| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 264.85 Million |
| Market Size (2030) | USD 313.04 Million |
| CAGR (2025 - 2030) | 3.40 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Asia-Pacific Feed Pigments Market Analysis
The Asia-Pacific Feed Pigments Market size is estimated at USD 264.85 million in 2025, and is expected to reach USD 313.04 million by 2030, at a CAGR of 3.40% during the forecast period (2025-2030).
The Asia-Pacific feed pigments market is experiencing robust growth, driven by the region's expanding livestock sector, rising awareness about animal nutrition, and increasing demand for high-quality animal-derived products. Feed pigments enhance the color of meat, eggs, and skin in livestock, gaining adoption due to their functional and aesthetic benefits. The focus on feed quality and livestock health has strengthened the demand for feed pigments across the region.
The increasing consumption of animal-based protein in the Asia-Pacific region is a key market driver. Indonesia's lamb meat consumption increased from 52.1 thousand metric tons in 2022 to 53.3 thousand metric tons in 2023, according to the data of Statistics Indonesia. Urbanization, population growth, and rising disposable incomes have altered dietary patterns, with consumers seeking visually appealing and nutritionally superior meat, eggs, and dairy products. Feed pigments, including carotenoids such as astaxanthin, lutein, and beta-carotene, improve the coloration of animal products, which consumers associate with quality.
The region's growing livestock and aquaculture industries significantly impact market growth. China, India, Thailand, and Vietnam are major producers of poultry, swine, and fish. General Statistics Office of Vietnam data reveals that in 2023, Vietnam's aquaculture area reached 1.3 million hectares for inland aquaculture and 9.5 million offshore cages. China's swine meat production increased from 56.3 million metric tons in 2022 to 58.9 million metric tons in 2023, according to FAOSTAT. Feed pigments enhance product marketability by improving egg yolk color and poultry skin tones. The expanding aquaculture sector has increased the use of pigments like astaxanthin for fish and shrimp coloration and health.
Government initiatives and regulations focused on animal nutrition and feed safety encourage the adoption of quality feed additives, including pigments. In 2023, the Vietnamese Ministry collaborated with the Department of Livestock Production to establish a joint production model for animal feed and feed ingredients including feed pigments in the Central Highlands provinces. Farmers and feed manufacturers increasingly recognize the economic benefits of feed pigments, including improved product quality and higher market prices.
Hence, the Asia-Pacific feed pigments market continues to expand through the growth of livestock and aquaculture industries, consumer demand for quality animal products, and developments in natural pigment production.
Asia-Pacific Feed Pigments Market Trends
Growing Demand for Animal-based Products
The increasing consumption of animal-based products is driving the Asia feed pigments market. The region's rapid urbanization, population growth, and rising disposable incomes have led to a shift in dietary preferences toward protein-rich foods such as meat, eggs, and dairy. This change has created a need for enhanced livestock productivity and product quality, resulting in increased feed pigment adoption.
In China, India, Australia, and Southeast Asia, consumers correlate vibrant product colors, such as golden egg yolks or reddish-pink shrimp, with quality and freshness. According to OECD statistics, Australia's per-capita annual consumption of poultry meat increased to 44.842 kg in 2023 from 44.504 kg in 2022. Similarly, Australia's pork consumption rose to 20.2 kg per capita in 2023 from 20.09 kg per capita in 2022. This consumer perception has prompted producers to include feed pigments in their feed formulations to meet market demands.
The poultry and aquaculture industries are primary contributors to feed pigment demand. In the poultry sector, a staple protein source in many Asian countries, pigment-enriched feed improves egg yolk coloration and enhances broiler skin pigmentation. According to FAOSTAT, China's hen egg production increased to 612.8 billion units in 2023 from 602.7 billion units in 2022. The aquaculture sector in Thailand, Vietnam, and Indonesia uses feed pigments like astaxanthin to enhance fish and shrimp appearance. The enhanced coloration increases market value and indicates livestock health and nutritional quality.
The market demonstrates a growing preference for natural and sustainable feed pigments, following clean-label product trends. Government regulations supporting animal nutrition and food safety standards strengthen the feed pigment market. Vietnam's government has set targets for organic aquaculture to reach 0.5% to 1.5% of total output by 2030. The initiative encompasses developing organic production zones, diversifying production methods, improving technology usage, enhancing certification processes, and increasing organic aquaculture product processing and exports. Natural pigments derived from marigold flowers, paprika, and algae serve as effective alternatives to synthetic additives, providing pigmentation benefits and antioxidant properties that enhance livestock health and immunity.
The growing demand for animal products across Asia-Pacific, combined with consumer preferences for visually appealing and nutritious foods, continues to drive feed pigment adoption. This trend is anticipated to grow as the region maintains its focus on livestock productivity and product quality.
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India is the Fastest Growing Market
India has emerged as the fastest-growing market in the Asia-Pacific feed pigments sector, driven by the rapid expansion of its livestock and aquaculture industries, rising consumer demand for animal-based products, and increasing adoption of advanced feed additives. The country has witnessed a significant shift in dietary patterns toward protein-rich foods such as meat, eggs, fish, and dairy, creating a robust demand for high-quality animal products. According to the Department of Animal Husbandry & Dairying, India's per capita milk consumption increased from 459g/day in 2022-23 to 471 g/day in 2023-24. Feed pigments have become essential in feed formulations by enhancing the visual appeal and nutritional value of these products.
The poultry sector in India, one of the largest in the world, is a key driver of the feed pigments market. According to the Agricultural & Processed Food Products Export Development Authority (APEDA), India produced 138.38 billion eggs during 2022-2023. India's poultry meat consumption reached 4.41 million metric tons in 2023, an increase of 0.16 million metric tons from 2022, according to APEDA. Producers incorporate pigments such as lutein and beta-carotene into feed formulations to improve egg yolk color and skin pigmentation in broilers.
India's aquaculture industry contributes significantly to the feed pigments market. According to the Department of Fishery, Government of India, fish consumption reached over 13 kg per capita yearly in 2022-23. The National Council of Applied Economic Research (NCAER) and the Department of Fishery in 2022-23 revealed that monthly household fish consumption increased from 2.66 kg to 4.99 kg in ten years. Carotenoids like astaxanthin enhance the reddish-pink coloration of shrimp and fish while supporting their growth and immunity, critical for improving yields and meeting export quality standards.
Government initiatives to promote modern livestock practices and ensure food safety have supported the market's growth. In September 2024, the National Bank for Agriculture and Rural Development of India organized a training program on "Advances in Animal Feeding and Management for Enhanced Farm Income" in Bengaluru. This program highlighted the importance of advanced animal feeding techniques including feed pigments and emphasized inter-institutional collaborations to benefit the farming community. These initiatives and awareness campaigns about feed quality have driven the adoption of feed pigments, particularly among organized poultry and aquaculture producers.
The growth of India's livestock and aquaculture sectors, combined with consumer demand for visually appealing, high-quality animal products, is anticipated to drive the feed pigments market growth during the forecast period.
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Asia-Pacific Feed Pigments Industry Overview
The Feed pigment market in the Asia Pacific region is consolidated with few major players dominating the market. The key players in the market are EW Nutrition (Novus International Inc.), BASF SE, Kemin Industries, Nutrex NV, and Synthite Industries Ltd. The firms are coming up with new products in this segment to build a huge presence and gain a strong customer base in the market. The leading companies focused on the expansion of the business across regions and setting up a new plant to increase production capacity.
Asia-Pacific Feed Pigments Market Leaders
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BASF SE
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Kemin Industries
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Nutrex NV
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Synthite Industries Ltd
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EW Nutrition (Novus International Inc.)
- *Disclaimer: Major Players sorted in no particular order
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Asia-Pacific Feed Pigments Market News
- September 2024: The National Bank for Agriculture and Rural Development of India organized a training program on "Advances in Animal Feeding and Management for Enhanced Farm Income" in Bengaluru. This program highlighted the importance of advanced animal feeding techniques including feed pigments and emphasized inter-institutional collaborations to benefit the farming community.
- March 2023: The Chinese government allocated USD 54 million in fishery development subsidies to support the construction of 39 national marine ranch demonstration areas, resulting in the establishment of more than 300 marine ranches. This development increased the demand for feed pigments, as these ranches require high-quality and attractive feed with enhanced nutritional properties.
- January 2023: The Vietnamese Ministry collaborated with the Department of Livestock Production to establish a joint production model for animal feed and feed ingredients including feed pigments in the Central Highlands provinces.
Asia-Pacific Feed Pigments Industry Segmentation
Feed additives enhance the color of meat and egg yolks, primarily in poultry and aquaculture applications. The growing demand for red meat has prompted meat processing industries to incorporate pigments to improve the appearance of both raw and processed meat products. The Asia Pacific animal feed Pigments market is segmented by Type (Carotenoids, Curcumin, Caramel, Spirulina, and Other Types) by Animal Type (Ruminant, Poultry, Swine, Aquaculture, and Other Animal Types), and by Geography (India, China, Japan, Australia, Thailand, Vietnam, and Rest of Asia Pacific). The report offers the market size and forecasts in value (USD) for all the above segments.
| Type | Carotenoids |
| Curcumin | |
| Caramel | |
| Spirulina | |
| Other Types | |
| Animal Type | Ruminant |
| Poultry | |
| Swine | |
| Aquaculture | |
| Other Animal Types | |
| Geography | China |
| India | |
| Japan | |
| Australia | |
| Thailand | |
| Vietnam | |
| Rest of Asia Pacific |
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Asia-Pacific Feed Pigments Market Research FAQs
How big is the Asia-Pacific Feed Pigments Market?
The Asia-Pacific Feed Pigments Market size is expected to reach USD 264.85 million in 2025 and grow at a CAGR of 3.40% to reach USD 313.04 million by 2030.
What is the current Asia-Pacific Feed Pigments Market size?
In 2025, the Asia-Pacific Feed Pigments Market size is expected to reach USD 264.85 million.
Who are the key players in Asia-Pacific Feed Pigments Market?
BASF SE, Kemin Industries, Nutrex NV, Synthite Industries Ltd and EW Nutrition (Novus International Inc.) are the major companies operating in the Asia-Pacific Feed Pigments Market.
What years does this Asia-Pacific Feed Pigments Market cover, and what was the market size in 2024?
In 2024, the Asia-Pacific Feed Pigments Market size was estimated at USD 255.85 million. The report covers the Asia-Pacific Feed Pigments Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Feed Pigments Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Asia-Pacific Feed Pigments Industry Report
Statistics for the 2025 Asia-Pacific Feed Pigments market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Feed Pigments analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
