Egypt E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Egypt E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Egypt E-commerce Market Size and Share

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Egypt E-commerce Market Analysis by Mordor Intelligence

The Egypt e-commerce market stood at USD 10.24 billion in 2025 and is forecast to reach USD 19.28 billion by 2030, expanding at a 13.49% CAGR for 2025-2030. Robust mobile penetration, accelerated digital-payment uptake, and EGP 150 billion (USD 3.1 billion) of government-backed infrastructure investment since 2018 have positioned the Egypt e-commerce market as one of the fastest-growing digital economies in the Middle East and North Africa. Internet usage climbed from 72.2% to 81.9% by early 2025, enlarging the active online consumer base to 96.3 million Egyptians. Smartphones drive transaction growth, accounting for 72.73% of 2024 sales, while the National Instant Payment Network processed 1.5 billion transactions valued at EGP 2.9 trillion (USD 59.2 billion) in the same year.[1]Central Bank of Egypt, “InstaPay Annual Statistics 2024,” cbe.org.eg B2C activity commands near-total volume, yet B2B platforms record the fastest expansion, signaling deep supply-chain digitization. Although foreign-exchange volatility and customs hikes on imported electronics weigh on margins, continued investment in logistics parks and digital identity services underpins long-term resilience across the Egypt e-commerce market.

Key Report Takeaways

  • By business model, B2C segment held 88.03% of the Egypt e-commerce market share in 2024, while B2B is forecast to grow at an 18.35% CAGR to 2030.  
  • By device type, Mobile devices captured 72.73% of 2024 revenue; other connected devices are advancing at a 17.07% CAGR to 2030.  
  • By payment method, Other payment methods accounted for 35.03% of the Egypt e-commerce market size in 2024; digital wallets are set to rise at an 18.09% CAGR through 2030.  
  • By B2C product category, Consumer electronics led with 22.36% revenue share in 2024; food and beverages is projected to expand at a 20.32% CAGR through 2030.

Segment Analysis

By Business Model: B2B Platforms Drive Digital Transformation

In 2024, B2C dominated transaction volume with an 88.03% share of the Egypt e-commerce market size, yet B2B channels are set to register an 18.35% CAGR between 2025-2030 as traditional wholesale trade digitizes. The MaxAB-Wasoko acquisition of Fatura will unify 60,000 merchants across 22 governorates and is projected to supply 25% of combined revenue by year-end 2025, proving that scale economics reward consolidation in a historically fragmented arena. Embedded fintech services such as buy-now-pay-later and working-capital loans reduce cash-flow friction for corner stores, increasing average order values and supplier loyalty.

EFG Hermes’ Tanmeyah bought into Fatura’s credit-scoring engine to monetize transactional data, aligning with national goals to formalize SMEs and deepen financial inclusion. While B2C remains the public face of the Egypt e-commerce market, enterprise buyers are rapidly migrating procurement to digital catalogs that integrate ERP systems and logistics partners. As B2B average basket sizes dwarf retail orders, even modest penetration gains can materially lift overall gross merchandise value in the Egypt e-commerce industry.

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By Device Type: Mobile-First Commerce Reshapes User Experience

Smartphones accounted for 72.73% of sales in 2024, reflecting Egypt’s 93.7% mobile-broadband penetration and median 24.17 Mbps download speed. The Egypt e-commerce market share linked to handsets benefits from Telecom Egypt’s rapid 4G rollout and upcoming 5G deployment, which will support high-definition product videos and AR try-ons. Desktop sessions retain value for complex B2B orders that demand extensive specification review and bulk-quote comparison.

Other connected devices—smart TVs, wearables, and vehicle infotainment units—form the fastest-growing cohort at a 17.07% CAGR, underpinned by rising smart-home adoption. Multi-screen journey orchestration is vital; users often research on large displays before finalizing purchases on mobile apps. Continuous UX investment ensures cross-device cart persistence, preserving conversion rates amid shifting consumption contexts in the Egypt e-commerce market.

By Payment Method: Digital Wallets Accelerate Despite Traditional Dominance

Cash-on-delivery and bank-transfer options still represented 35.03% of transaction value in 2024, yet digital wallets are set to compound at 18.09% annually, narrowing the gap in the Egypt e-commerce market size. InstaPay’s 1.5 billion annual transactions highlight the upside when fees are waived and daily limits meet real-world spending patterns. Debit-card foreign-currency caps have inadvertently nudged consumers toward wallet ecosystems that settle in Egyptian pounds.

Crédit Agricole Egypt’s ‘banki Commerce’ drove a 195% surge in digital transaction counts, proving that incumbent banking platforms can coexist with telecom wallets. QR-code acceptance at brick-and-mortar stores boosts omnichannel integration, enabling seamless returns and click-and-collect services that increase overall stickiness for the Egypt e-commerce market.

Egypt E-commerce Market: Market Share by Payment Method
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Note: Segment shares of all individual segments available upon report purchase

By B2C Product Category: Electronics Lead While Food Accelerates

Consumer electronics topped 2024 revenue tables with 22.36% share, buoyed by aspirational middle-class demand and frequent upgrade cycles despite a 38.5% customs duty on imported smartphones. Tejarra’s six-figure funding round to expand its 18,000-SKU catalog shows sustained investor appetite for specialized vertical marketplaces.

Food and beverages will outpace all other verticals at a 20.32% CAGR, thanks to quick-commerce platforms delivering within 20 minutes across Cairo and Alexandria. Rabbit’s capital raise underscores how funding continues to chase time-sensitive grocery models, compressing delivery windows and encouraging higher-frequency purchases. A balanced mix of high-ticket electronics and high-velocity grocery orders stabilizes cash flow for multi-category players operating in the Egypt e-commerce market.

Geography Analysis

Greater Cairo, Alexandria, and Giza collectively generated about 60% of 2024 transaction value, supported by denser logistics nodes, higher income levels, and reliable 4G coverage. The Egypt e-commerce market benefits from 76% urban broadband penetration in these areas, enabling merchants to offer same-day fulfillment and reinforcing customer expectations for rapid service. Dark-store density and Q-commerce experimentation remain highest here, sharpening competitive intensity.

Secondary hubs—Port Said, Mansoura, and Suez—are emerging growth centers. The Suez Canal Economic Zone’s 54% revenue increase and customs-duty exemptions in the Northwest Suez Bay Special Economic Zone incentivize international sellers to position inventory closer to Red Sea shipping lanes. Rail connections between the 6th of October City industrial belt and Alexandria port reduce line-haul times, lowering logistics costs for marketplace vendors. As fulfillment reliability improves, more shoppers in these cities transition to prepaid digital-wallet transactions, boosting margins for the Egypt e-commerce market.

Rural governorates represent the most under-penetrated yet promising frontier. The ‘Haya Karima’ initiative extended fiber links to 766 villages, yielding a 41% jump in telecom subscriptions. Improved coverage sets the stage for mobile-led retail adoption, though fragmented last-mile delivery remains a bottleneck. Niche logistics firms testing hub-and-spoke models tailor routing algorithms to low-density clusters, a strategy expected to narrow the rural-urban service divide over the forecast period.

Competitive Landscape

The Egypt e-commerce market exhibits moderate concentration with active consolidation. Amazon leveraged Ramadan/Eid promotions to contribute USD 500 million in customer savings across regional markets in Q1 2025 and pledged USD 4 billion in rural-network upgrades through 2026. Jumia’s Egypt GMV share reached 7.5% of its continental portfolio despite currency headwinds, illustrating that localized marketing and warehousing still drive traction. Regional powerhouse Noon continues to leverage cross-border inventory flows through the Suez Canal corridor to compress delivery timelines.

MaxAB-Wasoko’s integration with Fatura indicates a strategic pivot toward end-to-end supply-chain control and embedded financing, giving the combined entity a defendable moat in the Egypt e-commerce market’s B2B space. Bosta’s 96% overnight-delivery SLA differentiates its logistics service, attracting platform partnerships that depend on time-bound shipping promises. Furniture specialist Beyooot employs augmented-reality visualization to reduce return rates and boost basket sizes in a bulky-goods niche that still lacks intense competition.

Financial-services integration is a key arena of competitive advantage. Export Development Bank of Egypt’s adoption of IBM’s core-banking stack accelerated interbank transfers from four minutes to fifty per minute, enabling real-time payment confirmations on partner marketplaces. Such infrastructure positioning enhances trust factor scores and reduces cart abandonment. Overall, technology adoption, fulfillment excellence, and embedded fintech are shaping market share shifts within the Egypt e-commerce market.

Egypt E-commerce Industry Leaders

  1. Amazon.com, Inc.

  2. LC Waikiki

  3. Watches Prime

  4. Elaraby Group

  5. Jumia Technologies AG

  6. *Disclaimer: Major Players sorted in no particular order
Egypt E-commerce Market Concentration
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Recent Industry Developments

  • May 2025: MaxAB-Wasoko completed its acquisition of Fatura to create Egypt’s largest tech-enabled FMCG supply network, targeting a 25% revenue contribution by year-end. Management aims to capture incremental wallet share among corner stores by bundling inventory financing and last-mile logistics.
  • March 2025: Amazon unveiled a USD 4 billion two-year capex plan focused on rural fulfillment centers after Ramadan/Eid campaigns generated over USD 500 million in customer savings. The strategy seeks to shrink the urban-rural delivery-speed gap and defend market leadership.
  • February 2025: Talabat Egypt introduced ‘t pro’, a subscription program offering free delivery and exclusive promotions. The initiative extends customer lifetime value in an increasingly price-sensitive quick-commerce arena.
  • February 2025: Law No. 6 of 2025 granted enterprises with turnover below EGP 20 million (USD 407,000) reduced income-tax rates of 0.4%-1.5% to spur formalization and digital adoption, a measure expected to draw more SMEs onto e-commerce platforms.

Table of Contents for Egypt E-commerce Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Mobile-Wallet Adoption Driven by Cashless Egypt Programme
    • 4.2.2 Gen-Z Social-Commerce Surge via TikTok and Instagram
    • 4.2.3 Expansion of Dark-Stores and Q-commerce in Cairo and Alexandria
    • 4.2.4 Government Export-Oriented Logistics Parks Boosting Cross-Border Fulfilment
    • 4.2.5 National 'Digital Egypt' Identity Platform Lowering KYC Friction
  • 4.3 Market Restraints
    • 4.3.1 FX Volatility Inflating Import Costs for Online Retailers
    • 4.3.2 Fragmented Last-Mile Networks Outside Tier-1 Cities
    • 4.3.3 Persistent Consumer Trust Gap Around Online Fraud and Returns
    • 4.3.4 Customs Clearance Delays on Small Parcels
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter’s Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Demographic and Consumer Behaviour Analysis
  • 4.8 Cross-Border E-commerce Analysis
  • 4.9 Egypt’s Positioning in African E-commerce
  • 4.10 Assessment of Macro Economic Trends on the Market

5. MARKET SIZE AND GROWTH FORECASTS (VALUES)

  • 5.1 By Business Model
    • 5.1.1 B2C
    • 5.1.2 B2B
  • 5.2 By Device Type
    • 5.2.1 Smartphone / Mobile
    • 5.2.2 Desktop and Laptop
    • 5.2.3 Other Device Types
  • 5.3 By Payment Method
    • 5.3.1 Credit / Debit Cards
    • 5.3.2 Digital Wallets
    • 5.3.3 BNPL
    • 5.3.4 Other Payment Method
  • 5.4 By B2C Product Category
    • 5.4.1 Beauty and Personal Care
    • 5.4.2 Consumer Electronics
    • 5.4.3 Fashion and Apparel
    • 5.4.4 Food and Beverages
    • 5.4.5 Furniture and Home
    • 5.4.6 Toys, DIY and Media
    • 5.4.7 Other Product Categories

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global-Level Overview, Market-Level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Amazon.com Inc.
    • 6.4.2 Jumia Technologies AG
    • 6.4.3 LC Waikiki
    • 6.4.4 Watches Prime
    • 6.4.5 Elaraby Group
    • 6.4.6 MaxAB
    • 6.4.7 Homzmart
    • 6.4.8 Talabat Mart (Delivery Hero)
    • 6.4.9 Fawry Marketplace
    • 6.4.10 Noon AD Holdings Ltd.
    • 6.4.11 B.TECH Trading and Distribution
    • 6.4.12 Carrefour Egypt (Majid Al Futtaim)
    • 6.4.13 Hanimex
    • 6.4.14 ED Store
    • 6.4.15 Okhtein
    • 6.4.16 Manzzeli
    • 6.4.17 Tradeline Stores
    • 6.4.18 CairoCart
    • 6.4.19 Shein
    • 6.4.20 OLX Egypt (Dubizzle)
    • 6.4.21 JumiaPay

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
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Egypt E-commerce Market Report Scope

E-commerce, commonly known as electronic commerce, involves any online transaction, including the purchase and sale of products and services. Among other advantages, e-commerce provides convenience, borderless transactions, and scalability.

Egypt's e-commerce market is segmented into B2C e-commerce (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, and furniture and home) and B2B e-commerce.

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Business Model B2C
B2B
By Device Type Smartphone / Mobile
Desktop and Laptop
Other Device Types
By Payment Method Credit / Debit Cards
Digital Wallets
BNPL
Other Payment Method
By B2C Product Category Beauty and Personal Care
Consumer Electronics
Fashion and Apparel
Food and Beverages
Furniture and Home
Toys, DIY and Media
Other Product Categories
By Business Model
B2C
B2B
By Device Type
Smartphone / Mobile
Desktop and Laptop
Other Device Types
By Payment Method
Credit / Debit Cards
Digital Wallets
BNPL
Other Payment Method
By B2C Product Category
Beauty and Personal Care
Consumer Electronics
Fashion and Apparel
Food and Beverages
Furniture and Home
Toys, DIY and Media
Other Product Categories
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Key Questions Answered in the Report

What is the current size of the Egypt e-commerce market?

The Egypt e-commerce market size reached USD 10.24 billion in 2024 and is projected to grow to USD 19.28 billion by 2030.

Which business model is growing fastest in Egypt’s e-commerce sector?

B2B e-commerce platforms are expanding at an 18.35% CAGR for 2025-2030 as wholesalers and corner stores digitize procurement.

How dominant is mobile shopping in Egypt?

Mobile devices accounted for 72.73% of online sales in 2024, underscoring Egypt’s mobile-first consumer behavior.

Why are digital wallets important for market growth?

Wallets processed 1.5 billion transactions worth EGP 2.9 trillion (USD 59.2 billion) in 2024, and their 18.09% forecast CAGR highlights their role in replacing cash and cards.

What regulatory changes affect imported electronics?

A 38.5% customs duty on smartphones implemented in January 2025 raises import costs but incentivizes local assembly, altering sourcing strategies for electronics merchants.

How are quick-commerce startups influencing the competitive landscape?

Ventures like Rabbit, funded with USD 11 million, set 20-minute delivery benchmarks that push incumbents to upgrade last-mile capabilities and enhance customer experience.

Page last updated on: June 27, 2025

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