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Australia recreational vehicle market registered a CAGR of over 7% during the forecast period (2022-2027)
The COVID-19 crisis has tremendously impacted the tourism industry. Thus, this has derailed the sales of recreational vehicles in the market. However, with the slow recovery of the market and consumers’ preference to stay in caravans, then hotels can stimulate the growth of the market. The high proliferation of rental services in emerging economies is expected to propel the market over the forecast period.
Over the long term, The growing number of active campers is contributing to the demand for RVs. The commercial usage of RVs is on the rise. Growth in peer-to-peer rental services is expected to increase popularity among millennials, which are increasingly seeking rental services. Furthermore, the increasing demand for road trips as a getaway from quarantine may boost the market growth. The post-lockdown period is likely to witness a rise in the number of first-time buyers.
Scope of the Report
Recreational vehicles (RVs) are most commonly used as temporary accommodation when traveling. However, some people use them as their main residence due to benefits, like easily towable units, low fuel consumption, lower maintenance and insurance costs, and depreciation value.
Australia's recreational vehicle market is segmented by towable RVs and motorhomes by application.
By type, the market is segmented into towable RVs and motorhomes. By towable RVs, the market is segmented into travel trailers, fifth-wheel trailers, folding camp trailers, and truck campers. By motorhomes, the market is segmented into Type A, Type B, and Type C. By application, the market is segmented into domestic and commercial.
For each segment, the market sizing and forecast have been done based on value (USD billion).
Key Market Trends
Motorhomes Segment Expected to Lead the Market
The motorhomes segment of the market is anticipated to register the highest CAGR during the forecast period. The increase in the number of campgrounds in the country illustrates the increasing preference for recreational travel with motorhomes. Additionally, they are widely used in the country, not only for vacation traveling but also for tailgating, traveling with pets, business, and as a preferred mode of transportation for outdoor sports and other leisure activities.
Among the motorhomes, the class C motorhomes provide better fuel efficiency than the type A or B motorhomes. They are often referred to as mini-motorhomes, which provide the amenities of a larger motorhome in a scaled-down version and at a lower price. The price of these motorhomes starts from approximately USD 40,000 and goes up to USD 200,000. Moreover, manufacturers are adding multiple slide-outs to increase the living space and are designing a large variety of floor plans with larger chassis versions.
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Increasing participation rate in outdoor recreational activities in Australia
Australia recreational vehicle market accounted higher CAGR in 2021 compared to 2020, with over 874 units of new RVs sold. In Australia ., the rise in outdoor activities among youths owing to the change in lifestyle and increase in travel & tourism will support the market demand for RVs in Australia. As per Tourism Australia Corporate, Australia recorded a 6% rise in international tourist arrivals. The increasing participation in leisure activities will contribute to the high demand for RVs.
In 2018-19, 9.3 million international visitors arrived in Australia, an increase of 3.0 % compared to the previous year. Additionally, the increasing number of recreational parks with camping facilities will further foster RV demand in the region.
The Recreational Vehicle Market is intensely competitive with the presence of several manufacturers selling products that compete directly through product features. Companies operating in the market are adopting merger & acquisition strategies coupled with partnerships and collaborations to increase their market share. For instance,
- In May 2021, Pottery Barn, a portfolio brand of Williams-Sonoma, Inc., partners with travel trailer brand, Airstream to a new collection of statement décor and accessories inspired by the spirit of adventure that brings the comforts of home on the road.
Market leaders are also focusing on investments in R&D and continuous innovations for the development of lightweight raw materials to reduce vehicle weight and increase fuel efficiency. For instance,
- In April 2021, Jayco Inc. announced the launch of a new Customer Experience Software tool across all divisions, including Jayco, Entegra Coach, Highland Ridge, and Starcraft. The tool utilizes Qualtric Software to provide real-time customer experience data accessible anytime, anywhere.
- In September 2020, the AL-KO Vehicle Technology Group was investing over USD 4.6 million in new, more efficient laser cutting systems, reducing its CO2 emissions by 500 metric tons per year and bringing other production improvements. With a total of three state-of-the-art fiber laser cutting systems, the company may manufacture parts for axles, frames, and drawbars for trailers and leisure and commercial vehicles.
Table of Contents
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 by Type
5.1.1 Towable RVs
184.108.40.206 Travel Trailers
220.127.116.11 Fifth-wheel Trailers
18.104.22.168 Folding Camp Trailers
22.214.171.124 Truck Campers
126.96.36.199 Type A
188.8.131.52 Type B
184.108.40.206 Type C
5.2 By Application
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Jayco, Inc.
6.2.2 Apollo Tourism & Leisure
6.2.3 Winnebago Industries
6.2.4 Sunliner Recreational Vehicles
6.2.5 Avida RV
6.2.6 Thor Industries Inc.
6.2.7 Forest River Inc.
6.2.8 JB Caravans
6.2.9 Road Star Caravans
6.2.10 Maverick Campers
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Australia Recreational Vehicle Market market is studied from 2018 - 2027.
What is the growth rate of Australia Recreational Vehicle Market?
The Australia Recreational Vehicle Market is growing at a CAGR of 7% over the next 5 years.
What is Australia Recreational Vehicle Market size in 2018?
The Australia Recreational Vehicle Market is valued at 1 Billion USD in 2018.
What is Australia Recreational Vehicle Market size in 2027?
The Australia Recreational Vehicle Market is valued at 2 Billion USD in 2027.
Who are the key players in Australia Recreational Vehicle Market?
Jayco, Inc., Apollo Tourism & Leisure, Winnebago Industries, Sunliner Recreational Vehicles, Avida RV are the major companies operating in Australia Recreational Vehicle Market.