Asia-Pacific Feed Pigments Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Asia pacific feed Pigments market is segmented by Type (Carotenoids, Curcumin, Caramel, Spirulina, and others) by Animals (Ruminant, Poultry, Swine, Aquaculture, and Others) and by Geography (India, China, Japan, Australia, and Rest of Asia Pacific).

Market Snapshot

Market Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.2 %

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Market Overview

The Asia Pacific feed pigment market is projected to register a CAGR of 2.2% during the forecast period 2020-2025. Feed pigments are essential to feed additives that improve the commercial value of animal feed by imparting attractive color to products obtained from animals. Furthermore, they improve palatability and immunity, curing multiple livestock diseases. The key drivers for this market include increasing demand for meat production, rising disposable incomes, shifting inclination towards pellet feed consumption, and increasing consumer awareness regarding livestock health. The animal disease outbreaks such as African Swine fever virus, foot, mouth, and mad cow disease have stimulated awareness for healthy livestock among consumers. Thus, boosting the Feed pigments market in this region.

Scope of the report

Feed additives are used to enhance the color of meat and yolk of the egg. They are majorly used in poultry and aquaculture. The increasing demand for red meat, have led the meat processing industries to use pigments to enhance the color of the raw and processed meat. The Asia pacific animal feed Pigments market is segmented by Type (Carotenoids, Curcumin, Caramel, Spirulina, and others) by Animals (Ruminant, Poultry, Swine, Aquaculture, and Others) and by Geography (India, China, Japan, Australia, Thailand and Rest of Asia Pacific).

Animal Type
Rest of Asia Pacific

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Key Market Trends

Increasing Meat Consumption

The population has been growing rapidly in the Asia Pacific region, with China and India being the densely populated countries. With this increasing population, food production demands are also increasing. Moreover, the rising awareness regarding the healthy benefits of consuming protein sources is creating demand for meat consumption in the region. According to the Food and Agricultural Organization, the meat consumption in the Asia Pacific region has increased from 137.5 million tons in 2014 to 143.68 million tons in 2018. Pork meat and Poultry meat are mostly consumed in the Asia Pacific, contributing 46% and 32% of the total meat consumption respectively. This increasing demand for meat consumption, in turn, is driving the Feed pigment market as it improves the color of the products obtained from animals including eggs, milk, and meat. 

Asia Pacific Feed Pigments Market, Livestock Population in  Million Heads, By Animal Type, 2017-2018

Increasing Poultry and Aquaculture Production in China

China is the largest Feed pigment market in the Asia Pacific region followed by India and Japan owing to rising healthcare awareness among consumers, disposable incomes, poultry & aquaculture growth, and increasing meat consumption. Feed pigments are mostly used in poultry and aquaculture to enhance the color of meat, increase palatability, and improves animal performance. China, showing the rising trend in poultry production to 51.7 million tons in 2018 and also China, having a target of increasing aquaculture production by 15.4 million metric tons by 2025, provides new growth opportunities and helps in enhancing the feed pigment market size.

Asia Pacific Feed Pigment Market, Poultry Population in Million Heads, China, 2016-2018

Competitive Landscape

The Feed pigment market in the Asia Pacific region is consolidated with few major players dominating the market. The key players in the marker are Novus International Ltd., BASF SE, Kemin Industries, Nutrex NV, and Synthite Industries Ltd. The firms are coming with new products in this segment to build a huge presence and gain a strong customer base in the market. For Instance, BASF has launched next-generation carotenoids stabilized by propyl gallate (PG) and butylhydroxytoluene (BHT) or Tocopherol. It also has launched Lucatin NXT in the year 2018, that delivers high homogeneity, outstanding stability, and long shelf life while maintaining egg yolk and broiler skin coloring efficacy.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porters Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Carotenoids

      2. 5.1.2 Curcumin

      3. 5.1.3 Caramel

      4. 5.1.4 Spirulina

      5. 5.1.5 Others

    2. 5.2 Animal Type

      1. 5.2.1 Ruminant

      2. 5.2.2 Poultry

      3. 5.2.3 Swine

      4. 5.2.4 Aquaculture

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 India

      3. 5.3.3 Japan

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia Pacific


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategy

    3. 6.3 Company Profiles

      1. 6.3.1 BASF SE

      2. 6.3.2 Kalsec Inc.

      3. 6.3.3 Kemin Industries Ltd.

      4. 6.3.4 Novus International Inc.

      5. 6.3.5 Nutrex NV

      6. 6.3.6 Synthite Industries Ltd

      7. 6.3.7 DSM Animal Nutrition and Health

      8. 6.3.8 Behn Meyer Group


  8. 8. IMPACT OF COVID-19

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Frequently Asked Questions

The Asia-Pacific Feed Pigments Market market is studied from 2016 - 2026.

The Asia-Pacific Feed Pigments Market is growing at a CAGR of 2.2% over the next 5 years.

BASF SE, Kemin Industries, Novus International Ltd, Nutrex NV, Synthite Industries Ltd are the major companies operating in Asia-Pacific Feed Pigments Market.

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