Colombia Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Colombia Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, and Hair Dryers), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, E-commerce, and Other Distribution Channels).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: >2.6 %

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Market Overview

The home appliances market in Colombia is a dynamic market that has enormous scope to expand. Improving technological innovations are shaping the market at a global level. The sales in the region are highly driven by the innovation that is being introduced in the new products that are being launched. The growing concerns of the environment are making the Colombians switch to products that conserve less electricity and water. Colombian consumers are strongly influenced by brands, fashion trends, and promotions, yet there is also a strong influence of traditions on them. The increasing levels of brand loyalty are also being seen in the region. The brands which offer value-added services, like periodic after-sale service, extended warranty, replacing a faulty part if required, simple and quick procedures of communication and servicing, are the factors that are affecting the consumers' decision making once they get a product that fits their requirement of quality and price.

Scope of the Report

A complete background analysis of the Colombian home appliances industry, which includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview, is covered in the report.

Major Appliances
Refrigerators
Freezers
Dishwashing Machines
Washing Machines
Cookers and Ovens
Small Appliance
Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Irons
Toasters
Grills and Roasters
Hair Dryers
Other Small Appliances
Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
E-commerce
Other Distribution Channels

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Key Market Trends

Technically Advanced Features in Small Kitchen Appliances are Grabbing a Major Share of the Market

The convenience that the product brings to the consumers' life is making them go for it. The small home appliances come with a shorter lifespan, which makes it easy for the consumer to replace or exchange them for a newer model. Customers' choices are making a transition. They are shifting to an innovative and energy-efficient product for their daily utilization. Products like egg cookers are the best example that explains the increasing manufacturers' interest to focus more on automating people’s daily activities by taking a load off their shoulders. They are also improving accuracy and are bringing innovation by producing multi-utility products than single utility products.

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Changing Preference to E-commerce Platforms is Going to Change the Face of the Distribution

The swift from multi-brand stores to various e-commerce platforms was seen over the study period in Colombia. Previously consumers used to prefer different stores in order to make a decision on which brand to choose. The increasing internet access across the globe has made a massive change in the way a customer does their shopping. There are still concerns from the customers in Argentina over the security provided to the banking information when they make a purchase through platforms. The growing number of this trend can be seen when the concerns of this kind were addressed by the providers.

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Competitive Landscape

The report covers major international players operating in the Colombian home appliances market. The market holds an enormous scope for newcomers to enter by introducing home appliance products that have high quality and innovative features.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

    6. 4.6 Technological Innovations

  5. 5. MARKET SEGMENTATION

    1. 5.1 Major Appliances

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers and Ovens

    2. 5.2 Small Appliance

      1. 5.2.1 Vacuum Cleaners

      2. 5.2.2 Small Kitchen Appliances

      3. 5.2.3 Hair Clippers

      4. 5.2.4 Irons

      5. 5.2.5 Toasters

      6. 5.2.6 Grills and Roasters

      7. 5.2.7 Hair Dryers

      8. 5.2.8 Other Small Appliances

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets and Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 E-commerce

      4. 5.3.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Analysis

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool Corporation

      2. 6.2.2 Electrolux AB

      3. 6.2.3 LG Electronics

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Panasonic Corporation

      6. 6.2.6 Haier Electronics Group Co. Ltd

      7. 6.2.7 BSH Hausgeräte GmbH

      8. 6.2.8 Arcelik AS

      9. 6.2.9 Gorenje Group

      10. 6.2.10 Mitsubishi Electric Corporation

    3. *List Not Exhaustive
  7. 7. FUTURE OF THE MARKET

  8. 8. APPENDIX

**Subject to Availability

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Frequently Asked Questions

The Colombia Home Appliances Market market is studied from 2016 - 2026.

The Colombia Home Appliances Market is growing at a CAGR of >2.6% over the next 5 years.

BSH Hausgeräte GmbH, Whirlpool Corporation, Electrolux AB, LG Electronics, Samsung Electronics are the major companies operating in Colombia Home Appliances Market.

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