Australia E-bike Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Australia E-bike Market is segmented by Propulsion Type (Pedal Assisted, Speed Pedelec, Throttle Assisted), by Application Type (Cargo/Utility, City/Urban, Trekking) and by Battery Type (Lead Acid Battery, Lithium-ion Battery, Others). Market Volume in Units and Market Value in USD is presented. Key data points observed include the number of e-bike sold by propulsion, application type for each propulsion type; and, battery type for each propulsion type.

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Australia E-bike Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

Australia E-bike Market Size

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Australia E-bike Market Summary
Study Period 2017 - 2029
Base Year For Estimation 2024
Forecast Data Period 2025 - 2029
Market Size (2025) USD 71.03 Million
Market Size (2029) USD 98.46 Million
CAGR (2025 - 2029) 8.51 %
Market Concentration Low

Major Players

Australia E-bike Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Australia E-bike Market Analysis

The Australia E-bike Market size is estimated at 71.03 million USD in 2025, and is expected to reach 98.46 million USD by 2029, growing at a CAGR of 8.51% during the forecast period (2025-2029).

The Australian electric bike market is undergoing significant transformation amid growing urban mobility challenges. Major cities are experiencing substantial traffic congestion, with the Australian Automobile Association reporting a 3-8% reduction in average driving speeds. This urban mobility crisis is projected to escalate, with congestion-related costs expected to reach between USD 27.7 and 37.3 billion by 2030 without significant policy interventions. In response, local governments are implementing comprehensive infrastructure development plans, including dedicated cycling lanes and improved parking facilities, to support sustainable transportation alternatives.


Technological advancements are revolutionizing the Australian e-bike market landscape, particularly in battery technology and smart integration capabilities. Lithium-ion batteries have emerged as the dominant power source, accounting for 98.93% of the market in 2023, driven by their superior performance characteristics and declining costs. Manufacturers are increasingly incorporating sophisticated features such as smartphone integration, GPS tracking, and advanced motor management systems, enhancing the overall riding experience and attracting tech-savvy consumers.


The market structure is evolving with a mix of established international brands and emerging local players shaping the competitive landscape. Trek Bicycle Corporation maintained its market leadership with a 10.28% share in 2022, while domestic manufacturers are gaining traction through innovative product offerings and localized service networks. The industry has witnessed significant supply chain developments, with the government's recent announcement of a 5% import charge affecting pricing dynamics, particularly for e-bikes manufactured in Taiwan, Europe, and India, while maintaining preferential treatment for imports from free trade agreement partners.


Consumer adoption patterns reflect a broader shift towards electric mobility solutions, with cycling participation reaching 34.2% of the population. The market is experiencing a notable transformation in consumer preferences, with increasing demand for high-performance e-bikes featuring advanced technological capabilities. This shift is particularly evident in urban areas, where commuters are seeking alternatives to traditional transportation methods. Manufacturers are responding by developing specialized products for different user segments, from urban commuters to adventure enthusiasts, while emphasizing features such as extended battery life, improved charging capabilities, and enhanced riding comfort.

Segment Analysis: Propulsion Type

Pedal Assisted Segment in Australia E-bike Market

The pedal assist bicycle segment dominates the Australian e-bike market, commanding approximately 80% market share in 2024. This significant market position is attributed to these e-bikes' ability to provide efficient power assistance while maintaining the traditional cycling experience. Pedal assist bicycles are particularly popular among daily commuters and recreational cyclists due to their user-friendly nature and compliance with Australian regulations. The segment's growth is driven by increasing awareness of sustainable transportation options, rising fuel costs, and growing urban congestion. These e-bikes offer a perfect balance between human power and electric assistance, making them ideal for various terrains and distances while providing health benefits through active participation in cycling.

Market Analysis of Australia E-bike Market: Chart for Propulsion Type

Speed Pedelec Segment in Australia E-bike Market

The speed pedelec segment is emerging as the fastest-growing category in the Australian e-bike market, projected to grow at approximately 11% CAGR from 2024 to 2029. This remarkable growth is driven by increasing demand for faster commuting options in urban areas and the segment's appeal to long-distance commuters. Speed pedelecs, which can assist up to 45 km/h, are gaining popularity among users seeking to reduce journey times in congested city environments. The segment's expansion is further supported by technological advancements in battery efficiency and electric bicycle motor performance, along with growing infrastructure development for cycling in major Australian cities. The integration of smart features and improved safety systems is also contributing to the increasing adoption of speed pedelecs among performance-oriented users.

Remaining Segments in Propulsion Type

The throttle-assisted segment represents a significant portion of the Australian e-bike market, offering a different riding experience compared to pedal-assisted and speed pedelec variants. These e-bikes are particularly popular among users who prefer more control over their power assistance, especially in challenging terrains or during long commutes. Throttle-assisted e-bikes provide an alternative solution for riders who may have physical limitations or prefer minimal pedaling effort. The segment continues to evolve with improvements in battery technology and motor efficiency, though its growth is moderated by regulatory frameworks and user preferences for more traditional cycling experiences.

Segment Analysis: Application Type

City/Urban Segment in Australia E-bike Market

The electric city bike segment dominates the Australian e-bike market, commanding approximately 83% market share in 2024, driven by the increasing adoption of e-bikes for daily commuting in urban areas. This significant market position is attributed to the growing preference for sustainable urban mobility solutions, particularly among working professionals and students in metropolitan areas. The segment's growth is further supported by expanding cycling infrastructure in major Australian cities, government initiatives promoting cycling as a sustainable transport option, and the convenience these bikes offer for navigating through congested urban areas. The rising fuel costs and increasing environmental consciousness among urban dwellers have also contributed to the segment's dominance, while the integration of advanced features like smartphone connectivity and improved battery technology has made electric city bikes more appealing to modern consumers.

Cargo/Utility Segment in Australia E-bike Market

The electric cargo bike segment is emerging as the fastest-growing category in the Australian e-bike market, projected to expand at approximately 12% growth rate from 2024 to 2029. This remarkable growth is primarily driven by the booming e-commerce sector and increasing demand for sustainable last-mile delivery solutions in urban areas. The segment's expansion is further fueled by businesses adopting eco-friendly delivery alternatives, particularly in dense urban areas where traditional delivery vehicles face access restrictions and parking challenges. The growing trend of hyperlocal deliveries, coupled with the cost-effectiveness and operational efficiency of electric cargo bikes, is accelerating their adoption among logistics companies and small businesses. Additionally, the introduction of advanced cargo e-bike models with enhanced carrying capacity and improved battery range is making them increasingly attractive for commercial applications.

Remaining Segments in Application Type

The Trekking segment represents a significant niche in the Australian e-bike market, catering to adventure enthusiasts and recreational cyclists. This segment is characterized by robust e-bikes designed for both on-road and off-road conditions, making them versatile options for users seeking bikes for both leisure and practical purposes. The segment benefits from Australia's diverse terrain and growing interest in outdoor activities, with manufacturers focusing on developing trekking e-bikes with enhanced suspension systems and durable components to handle various riding conditions. The segment's growth is supported by the country's strong tourism industry and increasing popularity of bike tourism, particularly in regions with scenic trails and mountain biking destinations.

Segment Analysis: Battery Type

Lithium-ion Battery Segment in Australia E-bike Market

The electric bicycle battery segment dominates the Australian e-bike market, commanding approximately 100% market share in 2024, driven by its superior performance characteristics and technological advantages. This segment's dominance is attributed to several key factors including high energy density, longer battery life, lightweight construction, and faster charging capabilities compared to traditional battery technologies. The segment's growth is further supported by continuous technological advancements in battery manufacturing, which have led to improved efficiency and reduced production costs. Battery powered bicycles are particularly favored in the Australian market due to their ability to provide extended range capabilities of up to 40-45 kilometers per charge, making them ideal for both urban commuting and recreational cycling. The segment's strong performance is also bolstered by increasing consumer awareness about environmental sustainability and the growing preference for high-performance e-bikes. Additionally, the establishment of various lithium-ion battery production facilities and ongoing technological developments are expected to further strengthen this segment's position in the market.

Remaining Segments in Battery Type

The lead-acid battery segment, while historically significant in the e-bike market, has seen a substantial decline in recent years due to several limitations compared to lithium-ion alternatives. These limitations include heavier weight, longer charging times, and shorter overall lifespan, making them less attractive for modern e-bike applications. The 'Others' category, which includes emerging battery technologies such as sodium-ion batteries, represents potential future alternatives in the market. While these alternative technologies show promise in terms of cost-effectiveness and sustainability, they are still in developmental stages and have not yet gained significant market traction in Australia's e-bike sector. The shift away from traditional battery technologies reflects the market's evolution towards more efficient and environmentally friendly power solutions, with manufacturers increasingly focusing their research and development efforts on advancing lithium-ion technology rather than maintaining older battery types.

Australia E-bike Industry Overview

Top Companies in Australia E-bike Market

The Australian e-bike industry is characterized by continuous product innovation and strategic expansion initiatives from leading players. Companies are focusing on developing advanced e-bike models with enhanced battery life, smart connectivity features, and improved performance capabilities to meet evolving consumer preferences. Operational agility is demonstrated through flexible manufacturing processes and robust supply chain management, allowing companies to adapt to market demands efficiently. Strategic moves include establishing partnerships with technology providers and local distributors to strengthen market presence. Companies are also expanding their product portfolios to include specialized e-bikes for different applications, from urban commuting to cargo delivery. The market witnesses regular launches of new models with features like smartphone integration, improved motor systems, and sustainable components, reflecting the industry's commitment to technological advancement and environmental consciousness.

Mix of Global Leaders and Local Specialists

The Australian e-bike market exhibits a balanced mix of global manufacturers and local specialists, creating a dynamic competitive environment. Global players like Trek Bicycle Corporation, Shimano Inc., and Giant Manufacturing bring international expertise and extensive research capabilities, while local companies such as Dyson Electric Bike offer market-specific solutions tailored to Australian conditions. The market shows moderate consolidation with established players maintaining strong positions through their brand reputation and distribution networks, while new entrants continue to emerge with innovative offerings targeting specific market segments. Mergers and acquisitions activity is primarily focused on strengthening distribution capabilities and gaining access to new technologies.


The competitive landscape is further shaped by companies specializing in specific market segments, such as urban mobility or cargo delivery. Major bicycle manufacturers are expanding their e-bike divisions through strategic investments and technological partnerships, while pure-play e-bike manufacturers are focusing on building brand recognition and market share through specialized product offerings. The market structure encourages healthy competition while maintaining barriers to entry through technological requirements and distribution network necessities.

Innovation and Distribution Drive Market Success

Success in the Australian e-bike market increasingly depends on companies' ability to innovate while maintaining strong distribution networks. Incumbent players must focus on continuous product development, incorporating advanced features like improved battery technology and smart connectivity, while maintaining competitive pricing strategies. Building strong relationships with dealers and service networks is crucial for market success, as is the ability to provide comprehensive after-sales support. Companies need to invest in marketing initiatives to build brand awareness and educate consumers about the benefits of e-bikes, while also ensuring compliance with evolving regulatory standards.


For contenders looking to gain market share, differentiation through specialized product offerings and innovative features is essential. New entrants should focus on identifying and serving underserved market segments while building strong local partnerships for distribution and service support. Success also depends on understanding and adapting to local riding conditions and consumer preferences unique to the Australian market. Companies must maintain flexibility in their business models to address potential regulatory changes, particularly regarding speed limits and safety standards, while also considering the impact of emerging mobility solutions that could affect market dynamics. The electric bike market share in Australia is influenced by these strategic factors, with companies striving to capture a larger e-bike market share by aligning with consumer trends and regulatory frameworks.

Australia E-bike Market Leaders

  1. Giant Manufacturing Co.

  2. Groupe Sportif Pty Ltd

  3. SHIMANO INC

  4. Specialized Bicycle Components

  5. Trek Bicycle Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Australia E-bike Market Concentration
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Australia E-bike Market News

  • November 2022: The company introduced the NCM T720 Step-thru E-Bike in the market.
  • November 2022: Focus Bikes launched the JAM² SL electric mountain bike. This sleek and athletic 29er has a carbon frame and a Fazua Drive 60 system.
  • September 2022: Haibike launched Lyke, a new e-MTB aimed at the emerging lightweight e-MTB category. The Lyke eMTB is offered with a removable Watt Hour Battery.

Australia E-bike Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Bicycle Sales
  • 4.2 GDP Per Capita
  • 4.3 Inflation Rate
  • 4.4 Adoption Rate Of E-bikes
  • 4.5 Percent Population/commuters With 5-15 Km Daily Travel Distance
  • 4.6 Bicycle Rental
  • 4.7 E-bike Battery Price
  • 4.8 Price Chart Of Different Battery Chemistry
  • 4.9 Hyper-local Delivery
  • 4.10 Dedicated Bicycle Lanes
  • 4.11 Number Of Trekkers
  • 4.12 Battery Charging Capacity
  • 4.13 Traffic Congestion Index
  • 4.14 Regulatory Framework
  • 4.15 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

  • 5.1 Propulsion Type
    • 5.1.1 Pedal Assisted
    • 5.1.2 Speed Pedelec
    • 5.1.3 Throttle Assisted
  • 5.2 Application Type
    • 5.2.1 Cargo/Utility
    • 5.2.2 City/Urban
    • 5.2.3 Trekking
  • 5.3 Battery Type
    • 5.3.1 Lead Acid Battery
    • 5.3.2 Lithium-ion Battery
    • 5.3.3 Others

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Dyson bikes
    • 6.4.2 Giant Manufacturing Co.
    • 6.4.3 Groupe Sportif Pty Ltd
    • 6.4.4 Merida Industry Co Ltd
    • 6.4.5 NCM Bike
    • 6.4.6 Norco
    • 6.4.7 Pedego Electric Bikes
    • 6.4.8 Riese & Müller
    • 6.4.9 SHIMANO INC
    • 6.4.10 Specialized Bicycle Components
    • 6.4.11 Trek Bicycle Corporation
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR E BIKES CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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Australia E-bike Industry Segmentation

Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.
Propulsion Type Pedal Assisted
Speed Pedelec
Throttle Assisted
Application Type Cargo/Utility
City/Urban
Trekking
Battery Type Lead Acid Battery
Lithium-ion Battery
Others
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Australia E-bike Market Research FAQs

How big is the Australia E-bike Market?

The Australia E-bike Market size is expected to reach USD 71.03 million in 2025 and grow at a CAGR of 8.51% to reach USD 98.46 million by 2029.

What is the current Australia E-bike Market size?

In 2025, the Australia E-bike Market size is expected to reach USD 71.03 million.

Who are the key players in Australia E-bike Market?

Giant Manufacturing Co., Groupe Sportif Pty Ltd, SHIMANO INC, Specialized Bicycle Components and Trek Bicycle Corporation are the major companies operating in the Australia E-bike Market.

Which segment has the biggest share in the Australia E-bike Market?

In the Australia E-bike Market, the Pedal Assisted segment accounts for the largest share by propulsion type.

Which is the fastest growing segment in the Australia E-bike Market?

In 2025, the Speed Pedelec segment accounts for the fastest growing by propulsion type in the Australia E-bike Market.

What years does this Australia E-bike Market cover, and what was the market size in 2025?

In 2025, the Australia E-bike Market size was estimated at 71.03 million. The report covers the Australia E-bike Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Australia E-bike Market size for years: 2025, 2026, 2027, 2028 and 2029.

Australia E-bike Market Research

Mordor Intelligence offers a comprehensive analysis of the Australian e-bike industry. We leverage our extensive experience in electric bicycle market research to provide valuable insights. Our detailed report examines the growing popularity of e-bikes in Australia. It covers a range of models, from electric mountain bikes to electric city bikes, with a focus on emerging sustainable transportation solutions. The analysis includes crucial aspects such as pedal assist bicycle technologies and electric bicycle components. Additionally, it features detailed e-bike charging time charts, all available in an easy-to-download report PDF format.

The report provides stakeholders with actionable insights into electric bike sales statistics and ebike market growth trends across major cities like Sydney. We analyze key factors driving the electric mobility sector, including urban mobility patterns and the adoption rates of micro mobility. Our research covers various segments such as electric cargo bikes, electric commuter bikes, and electric folding bikes. It also examines crucial technical aspects like battery powered bicycle systems and light electric vehicle innovations. Furthermore, the report explores how pedelec technology and electric bicycle conversion kits are reshaping Australia's personal electric vehicle landscape.