Face Mask Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Face Mask Market is segmented by Type (Clay Mask, Peel-off Mask, Sheet Mask, and Others), By Distribution Channel (Supermarket/hypermarket, Specialty Stores, Online Stores, and others ); and by Geography

Market Snapshot

Face Mask Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: North America
Largest Market: Asia Pacific
CAGR: 6.46 %
Face Mask Market Major Players

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Market Overview

The global face mask market is projected to grow at a CAGR of 6.46% during the forecast period.

  • Application of natural ingredients such as extracting the active ingredients of plants and applied in the form of cream, clay, peel-off, warm-oil, sheet mask, has made face masks more popular amongst the millennials, as consumers are looking for more natural products rather the products with more chemicals.
  • Increasing pollution and busy lifestyle have driven the adoption of a variety of skincare products across the globe, especially with increasing preferences for facial masks. Rising demand for organic and natural skincare along with cosmetic products that claim of offering multiple benefits such as moisturizing, anti-aging and treatment of acne/blemishes is expected to offer a favorable scope for the market growth of facial masks.
  • Growing the adoption of skincare products by men is another major factor driving the growth of the global face mask market. The rising number of retail chains in developing countries and the availability of several types of skin masks coupled with the development of e-commerce is resulting in easy availability of face masks, which is another key factor fueling the growth of the global market.

Scope of the Report

The Face Mask Market is segmented according to the type including clay mask, natural ingredient mask, peel off mask, thermal or self- heating mask, cream mask, warm oil mask. The market is divided on the basis of distribution channel which includes supermarket/hypermarket, specialty stores, online stores, and others. The study also involves the global level analysis of the main regions such as North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

By Type
Clay Mask
Peel-off Mask
Sheet Mask
By Distribution Channel
Specialty Stores
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Rising Popularity of Sheet Mask

Sheet masks have now gained popularity on a global level as the masks work against the pollution, dirt, and oil, which has built up on the skin. The masks are filled with highly beneficial ingredients, such as hyaluronic acid and vitamins. The sheets prevent the ingredients from evaporating and moreover adds to the time required to penetrate deep into the skin. Hence, the fast-moving lifestyles, pollution, product efficacy and safety and the need for ingredients to keep the skin young and healthy are the factors boosting the growth of the market. Furthermore, increase in demand for Korean beauty products owing to the natural ingredient base such as aloe extracts and green tea used in the formulation is anticipated to drive the market in the coming years.

Face Mask Market Key Trends

Asia Pacific Dominates the Market

The Asia Pacific dominated the global market owing to high product consumption in countries such as South Korea and China. Continuous product innovation has been witnessed in recent years owing to the increasing demand for skincare products in these countries. The consumers in this region follow intensive skincare routines in which the application of the face mask is an important step as it hydrates the skin, making it soft and glow. Peel off mask, cream mask and clay mask will continue to be top-selling products due to their properties such as temporary skin tightening, stimulation of blood supply, elimination of impurities and dirt, moisturizing and softening the skin and thereby increasing the demand.

Face Mask Market Growth Rate

Competitive Landscape

The global face mask market is fragmented with the presence of numerous players. The key players are using growth strategies including mergers and acquisitions, expansion, new product development and partnerships to fuel market growth. There are several prominent players in this industry, such as, Procter & Gamble, Estée Lauder Inc, L’Oreal Paris among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Clay Mask

      2. 5.1.2 Peel-off Mask

      3. 5.1.3 Sheet Mask

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 New Avon LLC

      2. 6.4.2 Reckitt Benckiser

      3. 6.4.3 Procter & Gamble

      4. 6.4.4 Estée Lauder Inc

      5. 6.4.5 L'Oreal Paris

      6. 6.4.6 Johnson & Johnson

      7. 6.4.7 The Body Shop International PLC

      8. 6.4.8 Eminence Organic Skin Care

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Face Mask Market market is studied from 2016 - 2026.

The Face Mask Market is growing at a CAGR of 6.46% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

The Estée Lauder Companies Inc, L'Oréal S.A, Procter & Gamble, Reckitt Benckiser, Johnson & Johnson are the major companies operating in Face Mask Market.

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