Market Overview
| Study Period | 2019 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 10.24 Billion |
| Market Size (2030) | USD 19.28 Billion |
| Growth Rate (2025 - 2030) | 13.49% CAGR |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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Egypt E-commerce Market Analysis by Mordor Intelligence
The Egypt e-commerce market stood at USD 10.24 billion in 2025 and is forecast to reach USD 19.28 billion by 2030, expanding at a 13.49% CAGR for 2025-2030. Robust mobile penetration, accelerated digital-payment uptake, and EGP 150 billion (USD 3.1 billion) of government-backed infrastructure investment since 2018 have positioned the Egypt e-commerce market as one of the fastest-growing digital economies in the Middle East and North Africa. Internet usage climbed from 72.2% to 81.9% by early 2025, enlarging the active online consumer base to 96.3 million Egyptians. Smartphones drive transaction growth, accounting for 72.73% of 2024 sales, while the National Instant Payment Network processed 1.5 billion transactions valued at EGP 2.9 trillion (USD 59.2 billion) in the same year.[1]Central Bank of Egypt, “InstaPay Annual Statistics 2024,” cbe.org.eg B2C activity commands near-total volume, yet B2B platforms record the fastest expansion, signaling deep supply-chain digitization. Although foreign-exchange volatility and customs hikes on imported electronics weigh on margins, continued investment in logistics parks and digital identity services underpins long-term resilience across the Egypt e-commerce market.
Key Report Takeaways
- By business model, B2C segment held 88.03% of the Egypt e-commerce market share in 2024, while B2B is forecast to grow at an 18.35% CAGR to 2030.
- By device type, Mobile devices captured 72.73% of 2024 revenue; other connected devices are advancing at a 17.07% CAGR to 2030.
- By payment method, Other payment methods accounted for 35.03% of the Egypt e-commerce market size in 2024; digital wallets are set to rise at an 18.09% CAGR through 2030.
- By B2C product category, Consumer electronics led with 22.36% revenue share in 2024; food and beverages is projected to expand at a 20.32% CAGR through 2030.
Egypt E-commerce Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Mobile-Wallet Adoption Driven by Cashless Egypt Programme | +2.8% | National, with concentration in Cairo, Alexandria, Giza | Medium term (2-4 years) |
| Gen-Z Social-Commerce Surge via TikTok & Instagram | +2.1% | Urban centers, expanding to secondary cities | Short term (≤ 2 years) |
| Expansion of Dark-Stores & Q-commerce in Cairo & Alexandria | +1.9% | Greater Cairo, Alexandria metropolitan areas | Short term (≤ 2 years) |
| Government Export-Oriented Logistics Parks Boosting Cross-Border Fulfilment | +1.7% | Suez Canal Economic Zone, Port Said, Alexandria | Long term (≥ 4 years) |
| National 'Digital Egypt' Identity Platform Lowering KYC Friction | +1.4% | National implementation with urban-first rollout | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Mobile-Wallet Adoption Driven by Cashless Egypt Programme
The Central Bank’s InstaPay application has reached 12.5 million users and routed EGP 2.9 trillion (USD 59.2 billion) in 2024 transactions, reinforcing confidence in the Egypt e-commerce market. Mandatory e-payments for government services, fee waivers on peer-to-peer transfers, and telecom-branded wallets—Vodafone Cash offers up to 20% discounts on Amazon and Noon—continue to shrink cash dependence.[2]Vodafone Egypt, “Cashless Egypt Wallet Offers,” vodafone.com.eg Daily wallet ceilings of EGP 60,000 (USD 1,220) accommodate most retail and small-business needs, while the latest fee-exemption extension through March 2025 sustains momentum. By lowering payment frictions for merchants and consumers alike, the policy adds scale to the Egypt e-commerce market and supports inclusive growth beyond Tier-1 cities.
Gen-Z Social-Commerce Surge via TikTok & Instagram
TikTok’s 32.94 million adult-aged users and Instagram’s 20.1 million base in 2024 illustrate how social platforms now serve as discovery-to-checkout funnels for Egypt e-commerce market sellers. Integrated shopping tools, live-streamed product showcases, and influencer-led affiliate models compress traditional purchase paths, cutting acquisition costs for emerging brands. Retailers investing in shoppable content exploit impulse purchasing behaviors typical of Gen-Z consumers. As a result, social commerce channels are expected to capture a larger wallet share within the Egypt e-commerce market over the next two years.
Expansion of Dark Stores & Q-Commerce in Cairo & Alexandria
Rabbit’s USD 11 million pre-seed round underscores investor faith in 20-minute grocery delivery models that hinge on dense dark-store networks.[3]“Rabbit Raises USD 11 Million for Q-Commerce,” Startup Scene, startupscene.net Logistics provider Bosta has scaled to 25 hubs and delivers 96% of parcels overnight, signaling operational readiness to support rapid-fulfillment expectations. Early movers claim scarce urban real estate, generating defensible last-mile economics and raising the service bar for incumbent retailers. Heightened customer-experience benchmarks should translate into higher repeat-purchase rates across the Egypt e-commerce market.
Government Export-Oriented Logistics Parks Boosting Cross-Border Fulfilment
The Suez Canal Economic Zone posted a 54% revenue jump in FY 23/24 and secured USD 3.2 billion in new commitments, including Hutchison Ports’ USD 700 million capacity upgrade. Mercedes-Benz’s logistics park in Ain Sokhna demonstrates multinational confidence in Egypt’s position as a re-export node. Integration with the ‘Nafeza’ single-window clearance system reduces customs delays and opens a strategic gateway for regional e-commerce flows, deepening the Egypt e-commerce market’s cross-border appeal.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| FX Volatility Inflating Import Costs for Online Retailers | -2.3% | National, with acute impact on import-dependent categories | Short term (≤ 2 years) |
| Fragmented Last-Mile Networks Outside Tier-1 Cities | -1.8% | Secondary cities and rural governorates | Medium term (2-4 years) |
| Persistent Consumer Trust Gap Around Online Fraud & Returns | -1.5% | National, with higher impact in rural areas | Medium term (2-4 years) |
| Customs Clearance Delays on Small Parcels | -1.1% | Cross-border transactions, international marketplace orders | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
FX Volatility Inflating Import Costs for Online Retailers
Letters-of-credit rules and a 38.5% customs duty on imported mobile phones raised electronics prices 7-13% in early 2025, tightening margins for key vendors on the Egypt e-commerce market. Daily USD purchase caps of USD 250 on local cards hamper international checkout success rates, steering shoppers toward regional platforms with localized inventory. Retailers are diversifying toward domestic assemblers, but quality and range trade-offs may slow category growth during the adjustment phase.
Fragmented Last-Mile Networks Outside Tier-1 Cities
Coverage gaps in Egypt’s 27 governorates inflate per-order delivery costs and extend lead times, discouraging uptake in areas that collectively house more than 40% of the population. The absence of standardized addressing compounds route complexity, although the ‘Haya Karima’ village-connectivity project is bringing fiber and 4G to underserved districts. Private-sector logistics investment must keep pace to unlock the next growth tier for the Egypt e-commerce market.
Segment Analysis
By Business Model: B2B Platforms Drive Digital Transformation
In 2024, B2C dominated transaction volume with an 88.03% share of the Egypt e-commerce market size, yet B2B channels are set to register an 18.35% CAGR between 2025-2030 as traditional wholesale trade digitizes. The MaxAB-Wasoko acquisition of Fatura will unify 60,000 merchants across 22 governorates and is projected to supply 25% of combined revenue by year-end 2025, proving that scale economics reward consolidation in a historically fragmented arena. Embedded fintech services such as buy-now-pay-later and working-capital loans reduce cash-flow friction for corner stores, increasing average order values and supplier loyalty.
EFG Hermes’ Tanmeyah bought into Fatura’s credit-scoring engine to monetize transactional data, aligning with national goals to formalize SMEs and deepen financial inclusion. While B2C remains the public face of the Egypt e-commerce market, enterprise buyers are rapidly migrating procurement to digital catalogs that integrate ERP systems and logistics partners. As B2B average basket sizes dwarf retail orders, even modest penetration gains can materially lift overall gross merchandise value in the Egypt e-commerce industry.
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By Device Type: Mobile-First Commerce Reshapes User Experience
Smartphones accounted for 72.73% of sales in 2024, reflecting Egypt’s 93.7% mobile-broadband penetration and median 24.17 Mbps download speed. The Egypt e-commerce market share linked to handsets benefits from Telecom Egypt’s rapid 4G rollout and upcoming 5G deployment, which will support high-definition product videos and AR try-ons. Desktop sessions retain value for complex B2B orders that demand extensive specification review and bulk-quote comparison.
Other connected devices—smart TVs, wearables, and vehicle infotainment units—form the fastest-growing cohort at a 17.07% CAGR, underpinned by rising smart-home adoption. Multi-screen journey orchestration is vital; users often research on large displays before finalizing purchases on mobile apps. Continuous UX investment ensures cross-device cart persistence, preserving conversion rates amid shifting consumption contexts in the Egypt e-commerce market.
By Payment Method: Digital Wallets Accelerate Despite Traditional Dominance
Cash-on-delivery and bank-transfer options still represented 35.03% of transaction value in 2024, yet digital wallets are set to compound at 18.09% annually, narrowing the gap in the Egypt e-commerce market size. InstaPay’s 1.5 billion annual transactions highlight the upside when fees are waived and daily limits meet real-world spending patterns. Debit-card foreign-currency caps have inadvertently nudged consumers toward wallet ecosystems that settle in Egyptian pounds.
Crédit Agricole Egypt’s ‘banki Commerce’ drove a 195% surge in digital transaction counts, proving that incumbent banking platforms can coexist with telecom wallets. QR-code acceptance at brick-and-mortar stores boosts omnichannel integration, enabling seamless returns and click-and-collect services that increase overall stickiness for the Egypt e-commerce market.
Note: Segment shares of all individual segments available upon report purchase
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By B2C Product Category: Electronics Lead While Food Accelerates
Consumer electronics topped 2024 revenue tables with 22.36% share, buoyed by aspirational middle-class demand and frequent upgrade cycles despite a 38.5% customs duty on imported smartphones. Tejarra’s six-figure funding round to expand its 18,000-SKU catalog shows sustained investor appetite for specialized vertical marketplaces.
Food and beverages will outpace all other verticals at a 20.32% CAGR, thanks to quick-commerce platforms delivering within 20 minutes across Cairo and Alexandria. Rabbit’s capital raise underscores how funding continues to chase time-sensitive grocery models, compressing delivery windows and encouraging higher-frequency purchases. A balanced mix of high-ticket electronics and high-velocity grocery orders stabilizes cash flow for multi-category players operating in the Egypt e-commerce market.
Geography Analysis
Greater Cairo, Alexandria, and Giza collectively generated about 60% of 2024 transaction value, supported by denser logistics nodes, higher income levels, and reliable 4G coverage. The Egypt e-commerce market benefits from 76% urban broadband penetration in these areas, enabling merchants to offer same-day fulfillment and reinforcing customer expectations for rapid service. Dark-store density and Q-commerce experimentation remain highest here, sharpening competitive intensity.
Secondary hubs—Port Said, Mansoura, and Suez—are emerging growth centers. The Suez Canal Economic Zone’s 54% revenue increase and customs-duty exemptions in the Northwest Suez Bay Special Economic Zone incentivize international sellers to position inventory closer to Red Sea shipping lanes. Rail connections between the 6th of October City industrial belt and Alexandria port reduce line-haul times, lowering logistics costs for marketplace vendors. As fulfillment reliability improves, more shoppers in these cities transition to prepaid digital-wallet transactions, boosting margins for the Egypt e-commerce market.
Rural governorates represent the most under-penetrated yet promising frontier. The ‘Haya Karima’ initiative extended fiber links to 766 villages, yielding a 41% jump in telecom subscriptions. Improved coverage sets the stage for mobile-led retail adoption, though fragmented last-mile delivery remains a bottleneck. Niche logistics firms testing hub-and-spoke models tailor routing algorithms to low-density clusters, a strategy expected to narrow the rural-urban service divide over the forecast period.
Competitive Landscape
The Egypt e-commerce market exhibits moderate concentration with active consolidation. Amazon leveraged Ramadan/Eid promotions to contribute USD 500 million in customer savings across regional markets in Q1 2025 and pledged USD 4 billion in rural-network upgrades through 2026. Jumia’s Egypt GMV share reached 7.5% of its continental portfolio despite currency headwinds, illustrating that localized marketing and warehousing still drive traction. Regional powerhouse Noon continues to leverage cross-border inventory flows through the Suez Canal corridor to compress delivery timelines.
MaxAB-Wasoko’s integration with Fatura indicates a strategic pivot toward end-to-end supply-chain control and embedded financing, giving the combined entity a defendable moat in the Egypt e-commerce market’s B2B space. Bosta’s 96% overnight-delivery SLA differentiates its logistics service, attracting platform partnerships that depend on time-bound shipping promises. Furniture specialist Beyooot employs augmented-reality visualization to reduce return rates and boost basket sizes in a bulky-goods niche that still lacks intense competition.
Financial-services integration is a key arena of competitive advantage. Export Development Bank of Egypt’s adoption of IBM’s core-banking stack accelerated interbank transfers from four minutes to fifty per minute, enabling real-time payment confirmations on partner marketplaces. Such infrastructure positioning enhances trust factor scores and reduces cart abandonment. Overall, technology adoption, fulfillment excellence, and embedded fintech are shaping market share shifts within the Egypt e-commerce market.
Egypt E-commerce Industry Leaders
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Amazon.com, Inc.
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LC Waikiki
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Watches Prime
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Elaraby Group
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Jumia Technologies AG
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- May 2025: MaxAB-Wasoko completed its acquisition of Fatura to create Egypt’s largest tech-enabled FMCG supply network, targeting a 25% revenue contribution by year-end. Management aims to capture incremental wallet share among corner stores by bundling inventory financing and last-mile logistics.
- March 2025: Amazon unveiled a USD 4 billion two-year capex plan focused on rural fulfillment centers after Ramadan/Eid campaigns generated over USD 500 million in customer savings. The strategy seeks to shrink the urban-rural delivery-speed gap and defend market leadership.
- February 2025: Talabat Egypt introduced ‘t pro’, a subscription program offering free delivery and exclusive promotions. The initiative extends customer lifetime value in an increasingly price-sensitive quick-commerce arena.
- February 2025: Law No. 6 of 2025 granted enterprises with turnover below EGP 20 million (USD 407,000) reduced income-tax rates of 0.4%-1.5% to spur formalization and digital adoption, a measure expected to draw more SMEs onto e-commerce platforms.
Research Methodology Framework and Report Scope
Market Definitions and Key Coverage
Our study defines Egypt's e-commerce market as the gross merchandise value generated when Egyptian buyers place online orders via websites or mobile apps for physical goods or digitally delivered services under business-to-consumer (B2C) and business-to-business (B2B) models, regardless of settlement currency. Transactions fulfilled wholly offline after a digital order (for example, cash-on-delivery) are included because they still originate online.
Scope Exclusion: Informal consumer-to-consumer trades arranged on social media or classified portals without an electronic payment trail fall outside this analysis.
Segmentation Overview
- By Business Model
- B2C
- B2B
- By Device Type
- Smartphone / Mobile
- Desktop and Laptop
- Other Device Types
- By Payment Method
- Credit / Debit Cards
- Digital Wallets
- BNPL
- Other Payment Method
- By B2C Product Category
- Beauty and Personal Care
- Consumer Electronics
- Fashion and Apparel
- Food and Beverages
- Furniture and Home
- Toys, DIY and Media
- Other Product Categories
Detailed Research Methodology and Data Validation
Primary Research
Mordor analysts interview online retailers, marketplace operators, last-mile specialists, payment processors, and sector regulators across Cairo, Alexandria, and emerging Tier-2 cities. These discussions validate shopper penetration, average basket values, cross-border share, and likely policy shifts, helping us close data gaps found in desk research.
Desk Research
We begin by compiling macro and sector data from open sources such as the Central Agency for Public Mobilization & Statistics, National Telecom Regulatory Authority, Central Bank of Egypt, UNCTAD, and International Trade Centre. Company filings, investor presentations, reputable local business dailies, and consumer surveys further refine category split assumptions. Access to D&B Hoovers and Dow Jones Factiva lets our analysts trace revenue trails and news flows of key merchants, gateways, and 3PLs. The sources listed illustrate the evidence base; many additional publications inform smaller model elements.
Market-Sizing & Forecasting
We reconstruct the 2024 baseline through a top-down transaction-value pool that starts with national digital payment volumes, augments them for cash-on-delivery ratios, and filters by domestic shipments. Selective bottom-up merchant roll-ups provide a reasonableness check. Key variables like active online shoppers, smartphone penetration, average order value, share of digital wallets, and inflation-adjusted ASPs feed a multivariate regression that projects demand to 2030. When granular B2B figures are scarce, we extrapolate from VAT filings and logistics tonnage, flagging confidence levels in our internal notes.
Data Validation & Update Cycle
Outputs pass a three-layer review: model versus economic indicator variance checks, peer analyst audits, and senior sign-off. We refresh every 12 months, with mid-cycle revisions triggered by material events such as policy changes or major platform entries, ensuring clients receive the most current view.
Why Mordor's Egypt E-commerce Baseline Earns Trust
Published estimates often diverge because each firm selects different transaction types, currency conversions, and refresh cadences.
Key gap drivers include whether B2B invoices are counted, how cash-on-delivery is grossed, and the frequency with which new platform launches are folded into models. Our approach, anchored to audited payment data, cross-checked with merchant interviews, and updated annually, minimizes such blind spots.
Benchmark comparison
| Market Size | Anonymized source | Primary gap driver |
|---|---|---|
| USD 10.24 bn | Mordor Intelligence | - |
| USD 9.10 bn | Global Consultancy A | Excludes B2B and travel services, narrower category slate |
| USD 10.20 bn | Industry Data Aggregator B | Uses GMV without adjusting for returns or failed COD deliveries |
| USD 9.05 bn | Regional Consultancy C | Applies 2020 FX rates and limited primary validation outside Cairo |
These comparisons show that, while figures cluster, the spread reflects scope and assumption choices. By transparently documenting variables, refreshing data promptly, and balancing top-down pools with bottom-up reality checks, Mordor Intelligence delivers a dependable baseline decision-makers can trace and, if required, replicate with the same publicly available evidence.
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Key Questions Answered in the Report
What is the current size of the Egypt e-commerce market?
The Egypt e-commerce market size reached USD 10.24 billion in 2024 and is projected to grow to USD 19.28 billion by 2030.
Which business model is growing fastest in Egypt’s e-commerce sector?
B2B e-commerce platforms are expanding at an 18.35% CAGR for 2025-2030 as wholesalers and corner stores digitize procurement.
How dominant is mobile shopping in Egypt?
Mobile devices accounted for 72.73% of online sales in 2024, underscoring Egypt’s mobile-first consumer behavior.
Why are digital wallets important for market growth?
Wallets processed 1.5 billion transactions worth EGP 2.9 trillion (USD 59.2 billion) in 2024, and their 18.09% forecast CAGR highlights their role in replacing cash and cards.
What regulatory changes affect imported electronics?
A 38.5% customs duty on smartphones implemented in January 2025 raises import costs but incentivizes local assembly, altering sourcing strategies for electronics merchants.
How are quick-commerce startups influencing the competitive landscape?
Ventures like Rabbit, funded with USD 11 million, set 20-minute delivery benchmarks that push incumbents to upgrade last-mile capabilities and enhance customer experience.
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