Aisa-Pacific market has witnessed greater acceptance for collagen as an effective nutricosmetic ingredient. Thus, there is an increasing trend of collagen-enriched face masks and other cosmetic products as a skin care trend in the region. Apart from that, beauty supplements are available in various forms such as tablets and drinks. For instance, Amino Collagen India is one of the prominent players that operates under the brand, Meiji Amino Collagen, which provides beauty supplements in India. Additionally, Southeast Asian countries, such as Singapore and Japan, have seen the emergence of “beauty restaurants” that offer a variety of delicacies, many of which are collagen-based products. These trends are expected to drive the usage of collagen as an ingredient in nutricosmetic products.

Asia-Pacific marketplace has witnessed a paradigm shift from curative practices to preventive management in healthcare, especially in arthritis, which makes it a prime growth factor. The growing importance of a healthy lifestyle has attracted many companies to enter into the production of proteins and amino acids supplements, which is driving the demand for collagen and its derivatives. Since collagen acts as an ingredient for protein enrichment, offering excellent solubility while preserving the sensorial characteristics of the product, therefore, it is used in liquid and powder drinks in varying concentrations.