Australia E-Bike Market - Growth, Trends, Covid-19 Impact and Forecast (2022 - 2027)

The Australia E-bike Market has been segmented by Propulsion Type (Pedal-Assisted and Throttle-Assisted), by Application Type (City/Urban, Cargo, and Mountain), by Motor Type (Mid Motor and Hub Motor), and by Battery Type (Lithium-Ion and Others). The report offers market size and forecast for the Australia E-bike Market in value (USD million) for all the above segments.

Market Snapshot

australia e bike market
Study Period: 2018-2027
Base Year: 2021
CAGR: >6 %

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Market Overview

Australia's e-bike market was valued at USD 16.9 million in 2021, and it is projected to show a substantial growth rate during the forecast period (2021–2027). and it is expected to reach USD 55.6 million by 2027, registering a CAGR of 6% during the forecast period (2022-2027).

Due to the COVID-19 outbreak and the subsequent lockdowns (with all the restrictions followed), the production of e-bikes witnessed a decline. However, as life is slowly returning to normalcy, the market is picking up pace. Due to the pandemic and the risk of contamination through public transport, people are showing an increased interest in buying their means of commute.

Apart from increasing consumer preference toward recreational and adventure activities, the adoption of e-bike applications in several sectors, like logistics and e-bike rental services, is expected to drive the market during the forecast period. The demand for e-bikes is picking up pace due to their convenience and cost of operations.

With the continually growing environmental and health concerns due to the increasing emission levels, governments and international organizations are enacting stringent emission norms to reduce carbon emission levels.

Scope of the Report

E-bikes are bicycles with a battery-powered assist that comes via pedaling and, in some cases, a throttle. Australia's E-bike market is segmented by bike Type, usage type, propulsion type, motor type, and battery type. Based on the bike type, the market is segmented into Cargo, Urban, and Mountain. Based on the Usage type, the market is segmented into Traveling, Social, Exercise/Fitness, and Others. Based on the Propulsion type, the market is segmented into Peddle assisted and Throttle Demand. Based on the motor type, the market is segmented into Mid Motor and Hub Motor. Based on the battery type, the market is segmented into Lithium-Ion and Others. The report also covers the market sizes and forecasts in value (USD Million) for the E-bike Motor market in Australia regions.

By Propulsion Type
Throttle-Assisted (Power on Demand)
By Application Type
By Motor Type
Mid Motor
Hub Motor
By Battery Type
Lithium-ion Battery

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Key Market Trends

Increasing Demand for Eco-friendly Transportation to Propel Growth of the Market

Due to increasingly busy lives and the need to commute daily, it has become almost necessary to own a vehicle, as public transport is often unreliable. Additionally, there is a growing concern for preserving and sustaining the environment for future generations, mainly because of the increasing scarcity of natural resources and environmental concerns. These factors pose a unique challenge for society and governments.

E-bikes are the ideal solution to this problem. They are eco-friendly and convenient, which augments the demand for e-bikes. Busy lifestyles are increasing the need to travel. However, with the continually growing environmental and health concerns, there is an increase in emission levels from transport. Hence, governments and international organizations worldwide are enacting stringent emission norms to reduce carbon emission levels.

Additionally, the depletion of fossil fuel levels at an alarming rate has been creating sustainability concerns for future generations, thus posing a huge challenge for governments and society. Thus, e-bikes are proving to be an ideal solution to this problem.

 australia e bike market growth

Pedal -Assisted dominating the market

An e-bike works much like a traditional bicycle, with pedals that the rider must manually operate in order to turn the wheels. However, additional power is supplied by a battery-powered motor that is mounted on the front or back wheel, depending on the type of bike.

Some of the benefits offered by these bikes are as follows, ease of traveling (especially long distances), best suitable for recreational activities, such as hill climbing, easy to carry heavy loads, ensure the fitness levels of consumers (owing to the rising health concerns).

Additionally, the demand for e-bikes is also increasing among the youth, as their lifestyles are gradually shifting toward adventure sports, such as uphill cycling.

With the consistent technological advancements, pedelec manufacturers are focusing on enhancing the overall user interface by designing and developing pedelecs that can be integrated with the riders’ smartphones and can provide them with real-time information on the speed and battery status of their vehicles. Moreover, continuous product upgrades and new model launches coupled with rising sports events and associated activities encourage both existing and new players and are likely to encourage other players in the market. For Instance,

  • In April 2022, Neuron Mobility launched e-bikes in Sydney, Australia. It is integrated with Google Maps. Through this service, the nearest Neuron e-bike would be highlighted, including the directions to get there and how long it will take, also calculating a price estimate based on the selected route.
australia e bike market report

Competitive Landscape

The Australian E-Bike Market is fragmented with various international and domestic players such as Focus Bikes, Riese & Müller, Rocky Mountain, Giant bicycle, and Others. Although to have the edge over its competitors, the major actuators manufacturing companies are exporting their latest technology bikes here. Online and Retail stores also play a major role like (Electric bike Brisbane) has its retail outlets in Australia with a vast service network.

The e-bike market is highly fragmented, with major players, including Giant Bicycles, Merida, Trek Bikes, Riese & Muller, and ORBEA, holding a low share of the total market. Giant Bicycles is the largest player in the market.

Recent Developments

  • In March 2022, Victoria's largest bike store chain "Cycles Galleria" was purchased by Trek Bicycle Australia. The purchase includes all seven Cycles Galleria stores.
  • In January 2022, Australian E-Bike Lime is finally making good on its promise to deliver its Gen4 e-bike to the streets. The new bikes will have a swappable battery that's interchangeable with Lime's latest generation of e-scooters. It is part of a 50 million USD investment by the company that has been directed toward the development of the new e-bike and its expansion to another 25 cities in North America, Europe, Australia, and New Zealand.
  • In December 2021, Australian E-Bike innovator Zoomo secured the capital raised to 80 million USD, By Grok Ventures. They are using this fund to expand their operation into new cities.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Propulsion Type

      1. 5.1.1 Pedal-Assisted

      2. 5.1.2 Throttle-Assisted (Power on Demand)

    2. 5.2 By Application Type

      1. 5.2.1 City/Urban

      2. 5.2.2 Cargo

      3. 5.2.3 Mountain

    3. 5.3 By Motor Type

      1. 5.3.1 Mid Motor

      2. 5.3.2 Hub Motor

    4. 5.4 By Battery Type

      1. 5.4.1 Lithium-ion Battery

      2. 5.4.2 Others


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles*

      1. 6.2.1 Giant Bicycle

      2. 6.2.2 Merida Industry

      3. 6.2.3 ORBEA

      4. 6.2.4 Norco Bicycle

      5. 6.2.5 Foucs Bikes

      6. 6.2.6 Smartmotion Electric Bike

      7. 6.2.7 Stealth

      8. 6.2.8 Neuron Mobility

      9. 6.2.9 Ribble CGR AL

      10. 6.2.10 MiRider One


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Frequently Asked Questions

The Australia E- Bike Market market is studied from 2018 - 2027.

The Australia E- Bike Market is growing at a CAGR of >6% over the next 5 years.

The Australia E- Bike Market is valued at 15 Million USD in 2018.

The Australia E- Bike Market is valued at 50 Million USD in 2027.

Merida Bikes, Norco, Giant Bicycle, Stealth, SmartMotion Bikes are the major companies operating in Australia E- Bike Market.

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