Drinkable Yogurt Market - Segmented by Product Type, Distribution Channel, and Geography ‚ Growth, Trends, and Forecast (2019 - 2024)

Drinkable Yogurt Market - Segmented by Product Type, Distribution Channel, and Geography ‚ Growth, Trends, and Forecast (2019 - 2024)

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Drinkable Yogurt Market Insights

The global drinkable yogurt market was valued at USD 21.2 billion in 2017, and is expected to register a double-digit CAGR during the forecast period. The global drinkable yogurt sales is expected to cross 17,000 million kg by 2023.  The scope of the market includes pro/prebiotic, functional, and regular yogurt drinks, like Yakult and functional drinking yogurt.  Drinkable yogurt fortified with omega-3, collagen, alovera, plant sterols, and soy isoflavones are classified as functional yogurt. Asia-Pacific, despite a dominant market, is the fastest-growing region, globally, witnessing a CAGR of 14.6%.

Healthy Snacking: The Key Trend

Drinkable yogurt is considered as a healthier snacking option for adults and children. Increased consumption of probiotic drinks, due to its potential digestive health, has accelerated the market growth. The recent launch of new flavor, probiotic combinations, and convenient packaging has driven the drinkable yogurt market. Drinkable yogurt giant, Yakult, has small pack size of five (5*65 ml), which serves as the suitable option for consumers. Benecol, drinkable yogurt with cholesterol-lowering label claim has gained sales. The product has plant sterols and claims that drinking one bottle a day helps in lowering cholesterol. New drinkable yogurt flavors, such as the savory flavor of vegetables: carrots, beetroot, and tomatoes, have become popular among consumers. Consumers are seeking more healthier and natural ingredients in drinkable yogurt, such as stevia, instead of bulk sweeteners, to reduce calorie.

Asia-Pacific Driving Sales in Drinkable Yogurt Market

Asia-Pacific is the dominant market for drinkable yogurt, driven by the consumer awareness of probiotic products and supported regulatory environment. The region accounts for a market share of 40%, globally. Drinkable yogurt sales started from Japan with the introduction of Yakult in 1935. The supported FOSHU (Foods for Specified Health Uses) regulation in Japan has driven the market. China and India are the fastest-growing markets, in Asia, driven by changing lifestyles, rising income among the young population, and growing health concerns among consumers. Trust among foreign brands has increased significantly, which has encouraged companies to launch new flavors in the market.

The leading drinking yogurt brand, Yakult, is available in more than 6,000 retail stores, globally. The company has exclusive distribution channel “Yakult lady home delivery system”, which is active in 13 countries out of 33 countries. The company is focusing on increasing its presence internationally, such as Europe, where it is not present. Expanding distribution channel, such as convenience stores, supermarkets/hypermarkets, etc., in developing countries has enabled sale of drinkable yogurt.

                                                Drinkable Yogurt Market

Drinkable Yogurt Market Key Developments

•    March 2018 – Alove launched aloe vera drinkable yogurt. The aloe vera Japanese-style drinkable yogurt comes in three flavors, including coconut.

  • February 2018 - Dannon introduced Activia Dailies. The 3.1-ounce yogurt drinks are packed with live and active probiotics, designed for easy probiotics on-the-go.

The global drinkable yogurt market is competitive with companies focusing on new product launches and packaging as their key marketing strategy. Companies are focusing on aggressive marketing strategies to promote their products, owing to intense competition

Drinkable Yogurt Market Major Players:

  • Groupe Danone.
  • SA.
  • Yakult Pharmaceuticals.
  • Vitagen.

Reasons to Purchase Drinkable Yogurt Market Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects
  • Regional- and country-level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD million) and volume (million kg) data for each segment and sub-segment
  • Distribution channel sales analysis by value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel

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1. Introduction

                1.1 Key Deliverables of the Study

                1.2 Study Assumptions

                1.3 Scope of the Market

2. Research Approach and Methodology

                2.1 Introduction

                2.2 Research Design

                2.3 Study Timelines

                2.4 Study Phases

                                2.4.1 Secondary Research

                                2.4.2 Discussion Guide

                                2.4.3 Market Engineering & Econometric Modelling

                                2.4.4 Expert Validation

3. Market Overview

                3.1 Market Trends

                3.2 Market Dynamics

                                3.2.1 Drinkable Yogurt Market Drivers

                                                3.2.1.1 Increased Demand for Healthier Beverage Compared to Soft Drinks

                                                3.2.1.2 Rising Consumer Interest in New Flavours and Convenient Packaging

                                                3.2.1.3 Growing Consumer Interest in Probiotic Products Due to Digestive Health

                                3.2.2 Drinkable Yogurt Market Restraints

                                                3.2.2.1 Availability of Substitute Products

                                3.2.3 Drinkable Yogurt Market Opportunities

                                                3.2.3.1 Growing Demand of Functional Beverages in Emerging Countries

                                3.2.4 Porter's Five Forces Analysis

                                                3.2.4.1 Bargaining Power of Suppliers

                                                3.2.4.2 Bargaining Power of Buyers

                                                3.2.4.3 Threat of New Entrants

                                                3.2.4.4 Threat of Substitute Products and Services

                                                3.2.4.5 Degree of Competition

4. Market Segmentation

                4.1 Drinkable Yogurt Market By Distribution Channel

                                4.1.1 Warehouse Clubs

                                4.1.2 Convenience Stores

                                4.1.3 Specialist Retailers

                                4.1.4 Supermarkets and Hypermarkets

                                4.1.5 Variety Stores

                                4.1.6 On-line Retail

                                4.1.7 Others

                4.2 Drinkable Yogurt Market By Geography

                                4.2.1 North America

                                                4.2.1.1 United States

                                                4.2.1.2 Canada

                                                4.2.1.3 Mexico

                                4.2.2 Europe

                                                4.2.2.1 Western Europe

                                                                4.2.2.1.1 Germany

                                                                4.2.2.1.2 UK

                                                                4.2.2.1.3 France

                                                                4.2.2.1.4 Italy

                                                                4.2.2.1.5 Spain

                                                                4.2.2.1.6 Netherlands

                                                                4.2.2.1.7 Rest of Western Europe

                                                4.2.2.2 Central and Eastern Europe

                                                                4.2.2.2.1 Russia

                                                                4.2.2.2.2 Poland

                                                                4.2.2.2.3 Ukraine

                                                                4.2.2.2.4 Hungary

                                                                4.2.2.2.5 Rest of Central Europe

                                4.2.3 Asia Pacific

                                                4.2.3.1 China

                                                4.2.3.2 India

                                                4.2.3.3 Indonesia

                                                4.2.3.4 Thailand

                                                4.2.3.5 Rest of Asia-Pacific

                                4.2.4 South America

                                                4.2.4.1 Argentina

                                                4.2.4.2 Brazil

                                                4.2.4.3 Colombia

                                                4.2.4.4 Rest of South America

                                4.2.5 Middle East & Africa

                                                4.2.5.1 South Africa

                                                4.2.5.2 Saudi Arabia

                                                4.2.5.3 United Arab Emirates

                                                4.2.5.4 Rest of Middle East & Africa

5. Drinkable Yogurt Market Competitive Landscape

                5.1 Market Share Analysis

                5.2 Strategy Adopted by Key Players

                5.3 Most Active Companies in the Past Five Years

6. Drinkable Yogurt Market Compnies Analysis

                6.1 Overview

                6.2 Products & Services

                6.3 Financials

                6.4 Key Developments

                6.5 Strategies Adopted

                6.6 SWOT Analysis of major 5 players

7. Drinkable Yogurt Market Companies Covered

                7.1 Groupe Danone

                7.2 Yakult Honsha Co. Ltd

                7.3 Nestlé S.A

                7.4 Dean Foods

                7.5 General Mills Inc.,

                7.6 Unilever

                7.7 LALA Branded Products, LLC

                7.8 Chobani LLC

                7.9 Raisio Nutrition Ltd.

                7.10 Arla Foods amba

                7.11 Lactalis Group

                7.12 Fonterra Co-operative Group Limited

8. Appendix

                8.1 Disclaimer

                8.2 Sources

LIST OF TABLES

1: Drinkable Yogurt Market: Revenue in USD million, by Region, Global, 2015-2023

2: Drinkable Yogurt Market: Revenue in USD million, by Distribution Channel, Global, 2015-2023

3: Drinkable Yogurt Market: Revenue in USD million, by Country, North America, 2015-2023

4: Drinkable Yogurt Market: Revenue in USD million, by Distribution Channel, North America, 2015-2023

5: Drinkable Yogurt Market: Revenue in USD million, by Country, South America, 2015-2023

6: Drinkable Yogurt Market: Revenue in USD million, by Distribution Channel, South America, 2015-2023

7: Drinkable Yogurt Market: Revenue in USD million, by Country, Europe, 2015-2023

8: Drinkable Yogurt Market: Revenue in USD million, by Distribution Channel, Europe, 2015-2023

9: Drinkable Yogurt Market: Revenue in USD million, by Country, Asia-Pacific, 2015-2023

10: Drinkable Yogurt Market: Revenue in USD million, by Distribution Channel, Asia-Pacific, 2015-2023

11: Drinkable Yogurt Market: Revenue in USD million, by Country, Middle East & Africa, 2015-2023

12: Drinkable Yogurt Market: Revenue in USD million, by Distribution Channel, Middle East & Africa, 2015-2023

13: Drinkable Yogurt Market: Volume in million Kg, by Region, Global, 2015-2023

14: Drinkable Yogurt Market: Volume in million Kg, by Country, North America, 2015-2023

15: Drinkable Yogurt Market: Volume in million Kg, by Country, South America, 2015-2023

16: Drinkable Yogurt Market: Volume in million Kg, by Country, Europe, 2015-2023

17: Drinkable Yogurt Market: Volume in million Kg, by Country, Asia-Pacific, 2015-2023

18: Drinkable Yogurt Market: Volume in million Kg, by Country, Middle East & Africa, 2015-2023

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