Athletic Footwear Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Athletic Footwear Market Report Segments the Industry by Activity (Running Shoes, Sports Shoes and More), Product Type (Shoes and Boots), End User (Men, Women, Kids/Children), Category (Mass and Premium), Distribution Channel (Sports and Athletics Goods Stores, Supermarkets/Hypermarkets, and More) and Geography (North America, Europe, Asia-Pacific and More). The Market Forecasts are Provided in Terms of Value (USD).

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Athletic Footwear Market Size and Share

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Compare market size and growth of Athletic Footwear Market with other markets in Consumer Goods and Services Industry

Athletic Footwear Market Analysis by Mordor Intelligence

The athletic footwear market is estimated to be valued at USD 182.57 billion in 2025 and is forecast to reach USD 257.76 billion by 2030, advancing at a 7.14% CAGR. As demand for performance and lifestyle shoes remains strong, and with more women participating in organized sports, the lines between athletic and casual wear are increasingly blurred. This trend is expanding opportunities in the athletic footwear market. Brands are now introducing products tailored to women's biomechanics, integrating advanced cushioning and plate technologies into their running models to enhance performance and comfort. They're also enhancing their digital direct-to-consumer (DTC) platforms, which not only boost engagement but also improve profit margins by reducing reliance on intermediaries. Furthermore, brands are leveraging data analytics to personalize customer experiences and optimize product offerings. Additionally, the athletic footwear market is seeing growth in both developed and emerging economies, bolstered by channel consolidation among specialty retailers, a swift shift towards e-commerce, and increased government investment in sports infrastructure. The growing focus on sustainability and eco-friendly materials is also influencing product innovation and consumer preferences in this market.

Key Report Takeaways

  • By activity, sports shoes led with 46.89% of athletic footwear market share in 2024; running shoes are projected to expand at a 7.35% CAGR to 2030.
  • By product type, shoes accounted for 87.38% share of the athletic footwear market size in 2024, while boots are advancing at a 6.86% CAGR through 2030.
  • By end user, men held 62.08% of athletic footwear market share in 2024; the kids segment records the highest projected CAGR at 7.64% through 2030.
  • By category, the mass segment represented 68.48% share of the athletic footwear market size in 2024, with the premium tier growing fastest at a 7.94% CAGR between 2025-2030.
  • By distribution channel, sports and athletic goods stores captured 60.07% share in 2024, whereas online retail is forecast to post an 8.11% CAGR.
  • By geography, North America dominated with 34.81% of athletic footwear market share in 2024; Asia-Pacific is on track for an 8.44% CAGR over the same outlook period.

Segment Analysis

By Activity: Running shoes sustain double-digit momentum

In 2024, sports shoes captured 46.89% of the athletic footwear market, driven by their versatility in team sports and the growing athleisure trend. This dominance is attributed to their dual functionality, catering to both performance and lifestyle needs. Nike reported USD 33.4 billion in footwear sales for FY 2024, supported by higher average selling prices despite a decline in unit volumes. The segment continues to benefit from the increasing adoption of performance silhouettes as everyday wear. Furthermore, the introduction of diverse colorways and strategic collaborations with athletes, designers, and influencers has elevated sports shoes to fashion staples, ensuring sustained demand across genders, age groups, and regions.

Running shoes are projected to grow at a strong 7.35% CAGR from 2025 to 2030, outpacing the overall athletic footwear market. This growth is fueled by continuous innovation in design and materials, with brands incorporating advanced features such as carbon-fiber plates, oversized midsoles, and adaptive mesh uppers to enhance energy return, improve comfort, and reduce injury risks. Flagship product launches, including the Pegasus Premium, Adizero Boston 13, and Hyperion Elite 3, highlight a shift toward lightweight foams with stack heights exceeding 40 mm, appealing to both elite athletes and recreational runners. Additionally, with over 30% of new models integrating recycled materials, the segment aligns with rising consumer demand for sustainability. This combination of performance, innovation, and environmental responsibility strengthens the segment's position as a key driver within the athletic footwear market.

Athletic Footwear Market: Market Share by Activity
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Note: Segment shares of all individual segments available upon report purchase

By Product Type: Boots gain altitude in outdoor crossover

In 2024, shoes maintained their dominance in the athletic footwear market, accounting for a substantial 87.38% share. This dominance stems from continuous advancements in R&D, particularly in the development of PEBA-based midsoles, which have significantly enhanced footwear performance. These midsoles are lighter and more responsive, reducing foot pressure by double-digit percentages compared to traditional EVA midsoles. Additionally, the integration of cutting-edge technology with strategic style collaborations has strengthened the appeal of shoes, positioning them as essential for both urban lifestyles and sports activities. This blend of innovation, comfort, and style has cemented shoes as the backbone of the athletic footwear market, meeting the demands of a diverse and expanding consumer base.

On the other hand, the boots segment is forecasted to grow at a strong 6.86% CAGR, driven by the rising popularity of outdoor activities such as hiking and trail running, coupled with the increasing adoption of outdoor-centric lifestyles. Prominent models like the Merrell Moab Speed 2 and Hoka Anacapa 2 Low GTX have gained widespread recognition for their advanced features, including waterproof designs, sustainable uppers, and plush cushioning, all while maintaining a lightweight profile under 400 g. This segment's growth underscores a growing consumer preference for versatile footwear that effortlessly transitions between rugged outdoor trails and urban settings. As a result, the boots category is expanding the athletic footwear market's reach within outdoor-focused retail channels, catering to the evolving needs of active and environmentally conscious consumers.

By End User: Kids segment accelerates

In 2024, men accounted for 62.08% of the athletic footwear market, driven by rising disposable incomes, increasing health awareness, and a growing focus on fitness and sports participation. The segment's dominance is further supported by the popularity of athleisure trends, which have blurred the lines between sportswear and casual wear. Nike's FY 2024 report highlighted the U.S. market's critical role, contributing 42% of its total revenue, with the men's category serving as a key growth driver. By leveraging endorsements from NBA and NFL stars, Nike not only strengthens its appeal among male consumers but also embeds itself within the cultural fabric of sports and lifestyle. This strategic alignment with high-profile athletes continues to drive brand visibility, consumer loyalty, and market leadership, positioning Nike as a dominant player in the athletic footwear market.

The kids' segment is projected to grow at a robust 7.64% CAGR through 2030, outpacing the growth of adult categories. Foot Locker reported strong double-digit growth in its Kids Foot Locker stores during fiscal 2024, emphasizing the segment's increasing importance. This growth is fueled by several factors, including parents prioritizing proper foot development, the rapid expansion of youth sports leagues, and the rising popularity of mini-sneaker culture as both a fashion trend and a lifestyle choice. Additionally, the growing influence of social media and celebrity endorsements targeting younger audiences has further propelled demand in this segment. Recognizing this potential, brands like Moolah Kicks are introducing gender-specific youth footwear lines, moving beyond the traditional approach of downsizing adult designs. This strategic shift underscores the growing focus on addressing the unique needs and preferences of the youth demographic, establishing the kids' segment as a critical driver of growth within the athletic footwear market.

By Category: Premium tier leads revenue upswing

In 2024, mass offerings dominated the athletic footwear market, capturing 68.48% of the market share. This dominance was driven by their affordability and the incorporation of advanced technologies into entry-level products. Features such as breathable knits and phylon-based midsoles, which were once exclusive to premium or flagship models, are now standard in mass offerings. This strategic integration has significantly enhanced the value proposition of these products, enabling brands to cater to a wider consumer base without substantial price increases. The ability to deliver high-value products at competitive prices has solidified the position of mass offerings in the market.

The premium footwear segment is projected to grow at a robust 7.94% CAGR during the forecast period of 2025-2030, fueled by shifting consumer preferences and innovative branding strategies. In 2024, New Balance reported USD 7.8 billion in sales, marking its fourth consecutive year of over 20% growth. The brand's average selling price exceeded USD 80, underscoring its successful positioning in the premium segment. Premium brands are increasingly utilizing advanced materials, offering exclusive limited-edition releases, and employing direct-to-consumer storytelling to appeal to consumers who perceive footwear as both high-performance equipment and a status symbol. These strategies have not only strengthened brand loyalty but also driven an increase in the average selling price across the athletic footwear market, highlighting the growing consumer inclination toward premium offerings.

Athletic Footwear Market: Market Share by Category
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Note: Segment shares of all individual segments available upon report purchase

By Distribution Channel: Online retail redefines convenience

In 2024, sports and athletic goods stores contributed 60.07% of total revenue, driven by the rising consumer preference for expert fitting services and immediate product availability—key factors influencing high-value purchases. Foot Locker is leading innovation in this segment, with plans to launch 80 “Reimagined” stores in 2025. These stores will feature advanced technologies, including digital screens, RFID-enabled inventory management, and concierge services, designed to enhance the in-store shopping experience and meet the growing expectations of omnichannel consumers. Additionally, DICK’S Sporting Goods has announced a significant USD 2.4 billion acquisition of Foot Locker, expected to be completed in May 2025. This acquisition underscores the strategic importance of the specialty retail channel and its potential to drive sustained growth in the market.

Online retail is projected to expand at a compound annual growth rate (CAGR) of 8.11%, making it the fastest-growing channel among all retail outlets. Radial’s Q4 2024 survey highlighted that 80% of respondents are comfortable purchasing sporting goods online, while nearly 90% are willing to buy footwear digitally if the return process is seamless. The e-commerce sector is evolving rapidly, with innovations such as virtual try-ons, AI-powered size recommendations, and same-day delivery significantly enhancing the online shopping experience. These advancements are enabling e-commerce to capture an increasing share of the athletic footwear market, positioning it as a critical driver of future growth in the industry.

Geography Analysis

In 2024, North America held a dominant 34.81% share of global revenue, driven by its established fitness culture, high per-capita incomes, and the strategic location of major brand headquarters. The region's growth reflects the increasing appeal of boutique running events, rising participation in sports leagues, and the strength of a thriving direct-to-consumer (DTC) market. Retail consolidation has gained momentum, highlighted by DICK’S acquisition of Foot Locker. This strategic move strengthens distributor control over product offerings and pricing strategies while enabling capital reallocation toward innovative store formats that integrate traditional shopping with advanced digital features.

Europe remains a mature market for athletic footwear, characterized by steady growth and a strong focus on sustainability. The region's consumers increasingly prefer eco-friendly and ethically produced footwear, driving brands to adopt sustainable manufacturing practices. Additionally, the popularity of outdoor activities, such as hiking and running, continues to support demand. Western Europe, led by countries like Germany, the United Kingdom, and France, dominates the market, while Eastern Europe shows potential for growth due to rising disposable incomes and increasing health awareness. 

Asia-Pacific is set to lead global growth, with a forecasted CAGR of 8.44% through 2030. China and India dominate as the region's primary markets. India's young population and growing middle class create opportunities for both mid-tier and premium brands. Vietnam's emergence as a significant manufacturing hub signals a shift in supply-chain strategies, offering shorter lead times and improved efficiency. Additionally, government-supported fitness campaigns in Southeast Asia, coupled with increased social media engagement, are attracting new consumers to the athletic footwear market, driving the region's growth trajectory.

Athletic Footwear Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The athletic footwear market remains highly competitive, with numerous regional and global players striving for market share. Companies differentiate themselves through various strategies, including diverse product offerings, competitive pricing, superior material quality, and robust marketing efforts. Digital and social media platforms have become essential tools for promoting new product launches and engaging with consumers. Additionally, the e-commerce channel has experienced substantial growth in recent years, becoming a preferred distribution method for leading market players. Prominent companies in the market include Adidas Group, Nike Inc., Skechers USA Inc., ASICS Corporation, and Puma SE.

Market dynamics reveal a growing emphasis on direct-to-consumer channels, sustainability initiatives, and technological innovation as critical differentiators. These strategies are increasingly important as traditional product distinctions diminish. For instance, in fiscal 2024, Nike reported that 44% of its total revenues were generated through NIKE Direct operations, underscoring the strategic importance of maintaining direct consumer relationships.

Significant opportunities exist in underserved segments such as women's performance footwear, sustainable luxury products, and specialized athletic niches. Emerging disruptors are leveraging advanced materials and innovative manufacturing techniques to challenge the cost structures and innovation cycles of established players. Technology continues to play a transformative role in the market, with brands utilizing data analytics to gain consumer insights, 3D printing for rapid prototyping, and digital platforms to enhance brand engagement. This evolving competitive landscape increasingly rewards agility and consumer-centric strategies over traditional advantages like scale and distribution power.

Athletic Footwear Industry Leaders

  1. Puma SE

  2. Nike, Inc.

  3. Skechers USA Inc.

  4. ASICS Corporation

  5. Adidas Group

  6. *Disclaimer: Major Players sorted in no particular order
Athletic Footwear Market
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Recent Industry Developments

  • June 2025: Reebok has expanded its product portfolio with the launch of its new Reebok FloatZig 2 running shoe incorporates SuperFloat+ nitrogen-injected foam and a re-engineered Zig Tech midsole, resulting in a springier, more stable ride. According to the brand, the updated model enhances energy return and stability for daily training sessions.
  • May 2025: Skechers USA Inc has expanded its product portfolio with the launch of its new Skechers Aero Tempo, a new performance-oriented design language, focusing on lightweight construction and responsive cushioning. It is tailored for runners who prioritize speed and agility in their footwear.
  • May 2025: The North Face has launched the Offtrail Hike collection, its latest trail-running and hiking footwear line designed for rugged terrain and technical adventures, available in both men's and women's sizes. According to the brand, the collection features two styles—the Offtrail Hike GORE-TEX® Shoe and the Offtrail Hike LT Mid GORE-TEX® Boot—each built with heavy-duty CORDURA® uppers, SKYCORE mudguards, SURFACE CTRL™ rubber outsoles, and a PFAS-free GORE-TEX® 3L waterproof membrane for enhanced durability, protection, and environmental responsibility.
  • February 2025: Merrell launched its new Merrell MTL Adapt Matryx, a trail shoe engineered for rugged terrain, featuring the new Float Pro Plus midsole for responsive cushioning and a Vibram Megagrip outsole for superior traction. Its hydrophobic Matryx upper ensures breathability and quick drying, making it ideal for wet and technical trails. The shoe is designed to offer durability, adaptability, and comfort for serious trail runners, according to the brand.

Table of Contents for Athletic Footwear Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Significant growth in women sports participation rate
    • 4.2.2 Aggressive marketing by reputed brands
    • 4.2.3 Influence of social media platforms and celebrity endorsements
    • 4.2.4 Favourable government initiatives to boost sports culture
    • 4.2.5 Innovations like better cushioning attract consumers.
    • 4.2.6 Online shopping has made athletic footwear more accessible.
  • 4.3 Market Restraints
    • 4.3.1 Proliferation of counterfeit products
    • 4.3.2 Volatile raw material prices increase production expenses and squeeze profit margins.
    • 4.3.3 Stringent labor and environmental regulations
    • 4.3.4 Concerns over sustainability and sourcing.
  • 4.4 Consumer Behaviour Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Degree of Competition

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Activity
    • 5.1.1 Running Shoes
    • 5.1.2 Sports Shoes
    • 5.1.3 Adventure Sports Shoes
    • 5.1.4 OtherProduct Types
  • 5.2 By Product Type
    • 5.2.1 Shoes
    • 5.2.2 Boots
  • 5.3 By End User
    • 5.3.1 Men
    • 5.3.2 Women
    • 5.3.3 Kids/Children
  • 5.4 By Category
    • 5.4.1 Premium
    • 5.4.2 Mass
  • 5.5 By Distribution Channel
    • 5.5.1 Sports and Athletic Goods Stores
    • 5.5.2 Supermarkets / Hypermarkets
    • 5.5.3 Online Retaile Stores
    • 5.5.4 Other Distribution Channels
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.1.4 Rest of North America
    • 5.6.2 Europe
    • 5.6.2.1 Germany
    • 5.6.2.2 United Kingdom
    • 5.6.2.3 Italy
    • 5.6.2.4 France
    • 5.6.2.5 Spain
    • 5.6.2.6 Netherlands
    • 5.6.2.7 Poland
    • 5.6.2.8 Belgium
    • 5.6.2.9 Sweden
    • 5.6.2.10 Rest of Europe
    • 5.6.3 Asia-Pacific
    • 5.6.3.1 China
    • 5.6.3.2 India
    • 5.6.3.3 Japan
    • 5.6.3.4 Australia
    • 5.6.3.5 Indonesia
    • 5.6.3.6 South Korea
    • 5.6.3.7 Thailand
    • 5.6.3.8 Singapore
    • 5.6.3.9 Rest of Asia-Pacific
    • 5.6.4 South America
    • 5.6.4.1 Brazil
    • 5.6.4.2 Argentina
    • 5.6.4.3 Colombia
    • 5.6.4.4 Chile
    • 5.6.4.5 Peru
    • 5.6.4.6 Rest of South America
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 South Africa
    • 5.6.5.2 Saudi Arabia
    • 5.6.5.3 United Arab Emirates
    • 5.6.5.4 Nigeria
    • 5.6.5.5 Egypt
    • 5.6.5.6 Morocco
    • 5.6.5.7 Turkey
    • 5.6.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products & Services, Recent Developments)
    • 6.4.1 Nike Inc.
    • 6.4.2 Adidas Group
    • 6.4.3 Puma SE
    • 6.4.4 Skechers USA Inc.
    • 6.4.5 ASICS Corporation
    • 6.4.6 Under Armour Inc.
    • 6.4.7 New Balance Athletics Inc.
    • 6.4.8 VF Corporation (Vans, The North Face)
    • 6.4.9 Fila Holdings Corp.
    • 6.4.10 Columbia Sportswear Company
    • 6.4.11 Berkshire Hathaway Inc.
    • 6.4.12 On Holding AG (On Running)
    • 6.4.13 Deckers Outdoor Corporation
    • 6.4.14 Li-Ning Company Ltd.
    • 6.4.15 Anta Sports Products Ltd.
    • 6.4.16 Decathlon S.A.
    • 6.4.17 Mizuno Corporation
    • 6.4.18 Xtep International Holdings Ltd.
    • 6.4.19 Wolverine World Wide, Inc.
    • 6.4.20 Yonex Co. Ltd.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Athletic Footwear Market Report Scope

Athletic footwear is a generic name for shoes designed for sporting activities.

The global athletic footwear industry is segmented by product type, end-user, distribution channel, and geography. Based on product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. By distribution channel, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD).

By Activity Running Shoes
Sports Shoes
Adventure Sports Shoes
OtherProduct Types
By Product Type Shoes
Boots
By End User Men
Women
Kids/Children
By Category Premium
Mass
By Distribution Channel Sports and Athletic Goods Stores
Supermarkets / Hypermarkets
Online Retaile Stores
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Activity
Running Shoes
Sports Shoes
Adventure Sports Shoes
OtherProduct Types
By Product Type
Shoes
Boots
By End User
Men
Women
Kids/Children
By Category
Premium
Mass
By Distribution Channel
Sports and Athletic Goods Stores
Supermarkets / Hypermarkets
Online Retaile Stores
Other Distribution Channels
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current athletic footwear market size and its 2030 forecast?

The athletic footwear market stands at USD 182.6 billion in 2025 and is projected to reach USD 257.8 billion by 2030 at a 7.14% CAGR.

How significant is online retail for athletic footwear?

Online channels are forecast to record an 8.11% CAGR, outpacing all other distribution formats as virtual try-ons and rapid fulfillment gain traction.

Which region offers the highest growth potential?

Asia-Pacific is expected to post an 8.44% CAGR to 2030 due to rising disposable income, urbanization and large youth populations.

How are brands differentiating in a crowded athletic footwear industry?

Companies are investing in sustainable materials, data-driven personalization, direct-to-consumer channels and limited-edition drops to stand out and capture consumer loyalty.

Page last updated on: July 4, 2025

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