The production of fresh milk in Oman in 2013 was 178,540 tons. The production quantity was close to 174,364 tons in 2010, indicating an increase of 2.39% from 2010 to 2013. The dairy market in Oman is experiencing a positive growth and is expected to expand at a CAGR of X% over the period of forecast.
Rapid westernization and rising health awareness driving the market for dairy products
Population growth, altering consumption patterns, continual modernization of the food value chain, and the booming tourism industry are some of the key drivers that are aiding the growth of the dairy industry. Rising health awareness and an evolving taste for a westernized diet, primarily by the increasing expatriate population, are stirring a change in the region’s dietary habits. These factors are creating a market for international and organic foods that also have a positive effect on the growth of the dairy industry.
Increasing focus on reducing the dependence on dairy imports, thereby encouraging higher domestic production
Historically, Oman has been quite dependent on the imports of foodstuffs to meet the local demand. With an aim to reduce this dependency on imports, various steps are being taken by the government to support and encourage local production.
Similar to other GCC countries, Oman is also investing in the dairy industry. Mazoon Dairy Company plans to build a major dairy farm with a capital expenditure of OMR 100 million to achieve self-sufficiency in dairy production in Oman. It has started major initiatives to build the project in a large area in Buraimi. The proposed integrated joint venture dairy project plans to start with approximately 4,000 cows in 2017, which will expand to a herd size of 25,000 in 2026. The company will produce approximately 202 million liters in 2026, which will go up to 985 million liters in 2040. With the undertaking of such initiatives and projects, the intention is to reduce the import dependency from 69% (2014) to 13% in 2026.
Major dairy products studied in our report
In our report, the dairy products sector in Oman has been segmented into white milk, cheese, laban, yogurt & curd, and butter & clarified butter based on the type of dairy product. For each category, statistics of market size, imports, and exports are provided, along with government policies and retail layout.
Among the dairy products sold in Oman, fresh white milk is the largest product category with the highest market share in terms of volume.
About the Market
· PESTLE Analysis (Overview): Macro market factors pertinent to this region
· Market Definition: Main as well as associated/ancillary components constituting the market
· Key Findings of the Study: Top headlines about market trends & numbers
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