Agricultural Haying And Forage Machinery Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 13.60 Billion |
| Market Size (2030) | USD 17.19 Billion |
| CAGR (2025 - 2030) | 4.80% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
Agricultural Haying And Forage Machinery Market Analysis
The Agricultural Haying And Forage Machinery Market size is estimated at USD 13.60 billion in 2025, and is expected to reach USD 17.19 billion by 2030, at a CAGR of 4.80% during the forecast period (2025-2030).
The haying and forage machinery market is indispensable to agriculture, especially in the production of hay, silage, and other forage crops for animal feed. This market encompasses machinery such as mowers, balers, windrowers, forage harvesters, fodder processors, rakers, and tedders. The growing demand for meat and dairy products, driven by population growth and rising incomes, requires more efficient forage production. Consequently, this increases the demand for haying and forage machinery. For example, the Organisation for Economic Co-operation and Development (OECD) reported that global beef consumption rose from 71.6 million metric tons in 2022 to 71.9 million metric tons in 2023. Such consumption levels necessitate a reliable and efficient forage supply to sustain livestock, prompting farmers to invest in advanced machinery, thereby supporting market growth.
Government initiatives also play a significant role in market growth during the forecast period. For instance, under the "Made in China 2025" scheme, the Chinese government aims to produce 90% of the country's agricultural equipment using high-end machines. Such initiatives to promote agricultural machinery, including hay and forage harvesters, are anticipated to drive market growth in the coming years. Additionally, increasing awareness initiatives are boosting market growth. In 2024, Massey Ferguson launched the web series “Hay and Action” in Brazil. This series offers a comprehensive view of the haymaking process and machinery usage, along with testimonials from hay producers across different regions, enhancing awareness and usage of machinery among Brazilian farmers. Therefore, the growing consumption of animal-based products, coupled with rising government support and increasing awareness activities, is driving market growth during the forecast period.
Agricultural Haying And Forage Machinery Market Trends
Forage Harvester Segment Propels Market Expansion
Forage harvesters play a vital role in modern agriculture, designed to efficiently harvest, chop, and process forage crops such as corn, grass, and alfalfa. These crops are crucial for silage, haylage, and animal feed. The increasing demand for meat and dairy products, driven by population growth and rising incomes, is boosting the need for high-quality, cost-effective forage production. This demand is expanding the areas dedicated to forage crops, thereby supporting the market. According to FAOSTAT, the area harvested under cowpea grew from 15.3 million hectares in 2022 to 15.4 million hectares in 2023, enhancing the use of forage harvesters and increasing the demand for haying and forage machinery.
Government support programs are also driving market growth. For instance, the Sub-Mission on Agricultural Mechanization (SMAM) initiative in India promotes farm mechanization and offers subsidies to farmers for purchasing agricultural equipment such as forage harvesters, focusing on small and marginal farmers every year. Under SMAM, farmers can receive up to 50% subsidies on machinery purchases, including forage harvesters.
Moreover, product launches by renowned manufacturers are improving availability and driving market growth. In 2024, New Holland introduced the FR Forage Cruiser self-propelled forage harvester at EIMA International 2024, Italy's premier agricultural mechanization exhibition. Such innovations increase product availability and stimulate market dynamics. Therefore, the expanding areas for forage crops, coupled with government support and new product launches, are driving market growth.
North America Dominates the Market
The haying and forage machinery market is primarily driven by North America, with the United States playing a significant role. The United States has one of the largest livestock and dairy industries globally. According to the United States Department of Agriculture (USDA), the number of milk cows in the United States increased from 9.3 million in 2022 to 9.4 million in 2023. This growth in the industry is creating a strong demand for high-quality forage crops. As the area dedicated to forage crops expands, the need for efficient machinery to harvest, process, and store these crops becomes critical, especially in regions with extensive cattle ranching and dairy operations.
North America is a leader in adopting precision agriculture technologies, and haying and forage machinery are no exceptions. Modern equipment now includes GPS tracking, automated steering, yield monitoring, and real-time data analysis. These advancements help optimize performance and reduce operational costs. For example, in 2022, Trimble and CLAAS formed a strategic alliance to develop a next-generation precision farming system for CLAAS forage harvesters. These technologies also enhance the quality of harvested forage and reduce waste, which is essential for livestock nutrition.
In Canada, regions such as Alberta, Saskatchewan, and Manitoba, known for their extensive cattle ranching, are seeing growth in fodder crop production. Statistics Canada reports that the area under harvested corn fodder increased from 278 million hectares to 295 million hectares between 2022 and 2023. The growing area supports Canada's trend towards mechanization to boost productivity, leading to a steady demand for haying and forage equipment. Additionally, Canadian farmers are adopting advanced technologies to improve efficiency and sustainability. Therefore, the expanding livestock sector, coupled with technological advancements and the growing need for mechanization in fodder crop production, is driving market growth during the forecast period.
Agricultural Haying And Forage Machinery Industry Overview
The agricultural haying and forage machinery market is relatively consolidated, dominated by a handful of companies. Key players include CNH Industrial, AGCO Corporation, Deere & Company (John Deere), Krone North America Inc, and Kubota Corporation. In this rapidly expanding market, competition extends beyond just product quality and promotion. Companies are making strategic moves to capture a larger market share and broaden their reach. Significant investments are being funneled into developing new product lines, forging collaborations, and pursuing acquisitions, all aimed at bolstering market shares and enhancing R&D capabilities.
Agricultural Haying And Forage Machinery Market Leaders
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AGCO Corporation
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Deere & Company (John Deere)
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Krone North America Inc.
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CNH Industrial
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Kubota Corporation
- *Disclaimer: Major Players sorted in no particular order
Agricultural Haying And Forage Machinery Market News
- September 2024: Vermeer Corporation unveiled its newest innovation, the Pro G4 baler. The Pro G4 silage baler debuted in two variants namely the 504 Pro G4 and the 604 Pro G4. Equipped with a 17-knife chopping system, these models are designed to produce premium forages. Furthermore, the drop floor feature enables swift clearing of plugs, empowering users to navigate confidently, even in dense crops.
- August 2024: CLAAS unveiled a newly designed garage adapter for its renowned JAGUAR forage harvester. This adapter is engineered to seamlessly integrate a combined-style multi-coupler with the harvester's existing header. According to the company, this innovative adapter is set to boost capacity, minimize overthrow, and enhance wear resistance, ensuring prolonged productivity.
- February 2024: New Holland has introduced the UltraFeed pickup head for its FR Forage Cruiser self-propelled forage harvesters. This new UltraFeed head, featuring a 13-foot (4-meter) working width, is specifically designed to handle larger windrows and improve crop flow through the crop channel.
Agricultural Haying And Forage Machinery Industry Segmentation
Haying and forage machinery encompasses specialized agricultural equipment designed for the harvesting, processing, and storage of forage crops. These crops, including grasses and legumes, are primarily cultivated for animal feed. The Global Agricultural Haying and Forage Machinery Market is Segmented by Type (Mowers, Balers, Forage Harvesters, and Other Types) and Geography (North America, Europe, Asia-Pacific, South America, and Africa). The report offers market size and forecasts in terms of value (USD) for all the above segments.
| Type | Mowers | ||
| Balers | |||
| Forage Harvesters | |||
| Other Types | |||
| Geography | North America | United States | |
| Canada | |||
| Rest of North America | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Italy | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| India | |||
| Japan | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Africa | South Africa | ||
| Rest of Africa | |||
| Mowers |
| Balers |
| Forage Harvesters |
| Other Types |
| North America | United States |
| Canada | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Italy | |
| Rest of Europe | |
| Asia-Pacific | China |
| India | |
| Japan | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Africa | South Africa |
| Rest of Africa |
Agricultural Haying And Forage Machinery Market Research Faqs
How big is the Agricultural Haying And Forage Machinery Market?
The Agricultural Haying And Forage Machinery Market size is expected to reach USD 13.60 billion in 2025 and grow at a CAGR of 4.80% to reach USD 17.19 billion by 2030.
What is the current Agricultural Haying And Forage Machinery Market size?
In 2025, the Agricultural Haying And Forage Machinery Market size is expected to reach USD 13.60 billion.
Who are the key players in Agricultural Haying And Forage Machinery Market?
AGCO Corporation, Deere & Company (John Deere), Krone North America Inc., CNH Industrial and Kubota Corporation are the major companies operating in the Agricultural Haying And Forage Machinery Market.
Which is the fastest growing region in Agricultural Haying And Forage Machinery Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Agricultural Haying And Forage Machinery Market?
In 2025, the North America accounts for the largest market share in Agricultural Haying And Forage Machinery Market.
What years does this Agricultural Haying And Forage Machinery Market cover, and what was the market size in 2024?
In 2024, the Agricultural Haying And Forage Machinery Market size was estimated at USD 12.95 billion. The report covers the Agricultural Haying And Forage Machinery Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Agricultural Haying And Forage Machinery Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Page last updated on: March 12, 2025
Agricultural Haying And Forage Machinery Industry Report
Statistics for the 2025 Agricultural Haying And Forage Machinery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Agricultural Haying And Forage Machinery analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
