Egypt E-commerce Market Size (2024 - 2029)

The market size of the e-commerce sector in Egypt is expected to grow significantly, driven by increasing internet penetration, improved infrastructure, and a growing number of online shoppers. The most common online transactions include electronics, entertainment, airline tickets, and fashion. The advent of social isolation due to a global health crisis in 2020 led to an increase in remote operations, accelerating digital transformation. The government has taken steps to support this transition, with initiatives like the introduction of e-signature services. However, the e-commerce market faces challenges such as a low number of credit/debit cardholders, leading to a reliance on cash on delivery. Despite this, the rate of credit card issuance is rising, indicating a potential decrease in cash needs.

Market Size of Egypt E-commerce Industry

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:
Egypt E-commerce Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 9.05 Billion
Market Size (2029) USD 18.04 Billion
CAGR (2024 - 2029) 14.80 %
Market Concentration Low

Major Players

Egypt E-commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

setting-icon

Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Egypt ECommerce Market Analysis

The Egypt E-commerce Market size is estimated at USD 9.05 billion in 2024, and is expected to reach USD 18.04 billion by 2029, growing at a CAGR of 14.80% during the forecast period (2024-2029).

Egypt's e-commerce business is primarily driven by rising internet penetration, improved infrastructure, and an increased number of online shoppers.

  • The Egyptian market boasts the region's highest population of internet users. Egypt's Internet penetration is predicted to reach 53.5 million in 2019, with 8% of them using the Internet on a regular basis. Electronics, entertainment, airline tickets, and fashion are the most common internet transactions.
  • Most businesses began operating remotely in 2020, as a new disease struck the world and forced social isolation. This has accelerated the process of strengthening the digital transformation and prompted the Egyptian government to take additional steps to ensure a smooth but successful transition and propel Egypt to become a regional leader in the telecommunications and IT industries.
  • The Information Technology Industry Development Agency (ITIDA) was founded by Egypt's Electronic Signature Law 15 of 2004 to operate as the e-signature regulatory authority and to promote Egypt's information technology sector. The government launched the e-signature service in 2009, allowing both public and private businesses to provide e-signature authentication.
  • However, e-commerce in Egypt confronts various challenges: there are only about 10 million credit/debit cardholders. Hence 80 percent of e-commerce in Egypt relies on cash for delivery. However, credit card issuance is increasing at a pace of roughly 40% per year, indicating that cash needs may decrease.
  • Most businesses began operating remotely in 2020, as COVID-19 struck the world and forced social isolation. This has accelerated the process of strengthening the digital transformation and prompted the Egyptian government to take additional steps to ensure a smooth but successful transition and propel Egypt to become a regional leader in the telecommunications and IT industries.

Egypt ECommerce Industry Segmentation

E-commerce, commonly known as electronic commerce, involves any online transaction including the purchase and sale of products and services. Among other advantages, e-commerce provides convenience, borderless transactions, and scalability.

The Egypt E-commerce Market is Segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.

By B2C ecommerce
Market size (GMV) for the period of 2017-2027
Market Segmentation - by Application
Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
Others (Toys, DIY, Media, etc.)
By B2B ecommerce
Market size for the period of 2017-2027

Egypt E-commerce Market Size Summary

The Egypt E-commerce Market is projected to experience significant growth in the coming years. This growth is largely driven by factors such as rising internet penetration, improved infrastructure, and an increased number of online shoppers. The market is primarily dominated by transactions in electronics, entertainment, airline tickets, and fashion. However, the e-commerce sector in Egypt faces challenges such as the limited number of credit/debit cardholders, with the majority of transactions relying on cash on delivery. Despite this, the issuance of credit cards is on the rise, indicating a potential decrease in cash needs. The market has seen an increase in e-commerce enterprises and an expansion of the local market, particularly in specialist areas. The digital transformation has been accelerated due to the pandemic, leading to an increase in online buying patterns. The government has also launched an ICT policy as part of Egypt's Vision 2030 "Sustainable Development Strategy (SDS)" to promote the sector's growth. The Ministry of Communication and Information Technology is set to provide electronic services to private enterprises to facilitate investment transactions and litigation filings. The growth of B2C e-commerce is also noteworthy, with Egypt ranking top in the number of Internet users in the MENA region. This growth is further supported by various programs and initiatives that stimulate the e-commerce sector and activities.

Explore More

Egypt E-commerce Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness-Porter's Five Force Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Key market trends and share of e-commerce of total Retail sector

    4. 1.4 Impact of COVID-19 on the e-commerce sales

  2. 2. MARKET SEGMENTATION

    1. 2.1 By B2C ecommerce

      1. 2.1.1 Market size (GMV) for the period of 2017-2027

      2. 2.1.2 Market Segmentation - by Application

        1. 2.1.2.1 Beauty & Personal Care

        2. 2.1.2.2 Consumer Electronics

        3. 2.1.2.3 Fashion & Apparel

        4. 2.1.2.4 Food & Beverage

        5. 2.1.2.5 Furniture & Home

        6. 2.1.2.6 Others (Toys, DIY, Media, etc.)

    2. 2.2 By B2B ecommerce

      1. 2.2.1 Market size for the period of 2017-2027

Egypt E-commerce Market Size FAQs

The Egypt E-commerce Market size is expected to reach USD 9.05 billion in 2024 and grow at a CAGR of 14.80% to reach USD 18.04 billion by 2029.

In 2024, the Egypt E-commerce Market size is expected to reach USD 9.05 billion.

E-Commerce Market in Egypt Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)