Europe E-Cigarettes Market Size

Europe Electronic Cigarette Market Analysis

The E-Cigarettes Market size is expected to grow from USD 11.45 billion in 2023 to USD 21.00 billion by 2028, at a CAGR of 12.90% during the forecast period (2023-2028).

The E-cigarette Market in Europe is experiencing robust growth due to increasing consumer interest. In an e-cigarette, a heating element (atomizer) is used for the combustion of the liquid mixture, a mouthpiece that assists with inhalation, and a reservoir that holds the liquid solution. This means that E-cigarettes are a relatively safer alternative to conventional cigarettes since it does not burn tobacco, which produces tar and carbon monoxide, which is the reason why the demand for e-cigarettes in Europe is increasing. The aggressive marketing of e-cigarettes in the European region has also led to a substantial increase in consumers opting for these devices, especially young adults and adolescents.

European countries like the United Kingdom and France are not supporting the WHO studies and still consider e-cigarettes as having a less harmful impact on health than traditional tobacco. Thus, the E-cigarette Market in Europe is on the rise due to the increased use by consumers driven by health concerns and have observed desired results in their attempts to quit/decrease their usage of conventional/combustible cigarettes. Despite concerns voiced by a few medical professionals over the long-term usage of e-cigarettes, the low-risk factor associated with the use of e-cigarettes compared to conventional/combustible cigarettes is driving the market's growth in the region.

Specialist retail stores such as tobacconists and vape shops have been observed to be the most popular channel. The introduction of the Tobacco Products Directive 2014/14/EU (TPD) in the European Union has impacted the online retail channel, owing to which a few countries in the region have banned cross-border distance sales of e-cigarettes.