Drinkable Yogurt Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Drinkable Yogurt Market is segmented by category (dairy-based and non-dairy based); by type (plain and flavored yogurt); by distribution (hypermarket/supermarket, convenience stores, specialty stores, online channel, and others); and by geography. ​

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Europe
Largest Market: Asia Pacific
CAGR: 4.8 %

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Market Overview

Global drinkable yogurt market is growing at a CAGR of 4.8% during the forecast period (2020-2025).

  • The market is mainly driven by the rising demand for probiotic foods and healthier snacking food products among health-conscious consumers including both adults and children. Also, recent launches of formulated functional products with new flavors have further fueled the global market, such as drinkable yogurt fortified with omega 3, collagen, aloe vera, plant sterols, and soy isoflavones. For instance, Morinaga Nutritional Foods Inc. launched a low-fat Japanese-style yogurt drink under its popular Alove brand in three flavors- original aloe vera, strawberry banana and coconut in March 2018. Also, new drinkable yogurt flavor, such as the savory flavor of vegetables- carrots, beetroot, and tomatoes, have become popular among consumers. In addition, consumers are seeking more healthier and natural ingredients in drinkable yogurts, such as stevia, instead of bulk sweeteners, to reduce calories.
  • However, the major challenge in this sector is the regulations claimed by the regulatory bodies, for instance, the U.S. Department of Agriculture recommends limiting the yogurt drinks to 3 cups per day, which includes not just yogurt but any milk, cheese or other dairy products.

Scope of the Report

The global drinkable yogurt market has been segmented by category into dairy-based and non-dairy based; by type into plain and flavored yogurt; and by distribution into hypermarket/supermarket, convenience stores, specialty stores, online channel and others. Also, the study provides an analysis of the drinkable yogurt market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Category
Dairy-based yogurt
Non-dairy based yogurt
By Type
Plain yogurt
Flavored yogurt
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Rising demand for probiotic foods and supplements

The probiotic foods are mainly driven by the robust demand for health-based products, among consumers, as probiotics are a part of functional foods and beverages, and are known for improving gut functionality, along with other benefits, including immunity boost and so on. Therefore, yogurt is one of the highest consumed probiotic food products, its market has been witnessed with a significantly increasing trend. Also, with the increasing internet penetration, the online market for the purchase of food items including probiotic foods and supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online yogurt space. 

Drinkable Yogurt Market1

Asia Pacific region to the drive the global drinkable yogurt market

Asia-Pacific is the dominant market for drinkable yogurt, driven by the consumer awareness of probiotic products and supported regulatory environment. The region accounts for a market share of 40%, globally. Drinkable yogurt sales started in Japan with the introduction of Yakult in 1935. The supported FOSHU (Foods for Specified Health Uses) regulation in Japan has driven the market. China and India are the fastest-growing markets, in Asia, driven by changing lifestyles, rising income among the young population, and growing health concerns among consumers. Trust among foreign brands has increased significantly, which has encouraged companies to launch new flavors in the market.

Drinkable Yogurt Market2

Competitive Landscape

The global drinkable yogurt market is highly competitive in nature having a large number of domestic and multinational players competing for market share and with innovation in products being a major strategic approach adopted by leading players. Additionally, merger, expansion, acquisition, and partnership with other companies are the common strategies to enhance the company presence and boost the market. For instance, in March 2018, Archway Food Group, with its brand Pillars, introduced drinkable Greek yogurt which contains probiotic live cultures as well as prebiotic fiber that boosts digestive health and is made up of stevia and non-GMO grass-fed cow milk that supports the natural claim.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Category

      1. 5.1.1 Dairy-based yogurt

      2. 5.1.2 Non-dairy based yogurt

    2. 5.2 By Type

      1. 5.2.1 Plain yogurt

      2. 5.2.2 Flavored yogurt

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialty Stores

      4. 5.3.4 Online Stores

      5. 5.3.5 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 Danone S.A

      2. 6.4.2 Nestlé S.A

      3. 6.4.3 General Mills Inc.

      4. 6.4.4 Chobani LLC

      5. 6.4.5 Royal FrieslandCampina N.V.

      6. 6.4.6 Groupe Lactalis

      7. 6.4.7 Pillars Yogurt

      8. 6.4.8 Morinaga Nutritional Foods, Inc

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Drinkable Yogurt Market market is studied from 2016 - 2026.

The Drinkable Yogurt Market is growing at a CAGR of 4.8% over the next 5 years.

Europe is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Danone Groupe SA, Chobani, LLC., Morinaga Nutritional Foods, Inc., General Mills Inc., Pillars Yogurt are the major companies operating in Drinkable Yogurt Market.

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