Asia-Pacific Pet Diet Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Asia-Pacific Pet Diet Market Analysis

The Asia-Pacific Pet Diet Market size is estimated at 3.85 billion USD in 2025, and is expected to reach 5.67 billion USD by 2030, growing at a CAGR of 8.05% during the forecast period (2025-2030).

The Asia-Pacific pet veterinary diet industry is experiencing significant transformation driven by changing consumer demographics and evolving pet ownership patterns. A notable shift is occurring with younger generations increasingly becoming pet parents, bringing new perspectives and priorities to pet care. This demographic shift has contributed to pet diets accounting for 10.6% of the Asia-Pacific pet food market in 2022, reflecting the growing emphasis on specialized nutrition. The industry is witnessing a surge in research and development activities, exemplified by Mars Incorporated's establishment of its first pet food R&D center in Asia-Pacific in April 2023, demonstrating the region's growing importance in pet diet innovation.

The market is characterized by increasing sophistication in pet nutrition science and product development. Manufacturers are focusing on creating specialized pet diets that address specific health conditions while providing essential daily nutrition requirements. This evolution in product development is supported by advanced research in pet nutrition, leading to more effective formulations for various health conditions such as digestive sensitivity, urinary tract diseases, and renal care. The industry has seen significant advancement in understanding pet nutritional needs, resulting in more targeted and effective dietary solutions.

Pet humanization has emerged as a dominant trend, fundamentally reshaping the market landscape. Pet owners increasingly view their animals as family members, leading to greater attention to their health and dietary needs. This shift in perception has driven substantial market growth, with the industry experiencing a 40% expansion between 2017 and 2021 due to this humanization trend. The trend is particularly evident in urban areas, where pet owners are more likely to invest in premium and specialized dietary products for their pets.

The market is benefiting from structural changes in pet ownership patterns and distribution channels. The overall pet population in the region has shown substantial growth, increasing by 12% between 2017 and 2021, creating a larger consumer base for specialized pet diet solutions. The industry is adapting to modern consumer preferences with the evolution of distribution channels, including the rise of specialized pet stores and online retail platforms. These channels are not only making products more accessible but also serving as important sources of information and guidance for pet owners seeking specialized dietary solutions for their pets.

Asia-Pacific Pet Diet Market Trends

The regional cat population is driven by a new and evolving purchase ecosystem, including pet cafes and pet stores providing assistance ranging from purchasing to taking care of the animals through a wide variety of cat food products and services

• In the Asia-Pacific, cats have a lower share in the market compared to dogs and accounted for only 26.1% of the regional pet population in 2022. Countries such as China, India, and Australia have witnessed increased pet ownership due to health benefits such as feeling relaxed and less stressed while having cats as companions. Therefore, the cat population as a pet increased by 0.28% between 2017 and 2022.
• Cat parents are higher in number than dog parents in countries such as Indonesia and Malaysia, with their cat pet populations accounting for 47% and 34%, respectively, in 2021, because of their religious and cultural norms that prefer the adoption of cats as pets over dogs. This drives companies to invest more in cat food in these countries than dog food. In China, there has been an increase in the number of pets, including cats, in urban areas, and the total pet population increased by 10.2% between 2018 and 2020 to reach 100.8 million in urban areas in 2020. The cat population increased from 74.4 million in 2020 to 82.5 million in 2022 because of a rise in pet cats being adopted for companionship during the COVID-19 pandemic. This is expected to have long-term effects as the life span of cats is more than 20 years.
• A new pet adoption and purchase ecosystem is evolving in the region, with the opening of pet cafes and stores providing assistance ranging from purchasing to taking care of the animals through a wide variety of pet food products and services. In Vietnam, The Meow House by R House is a cat cafe that serves vegetarian and vegan food and is a home for cats. Factors such as the rise in the adoption of cats due to health benefits, cultural norms in Asia-Pacific countries, and changes in the pet ecosystem are helping boost cat adoption in the region.

Rising trends of premiumization and pet humanization are leading to increased expenditure among pets owners

• In Asia-Pacific countries, there has been a rise in pet expenditure because of factors such as an increase in pet humanization leading to the feeding of pets with commercial pet food, availability of different types of pet diets, and pet parents preferring good quality premium pet food as they are willing to pay premium prices. Moreover, pet dogs have a higher expenditure share and accounted for 38.9% of the pet expenditure in 2022 because dog owners feed them high-quality pet food due to the higher consumption of food by dogs compared to other pets. For instance, in Australia, dogs are the most popular pets, and about 40% of households had a pet dog in 2022. Such factors are boosting the demand for preventive care and demand for these specialized diets.
• China, India, and South Korea are the major pet markets in the region, which have registered growth in pet expenditure. These countries have witnessed a high number of pets being fed good quality premium pet food, especially after the COVID-19 pandemic, as they are more aware of their pet's nutritional requirements for ensuring good health. For instance, in Hong Kong's cat food market, the premium pet food segment accounted for 75% of pet food sales in 2022. Online sales of pet food are high in the market, especially in China, due to the vast number of products available on the websites and the ease of ordering. For instance, in 2022, China's pet sales from online channels were 58.3% compared to the pet store channel's contribution of 28.1%.
• The rising demand for pet food and growing awareness about good quality food for their pets resulted in an increase in pet expenditure by pet parents in the region during the study period.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

Segment Analysis: SUB PRODUCT

Digestive Sensitivity Segment in Asia-Pacific Pet Veterinary Diets Market

The digestive sensitivity segment dominates the Asia-Pacific pet veterinary diets market, accounting for approximately 24% of the market share in 2024. This segment's leadership position is primarily driven by the high prevalence of digestive issues among pets in the region, particularly affecting both dogs and cats. The segment's strong performance is supported by increasing pet owner awareness about digestive health and the growing demand for specialized pet diets that effectively address gastrointestinal sensitivities. These diets are specifically formulated with digestive enzymes, prebiotic fibers, and probiotics to support digestive health and boost the immune system. Major market players have been expanding their product portfolios in this segment, offering customized solutions for different breeds and age groups of pets.

Urinary Tract Disease Segment in Asia-Pacific Pet Veterinary Diets Market

The urinary tract disease segment is emerging as the fastest-growing category in the Asia-Pacific pet veterinary diets market, projected to grow at approximately 9% CAGR from 2024 to 2029. This remarkable growth is driven by the increasing prevalence of urinary tract infections among pets, particularly in cats and dogs. The segment's expansion is further supported by growing awareness among pet owners about the importance of specialized pet diets in preventing and managing urinary system conditions. These diets are specifically formulated to maintain optimal urinary pH levels and prevent the formation of crystals in the bladder. The segment's growth is also bolstered by continuous product innovations from leading manufacturers who are introducing advanced formulations with enhanced therapeutic properties.

Remaining Segments in Sub Product Segmentation

The other significant segments in the Asia-Pacific pet veterinary diets market include renal care, diabetes management, oral care, and other specialized veterinary diets. The renal care segment plays a crucial role in managing chronic kidney disease in pets, particularly in aging animals. The diabetes management segment focuses on providing specialized nutrition for pets with blood sugar regulation issues. Oral care diets are gaining importance due to increasing awareness about pet dental health. Other veterinary diets address specific conditions such as weight management, joint health, and cardiac care. These segments collectively contribute to the market's diversity and demonstrate the growing sophistication of pet healthcare in the region.

Segment Analysis: PETS

Dogs Segment in Asia-Pacific Pet Veterinary Diets Market

Dogs represent the dominant segment in the Asia-Pacific pet veterinary diets market, accounting for approximately 48% of the market value in 2024. This significant market share is primarily attributed to dogs being the most commonly owned pets in the region, with a population reaching nearly 176 million. The segment's dominance is further strengthened by dogs' higher susceptibility to various health conditions requiring dietary management, including digestive sensitivity, urinary tract diseases, and renal issues. Digestive-sensitive veterinary diets hold the largest share within the dog segment, valued at around USD 335 million, followed by urinary tract disease veterinary diets. The segment's robust performance is supported by increasing pet humanization trends and growing awareness among dog owners about the importance of specialized pet diets for managing their pets' health conditions.

Cats Segment in Asia-Pacific Pet Veterinary Diets Market

The cats segment is emerging as the fastest-growing category in the Asia-Pacific pet veterinary diets market, projected to expand at approximately 9% CAGR from 2024 to 2029. This accelerated growth is driven by the increasing awareness among cat owners about specific dietary needs and health conditions common in cats, such as urinary tract diseases and digestive sensitivities. The segment's growth is particularly strong in countries like China, Japan, and Indonesia, where there is a rising trend of cat ownership in urban areas. Urinary tract disease diets and digestive sensitivity diets are the most popular veterinary diet categories for cats, reflecting the high prevalence of these health issues in the feline population. The segment's growth is further supported by the development of more specialized and targeted nutritional solutions by major pet food manufacturers.

Remaining Segments in Pets

The other pets segment, which includes animals such as fish, birds, and small mammals, plays a significant role in the Asia-Pacific pet veterinary diets market. This segment is characterized by specialized dietary requirements for various species, with digestive sensitivity diets being particularly important for small animals like rabbits due to their delicate digestive systems. The segment benefits from the growing trend of exotic pet ownership in urban areas and increasing awareness about the importance of species-specific nutrition. While the market size may be smaller compared to cats and dogs, the segment maintains its importance due to the diverse range of pets it serves and the specialized nature of their dietary needs.

Segment Analysis: DISTRIBUTION CHANNEL

Online Channel Segment in Asia-Pacific Pet Veterinary Diets Market

The online channel has emerged as the dominant distribution channel in the Asia-Pacific pet veterinary diets market, commanding approximately 34% market share in 2024. This channel's prominence is primarily attributed to its ability to offer competitive pricing options and a wider selection of veterinary diets, particularly for high-cost products like digestive sensitivity and urinary tract diets. The segment's success is further bolstered by the convenience of home delivery services and the availability of detailed product information and reviews that help pet owners make informed purchasing decisions. Online platforms have also become increasingly popular due to their ability to provide educational resources about veterinary diets, enabling pet owners to better understand the nutritional needs of their pets. The channel has particularly benefited from the growing trend of pet owners seeking personalized and premium pet diet products, with many online retailers offering specialized diet recommendations based on pet profiles and health conditions. Additionally, the segment's growth is supported by the increasing penetration of e-commerce platforms in emerging markets and the rising adoption of digital payment solutions across the region.

Remaining Segments in Distribution Channel

The pet veterinary diets market in Asia-Pacific is also served through various other distribution channels, each playing a distinct role in meeting consumer needs. Specialty stores represent a significant channel, offering expert advice and a comprehensive range of veterinary diets along with personalized customer service. Supermarkets and hypermarkets serve as convenient one-stop shopping destinations, particularly appealing to pet owners who prefer to purchase veterinary diets alongside their regular grocery shopping. These stores often maintain dedicated pet care sections with trained staff to assist customers in selecting appropriate veterinary diets. Convenience stores, while having a smaller market share, provide easy access to basic veterinary diet products in urban areas. Other channels, including veterinary clinics and local pet shops, contribute to the market by offering professional guidance and building trust with pet owners through direct interaction and expertise in pet health management. These traditional brick-and-mortar channels continue to maintain their relevance by focusing on customer relationships and providing immediate product availability.

Asia-Pacific Pet Diet Market Geography Segment Analysis

Pet Veterinary Diets in China

China dominates the Asia-Pacific pet veterinary diets market, commanding approximately 31% market share in 2024. The country's leadership position is driven by its large pet population, particularly in urban areas, where there is increasing awareness about pet health and nutrition. Chinese pet owners are showing growing interest in specialized pet diets that address specific health conditions, with digestive sensitivity diets being particularly popular. The market is characterized by sophisticated distribution networks, including both traditional pet stores and rapidly growing e-commerce channels. Pet owners in China are increasingly viewing their pets as family members, leading to higher spending on premium and specialized diet products. The country's veterinary diet market is supported by a strong presence of both international and domestic manufacturers, who are continuously introducing innovative products tailored to local pet health needs. Additionally, the rising number of veterinary clinics and pet specialty stores in major cities has improved access to these specialized diet products, while also providing professional guidance to pet owners about dietary management of various health conditions.

Pet Veterinary Diets in the Philippines

The Philippines represents one of the most dynamic markets in the region, with a projected growth rate of approximately 14% from 2024 to 2029. The rapid market expansion is being fueled by increasing pet humanization trends and growing awareness about pet health among Filipino pet owners. The country's veterinary diet market is witnessing significant developments in its distribution infrastructure, with both traditional pet stores and modern retail channels expanding their specialized pet diet offerings. Pet owners in the Philippines are becoming more educated about the importance of specialized diets in managing various pet health conditions, particularly in urban areas. The market is seeing increased penetration of international brands, bringing advanced nutritional solutions to Filipino pets. Veterinary clinics are playing a crucial role in driving market growth by recommending specialized diets for various health conditions. The rising middle class and increasing disposable income are enabling pet owners to invest in premium pet food products, including veterinary diets. The market is also benefiting from the growing number of pet specialty stores that offer professional advice along with specialized diet products.

Pet Veterinary Diets in Japan

Japan's pet veterinary diets market reflects the country's sophisticated approach to pet care and nutrition. The market is characterized by high-quality standards and strong consumer trust in specialized pet food products. Japanese pet owners demonstrate a strong preference for premium and specialized diet products, particularly those addressing specific health conditions. The country's aging pet population has created increased demand for specialized diets addressing age-related health issues. The market benefits from advanced distribution channels, including specialized pet stores and veterinary clinics, which provide professional guidance on dietary management. Japanese consumers show particular interest in products with clear health benefits and scientific backing, driving manufacturers to focus on research-based product development. The market also sees strong demand for locally manufactured products, with domestic brands enjoying significant consumer trust. Urban areas, particularly Tokyo and other major cities, serve as key markets with high concentrations of pet owners seeking specialized dietary solutions.

Pet Veterinary Diets in Australia

Australia's pet veterinary diets market is characterized by sophisticated consumer preferences and strong awareness of pet health needs. The country's pet owners demonstrate high levels of commitment to pet health and wellness, driving demand for specialized dietary solutions. Australian consumers show particular interest in natural and scientifically formulated veterinary diets, with digestive sensitivity diets being especially popular. The market benefits from well-established veterinary networks that actively recommend specialized diets as part of pet health management. Pet specialty retailers play a crucial role in market development by offering expert advice and a wide range of specialized diet options. The country's urban centers serve as key markets, with pet owners showing increasing interest in preventive health care through specialized nutrition. Australian pet owners are particularly receptive to new product innovations and are willing to invest in premium solutions for their pets' specific health needs. The market also benefits from strong regulatory frameworks ensuring product quality and safety.

Pet Veterinary Diets in Other Countries

The pet veterinary diets market in other Asia-Pacific countries, including Vietnam, Taiwan, Indonesia, Malaysia, and Thailand, shows varying degrees of development and growth potential. These markets are characterized by increasing pet ownership and growing awareness of pet health needs. Urban areas in these countries are leading the adoption of specialized pet diets, with veterinary clinics playing a crucial role in driving market growth. The markets are witnessing expansion in distribution networks, including both traditional and modern retail channels. Pet owners in these countries are becoming more knowledgeable about the importance of specialized nutrition in managing pet health conditions. International brands are increasingly targeting these markets with specialized product offerings, while local manufacturers are also developing products suited to regional preferences. The growing middle class and increasing disposable incomes in these countries are creating new opportunities for market expansion. These markets also benefit from the increasing influence of veterinary professionals in guiding pet dietary choices.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.