
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Historical Data Period | 2019 - 2023 |
Market Size (2025) | USD 16.75 Billion |
Market Size (2030) | USD 21.17 Billion |
CAGR (2025 - 2030) | 4.80 % |
GCC Fruits And Vegetables Market Analysis
The GCC Fruits And Vegetables Market size is estimated at USD 16.75 billion in 2025, and is expected to reach USD 21.17 billion by 2030, at a CAGR of 4.8% during the forecast period (2025-2030).
The GCC fruits and vegetables market is experiencing significant transformation driven by changing consumer demographics and health consciousness. With an expatriate population comprising 88% of the total population, the region demonstrates diverse food preferences and consumption patterns. This multicultural demographic has led to an increased demand for varied fresh produce and international cuisine options. The rising health concerns are particularly evident in countries like Bahrain, where, according to the World Health Organization, 39.5% of adult women and 28.4% of adult men are living with obesity, prompting a shift towards healthier dietary choices and increased consumption of fresh produce.
The market is witnessing substantial technological advancement in agricultural practices to overcome the region's challenging climatic conditions. The United Arab Emirates has emerged as a pioneer in adopting innovative farming solutions, with the number of hydroponic farms increasing dramatically from 50 in 2009 to 1,000 in 2021. This technological revolution is exemplified by recent developments such as VFarms' state-of-the-art indoor cultivation facilities showcased at Expo 2023 Doha, which enable year-round crop cultivation using atmospheric water collected through solar power, regardless of seasonal changes.
The retail landscape for fruits and vegetables is evolving rapidly with the expansion of modern retail formats and digital platforms. In February 2024, Lulu Group demonstrated this trend by opening its 23rd hypermarket in Doha Mall, Qatar, featuring an extensive range of fresh produce from around the world. The retail sector is also embracing health-conscious initiatives, as evidenced by Dubai Municipality's launch of the 'Promoting Healthy Nutrition in Educational Institutions' initiative in January 2024, which aims to enhance awareness about healthy eating habits among students.
The market is witnessing increased collaboration between private sector entities and government institutions to enhance local produce capabilities. A notable example is the March 2024 partnership between Bahrain Real Estate Investment Company (Edamah) and Badia Farms for an innovative agricultural project, which aims to implement sustainable and urban farming practices. These collaborations are particularly significant given the region's challenging growing conditions, and they demonstrate a commitment to developing sustainable local produce systems. The success of such initiatives is reflected in countries like Qatar, where vegetable production has shown significant improvement, increasing from 84,795 metric tons in 2019 to 97,519 metric tons in 2022, according to FAOSTAT.
GCC Fruits And Vegetables Market Trends
INCREASING ADOPTION OF TECHNOLOGY IN HORTICULTURE
The GCC nations have embraced technology as a transformative tool for advancing their domestic fruits and vegetables industry, implementing innovative methods like hydroponic vegetables, vertical farming produce, and controlled-environment agriculture. These approaches have demonstrated remarkable efficiency in resource utilization, with recent innovations showing significant impact. For instance, in 2023, UAE-based sustainable agricultural startup Pure Food Technology developed an innovative hydroponic prototype that requires 95% less water compared to traditional farming while delivering 100 times higher plant-based crop yield. Similarly, the Institute of Urban Agriculture (IUA) of the Chinese Academy of Agricultural Sciences (CAAS) enhanced vegetable production in Qatar through the Leitu technique, which combines hydroponic vegetables with solid active fiber soil made from agricultural waste materials.
The rapid expansion of technological adoption is evident across the region, with the UAE witnessing an exponential increase in hydroponic vegetables farms from 50 in 2009 to 1,000 in 2021. This technological revolution has extended to large-scale projects, exemplified by Qatar's partnership with AeroFarms and Qatar Free Zones Authority in 2023 to construct the world's largest vertical hydroponic farm, spanning 305,058 square meters. These advanced farming systems have enabled year-round cultivation of various crops, regardless of outdoor climate conditions, while significantly reducing water consumption and improving crop yields through precision agriculture tools and smart irrigation systems.
GOVERNMENT INITIATIVES FOR SELF-RELIANCE IN VEGETABLE AND FRUIT FARMING
GCC governments have implemented comprehensive initiatives to boost domestic agricultural production and reduce import dependence. Saudi Arabia demonstrated this commitment in January 2023 by announcing a substantial USD 1 billion investment to enhance agricultural production in greenhouse vegetables, specifically targeting the expansion of fruit and vegetable cultivation through advanced technologies. This initiative was strategically planned in cooperation with relevant authorities and private sector companies, aiming to increase production capacity by encouraging the adoption of cutting-edge agricultural technologies.
The governments' commitment to agricultural self-reliance is further evidenced by Qatar's distribution of 5,777 greenhouse vegetables to farm owners, creating a comprehensive greenhouse system including normal, cooled, and hydroponic facilities. This initiative has yielded significant results, with Qatar achieving record-high tomato production of 32,555.1 metric tons. Additionally, Kuwait's Ministry of Social Affairs has taken proactive steps by establishing the Deirtra Farms national electronic platform in 2022 to support the marketing of local fruit and vegetable produce, while implementing inspection teams to ensure that 75% of fruit and vegetable supplies in cooperative societies are sourced from local farmers.
HIGHLY ACTIVE LOCAL SUPPLY SYSTEM
The GCC region has developed a robust and efficient local supply system for fresh produce, characterized by diverse distribution channels and strategic market placement. Major wholesale markets such as Doha Central Market, Al Mazrouah Farmer's Market, and Al Shamal have become crucial hubs for fresh produce distribution, with Doha Central Market notably offering fresh produce at prices 50% lower than retail outlets, making fresh produce more accessible to consumers. The effectiveness of this system is enhanced by the strategic placement of seasonal markets, as demonstrated by Qatar's Ministry of Municipality reopening five seasonal vegetable markets in 2023-24, connecting nearly 140 local farms directly with consumers.
The local supply system's efficiency is further strengthened by the presence of advanced logistics networks and modern infrastructure. For instance, in July 2023, Dubai Municipality inaugurated the region's largest indoor market for fresh fruits and vegetables, spanning 66,000 square meters in the Dubai Fruit and Vegetable Market in Al Aweer. This development has been complemented by innovative distribution strategies, such as Sufol Alfayha Supermarkets' deployment of over 150 chilled and frozen trucks in Oman, ensuring efficient produce distribution across various regions. These developments have significantly improved the accessibility and availability of sustainable produce while maintaining competitive pricing strategies that contribute to market growth.
Segment Analysis: By Product
Vegetables Segment in GCC Fruits and Vegetables Market
The vegetables segment dominates the GCC fruits and vegetables industry, accounting for approximately 53% of the total market value in 2024. This segment's leadership position is driven by the increasing adoption of advanced farming technologies like hydroponics and greenhouse cultivation across GCC countries, particularly in the UAE, Saudi Arabia, and Qatar. The segment is also experiencing the fastest growth trajectory, projected to grow at around 5% during 2024-2029, supported by government initiatives to boost domestic production and achieve food security. Countries like Saudi Arabia and the UAE are making significant investments in vertical farming and controlled environment agriculture to increase vegetable production. The demand is further bolstered by changing consumer preferences towards healthier diets and the growing popularity of plant-based foods. Major vegetables in demand include tomatoes, cucumbers, onions, potatoes, and leafy greens, which are essential components of both traditional and modern Middle Eastern cuisine.

Fruits Segment in GCC Fruits and Vegetables Market
The fruits segment holds a substantial market share of approximately 47% in 2024, playing a crucial role in the GCC's agricultural landscape. This segment's significance is particularly evident during religious occasions like Ramadan, where fruits such as dates are integral to cultural and religious practices. The segment benefits from the region's strategic focus on date palm cultivation, with Saudi Arabia emerging as one of the world's largest date producers. The GCC countries are also investing in advanced cultivation techniques for other fruits, including greenhouse technologies and hydroponic systems, to reduce dependence on imports. The consumption of fruits is driven by the growing health consciousness among consumers, particularly the millennial population, and the expanding food processing industry that requires processed fruits and vegetables for juices and other processed products. Major retail chains and hypermarkets across the GCC region are expanding their fresh fruit sections and implementing cold chain infrastructure to ensure year-round availability of both local and imported fresh produce.
GCC Fruits And Vegetables Market Geography Segment Analysis
GCC Fruits and Vegetables Market in Saudi Arabia
Saudi Arabia dominates the GCC fruits and vegetables market, commanding approximately 40% of the regional market share in 2024. The market is projected to grow at around 6% CAGR during 2024-2029, making it the fastest-growing country in the region. The kingdom's robust market position is supported by its comprehensive agricultural development programs and significant investments in modern farming technologies. The country has been actively promoting greenhouse vegetable cultivation and hydroponics to overcome its challenging climate conditions. The government's commitment to food security is evident through initiatives like the USD 1 billion investment announced in 2023 to boost agricultural production in greenhouses. Saudi Arabia has also emerged as a global leader in date production, cultivating over 300 varieties, while simultaneously developing its capacity in other fruits and vegetables through advanced farming techniques and sustainable agricultural practices.
GCC Fruits and Vegetables Market in United Arab Emirates
The United Arab Emirates has established itself as a crucial hub for the GCC's fruits and vegetables trade, leveraging its strategic location and advanced logistics infrastructure. The country has made significant strides in agricultural technology adoption, with the number of hydroponic farms increasing substantially from 50 in 2009 to 1,000 in 2021. The UAE's market is characterized by its strong focus on sustainable farming practices and innovative agricultural solutions, including vertical farming and soilless cultivation methods. In 2023, UAE-based sustainable agricultural startup Pure Food Technology developed a groundbreaking hydroponic prototype requiring 95% less water compared to traditional farming. The country's retail sector plays a vital role in fresh produce distribution, with major players continuously expanding their presence and implementing advanced cold chain solutions. The UAE's commitment to food security is further reinforced by various government initiatives promoting local production and sustainable farming practices.
GCC Fruits and Vegetables Market in Kuwait
Kuwait's fruits and vegetables market is characterized by its strong focus on technological advancement and sustainable agricultural practices. The country has been actively investing in innovative farming solutions, with the establishment of its first aeroponic vertical farm in 2022 marking a significant milestone in its agricultural development. Kuwait's market dynamics are shaped by its large expatriate population and evolving consumer preferences toward healthier eating habits. The government has implemented various supportive measures, including the creation of an inspection team to assist farmers and oversee produce sales at retail locations. The country's agricultural sector has benefited from collaborations with international organizations and research institutions, working to overcome challenges posed by its arid climate and limited arable land. Kuwait's market is further strengthened by its robust distribution network and growing adoption of modern retail formats, ensuring efficient fresh produce distribution.
GCC Fruits and Vegetables Market in Other Countries
The remaining GCC countries - Bahrain, Oman, and Qatar - each contribute uniquely to the regional fruits and vegetables market. These markets are characterized by their increasing focus on self-sufficiency and technological adoption in agriculture. Qatar has made significant progress in greenhouse vegetable farming and hydroponics, while Oman has leveraged its relatively favorable climate conditions for certain crops. Bahrain, despite its size, has shown remarkable progress in adopting innovative agricultural solutions. All these countries share common challenges related to climate conditions and water scarcity, but have responded with various technological solutions and policy initiatives. Their markets are supported by strong retail networks, growing consumer awareness about healthy eating habits, and government initiatives promoting local production. The integration of modern farming techniques and sustainable practices continues to shape the development of these markets, with a notable emphasis on agricultural commodities.
GCC Fruits And Vegetables Industry Overview
Top Companies in GCC Fruits and Vegetables Market
The GCC fruits and vegetables market features prominent retailers like Lulu Group International, Carrefour Group, SPAR International, World Fruit Centre WLL, BinDawood Holdings, and Union Coop. These companies are increasingly focusing on technological integration through e-commerce platforms and digital loyalty programs to enhance customer experience and reach. Product innovation is evident through the introduction of organic and premium produce sections, while operational agility is demonstrated through sophisticated cold chain management and distribution of fresh produce networks. Strategic expansion is occurring through new store openings across different formats—from hypermarkets to express stores—particularly in Saudi Arabia, UAE, and Qatar. Companies are also emphasizing sustainability initiatives and local sourcing partnerships to strengthen their market position and meet evolving consumer preferences.
Retail Giants Dominate Regional Fresh Produce
The GCC fruits and vegetables market is characterized by the strong presence of large multinational retail conglomerates alongside regional powerhouses. These dominant players leverage their extensive supply chain networks, established relationships with international suppliers, and significant financial resources to maintain market leadership. The market structure shows moderate consolidation, with major retailers controlling substantial market share through their hypermarket and supermarket chains, while smaller specialty stores and traditional markets serve specific market segments.
The market has witnessed strategic mergers and acquisitions aimed at expanding geographical presence and strengthening distribution capabilities. International retailers are increasingly partnering with local entities to navigate regional regulations and cultural preferences, while regional players are acquiring smaller chains to consolidate their position. This dynamic has created a competitive environment where success depends on the ability to balance scale advantages with local market understanding, while maintaining efficient distribution of fresh produce operations across multiple countries.
Innovation and Localization Drive Future Growth
For established players to maintain and increase their market share, focus needs to be placed on developing omnichannel capabilities, enhancing supply chain efficiency, and strengthening relationships with local producers. Investment in advanced storage facilities and cold chain infrastructure is becoming crucial for maintaining product quality and reducing waste. Companies must also adapt to changing consumer preferences by expanding organic and premium produce offerings while maintaining competitive pricing strategies through efficient sourcing and distribution networks.
Market contenders can gain ground by focusing on specialized market segments, developing strong e-commerce capabilities, and establishing strategic partnerships with local farmers and suppliers. Success factors include the ability to navigate complex regulatory environments across different GCC countries, particularly regarding food safety and import regulations. The market shows relatively low substitution risk due to the essential nature of fresh produce, but companies must address increasing consumer demand for transparency in sourcing and sustainability practices. Future growth opportunities lie in developing value-added services, implementing technology-driven solutions for inventory management, and creating differentiated customer experiences. The role of retail produce and wholesale produce channels is pivotal in this evolving landscape.
- *Disclaimer: Major Players sorted in no particular order
GCC Fruit and Vegetable Market News
- February 2024: Lulu Group opened its 23rd hypermarket in the new Doha Mall, Qatar. The hypermarket is a two-floor space of 80,000 sq. ft with a modern design aligned with the latest shopping trends. The new hypermarket introduces an extensive range of fresh produce worldwide.
- February 2024: SPAR expanded its footprint by opening its 28th outlet at Al Muna Bousher. SPAR Oman aimed to serve the day-to-day needs of the catchment by offering a diverse range of products, including fresh fruits and vegetables.
- February 2024: Carrefour's 'Choose Better’ program launched in Expo City aimed to educate, empower, and reward customers by making healthier and sustainable choices accessible, affordable, and appealing, both in-store and online.
GCC Fruits and Vegetables Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
-
4.2 Market Drivers
- 4.2.1 Increasing Adoption of Technology in Horticulture
- 4.2.2 Government Initiatives for Self-reliance in Vegetable and Fruit Farming
- 4.2.3 Highly Active Local Supply System for Reducing Dependence on Imports
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4.3 Market Restraints
- 4.3.1 Limited Resource Availability and Unfavorable Climate Conditions
- 4.3.2 Increasing Reliance on Imports for Domestic Supply
-
4.4 Value Chain Analysis
- 4.4.1 Value Chain Analysis - Overview
- 4.4.2 Value Chain Analysis - Price Markup
- 4.4.3 Stakeholders Analysis
- 4.4.4 Issues and Challenges Involved
5. MARKET SEGMENTATION
-
5.1 Geography (Production Analysis(Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), Price Trend Analysis)
- 5.1.1 United Arab Emirates
- 5.1.1.1 Fruits
- 5.1.1.2 Vegetables
- 5.1.2 Bahrain
- 5.1.2.1 Fruits
- 5.1.2.2 Vegetables
- 5.1.3 Kuwait
- 5.1.3.1 Fruits
- 5.1.3.2 Vegetables
- 5.1.4 Oman
- 5.1.4.1 Fruits
- 5.1.4.2 Vegetables
- 5.1.5 Qatar
- 5.1.5.1 Fruits
- 5.1.5.2 Vegetables
- 5.1.6 Saudi Arabia
- 5.1.6.1 Fruits
- 5.1.6.2 Vegetables
6. INTERNATIONAL TRADE AND PRICE SCENARIOS
- 6.1 Onion
- 6.2 Potato
- 6.3 Tomatoes
- 6.4 Garlic
- 6.5 Cauliflower
- 6.6 Beans
- 6.7 Eggplant
- 6.8 Lemons
- 6.9 Apples
- 6.10 Bananas
- 6.11 Grapefruit
- 6.12 Dates
- 6.13 Cabbage
- 6.14 Watermelon
- 6.15 Mango
- 6.16 Chilies
- 6.17 Strawberries
7. COMPETITIVE ANALYSIS
- 7.1 List/Profile of Major Retailers
- 7.2 Strategies Adopted and Recent Events
8. MARKET OPPORTUNITITES AND FUTURE TRENDS
GCC Fruits And Vegetables Industry Segmentation
Fruits and vegetables are necessary supplements to the human diet as they provide essential nutrients for maintaining health.
The GCC fruits and vegetables market is segmented by Geography into the United Arab Emirates, Bahrain, Kuwait, Oman, Qatar, and Saudi Arabia. The report provides a detailed analysis of fruit and vegetable production (volume), consumption (value and volume), import (value and volume), export (value and volume), and price. It also offers market estimation and forecasts in value (USD) and volume (metric tons).
Geography (Production Analysis(Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), Price Trend Analysis) | United Arab Emirates | Fruits | |
Vegetables | |||
Bahrain | Fruits | ||
Vegetables | |||
Kuwait | Fruits | ||
Vegetables | |||
Oman | Fruits | ||
Vegetables | |||
Qatar | Fruits | ||
Vegetables | |||
Saudi Arabia | Fruits | ||
Vegetables |
GCC Fruits and Vegetables Market Research FAQs
How big is the GCC Fruits And Vegetables Market?
The GCC Fruits And Vegetables Market size is expected to reach USD 16.75 billion in 2025 and grow at a CAGR of 4.80% to reach USD 21.17 billion by 2030.
What is the current GCC Fruits And Vegetables Market size?
In 2025, the GCC Fruits And Vegetables Market size is expected to reach USD 16.75 billion.
What years does this GCC Fruits And Vegetables Market cover, and what was the market size in 2024?
In 2024, the GCC Fruits And Vegetables Market size was estimated at USD 15.95 billion. The report covers the GCC Fruits And Vegetables Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the GCC Fruits And Vegetables Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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GCC Fruits And Vegetables Market Research
Mordor Intelligence delivers a comprehensive analysis of the fruits and vegetables industry across the GCC region. We leverage extensive expertise in agricultural commodities research. Our detailed report examines the complete spectrum of the fruit and vegetable sector, from commercial fruit farming to fresh produce distribution. The analysis covers various production methods, including greenhouse vegetables, hydroponic vegetables, and emerging vertical farming produce technologies. It also addresses organic fruits and vegetables, local produce, and sustainable produce trends.
Stakeholders gain valuable insights into the entire value chain, from agricultural produce to end-consumer markets. The report provides a detailed analysis of wholesale produce and retail produce channels. It examines market dynamics across processed fruits and vegetables, frozen fruits and vegetables, dried fruits and vegetables, and canned fruits and vegetables segments. Special attention is given to exotic fruits and vegetables and packaged fruits and vegetables, as well as imported fruits and vegetables trends. Our comprehensive report PDF, available for download, provides actionable intelligence on horticultural produce developments and vegetable farming innovations across the GCC region.