Europe Plant Protein Ingredients Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Europe Plant Protein Ingredients Market Analysis

The Europe Plant Protein Ingredients Market size is estimated at 3.92 billion USD in 2025, and is expected to reach 4.94 billion USD by 2030, growing at a CAGR of 4.72% during the forecast period (2025-2030).

The European plant protein ingredients market is experiencing a significant transformation driven by changing consumer preferences and lifestyle choices. The industry has witnessed substantial investments in plant protein production capabilities, with companies like Lantmännen investing USD 91 million in a new large-scale pea protein production facility in Sweden in 2022. This shift is particularly evident among younger demographics, with approximately 60% of European millennials and Gen Z consumers actively seeking curated food experiences that combine nutrition and indulgence in 2022. The market's evolution is further supported by strategic initiatives like Donau Soja's Protein Strategy for Europe in 2023, which aims to improve the availability and sustainability of plant-based protein ingredients across the region.

The market is witnessing a notable surge in product innovation and diversification across various applications. Manufacturers are increasingly focusing on developing clean-label products with improved taste profiles and functionality to meet consumer demands. This trend is particularly strong in the snacking segment, where approximately 64% of UK consumers under the age of 20 years regularly snack between meals, compared to 58.7% in Germany and 53% in France. The industry is also seeing significant advancements in protein ingredients extraction technologies and processing methods, leading to improved product quality and wider applications.

Consumer awareness and adoption of plant-based diets continue to drive market growth, with Germany leading the vegetarian movement in Europe. The country reported approximately 1.5 million vegans in 2022, representing one of the highest rates of vegetarianism compared to its European neighbors. This trend is spreading across other European nations, with Turkey, for instance, recording around 100,000 new vegan consumers in 2022. The market is responding to this shift with increased product launches and innovations in alternative protein and dairy alternatives.

The industry is experiencing a notable shift towards sustainable and locally sourced ingredients, with companies investing in regional production capabilities to reduce dependency on imports. This transformation is accompanied by technological advancements in protein extraction and processing methods, leading to improved product quality and functionality. Companies are also focusing on developing specialized ingredients for specific applications, particularly in the sports nutrition and functional food segments, where the demand for alternative protein continues to grow. The market is seeing increased collaboration between ingredient manufacturers and food companies to develop innovative applications and improve product formulations.

Europe Plant Protein Ingredients Market Trends

The growth in plant protein consumption provides opportunities for key players in the market

• The graph given depicts the per capita consumption of plant protein in all the countries of Europe. The consumer shift toward vegan diets majorly drives the market. The functional efficiency and cost competitiveness offered by reliable plant protein products are increasing their utilization in a wide variety of processed foods. Plant protein from soy is considered healthy for all age groups and helps keep the body fit. Plant-based protein alternatives are being widely used in the food and beverage industry.
• The region has untapped potential among consumers willing to switch their diets to plant-based protein sources. For instance, within four years, the number of vegans doubled from 1.3 million in 2016 to 2.6 million in 2020. However, the market faces challenges, such as a lack of innovation and restrictions on public policy. There are still a few aspects holding back Italian consumers from making the shift, such as the possible presence of GMOs, doubts over the origin of raw materials used in the product's composition, and the possible use of herbicides on crops.
• Plant protein enhances food items' nutritional and functional values and provides good taste. The market observed an increase of around 45-50% in the consumption of plant-based food across the region. For instance, Bolthouse Farms expanded its beverage range with the "1915 Organic" brand line, which includes cold-pressed juices and vegan protein shakes. Also, protein manufacturers are trying to initiate strategic programs that will impact the improvement of consumption of plant protein sources such as soy protein in the region. For instance, Donau Soja developed a Protein Strategy for Europe in 2023, impacting the availability of soybeans in the region.

Europe is focusing on increasing the production of soy, wheat, and pea

• The graph given depicts the production of dry peas, rice, soybeans, and wheat, raw materials considered for the market. Total grain production in countries like Germany reached 45.7 million ton during 2019-2020, up from 37.9 million ton during 2018-2019. Wheat production for 2019-2020 reached 24.2 million ton, up from 20.3 million ton. However, the United Kingdom is the key producer of wheat and dry peas. In 2019, the country's wheat production amounted to 16.2 million tons, rising by 19.70%, i.e., 2.7 million tons by volume, over the previous year, owing to regular rainfall and a temperate climate.
• Italy is a key producer of distinct plant protein commodities, mainly wheat, followed by rice, soybean, and peas. Italy is the EU's biggest producer of soy and the biggest producer of rice. The country mainly produces Japonica rice. In 2019, Japonica production reached nearly 1.1 million ton, while less than 400,000 ton of Indica varieties were produced. This implied a total milled rice volume of approximately 900,000 ton. Carnaroli, Arborio, Roma, S.Andrea, Baldo, Vialone Nano, and Balilla are among the main varieties.
• Wheat exports amounted to 5.2 million ton, with imports at 3.7 million ton. Plant protein commodities grown in France include wheat, peas, rice, and soybeans. France produced 40,604,960 ton of wheat in 2019. Volume fluctuations in wheat production are caused by bad weather and pest infestation. In contrast, in 2020, France's wheat production was hampered by heavy rains in the fall of 2019, which delayed planting, a mild winter that resulted in an aphid infestation, and a dry spring that caused moisture stress.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

• Market maturation and declining birth rates are accountable for the slow growth rate
• Stronghold of the retail sector is supporting market growth
• Healthy trends in beverages impacting market growth
• Sustainable and innovative packaging trends to influence the breakfast cereals market
• Consumers' preferences shift to premium condiments and sauces, away from packaged soups
• Innovation in chocolates is driving sales
• Dairy alternatives to witness significant growth rate
• The growing demand for nutrition-specific diets may drive market demand
• Innovations in product formulations have a greater scope in the market
• Single-head households to drive the RTE/RTC market
• Healthier snacking is likely to boost the market
• The expanding consumer base may benefit the sports supplements segment
• Increased meat production is expected to push the market's growth
• Natural and organic products are taking over the market

Segment Analysis: Protein Type

Soy Protein Segment in Europe Plant Protein Ingredients Market

Soy protein dominates the European plant protein ingredients market, commanding approximately 61% market share in 2024. The segment's dominance is primarily attributed to its extensive applications across various end-user industries, particularly in the meat and dairy alternatives sector. The ingredient's superior functionalities, including high protein content, low viscosity, and excellent solubility, make it a preferred choice among manufacturers. Additionally, the cost-effectiveness of soy protein ingredients compared to other plant proteins and its ability to enhance products' nutritional profiles have strengthened its market position. The segment's growth is further supported by the increasing adoption of soy protein in animal feed applications, where it serves as a sustainable and protein-rich alternative to traditional feed ingredients.

Pea Protein Segment in Europe Plant Protein Ingredients Market

The pea protein ingredients segment is experiencing remarkable growth in the European market, projected to expand at approximately 9% CAGR from 2024 to 2029. This growth is primarily driven by increasing consumer preference for clean label protein alternatives. Pea protein's versatility in applications, particularly in meat alternatives, sports nutrition, and bakery products, is fueling its adoption. The ingredient's quick rehydration properties, neutral taste profile, and superior texturizing capabilities make it particularly suitable for plant-based meat applications. European manufacturers are increasingly investing in pea protein production facilities and developing innovative applications, further accelerating segment growth.

Remaining Segments in Protein Type

The European plant protein ingredients market encompasses several other significant segments, including wheat protein, rice protein, hemp protein, and potato protein. Wheat protein has established a strong presence in bakery applications due to its unique gluten content and dough-binding properties. Rice protein is gaining traction in sports nutrition and personal care applications owing to its hypoallergenic properties. Hemp protein, though a niche segment, is attracting attention for its complete amino acid profile and sustainability credentials. Potato protein, while smaller in market share, is finding applications in specialized food formulations and animal feed. Each of these segments contributes to the market's diversity and caters to specific consumer preferences and application requirements.

Segment Analysis: End User

Food & Beverages Segment in Europe Plant Protein Ingredients Market

The Food & Beverages (F&B) segment dominates the European plant protein ingredients market, commanding approximately 52% market share in 2024. This significant market position is primarily driven by the meat/poultry/seafood and meat alternative products sub-segment, followed by dairy and dairy alternative products. The growing awareness of health risks associated with meat consumption and the expanding availability of plant-based protein substitutes across European distribution centers has fueled this segment's dominance. The segment's growth is further supported by increasing consumer knowledge about protein functionalities and rising awareness about protein-rich diets. Manufacturers are actively innovating to address the sensory challenges in emerging alternative applications, particularly in meat and dairy substitutes, which has helped maintain the segment's market leadership.

Supplements Segment in Europe Plant Protein Ingredients Market

The supplements segment is emerging as the fastest-growing category in the European plant protein ingredients market, projected to achieve a growth rate of approximately 7% during 2024-2029. This remarkable growth is primarily driven by the sports and performance nutrition sub-segment, reflecting the increasing popularity of bodybuilding and muscle development activities across Europe. The segment's expansion is further supported by growing consumer awareness of plant protein benefits and the rising preference for plant-based alternatives over traditional protein sources. Market players are innovating on sensory profiles to make plant proteins more acceptable, particularly targeting higher dosages (40g/day or more) to replicate the fitness benefits of traditional protein supplements. The segment's growth is also bolstered by the increasing number of consumers seeking sustainable and vegan-friendly protein supplements.

Remaining Segments in End User Segmentation

The animal feed and personal care & cosmetics segments complete the market landscape for plant protein ingredients in Europe. The animal feed segment maintains a substantial presence in the market, driven by the increasing demand for high-quality protein sources in livestock nutrition and the growing trend toward sustainable feed solutions. Meanwhile, the personal care & cosmetics segment, though smaller in market share, is gaining traction due to the rising demand for natural and vegan beauty products. Both segments benefit from ongoing innovations in protein extraction technologies and increasing consumer preference for sustainable and plant-based alternatives across all application areas. The segments are further supported by stringent regulations promoting sustainable practices and growing awareness about animal welfare concerns.

Europe Plant Protein Ingredients Market Geography Segment Analysis

Plant Protein Ingredients Market in Russia

Russia dominates the European plant protein ingredients market, commanding approximately 16% of the total market volume in 2024. The country's market leadership is primarily driven by its food and beverage sector orientation, with a strong focus on meat and dairy alternatives. The market benefits from the increasing consumer acceptance of plant-based proteins, particularly among high-income consumers. Russian manufacturers are actively expanding their product portfolios, with companies like Maysoet, Okraina, and Kotletar boosting their offerings in meat and dairy alternatives. The country's strategic position in agricultural production and processing capabilities further strengthens its market dominance. The integration of plant proteins in various food applications continues to evolve, supported by robust distribution networks and increasing consumer awareness about health and sustainability benefits. Additionally, the market is witnessing significant investments in research and development, focusing on improving protein extraction techniques and developing innovative applications.

Plant Protein Ingredients Market in France

France is emerging as the most dynamic market in Europe, projected to grow at approximately 5.5% annually from 2024 to 2029. The French market is experiencing a transformative phase driven by significant investments from agri-food corporations like Beyond Meat Inc., HappyVore, and Maple Leaf Foods. The country's strategic focus on domestic production for both feed and human nutrition is reshaping the market landscape, aiming to boost agri-food sovereignty and sustainability. French consumers are increasingly embracing plant-based alternatives, with the food and beverage segment leading market applications. The market is characterized by innovative product development and strategic partnerships between suppliers of plant protein and food companies. Local research institutions are actively involved in developing new protein extraction technologies and applications, particularly in the meat alternative sector. The country's strong agricultural foundation and technical expertise in food processing provide a robust platform for market expansion. Furthermore, France's commitment to sustainable agriculture and protein independence is driving investments in local protein production capabilities.

Plant Protein Ingredients Market in Germany

Germany stands as a pivotal market in Europe's plant protein landscape, driven by its strong environmental consciousness and high rate of vegetarianism compared to its European neighbors. The country's market is characterized by sophisticated consumer preferences and a well-developed food processing industry. German manufacturers are at the forefront of innovation in plant-based products, particularly in meat alternatives and dairy substitutes. The market benefits from strong research and development capabilities, with numerous institutions focusing on improving protein functionality and application versatility. The country's robust distribution infrastructure and well-established retail networks facilitate efficient market penetration of plant protein ingredients products. Additionally, German consumers' increasing preference for sustainable and healthier food options continues to drive market growth, particularly among younger demographics who are more likely to embrace plant-based alternatives. The market also benefits from strong government support for sustainable food production and consumption patterns.

Plant Protein Ingredients Market in United Kingdom

The United Kingdom's plant protein market demonstrates strong potential, supported by evolving consumer preferences and innovative product developments. The market is characterized by high consumer awareness and acceptance of plant-based products, particularly among urban populations. British retailers are actively expanding their plant-based offerings, with major supermarket chains developing private-label plant protein products. The country's food industry is investing significantly in research and development to improve the taste and texture of plant-based products. The market benefits from strong collaboration between food manufacturers and suppliers of plant protein, leading to innovative product launches. Consumer demand is particularly strong in the sports nutrition and meat alternative segments, driven by health and environmental concerns. The UK market also shows significant growth in the foodservice sector, with restaurants and fast-food chains increasingly incorporating plant-based options in their menus. Additionally, the country's strong focus on food innovation and product development continues to drive market expansion.

Plant Protein Ingredients Market in Other Countries

The plant protein ingredients market in other European countries, including Spain, Italy, Belgium, Netherlands, Turkey, and other nations, exhibits diverse growth patterns and market characteristics. These markets are characterized by varying levels of consumer acceptance and market maturity. Southern European countries are witnessing increasing adoption of plant-based proteins, particularly in traditional food applications. Nordic countries demonstrate strong environmental consciousness driving market growth. Eastern European markets are gradually embracing plant-based alternatives, with growing health awareness among consumers. These markets benefit from knowledge transfer and technological advancements from larger markets, while developing their unique applications based on local preferences and food traditions. The diversity in food cultures across these countries creates opportunities for specialized product development and market expansion. Additionally, these markets are seeing increased investment in local production capabilities and distribution networks, supporting overall market growth in the region.