Australia Floriculture Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Australia Floriculture Market Production and it is Segmented by Type of Flowers (Rose, Tulip, Chrysanthemum, Gerbera, Freesia, Lily, Orchids, Nursery Stocks, and Other Types of Flowers). The market size and forecasts are provided in terms of value (USD) for all the above segments.

Australia Floriculture Market Size

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Australia Floriculture Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 2.70 Billion
Market Size (2029) USD 3.30 Billion
CAGR (2024 - 2029) 4.10 %

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Australia Floriculture Market Analysis

The Australia Floriculture Market size is estimated at USD 2.70 billion in 2024, and is expected to reach USD 3.30 billion by 2029, growing at a CAGR of 4.10% during the forecast period (2024-2029).

  • Flower cultivation occurs in high-tech glasshouses, lower-tech protected cropping, and outdoor fields. Perth, Wimmera, South East Queensland, Northern Rivers, Central Coast, and Melbourne are the major flower-producing areas in Australia. Desert flame, grevillea, kangaroo paws, Canberra bells, pink rock lily, Aussie box, bottle brushes, and chorizema are some of the popular flowers grown in Australia.
  • In the past ten years, there has been an expansion of the native flower industry, with the entry of large numbers of new growers. Most of the industry is now located along the coast, with a strong focus on the Mid-North Coast and North Coast regions. This expansion has occurred due to the development of crop-based and locally-based grower networks and stronger collaboration between the research and development institutions and industry.
  • In the financial year 2021, the production value of cut flowers in Australia amounted to just over 277 million Australian dollars. The value of cut flowers produced in the country has increased continually over the measured period. Therefore, growing consumer demand and the market's high export potential are the key factors supporting market growth.
  • According to the Australian Horticulture Statistics Handbook 2020/21, the production occurs in high-tech glasshouses, lower-tech protected cropping, and outdoor fields. The majority of cut flowers grown in Australia are grown in Victoria. For the year ending June 2021, the local wholesale value of the fresh supply was USD 380.5 million.

Australia Floriculture Market Trends

Growing Export of Potential for the Cut Flowers

  • Australia is one of the top exporters of cut flowers across the world. The flower market in Australia is dynamic, and this growing industry is defined by three major components: growers, wholesalers, and retailers. The country is the largest producer of cut flowers and a critical exporter to Asia-Pacific countries.
  • Thus, the increased demand for cut flowers globally is driving the export market in Australia. The main export destination of floriculture during the year 2021 are Japan, the United States, China, the Netherlands, and South Korea.
  • Japan remains one of the largest single markets for Australian-grown flowers. Most flowers are distributed to Japan through the auction system. Factors such as the availability of various native flowers and protea species offer the best prospects for the growth of exports to Japan.
  • According to the ITC Trademap, in 2021, Australia exported 10,446 thousand units of cut flowers and flower buds suitable for bouquets or ornamental purposes worldwide, supporting the growth of Australian exports.
Australia Floriculture Market: Export Value of Major Countries, USD Thousand, 2020-2021

Nursery Stocks Dominates the Market

  • Nursery stocks include all plants, trees, shrubs, vines, buds, vegetable, and field crop plants, annual flowering plants, aquatic plants, corms, tubers, bulbs, cuttings, grafts, and scions thereof, grown or kept for propagation for sale and distribution. Nursery stocks do not include seeds, lawn or pasture grasses, cut flowers, and ferns. 
  • Cut foliage (greens) are specifically exempted from nursery stock classification for registration purposes when free from injurious plant pests. The country is very limited in producing cut flowers, so the requirement for nursery stocks is less. However, there are few nurseries in the country providing stocks to the customers.
  • According to the Department of Agriculture, water, and Environment, in May 2020, importers importing nursery stocks must complete the import notification. These restrictions from the government reduce the imports to some extent and create demand for the local production of nursery stocks.
  • There are 1650 nursery businesses in the country, employing up to 23,300 people. The nursery industry is the largest contributor to the Australian Horticulture Industry at 17% of the total value of Australian horticulture. The nursery industry outperforms the agriculture industry when it comes to workplace diversity. According to the Nursery industry statistics 2019-2020 stated that a slightly (but not statistically significantly) higher proportion of production businesses purchased plants to be immediately resold in 2019-20 (41%) than in the previous financial year (34%).
Australia Floriculture Market: Total Number of Plants Purchased, in Thousand Units, 2020

Australia Floriculture Market News

  • August 2022: Lynch Group Holdings distributed millions of perishable flowers in the retailers of Australia and China have a shelf-life of 5-7 days. The Sydney-based company has made business opportunities in China, believing that the boom in middle-class consumption will boost flower demand. Lynch's USD 206 million capital raising through its IPO was partly about acquiring 80% of VDB, a premium rose grower in Asia.
  • January 2022: Australian investment firm Alceon Group acquired Sydney-based garden center chain Flower Power which could value the retailer and its properties at close to USD 500 million to escalate flower business in the country.

Australia Floriculture Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitutes

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 PESTLE Analysis


    1. 6.1 Type of Flower

      1. 6.1.1 Rose

      2. 6.1.2 Tulipa

      3. 6.1.3 Chrysanthemum

      4. 6.1.4 Gerbera

      5. 6.1.5 Freesia

      6. 6.1.6 Lily

      7. 6.1.7 Orchids

      8. 6.1.8 Nursery Stocks

      9. 6.1.9 Other Types of Flowers


    1. 7.1 Value Chain Analysis

    2. 7.2 Distribution Channel Analysis

    3. 7.3 Trade Analysis

      1. 7.3.1 Import Analysis

      2. 7.3.2 Export Analysis


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Australia Floriculture Industry Segmentation

Floriculture is a type of horticulture practice that focuses on cultivating flowering and ornamental plants for gardens and commercial use.

The Australia floriculture market is segmented by type of flowers into roses, tulips, chrysanthemums, gerberas, freesias, lilies, orchids, nursery stocks, and other types of flowers.

The report offers market size and forecasts in terms of value (USD) for all the above segments.

Type of Flower
Nursery Stocks
Other Types of Flowers
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Australia Floriculture Market Research FAQs

The Australia Floriculture Market size is expected to reach USD 2.70 billion in 2024 and grow at a CAGR of 4.10% to reach USD 3.30 billion by 2029.

In 2024, the Australia Floriculture Market size is expected to reach USD 2.70 billion.

In 2023, the Australia Floriculture Market size was estimated at USD 2.59 billion. The report covers the Australia Floriculture Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Australia Floriculture Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Floriculture in Australia Industry Report

Statistics for the 2024 Floriculture in Australia market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Floriculture in Australia analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Australia Floriculture Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)