Europe Glass Bottles and Containers Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Europe Glass Bottles and Containers Market is Segmented by End-user Industry (Beverages, Food, Cosmetics, Pharmaceutical and Other End-use Verticals) and Geography.

Europe Glass Bottles & Containers Market Size

Europe Glass Bottles and Containers Market
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Study Period: 2018 - 2028
CAGR: 4.18 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Europe Glass Bottles & Containers Market Analysis

The European Glass Bottle and Containers Market is expected to grow at a CAGR of 4.18% during the forecasted 2021 to 2026. Glass packaging was considered an essential industry by most countries during the COVID-19 pandemic. There has been increased demand for glass packaging from the F&B industry and the pharmaceutical sector as the COVID-19 pandemic has led to greater demand for medicine bottles, food jars, and beverage bottles.

  • Alcoholic drinks, like beer, accounted for the market's largest segment, as glass does not react with the chemicals present in drinks and, therefore, preserves the aroma, strength, and flavor of these beverages, making it a favorable option for packaging. Due to this, most of the beer volume is transported in glass bottles. This trend is expected to continue over the forecasted period. Glass packaging is 100% recyclable, making it a desirable packaging option from an environmental point of view.
  • The introduction of stringent laws to enhance the quality and integrity of domestically manufactured drugs increases the use of glass for pharmaceutical packaging products. Additionally, the increasing demand for sterile medical packaging products from the pharmaceutical industries further drives the market growth over the forecast period.
  • The trend of customization is also growing in the region, with demand for bespoke glass bottles increasing. The UK's best-selling kombucha tea is sold in new bespoke glass bottles manufactured by Rotherham glass manufacturer Beatson Clark.
  • The glass production market declined in Europe during 2020, especially in Germany. However, the positive consumer sentiment towards sustainable production is expected to increase the demand.
  • The pandemic brought adverse impacts on the glass container and bottle manufacturers in the region. In January 2021, the International Finance Corporation (IFC), the private investment arm of the World Bank Group, announced a USD 10 million loans to Kioo Limited to help the company weather the challenges created by the COVID-19 pandemic.

Europe Glass Bottles & Containers Industry Segmentation

The scope of the study covers the key end-user industries, such as beverage, food, pharmaceutical, and cosmetics. The study also covers beverage industry types such as liquor, beer, soft drinks, and milk.

Glass bottles and containers provide an ideal way to keep the consumables safe, fresh, and healthy for a more extended period and ease transport. Glass bottles and containers are majorly used in the alcoholic and non-alcoholic beverage industry due to their ability to maintain chemical inertness, sterility, and non-permeability.

End-user Industry
Soft Drinks
Water (Carbonated & Still)
Other End-user Industries
United Kingdom
Rest of Europe

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Europe Glass Bottles & Containers Market Trends

This section covers the major market trends shaping the Europe Glass Bottles & Containers Market according to our research experts:

Beverage Industry to hold a Significant Market Share

  • Beverages hold the maximum market share in the market, with the imposing bands on plastic. Beverage companies, such as Coke and PepsiCo, are trying to avoid plastic packaging. For instance, PepsiCo is looking to prevent the use of 67 billion plastic bottles through 2025, and the alternate for that is expected to be glass bottles.
  • Moreover, Wine is another alcoholic beverage that holds a significant share in the market studied. According to IdealPack, global wine packaging is expected to reach USD 22.8 billion by 2020, owing to the growing demand.
  • The players in the market are going under strategic partnerships and acquisitions. For instance, In December 2020, Berlin Packaging announced the acquisition with a glass packaging supplier, New pack, for expanding its offering to the wine market. The company’s distribution network extends across Northern Italy, including the Liguria, Piedmont, and Veneto regions. The acquisition of New pack allows Berlin Packaging to increase its offering in the wine sector, an important market in Europe.
  • Furthermore, many governments are against counterfeit products sold at meager prices compared to the original product. This is impacting the domestic market in various regions.
Europe Glass Bottles and Containers Market

Germany to hold a Significant Market Share

  • The Glass Bottles and Containers Industry is well-regulated in Germany. It has established systems of recycling that have existed for more than four decades now and have been producing very encouraging results for the country.
  • The glass manufacturers have been critical players in the re-use and recycling system of Germany. Gerresheimer, for instance, began producing glass with a higher proportion of recycled glass at the Tettau site in Germany. By using recycled glass, it aims to produce new high-quality cosmetics packaging. Many leading players, like Gerresheimer, are driving circularity and resource savings every day.
  • Furthermore, the German beer, wine industry, and counterparts in the United Kingdom face a shortage of beer bottles. Also, with a heightened focus on disinfection and COVID-19 prevention measures, customers have been shifting towards sustainable, non-toxic ingredients and are observed prioritizing efficiency. Amcor’s European consumer research, an online survey conducted in February 2020 of 2,500 consumers across the UK, France, Italy, Germany, and Sweden, reported that people want to make a more sustainable living.
  • According to Container xChange, the online platform for leasing and selling shipping containers predicts that European container exporters will deteriorate significantly with the existing shortage in the market.
  • In addition, In February 2021, Ardagh Group produced Absolut’s latest limited-edition vodka bottle, intending to enable people to interact in celebration of inclusivity. The upward spiral design of 16 swirls on the frosted blue glass bottle represents the never-ending cycle of change. The upward flow of the swirling spiral symbolizes communal growth and embraces positivity.
Europe Glass Bottles and Containers Market

Europe Glass Bottles & Containers Industry Overview

The Europe Glass Bottle and Containers Market are moderately fragmented with a considerable number of regional players. Significant players include Owens Illinois, Ardagh Group, Verallia (Horizon Holdings II SAS), Vidrala, and Vetropack Holding Ltd.

  • March 2021 - The Stoelzle Glass Group, based in Europe, has acquired Anchor Hocking Glass Company, a wholly-owned subsidiary of The Oneida Group in Monaca, Pennsylvania, to serve customers internationally.
  • November 2020 - Encirc, a subsidiary of Vidrala SA and a leading glass container manufacturer, partnered with Belu, the ‘‘people and environment first’’ drinks business, to revolutionize its glass bottle packaging. The partnership created a new UK-made lightweight bottle to minimize the carbon footprint of Belu’s mineral water range.
  • October 2020- Owens-Illinois Inc. and Krones AG, a German company, registered a strategic collaboration to increase innovations in its glass packaging segment. The partnership aims to improve glass filling, packaging speed, and efficiency with enhanced agility and flexibility by introducing sustainable glass systems and digital solutions such as direct to glass printing technology.

Europe Glass Bottles & Containers Market Leaders

  1. Owens Illinois

  2. Ardagh Group

  3. Vidrala

  4. Vetropack Holdings Ltd.

  5. Verallia (Horizon Holdings II SAS)

*Disclaimer: Major Players sorted in no particular order

Europe Glass Bottles and Containers Market

Europe Glass Bottles & Containers Market News

  • October 2021 - Owens-Illinois Glass Inc. and Krones AG of Germany signed a strategic collaboration to design glass through collaborative innovation for the expanding glass market. The focus areas of the agreement would include improvements in glass filling and the speed and efficiency of packaging lines, development of innovative and sustainable glass systems, enhanced agility and flexibility of responding to market trends, and advancements in digital solutions, such as direct-to-glass digital printing technology.
  • March 2021 - Koninklijke Grolsch, part of Asahi, launched a hard seltzer under the Viper brand. The introduction of this creamy alcoholic drink is a response to the current trend. It is the first hard seltzer in the Netherlands to be available in bottles as well as cans. As per the company, the drink lends itself perfectly to the hospitality and retail sectors, where the Dutch consumer relatively often consumes from a glass bottle instead of a can.
  • March 2021 - SGD Pharma announced the updated version of the Type I molded glass vial range, which is available in three market-driven offerings, each to satisfy different needs and parenteral drug specifications. The offering provides pharma and biopharma companies with products and services solutions that meet the needs of their therapeutic applications, drug properties, and business environment.

Europe Glass Bottles & Containers Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Growing Demand for Bottled Beverages is Driving the Market in the Wine Industry

      2. 4.2.2 Increased Integration in the Premium Packaging Market Further Drives the Growth

    3. 4.3 Market Restraints

      1. 4.3.1 People's Attitude Towards Sustainable Forms of Packaging

    4. 4.4 Influence of COVID-19 on glass bottles industry in Europe

    5. 4.5 Value Chain Analysis

    6. 4.6 Porters Five Force Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 End-user Industry

      1. 5.1.1 Beverages

        1. Liquor

        2. Beer

        3. Soft Drinks

        4. Milk

        5. Water (Carbonated & Still)

        6. Wine

      2. 5.1.2 Food

      3. 5.1.3 Cosmetics

      4. 5.1.4 Pharmaceutical

      5. 5.1.5 Other End-user Industries

    2. 5.2 Country

      1. 5.2.1 United Kingdom

      2. 5.2.2 Germany

      3. 5.2.3 France

      4. 5.2.4 Italy

      5. 5.2.5 Spain

      6. 5.2.6 Poland

      7. 5.2.7 Russia

      8. 5.2.8 Netherlands

      9. 5.2.9 Rest of Europe


    1. 6.1 Company Profiles

      1. 6.1.1 Owens Illinois

      2. 6.1.2 Ardagh Group

      3. 6.1.3 Verallia (Horizon Holdings II SAS)

      4. 6.1.4 Vidrala

      5. 6.1.5 Vetropack Holding Ltd.

      6. 6.1.6 BA Vidro (BA Glass B.V.)

      7. 6.1.7 Vitro S.A.B. de CV

      8. 6.1.8 Gerresheimer AG

      9. 6.1.9 APG Europe

      10. 6.1.10 Saver Glass Inc.

      11. 6.1.11 Wiegand-Glas GmBH

      12. 6.1.12 Frigoglass SAIC

      13. 6.1.13 Verescene France SASU

      14. 6.1.14 Stolzle Glass Group (CAG Holding GmbH)

      15. 6.1.15 Origin Pharma Packaging

      16. 6.1.16 SGD Pharma

      17. 6.1.17 Beatson Clark

    2. *List Not Exhaustive


**Subject to Availability
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Europe Glass Bottles & Containers Market Research FAQs

The Europe Glass Bottles and Containers Market is studied from 2018 - 2028.

The Europe Glass Bottles and Containers Market is growing at a CAGR of 4.18% over the next 5 years.

Owens Illinois, Ardagh Group, Vidrala, Vetropack Holdings Ltd., Verallia (Horizon Holdings II SAS) are the major companies operating in Europe Glass Bottles and Containers Market.

Europe Glass Bottles & Containers Industry Report

Statistics for the 2023 Europe Glass Bottles and Containers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Glass Bottles and Containers analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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