Europe Sugar Free Energy Drinks Market Size and Share
Market Overview
| Study Period | 2018 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 4.92 Billion |
| Market Size (2030) | USD 7.15 Billion |
| Growth Rate (2025 - 2030) | 7.77% CAGR |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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Europe Sugar Free Energy Drinks Market Analysis by Mordor Intelligence
The Europe Sugar Free Energy Drinks Market size is estimated at 4.92 billion USD in 2025, and is expected to reach 7.15 billion USD by 2030, growing at a CAGR of 7.77% during the forecast period (2025-2030).
The European sugar-free energy drinks market is experiencing a significant transformation driven by evolving consumer health consciousness and regulatory initiatives. A notable 64% of European consumers now actively seek low-sugar options when purchasing carbonated beverages, reflecting a broader shift toward healthier lifestyle choices. This trend has prompted major industry players like Red Bull, Monster, and Rockstar to expand their sugar-free product portfolios. The Union of European Soft Drinks Associations has demonstrated industry commitment by pledging a 10% reduction in added sugars across soft drinks by 2025 in the EU-27 region. This initiative is reshaping product development strategies and manufacturing processes across the industry.
The market's growth is closely tied to rising health concerns across Europe, particularly regarding obesity and diabetes rates. In Germany, which serves as a bellwether for regional health trends, approximately 53.5% of adults are either overweight or obese, with an estimated 8.5 million individuals living with diabetes as of 2022. These statistics have catalyzed a shift in consumer preferences toward healthier alternatives, prompting manufacturers to innovate in natural sweeteners and functional ingredients. The industry has responded by developing new sweetening compositions, including stevia energy drinks and other natural alternatives that maintain taste while eliminating sugar content.
Sustainability has emerged as a crucial factor influencing product packaging and manufacturing processes in the sugar-free energy drinks sector. The industry achieved a remarkable 73% recycling rate for aluminum beverage cans in Europe during 2022, establishing metal packaging as the most recycled packaging type. Manufacturers are increasingly emphasizing their recyclable packaging initiatives, with many companies transitioning to more environmentally conscious materials and production methods. This sustainability focus has led to innovations in packaging design and materials, with some manufacturers even leveraging artificial intelligence for optimized can design and reduced environmental impact.
The distribution landscape is evolving with the rise of digital commerce and changing retail dynamics. Online retailers have emerged as the fastest-growing distribution channel, with major platforms like rewe.de, flaschenpost.de, and amazon.de offering subscription-based models for regular delivery of zero-sugar energy drinks. Traditional retail channels are adapting by implementing innovative marketing strategies, including loyalty programs specifically tailored for health-conscious consumers and sports enthusiasts. The retail sector is increasingly leveraging digital technologies, with supermarkets and hypermarkets incorporating healthy energy drinks promotions into mobile apps and offering personalized shopping experiences to capture the growing health-conscious consumer base.
Europe Sugar Free Energy Drinks Market Trends and Insights
Growing trend of health-conscious consumers looking for low-calorie beverages fuels the segment sales
- Energy drinks are particularly popular among young adults, including college students and professionals, who consume them for increased alertness and stamina. In 2022, around 25% of UK children consumed energy drinks citing taste (60%) and energy (31%) as the main reasons for consumption.
- As consumers are demanding more sugar-free energy drinks manufacturers of sugar-free energy drinks in Europe are responding on various areas such as innovative product offerings, technologies, and marketing expenditure including advertising and endorsements.
- The disposable income of consumers is a crucial economic parameter. Higher disposable incomes generally make consumers more willing to spend on discretionary items like energy drinks more so for sugar-free energy drinks.
- Demand for sugar-free energy drinks has increased as they stabilize the blood sugar levels due to the energy-boosting ingredients like B Vitamins, aminoacids and herbal extracts which have been widely accepted for their health benefits.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Companies are releasing energy drinks that contain hydrating properties through the inclusion of ingredients such as electrolytes and coconut water
- Red Bull's marketing approach is multifaceted and strategically designed to create a lifestyle brand that embodies adventure, energy, and excitement
Segment Analysis: Packaging Type
Metal Can Segment in Europe Sugar-Free Energy Drinks Market
Metal cans dominate the European sugar-free energy drinks market, commanding approximately 60% market share in 2024. This dominance can be attributed to several key advantages that metal cans offer over other packaging formats. Metal cans provide a 360-degree branding opportunity on store shelves, enabling more creative designs compared to other packaging options. The format is particularly popular due to its space-saving benefits, occupying 20% less space during transport than plastic bottles and 40% less than glass bottles. Additionally, aluminum cans are highly sustainable, with recycling an aluminum can consuming approximately 95% less energy than producing a new one. The European market has shown a strong commitment to sustainability, achieving a remarkable 73% recycling rate for aluminum beverage cans in recent years, establishing metal packaging as the most recycled packaging type in the industry.
Glass Bottles Segment in Europe Sugar-Free Energy Drinks Market
Glass bottles are emerging as the fastest-growing segment in the European sugar-free energy drinks market, with a projected growth rate of approximately 8% from 2024 to 2029. This growth is driven by increasing consumer preference for premium packaging options and sustainable materials. Glass bottles are gaining popularity due to their inert properties and 100% recyclability, effectively preserving the freshness and shelf life of energy drinks through their superior barrier properties against oxygen and other gases. The segment's growth is further supported by consumer perception, with nearly 73% of consumers considering glass the safest packaging material for beverages. Glass packaging not only elevates the beverage's presentation and aesthetic appeal but also evokes a sense of nostalgia and premium quality, making it increasingly attractive to manufacturers looking to differentiate their products in the competitive market.
Remaining Segments in Packaging Type
PET bottles represent a significant segment in the European energy drinks market by packaging, offering unique advantages in terms of convenience and portability. These bottles are lightweight and easy to carry, making them particularly appealing for on-the-go consumption. The clear or translucent nature of PET bottles allows for product visibility, which can influence purchasing decisions. Additionally, PET bottles contribute to the accessibility of energy drinks by providing a cost-effective packaging solution, as they are less expensive to produce than aluminum cans. The versatility of PET bottles, available in various sizes from 200ml to 3L, makes them adaptable to different consumer preferences and usage occasions.
Segment Analysis: Distribution Channel
Off-trade Segment in Europe Sugar-Free Energy Drinks Market
The off-trade distribution channel dominates the European energy drinks market by distribution channel, commanding approximately 94% market share in 2024. This channel encompasses supermarkets, hypermarkets, convenience stores, online retailers, and other retail formats. The segment's dominance can be attributed to the widespread presence of major retail chains across Europe and their ability to offer a diverse range of zero-sugar energy drinks brands and flavors. Supermarkets and hypermarkets lead the off-trade segment, as these retailers often create tailored loyalty programs for health-conscious consumers and sports enthusiasts. These stores leverage digital and in-store advertising to target specific customer segments, emphasizing the benefits of healthy energy drinks for various lifestyles and age groups.
Online Retail Segment in Europe Sugar-Free Energy Drinks Market
The online retail segment is experiencing remarkable growth in the European sugar-free energy drinks market, with a projected CAGR of approximately 11% from 2024 to 2029. This growth is driven by the increasing number of internet users across major European countries and the convenience of e-commerce platforms. Online retailers are diversifying their offerings with a wide array of flavors from various brands while strategically leveraging online advertising on social media and search engines to target health-conscious consumers. These platforms are enhancing customer experience through various services, including delivery options, live chat support, subscription models, and in-store pickup facilities. The segment's growth is further supported by informative content marketing that educates consumers about the benefits of sugar-free energy drinks.
Remaining Segments in Distribution Channel
The on-trade channel, which includes establishments like bars, restaurants, and cafes, plays a vital role in the European sugar-free energy drinks market despite having a smaller market share. These venues often create unique promotional strategies, including limited-time offers and seasonal promotions to drive sales. The channel is particularly effective in introducing new products and flavors to consumers in social settings. Additionally, convenience stores within the off-trade segment serve as crucial points of sale, offering strategic product placement near checkout counters and implementing various marketing tactics to capture impulse purchases and maximize visibility of sugar-free energy drink brands.
Europe Sugar Free Energy Drinks Market Geography Segment Analysis
Sugar-Free Energy Drinks Market in Germany
Germany leads the European sugar-free energy drinks market, commanding approximately 18% of the total market value in 2024. The country's dominance is driven by its health-conscious consumer base, who are increasingly gravitating toward sugar-free alternatives. Germans have shown a marked preference for reducing sugar intake, with a significant portion of consumers opting for low-sugar content beverages. The market's strength is further bolstered by robust distribution networks and innovative product launches by major manufacturers. The growing acceptance of veganism in Germany has also contributed to market growth, as sugar-free products often align with vegan preferences, being gluten-free, organic, and non-GMO. Domestic manufacturers have responded to this trend by introducing diverse flavor profiles and packaging options tailored to local preferences. The market's expansion is also supported by increasing urbanization and rising disposable incomes, enabling consumers to opt for premium sugar-free alternatives. This analysis is part of the Germany energy drinks market research, which also examines the Germany energy drinks market by distribution channel.
Sugar-Free Energy Drinks Market in Turkey
Turkey emerges as the most dynamic market in Europe's sugar-free energy drinks sector, projected to grow at approximately 10% annually from 2024 to 2029. The country's remarkable growth trajectory is underpinned by the government's proactive health initiatives, including the implementation of the "Sugar Reduction Guide" in collaboration with the Federation of Food and Drink Industry Associations. This initiative aims to reduce sugar content in beverages by 10% by 2025, creating a favorable environment for sugar-free alternatives. The Turkish market is witnessing increased consumer awareness regarding health and wellness, particularly among the younger demographic. The Ministry of Youth and Sports' emphasis on promoting an active sports culture has further catalyzed demand for sugar-free energy drinks. The market's expansion is also supported by rising socio-economic levels and growing health consciousness among urban consumers, who are increasingly seeking healthier beverage alternatives.
Sugar-Free Energy Drinks Market in France
France's sugar-free energy drinks market demonstrates robust growth, driven by increasing health consciousness among consumers, particularly adolescents seeking healthier energy-boosting alternatives. The market is characterized by strong consumer preference for artificial sweeteners over traditional sugar, with millions of French consumers regularly choosing sugar-free alternatives. The country's focus on addressing childhood obesity and diabetes has created a favorable environment for sugar-free energy drinks. Manufacturers in France are actively engaging in product innovation, introducing new flavors with added health benefits to cater to evolving consumer preferences. The market's growth is further supported by changing lifestyles and increasing demand for convenient, healthy beverage options. French retailers are also playing a crucial role by prominently featuring sugar-free alternatives and implementing effective marketing strategies to promote these healthier options. This is further explored in the France energy drinks market by distribution channel.
Sugar-Free Energy Drinks Market in Italy
Italy's sugar-free energy drinks market is experiencing significant transformation, driven by increasing health awareness and changing consumer preferences. The country's market is characterized by strong brand loyalty, with established players maintaining significant market presence through their sugar-free offerings. Italian consumers are increasingly prioritizing health-conscious choices, leading to a greater demand for low-calorie and sugar-free alternatives. Domestic manufacturers have responded by introducing a diverse range of flavors and packaging sizes tailored to local preferences. The market's growth is supported by effective distribution networks and strategic marketing initiatives. Italian retailers are actively promoting sugar-free options through loyalty programs and targeted marketing campaigns, while manufacturers continue to innovate with new flavors and formulations to meet evolving consumer demands. This is part of the Italy energy drinks market by packaging analysis.
Sugar-Free Energy Drinks Market in Other Countries
The sugar-free energy drinks market in other European countries, including Spain, Belgium, the Netherlands, Russia, and the United Kingdom, exhibits diverse growth patterns influenced by local consumer preferences and regulatory frameworks. These markets are characterized by increasing health consciousness and growing demand for healthier beverage alternatives. Each country presents unique opportunities and challenges, shaped by local dietary preferences, regulatory environments, and consumer behavior patterns. The markets are witnessing significant product innovations and marketing initiatives by both local and international players. Distribution channels in these countries are evolving to better serve health-conscious consumers, with retailers expanding their sugar-free beverage offerings. The growing focus on health and wellness across these markets continues to drive the adoption of sugar-free energy drinks, supported by increasing awareness of the health risks associated with excessive sugar consumption. This includes insights into the Spain energy drinks market by distribution channel.
Competitive Landscape
Top Companies in Europe Sugar-Free Energy Drinks Market
The European sugar-free energy drinks market is characterized by continuous product innovation and strategic expansion initiatives from key players. Companies are focusing on developing unique flavor variants and incorporating functional ingredients like natural caffeine, vitamins, and amino acids to differentiate their offerings. Operational agility is demonstrated through efficient distribution networks and partnerships with retailers, sports events, and influencers to enhance brand visibility. Strategic moves include significant investments in research and development to create healthier alternatives and meet evolving consumer preferences. Market leaders are expanding their presence through both organic growth and strategic acquisitions, while simultaneously investing in sustainable packaging solutions and manufacturing processes to align with environmental concerns.
Market Structure Shows Mixed Competition Dynamics
The competitive landscape exhibits a mix of global beverage conglomerates and specialized energy drink manufacturers, creating a dynamic market environment. Global players leverage their extensive distribution networks and marketing capabilities to maintain market dominance, while specialized companies focus on niche segments and regional markets. The market demonstrates moderate fragmentation, with established players holding significant market share while leaving room for new entrants and smaller competitors to carve out their niches through innovative product offerings and targeted marketing strategies.
The industry has witnessed several strategic acquisitions and partnerships, particularly aimed at expanding product portfolios and geographical reach. Major beverage companies are acquiring smaller, innovative brands to strengthen their position in the sugar-free energy drinks segment, while others are forming strategic alliances with retail chains and distribution partners. These consolidation activities are reshaping the competitive landscape, with companies focusing on vertical integration to maintain control over their supply chains and enhance operational efficiency. The market also sees active participation from private label manufacturers, adding another layer of competition to the established brands.
Innovation and Adaptability Drive Future Success
Success in the zero-sugar energy drinks market increasingly depends on companies' ability to innovate while maintaining operational efficiency. Market leaders are investing in research and development to create new formulations that meet evolving consumer preferences for natural ingredients and functional benefits. Companies are also focusing on sustainable packaging solutions and transparent supply chains to address growing environmental concerns. Building strong relationships with retailers and developing effective online distribution channels have become crucial for maintaining market share, while investment in digital marketing and social media engagement helps capture younger consumer segments.
For contenders looking to gain ground, differentiation through unique product offerings and targeted marketing strategies remains essential. Companies must navigate complex regulatory requirements regarding ingredient usage and health claims while maintaining product quality and safety standards. Success also depends on building strong distribution networks and establishing partnerships with key retailers and online platforms. The ability to quickly adapt to changing consumer preferences and health trends, while maintaining competitive pricing strategies, will be crucial for both established players and new entrants. Companies must also consider potential substitution risks from other healthy energy drinks alternatives and prepare for possible regulatory changes regarding energy drink ingredients and marketing practices.
Europe Sugar Free Energy Drinks Industry Leaders
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Monster Beverage Corporation
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PepsiCo, Inc.
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Red Bull GmbH
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Suntory Holdings Limited
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The Coca-Cola Company
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- July 2023: WWE and Nutrabolt, owner of the C4 brand, announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
- May 2023: Coca-Cola Europacific Partners (CCEP) is bolstering its Relentless Zero Sugar range to maintain momentum behind the brand with its latest flavor launch, watermelon. The new, refreshingly fruity, zero-sugar flavor is designed to fuel additional growth of the Relentless brand.
- January 2023: Vitamin Well-owned functional beverage brand Nocco has expanded its portfolio with the launch of the new Focus range-Focus ramonade. Focus Ramonade features flavours of rambutan, apple and melon and contains 180mg of caffeine.
Europe Sugar Free Energy Drinks Market Report Scope
Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.| Glass Bottles |
| Metal Can |
| PET Bottles |
| Off-trade | Convenience Stores |
| Online Retail | |
| Supermarket/Hypermarket | |
| Others | |
| On-trade |
| Belgium |
| France |
| Germany |
| Italy |
| Netherlands |
| Russia |
| Spain |
| Turkey |
| United Kingdom |
| Rest of Europe |
| Packaging Type | Glass Bottles | |
| Metal Can | ||
| PET Bottles | ||
| Distribution Channel | Off-trade | Convenience Stores |
| Online Retail | ||
| Supermarket/Hypermarket | ||
| Others | ||
| On-trade | ||
| Country | Belgium | |
| France | ||
| Germany | ||
| Italy | ||
| Netherlands | ||
| Russia | ||
| Spain | ||
| Turkey | ||
| United Kingdom | ||
| Rest of Europe | ||
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
