South Africa Cleaning Products Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The South Africa Cleaning Products market is segmented by Product Type (Cleaning Equipment, Consumables, Chemicals, Powders, and Gels); by End User (Residential and Commercial); and by Distribution Channel (Offline Channel and Online Channel). The report offers market size and forecasts for cleaning products market (in USD million) for the above segments.

South Africa Cleaning Products Industry Overview

Cleaning Products Market Summary
Study Period: 2018 - 2028
CAGR: 4.89 %

Major Players

Cleaning Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

South Africa Cleaning Products Market Analysis

The South Africa cleaning products market is projected to register a CAGR of 4.89% during the forecast period, 2022-2027.

In South Africa, the COVID-19 pandemic significantly impacted the lives of consumers the health threat and home seclusion changed the areas in which consumers prioritize expenditure, including cleaning products, such as surface care, toilet care, bleach, and polishes. South Africa was already in an economic recession prior to the coronavirus (COVID-19) pandemic, due to structurally weak government finances, ongoing electricity shortages, lackluster industry growth, and diminishing business and consumer confidence.

Over the long term, the cleaning products market is constantly expanding, and it is one of the most important franchising sectors in the country. The increasing urbanization, better living standards, availability of new and innovative surface cleaning products, and the increasing demand from commercial users are expected to drive the growth of the cleaning products market in the country.

In addition, the increasing construction activities in residential sector, owing to rising the population, propelled the real estate market in the country. This augmented the growth of the cleaning equipment and products market.

South Africa Cleaning Products Industry Segments

Cleaning products are cleaners that are used to remove dirt, including dust, stains, bad smells, and clutter on surfaces. The cleaning products market is segmented by product type, end user and distribution channel.

The market of cleaning products is segmented by product type into cleaning equipment, consumables; and chemicals, powders, and gels. The cleaning equipment is further sub-segmented into vacuum cleaners, steam cleaners, high-pressure cleaners, scrubbers/polishers, and other cleaning equipment. Based on end user, the market is segmented by residential and commercial/industrial. By distribution channel the scope includes offline channel and online channel. For each segment market sizing and forecasts have been done on the basis of value (USD million).

By Product Type
Cleaning Equipment
Vacuum Cleaners
Steam Cleaners
High-Pressure Cleaners
Other Cleaning Equipment
Chemicals, Powders, and Gels
By End User
By Distribution Channel
Offline Channel
Online Channel

Report scope can be customized per your requirements. Click here.

South Africa Cleaning Products Market Trends

This section covers the major market trends shaping the South Africa Cleaning Products Market according to our research experts:

South Africa's Uber for Home Hygiene

South Africa's growing number of households and disposable income resulted in an increased consumer purchasing power for home care and home hygiene products, which is eventually driving the sales of household cleaning products across the residential sector of the country. The adoption of cleaning equipment, such as steam cleaners and vacuum cleaners, followed by the adoption of eco-friendly chemicals in residential settings, is primarily driven by the need to achieve a hygienic and chemical-free cleaning of floors, walls, and kitchens. Cleaning equipment are gaining traction, as deep cleaning and sanitization of carpets at homes are growing. Kitchen and carpets form the largest application end user in the residential segment, primarily for cleaning equipment. Additionally, the growing demand for cleaning products, such as powders and gels, and high economies scale enabled the market to witness the proliferation of private label brands at retail shelves through various promotional offers and discounts. For instance, Pick n Pay, one of largest supermarket chain stores in South Africa, offers a range of cleaning products under its private label, PnP brand, that are certified as vegan, cruelty free, and not tested on animals.​

Cleaning Products Market : Total Number of Households, in millions, South Africa, 2014 to 2021

Growth in Commercial Real Estate Section of the Country

South Africa’s economy exited recession, resulted in optimistic sentiment in the real estate market. The food and beverage industry, commercial buildings, such as restaurants and entertainment malls, and households contribute to the maximum demand generation for the cleaning products market. With the growing healthcare industry and the need to maintain clean floors, the demand for the cleaning machines is also growing. In 2021, the number of tourists in South Africa amounted to 2.3 million. Thus, with growth in the South African commercial real estate market, which includes office buildings, hotels, malls, multifamily housing buildings, farm land, warehouses, and garages, the demand for cleaning products also increased, thereby driving the market studied.

Cleaning Products Market :Occupancy Rate of Hotels (%), by Number of Stars, South Africa, from 2016 to 2020

South Africa Cleaning Products Market Competitor Analysis

The market is highly competitive with the presence or regional and global level players such as Alfred Kärcher SE & Co. KG. Nilfisk Group, Dyson James Ltd, Tevo Pty Ltd, and Verimark Holdings Ltd, among others. The high prevalence of virus/germs acquired infections has increased the awareness about home and public hygiene. Companies in the South Africa cleaning products market are strategically adding innovative sanitating machines in order to increase their market value and give a competitive edge. On the other hand, companies also provide customized cleaning equipment as per the client requirements and their business need, such as CEMSA offers customized equipment solution in order offer services as per their hygiene standards, which eventually boost the company sales growth.

South Africa Cleaning Products Market Top Players

  1. Alfred Kärcher SE & Co. KG

  2. Nilfisk Group

  3. Dyson James Ltd

  4. Tevo Pty Ltd

  5. Verimark Holdings Ltd

*Disclaimer: Major Players sorted in no particular order

Cleaning Products Market Concentration

South Africa Cleaning Products Market Recent Developments

  • In 2021, South Africa's BWGL Group (Pty) Ltd, Lioness launched a new range of natural and environmentally friendly cleaning products.
  • In 2021, Sunlight in South Africa launched the world’s first hand-dishwash made using recycled carbon in its formulation.
  • In 2021, Samsung Introduced An Industry-First All New Clean Station™ in South Africa – The Jet™ Cordless Stick Vacuum Cleaner. 

South Africa Cleaning Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cleaning Equipment

        1. Vacuum Cleaners

        2. Steam Cleaners

        3. High-Pressure Cleaners

        4. Scrubbers/Polishers

        5. Other Cleaning Equipment

      2. 5.1.2 Consumables

      3. 5.1.3 Chemicals, Powders, and Gels

    2. 5.2 By End User

      1. 5.2.1 Residential

      2. 5.2.2 Commercial/Industrial

    3. 5.3 By Distribution Channel

      1. 5.3.1 Offline Channel

      2. 5.3.2 Online Channel


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Positioning of Players

    4. 6.4 Company Profiles

      1. 6.4.1 Alfred Karcher SE & Co. KG

      2. 6.4.2 Miele & Cie. KG

      3. 6.4.3 Nilfisk Group

      4. 6.4.4 Nu-World Holdings Ltd

      5. 6.4.5 Dyson James Ltd

      6. 6.4.6 Robert Bosch GmbH

      7. 6.4.7 Tevo (Pty) Ltd

      8. 6.4.8 Chemstrat

      9. 6.4.9 BWGL Group (Pty) Ltd.

      10. 6.4.10 Cleaning Equipment Manufacturing SA Pty Ltd

    5. *List Not Exhaustive


**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

South Africa Cleaning Products Market Research FAQs

The South Africa Cleaning Products Market is studied from 2018 - 2028.

The South Africa Cleaning Products Market is growing at a CAGR of 4.89% over the next 5 years.

The South Africa Cleaning Products Market is valued at 790 Million USD in 2018.

The South Africa Cleaning Products Market is valued at 1024 Million USD in 2028.

Alfred Kärcher SE & Co. KG, Nilfisk Group, Dyson James Ltd, Tevo Pty Ltd, Verimark Holdings Ltd are the major companies operating in South Africa Cleaning Products Market.

South Africa Cleaning Products Industry Reports

In-depth industry statistics and market share insights of the South Africa Cleaning Products sector for 2020, 2021, and 2022. The South Africa Cleaning Products research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the South Africa Cleaning Products report PDF.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!