates across the country. International visitors are restricted to Milan and Rome in high numbers, followed by Florence and Venice. With over 45 international 5-star hotels, Rome has become the home of high-end luxury brands.

The hospitality industry in Italy is the largest market, and it occupies the fourth position in the world in terms of the number of available rooms, with a total of around 1 million rooms, preceded by the United States, China, and Japan. Italy is also registering more overnight stays. Most of the international brands have management contracts in the region.

Italy Hospitality Market Trends

Dominating Domestic Brands are Driving the Market

The total number of rooms that belong to international brands and their chains registered a 4.5% increase in 2021, with the addition of around 4,000 rooms to the around 70,000 rooms that existed in 2020. Moreover, the total number of rooms that belong to domestic brands grew exceptionally and recorded more than 113,800 rooms in 2021, which was a growth of around 5.5% over the existing number in 2020. Similar to other leading European Union countries, the hospitality industry in Italy is largely dominated more by domestic and European-born brands and companies than international brands. In Italy, there were approximately 550 international hotel brands and their chains, with over 1,100 domestic and European-born brands.

Hospitality Industry In Italy: Distribution of Hotel Chain Rooms, Italy, 2021

Highest Brand Expansions Recorded In Italy

The year 2021 recorded highest brand expansions in the country, with expansions, mergers, and acquisitions, not just for Italian brands but also for different European born brands and international brands as well, which reached the threshold of 4 hotels that needed to be considered as a chain. Italian brands topped the list with the entry of more than 143 brands, followed by the United States, France, and Spain. The year also became a milestone for several international brands and their chains to expand their footprint, by having at least one property in Italy, which is one among the leading hospitality markets in the European Union.

Hospitality Industry In Italy: Total Number of Chain Brands, 2020-2021

Italy Hospitality Industry Overview

Most of the European Union countries, the hospitality industry in Italy is largely dominated by domestic and European Union-born brands. The majority of the brands in Italy are owned by families, which has become a challenge for international investors. The international players are trying to expand their global footprint in the country, but they are facing limitations. The countries' strict policies are the primary constraint, followed by the majority of domestic consumers' preference for domestic brands over international brands.

Italy Hospitality Market Leaders

  1. Accor SA

  2. InterContinental Hotels Group

  3. Marriott International, Inc

  4. Hilton Hotels and Resorts

  5. Gruppo UNA SpA

*Disclaimer: Major Players sorted in no particular order

Italy Hospitality Industry Concentration
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Italy Hospitality Market News

  • September 2022: Omnam Group and Mohari Hospitality announced the formation of a strategic partnership aimed at expanding and accelerating the development of a portfolio of European hotels.
  • January 2022: Sixth Street enters the Italian luxury hotel market by acquiring Le Palme Hotel & Resort in Porto Cervo.

Italy Hospitality Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights on Revenue Flows from Accommodation and the Food and Beverage Sectors

    7. 4.7 Leading Cities in the Italy with Respect to Number of Visitors

    8. 4.8 Investments (Real Estate, FDI, and others) in the Hospitality Industry

    9. 4.9 Technological Innovations in the Hospitality Industry

    10. 4.10 Insights on Shared Living Spaces Impact on the Hospitality Industry

    11. 4.11 Insights on Other Economic Contributors to the Hospitality Industry

    12. 4.12 Impact of COVID-19 on the Hospitality Industry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Chain Hotels

      2. 5.1.2 Independent Hotels

    2. 5.2 By Segment

      1. 5.2.1 Service Apartments

      2. 5.2.2 Budget and Economy Hotels

      3. 5.2.3 Mid and Upper mid scale Hotels

      4. 5.2.4 Luxury Hotels

  6. 6. COMPETITVE INTELLIGENCE

    1. 6.1 Market Concentration

    2. 6.2 Company profiles

      1. 6.2.1 Best Western International Inc.

      2. 6.2.2 Accor SA

      3. 6.2.3 Marriott International Inc.

      4. 6.2.4 NH Hotel Group SA

      5. 6.2.5 Gruppo Una

      6. 6.2.6 InterContinental Hotel Group PLC

      7. 6.2.7 TH Resorts

      8. 6.2.8 Hilton Worldwide

      9. 6.2.9 ITI Hotels Group

      10. 6.2.10 Bluserena SPA*

    3. *List Not Exhaustive
    4. 6.3 Loyalty Programs Offered by Major Hotel Brands

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. DISCLAIMER AND ABOUT US

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Italy Hospitality Industry Segmentation

The hospitality industry is a broad category of fields within the service industry that includes lodging, food, and drink service, event planning, theme parks, travel, and tourism. It includes hotels, tourism agencies, restaurants, and bars. A complete background analysis of the hospitality industry in Italy includes an assessment of the industry associations, the overall economy, and emerging market trends by segment. Significant changes in the market dynamics and market overview are also covered in the report. The Hospitality Industry in Italy is segmented by Type (Chain Hotels and Independent Hotels) and Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid-scale Hotels, and Luxury Hotels). The report offers market size and forecasts for Indonesia's tourism and hotel industry in value (USD million) for all the above segments.

By Type
Chain Hotels
Independent Hotels
By Segment
Service Apartments
Budget and Economy Hotels
Mid and Upper mid scale Hotels
Luxury Hotels
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Italy Hospitality Market Research FAQs

The Italy Hospitality Market size is expected to reach USD 9.61 billion in 2024 and grow at a CAGR of 1.22% to reach USD 10.20 billion by 2029.

In 2024, the Italy Hospitality Market size is expected to reach USD 9.61 billion.

Accor SA , InterContinental Hotels Group, Marriott International, Inc, Hilton Hotels and Resorts and Gruppo UNA SpA are the major companies operating in the Italy Hospitality Market.

In 2023, the Italy Hospitality Market size was estimated at USD 9.49 billion. The report covers the Italy Hospitality Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Italy Hospitality Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Hospitality in Italy Industry Report

Statistics for the 2024 Hospitality in Italy market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hospitality in Italy analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Hospitality Industry in Italy Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)