Argentina Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Argentine Home Appliances Market is Segmented by Major Appliances (refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cooks and Ovens), Small Appliances (vacuum Cleaners, Small Kitchen Appliances, Hair Clippers and Hair Dryers, Irons, Toasters, Grills and Roasters, And Other Small Appliances), And Distribution Channel (supermarkets and Hypermarkets, Specialty Stores, E-commerce, And Other Distribution Channels). The Report Offers Market Size and Forecasts for the Argentina Home Appliance Market in Terms of Value (USD) for all the Above Segments.

Argentina Home Appliances Market Size

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Argentina Home Appliances Market Summary
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Study Period 2020- 2029
Base Year For Estimation 2023
Market Size (2024) USD 3.83 Billion
Market Size (2029) USD 5.88 Billion
CAGR (2024 - 2029) 8.92 %
Market Concentration Medium

Major Players

Argentina Home Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Argentina Home Appliances Market Analysis

The Argentina Home Appliances Market size is estimated at USD 3.83 billion in 2024, and is expected to reach USD 5.88 billion by 2029, growing at a CAGR of 8.92% during the forecast period (2024-2029).

Argentina has a lot of natural resources, an agricultural sector that is focused on exports, and a diverse industrial base that makes a lot of home appliances that are popular on the market.An average Argentine consumer tends to be rational and conservative with their money and prefers to buy products that are strictly either necessary or cost-effective. This behavior clearly explains the rise in sales revenue generated from certain home appliances, like cookers and ovens, which are both necessities and come at affordable prices. This also states the customer's interest in switching to healthy habits and their preference to eat healthily.

With the advent of COVID-19, smart home appliances, which occupy a large share of the market, observed a continuous decline. With a revenue of USD 131.5 million in the year 2019, it declined to a level of USD 37.42 million in the year 2022. With this decline, the gross national per capita income in Argentina declined from USD 11,220 in the year 2019 to USD 9,010 in 2020, causing a major decline in the purchasing power of the population.

Over the period, customers had become more selective about new products and new brands that were entering the market, and they tended to favor locally manufactured products over imported ones. E-commerce penetration is also increasing gradually but is failing to grab a greater share of the market, owing to its limitations like high delivery charges and limited or no after-sales services offered.

Argentina Home Appliances Market Trends

Convenience Products Leading the Market

The convenience that the product brings to the consumer's life is making them opt for it. Small home appliances come with a shorter lifespan, which makes it easy for the consumer to replace or exchange them for a newer model. The sales volume of coffee machines almost doubled in the study period and was followed by small kitchen appliances. Customer choices are transitioning. They are shifting to innovative and energy-efficient products for their daily utilization. Products like egg cookers are the best example that explains the increasing interest among manufacturers to focus more on automating people's daily activities by taking a load off their shoulders. They also improve accuracy and bring innovation by producing multi-utility products rather than single-utility products.

In the year 2021, the household ownership rate of small appliances in Argentina existed at 55% for the coffee machine, 46% for toasters, and 78% for small kitchen appliances, and it is expected to observe further growth over the coming period.

Argentina Home Appliances Market: Household appliances ownership in Argentina , In percentage , 2022

Store-based Purchases Holding Major Sales Volume

Even though the e-commerce penetration and percentage of customers who are willing to spend on online shopping are increasing, especially among the younger generations, consumers are still preferring to buy their products via stores or outlets only. The factors that are driving these sales are the after-sales service and delivery of the purchased product. It is observed that online sales platforms are failing to reach average customers who do not have their own logistics services. 

The shipping charges for the majority of the products are almost the same as the price of the product they purchased. The fact that most customers from this region prefer to repair their products rather than replace them is making them choose nearby stores for their desired purchases. All these factors are affecting the Argentine purchasing decision, thus increasing store-based purchases.

In the year 2021, retail e-commerce sales of home appliances were at USD 112.1 billion, observing a continuous increase over the years, but it occupied a small share of the total household appliance market. Still, during the year 2022, other than a few products, customers in Argentina will prefer offline purchases.

Argentina Home Appliances Market: Share in Retail E-commerce By Category, In Percentage, 2021

Argentina Home Appliances Industry Overview

The report covers major international players operating in the Argentine home appliance market. Technology and innovation are driving the market across the world. All the major players are coming up with innovations and investing heavily in their R&D facilities. The Argentine market welcomes newcomers who can make a difference in the way the product range is offered. The market has a lot of room for innovation in the way it operates. The market also holds great scope for online retailers to penetrate.

Argentina Home Appliances Market Leaders

  1. Whirlpool Corporation

  2. Electrolux AB

  3. LG Electronics

  4. Samsung Electronics

  5. Panasonic Corporation

*Disclaimer: Major Players sorted in no particular order

Argentina Home Appliances Market Concentration
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Argentina Home Appliances Market News

  • October 2022: Appliance maker Whirlpool Corp inaugurate a new factory in Buenos Aires with a USD 52 million investment, with plans to export more than 70% of the local production. This plant will be employing 400 workers producing 300,000 washing machines each year and exporting $50 million worth of products around Latin America.
  • February 2022: Controladora Mabe acquired Jose M Alladio e Hijos. Controladora Mabe designs produce and sell household appliances to more than 70 countries around the world and Alladio is a leading company based in Argentina, engaged in the manufacturing and commercialization of home appliances.

Argentina Home Appliances Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS AND INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Bargaining Power of Buyers

      2. 4.5.2 Bargaining Power of Suppliers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitutes

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights of Technology Innovations in the Market

    7. 4.7 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 Major Appliances

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers and Ovens

    2. 5.2 Small Appliances

      1. 5.2.1 Vacuum Cleaners

      2. 5.2.2 Small Kitchen Appliances

      3. 5.2.3 Hair Clippers

      4. 5.2.4 Irons

      5. 5.2.5 Toasters

      6. 5.2.6 Grills and Roasters

      7. 5.2.7 Hair Dryers

      8. 5.2.8 Other Small Appliances

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets and Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 E-Commerce

      4. 5.3.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool Corporation

      2. 6.2.2 Electrolux AB

      3. 6.2.3 LG Electronics

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Panasonic Corporation

      6. 6.2.6 Haier Electronics Group Co. Ltd,

      7. 6.2.7 BSH Hausgeräte GmbH

      8. 6.2.8 Arcelik AS

      9. 6.2.9 Gorenje Group

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. DISCLAIMER AND ABOUT US

**Subject to Availability
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Argentina Home Appliances Industry Segmentation

The home appliance includes electrical or mechanical devices used in a household. They assist in household functions such as cleaning, cooking, and food preservation, among other activities.

The Argentine home appliances market is segmented by major appliances (refrigerators, freezers, dishwashing machines, washing machines, cooks and ovens), small appliances (vacuum cleaners, small kitchen appliances, hair clippers and hair dryers, irons, toasters, grills and roasters, and other small appliances), and distribution channels (supermarkets and hypermarkets, specialty stores, e-commerce, and other distribution channels). The report offers market size and forecasts for the Argentina Home Appliance Market in terms of volume (number of products) and value (USD million) for all the above segments.

Major Appliances
Refrigerators
Freezers
Dishwashing Machines
Washing Machines
Cookers and Ovens
Small Appliances
Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Irons
Toasters
Grills and Roasters
Hair Dryers
Other Small Appliances
Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
E-Commerce
Other Distribution Channels
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Argentina Home Appliances Market Research FAQs

The Argentina Home Appliances Market size is expected to reach USD 3.83 billion in 2024 and grow at a CAGR of 8.92% to reach USD 5.88 billion by 2029.

In 2024, the Argentina Home Appliances Market size is expected to reach USD 3.83 billion.

Whirlpool Corporation, Electrolux AB, LG Electronics, Samsung Electronics and Panasonic Corporation are the major companies operating in the Argentina Home Appliances Market.

In 2023, the Argentina Home Appliances Market size was estimated at USD 3.49 billion. The report covers the Argentina Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Argentina Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Argentina Home Appliances Industry Report

Statistics for the 2024 Argentina Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Argentina Home Appliances analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Argentina Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)