Europe E-Book Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022-2027)

The study compares and contrasts the share of physical and e-books in the major markets in Europe.

Market Snapshot

Europe E Book Market Growth
Study Period: 2020-2027
Base Year: 2021
CAGR: 4.91 %

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Market Overview

The Europe E-Book Market is estimated to be 7,912.23 million in 2021 and is expected to reach USD 10,683.39 million by 2027, registering a CAGR of 4.91 % from 2022 to 2027. E-books are typically provided via the Internet as downloadable files that can be read offline, live Web pages that must be read online, or cached Web pages that can be read offline.

  • The widespread availability and rising popularity of e-books are transforming the publishing industry, while the nature and scope of e-book changes differ significantly from company to company and genre to genre. With interactive e-books, and animated e-books, e-publishing businesses have enabled many publishers and authors to get their works to market faster and more advanced.
  • The growing number of devices capable of providing digital media and the increasing internet penetration have provided consumers with an ability to access media content of their choice, in terms of information, entertainment, or social activity, anywhere.
  • Easy access to a wide selection of e-book libraries via applications or online services is growing internet consumption, resulting in low-cost alternatives to traditional delivery methods. E-book-related services, such as e-lending, have also aided in the acceptance of e-books throughout the region.
  • Various partnerships in the market are driving the demand opportunities during the forecasted period. For instance, in December 2021, Youboox, owned by Nextory, launched Switch, a format that combines e-books and audiobooks. The Swedish-owned French digital books streaming service Youboox has pushed the possibility of switching between audiobook and e-book to a new level switch due to a partnership with Fyctia and sound by Wave Audio.
  • The market is focusing more on subscription expansions. For instance, in November 2021, the Kobo Plus subscription program announced availability in Italy. In collaboration with Mondadori Store, the subscription provides book readers unlimited access to thousands of e-book and Kobo Audiobook titles for EUR 9,99 per month. Digital content can be read on the Kobo apps for Android or IOS, and the Kobo Sage, Libra 2, and Elipsa can be used to read or listen to digital content.
  • During the beginning of the COVID-19 pandemic, e-books became a boon for many readers who found themselves confined at home and with enough time and few choices for purchasing print books due to shop closures and delivery delays.

Scope of the Report

An electronic book, or an e-book, is a digital file comprising a body of text and images suited for electronic distribution and presentation on-screen comparable to a traditional book. An e-book can be made by converting a printer's source files to formats intended for convenient downloading and on-screen viewing, or it can be derived from a database or a set of text files that were not created specifically for print.

The study compares and contrasts the share of physical and e-books in the major markets in Europe.

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Key Market Trends

Increased Use of Electronic Devices

  • The rise in the number of portable readable devices such as smartphones and tablets is anticipated to be the primary growth factor for Europe E-book Market. Consumers prefer e-books over books due to the fragility of books to wear and tear, the need for adequate care, and the high cost.
  • The digitization of books and their accessibility over the internet is expected to create an innovative environment to offer a real-time experience for readers. Furthermore, the conversion of comic books into digital materials by popular publishers such as Marvel and DC is also expected to allow people to explore e-reading.
  • The proliferation of mobile devices, such as smartphones, tablets, and laptops in the market is expected to drive the growth of e-books in the market. According to Ericsson, in 2027 number of estimated mobile/cellular subscriptions will account for 78 million in Western Europe and 69 million in Central and Eastern Europe. These numbers are expected to increase, which will create increased demand for digital reading subscriptions.
  • The increasing influence of technology coupled with the inclination toward digitization by a substantial populace, mostly among the millennial and generation Z category, may positively influence the growth of the e-book market.
  • Systems such as digital education and immersive learning are also expected to drive the market's growth. The introduction of the latest hardware, software, and educational content is expected to create an immersive environment to provide readers with a real-time experience.
Europe E Book Market Trends

United Kingdom Dominates the Market

  • The United Kingdom e-book market received a boost due to the government scrapping the “reading tax” of 20% VAT charged on digital titles in April 2020, potentially cutting the cost of a GBP 12 e-book by GBP 2. Following this, Amazon cut the price of Kindle e-books in May 2020 to bring them in line with physical equivalents, which have always been zero-rated.
  • According to the United Kingdom Secretary of State for Culture, Media and Sport, on average, publishers have reported a rise of around three times in e-book consumption during the crisis, with some publishers reporting as much as a 50% increase.
  • Moreover, according to bookseller.com, the top six United Kingdom trade publishers saw a combined 15.5% increase in e-book sales in the pandemic-hit year 2020, surpassing the previous high point for digital sales and marking the first time in seven years that the group saw a double-digit percentage increase. Hachette, Penguin Random House, HarperCollins, Pan Macmillan, Bloomsbury, Simon, and Schuster collectively sold 54.5 million consumer e-books through United Kingdom retailers in 2020, up from 47.2 million, and the sextet shifted in 2019.
  • Libraries in the United Kingdom are witnessing a significant surge in the number of e-books being loaned out. All branches of the libraries lent an additional 3.5 million e-books from March 13 to August 14, 2020. According to libraries, general manager for North Yorkshire County Council, the e-book and audio were up 78%, and 3,000 new members signed up for cards during the lockdown.
Europe E Book Market Analysis

Competitive Landscape

The e-book market is fragmented with many independent authors and publishers, while certain players account for a majority share in the market. Key players in the market adopt strategies such as joint ventures and partnerships with small and regional publishers to gain higher market shares.

  • March 2022 - Perlego, a British edtech business, raised GBP 38.2 million in a Series B fundraising round to expand its textbook subscription service globally.
  • November 2021 - The Kobo Plus subscription program announced availability in Italy. In collaboration with Mondadori Store, the subscription provides book readers unlimited access to thousands of e-books and Kobo Audiobook titles for EUR 9,99 per month. Digital content can be read on the Kobo Apps for Android or IOS, and the Kobo Sage, Libra 2, and Elipsa can be used to read or listen to digital content.

Recent Developments

  • March 2022 - Amazon acquired United Kingdom-based e-commerce software company Veeqo to help it integrate additional seller tools into its Multi-Channel Fulfillment program.
  • October 2021 - Nextory, one of Europe's prominent book streaming providers, acquired Youboox, a French streaming service, in October 2021. This acquisition will bolster Nextory's future expansion in France and other French-speaking nations.
  • September 2021 - Amazon has launched the next generation of Kindle Paperwhite with three new models: the all-new Kindle Paperwhite, the first-ever Kindle Paperwhite Signature Edition, and a brand-new Kindle Paperwhite Kids. These new-generation devices come with better hardware, faster performance, and a redesigned user interface for a more enjoyable reading experience for the users.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Research Framework

    2. 2.2 Secondary Research

    3. 2.3 Primary Research Approach and Key Respondents

    4. 2.4 Data Triangulation and Insight Generation

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Europe E-book Market Overview

    2. 4.2 Industry Stakeholder Analysis

    3. 4.3 Publishing Regulations and Pricing Analysis

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Assessment of the Impact of COVID-19 on the Market

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Internet Penetration Levels And Content Consumption Through Mobile Devices

      2. 5.1.2 Recent Changes in Consumer Lifestyles has Lead to Increased Consumption through Nonphysical Means

    2. 5.2 Market Challenges

      1. 5.2.1 Increasing Piracy of e-books, Increasing Acceptance of Audible Content, etc.

    3. 5.3 E-books Ecosystem

    4. 5.4 Regulatory Landscape

  6. 6. REGIONAL E-BOOK MARKET ANALYSIS

    1. 6.1 Germany

    2. 6.2 United Kingdom

    3. 6.3 France

    4. 6.4 Spain

    5. 6.5 Russia

    6. 6.6 Italy

    7. 6.7 Netherlands

    8. 6.8 Poland

    9. 6.9 Rest of the Europe

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Kindle Direct Publishing (amazon.com)

      2. 7.1.2 Rakuten Kobo Inc.

      3. 7.1.3 Barnes & Noble Inc.

      4. 7.1.4 Lulu Press Inc.

      5. 7.1.5 Georg Von Holtzbrinck Gmbh & Co. Kg

      6. 7.1.6 Hachette Livre

      7. 7.1.7 Harpercollins Publishers LLC

      8. 7.1.8 Usborne Publishing

      9. 7.1.9 Pearson Publishing

      10. 7.1.10 Penguin Random House LLC

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS AND MARKET OUTLOOK

    1. 8.1 Investment Analysis

    2. 8.2 Market Outlook

**Subject to Availability

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Frequently Asked Questions

The Europe E-Book Market market is studied from 2020 - 2027.

The Europe E-Book Market is growing at a CAGR of 4.91% over the next 5 years.

Kindle Direct Publishing (Amazon.com), Rakuten Kobo Inc., Barnes & Noble Inc., Lulu Press Inc., Georg von Holtzbrinck GmbH & Co. KG are the major companies operating in Europe E-Book Market.

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