Middle East And Africa Omega-3 Products Market Size and Share

Middle East And Africa Omega-3 Products Market Summary
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Middle East And Africa Omega-3 Products Market Analysis by Mordor Intelligence

The Middle East and Africa omega-3 products market size reached USD 460.41 million in 2025 and is expected to grow to USD 745.03 million by 2030, at a CAGR of 10.10%. This growth is driven by increasing cardiovascular health concerns, government regulations mandating food fortification, and growing consumption of fortified foods among urban youth. Multinational companies are increasing their regional production of concentrated algal-based omega-3 to address fish oil price volatility. Premium supplement manufacturers are expanding their presence in pharmacies through medical endorsements. E-commerce platforms are improving product accessibility, particularly in GCC countries, where smartphone penetration exceeds 95% and cross-border e-commerce infrastructure is well-developed. While market competition remains moderate, industry consolidation, exemplified by Louis Dreyfus Company's acquisition of BASF's Food and Health Performance Ingredients division, indicates increasing control over raw material supply and pricing mechanisms.

Key Report Takeaways

  • By product type, dietary supplements led with 56.08% of the Middle East and Africa omega-3 products market share in 2024, while functional food and beverages are forecast to advance at a 10.81% CAGR through 2030.
  • By source, marine ingredients accounted for 88.71% share in 2024, whereas plant and algae sources are set to grow the fastest at an 11.28% CAGR to 2030.
  • By distribution channel, grocery retailers commanded 42.12% revenue share in 2024; online retail channels are poised for a 12.32% CAGR through 2030.
  • By geography, Saudi Arabia captured 22.52% share of the Middle East and Africa omega-3 products market size in 2024, whereas the United Arab Emirates is on track for the highest national CAGR at 10.18% to 2030.

Segment Analysis

By Product Type: Functional Foods Drive Market Democratization

Dietary supplements hold a dominant 56.08% market share in 2024, supported by strong consumer acceptance and premium positioning in affluent urban markets. The segment's growth is reinforced by pharmacy distribution networks and healthcare provider recommendations that influence consumer purchasing decisions. Functional food and beverages are projected to grow at a 10.81% CAGR through 2030, as food companies utilize fortification technologies to reach price-sensitive consumers who consider supplements discretionary purchases.

Infant nutrition maintains a stable market position, backed by government DHA enrichment initiatives and mandatory formula fortification regulations. Pharmaceutical applications, while limited in volume, command premium pricing through prescription sales and insurance coverage. The "Others" segment includes new applications in cosmetics and pet nutrition, indicating market expansion beyond traditional health uses. According to World Bank guidelines, DHA fortification in dairy and processed foods requires microencapsulation or powder formulations to prevent taste and texture alterations.

Middle East And Africa Omega-3 Products Market: Market Share by Product Type
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By Source: Plant-based Alternatives Challenge Marine Dominance

Marine sources hold 88.71% of the market share in 2024, as fish oil maintains its competitive pricing and established supply chains, despite price volatility in global markets and seasonal fluctuations. Krill oil represents a premium segment within marine sources, offering phospholipid-bound omega-3 with enhanced bioavailability and increased absorption rates compared to traditional fish oil products. Plant and algae sources are growing at 11.28% CAGR through 2030, supported by sustainability benefits, vegan compatibility, and reliable supply chains that attract environmentally conscious consumers and manufacturers seeking stable, long-term sourcing options.

The marine segment faces significant challenges from overfishing and climate-related supply disruptions, including changing ocean temperatures and marine ecosystem impacts. In contrast, algae fermentation provides controlled production environments that reduce contamination risks and seasonal variations, ensuring consistent year-round supply. DSM-Firmenich's algae-derived oils show double the potency of conventional fish oil, allowing reduced dosages and improved consumer adherence in daily supplementation routines. Plant-based sources with halal and kosher certifications expand market reach among religiously observant consumers across the region, particularly in countries with large Muslim and Jewish populations.

By Distribution Channel: Digital Commerce Transforms Access

Grocery retailers hold a 42.12% market share in 2024, capitalizing on existing consumer traffic and impulse purchase behaviors that increase supplement adoption among mainstream consumers. The channel benefits from cross-merchandising with functional foods and strong relationships with major consumer packaged goods companies. Online retail channels are growing at a 12.32% CAGR through 2030, supported by consumer convenience, competitive prices, and access to specialized products not commonly found in traditional retail stores.

Pharmacies and drug stores offer professional consultation services and credibility that support sales of premium therapeutic formulations. Other distribution channels include direct-to-consumer sales and institutional purchasing channels that eliminate traditional retail markups. The expansion of Gumazing across Kuwait, the United Arab Emirates, Jordan, Bahrain, and Saudi Arabia through retail and e-commerce platforms illustrates the importance of a multi-channel strategy for market expansion.

Middle East And Africa Omega-3 Products Market: Market Share by Distribution Channel
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Geography Analysis

Saudi Arabia holds 22.52% market share in 2024, supported by the kingdom's USD 4 billion aquaculture investment program and comprehensive healthcare infrastructure that meets both institutional and consumer demand. The market benefits from Nahdi Medical Company's 1,151-store pharmacy network, which provides 97% population coverage and automated distribution systems for reliable product availability. Government nutritional programs and the "Made in Saudi" initiative establish procurement policies favoring local manufacturing and distribution partnerships. The Saudi Food and Drug Authority's (SFDA) regulatory framework offers defined approval pathways for omega-3 products while maintaining quality standards that enhance consumer trust.

The United Arab Emirates records the fastest regional growth at 10.18% CAGR through 2030, utilizing Dubai's status as a regional distribution center and the emirate's efficient supplement registration processes that attract global suppliers. Dubai Municipality's transparent labeling requirements and quick approval processes reduce entry barriers compared to other regional markets. The United Arab Emirates's high-income consumer base and health awareness support premium product segments, while free trade zones facilitate import/export operations serving broader regional markets. Cargill's collaboration with NEOM and ARASCO for aquaculture development indicates sustained supply chain investments supporting domestic omega-3 production.

Turkey, Egypt, Morocco, Nigeria, and South Africa represent developing markets with growing middle-class populations and rising health consciousness, though regulatory structures remain less established than Gulf Cooperation Council (GCC) nations. Egypt's extension of Halal dairy certification requirements to December 2025 creates opportunities for certified omega-3 suppliers while potentially limiting non-compliant imports. Africa includes smaller markets with basic infrastructure but opportunities for focused distribution through regional partnerships and e-commerce platforms.

Competitive Landscape

The Middle East and Africa omega-3 products market demonstrates moderate fragmentation. The market structure encompasses established multinational companies operating alongside regional players and specialized algae suppliers. Major companies such as BASF, DSM-Firmenich, and Cargill maintain competitive advantages through comprehensive vertical integration strategies, controlling operations from raw material sourcing to product distribution. Regional distributors effectively compete by utilizing their extensive local market expertise, established distribution networks, and regulatory relationships to gain substantial market share in specific territories.

The market presents significant growth opportunities in plant-based formulations, particularly for halal-certified and vegan consumer segments. While traditional fish oil suppliers face positioning limitations in these segments, algae-based manufacturers can implement premium pricing strategies through sustainability-focused offerings. Companies differentiate themselves through technological advancements in concentration levels, bioavailability enhancement, and innovative delivery formats. DSM-Firmenich utilizes advanced precision fermentation techniques to achieve higher potency levels compared to conventional fish oil sources, demonstrating the industry's commitment to technological innovation.

The market is experiencing a notable transformation with the introduction of specialized pro-resolving mediator (SPM) formulations. These innovative products focus on inflammation resolution rather than traditional omega-3 supplementation, enabling manufacturers to implement pharmaceutical-grade pricing strategies through therapeutic applications. This development represents a significant shift in product positioning and market dynamics, offering new opportunities for market expansion and value creation.

Middle East And Africa Omega-3 Products Industry Leaders

  1. Windmill Health Products

  2. Amway Corp

  3. Nestlé SA

  4. Unilever PLC

  5. NOW Health Group, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments

  • May 2023: Golden Terra Soya Oil introduced a 1-liter Mega-Fill Pack in Nigeria, gaining widespread acceptance among budget-conscious families and foodservice professionals. The tamper-proof refill pouch provides a convenient, affordable option for weekly purchases, meeting consumer preferences for value and health. The oil, fortified with Vitamin A and essential Omega-3 and Omega-6 fatty acids, contains no cholesterol or trans fats and promotes heart health. Its neutral taste profile and low oil retention characteristics make it suitable for multiple cooking methods, including frying, sautéing, and baking, while preserving natural food flavors and ensuring optimal cooking results.
  • April 2023: Humanativ partnered with Tanmiah Food Company to introduce the first omega-3 DHA-enriched chicken in Saudi Arabia, under the Tanmiah Life brand. The product is naturally fortified using Humanativ's plant-based OmegaPro, a sustainable omega-3 DHA source in poultry feed. The enriched chicken provides significant health benefits, including enhanced support for heart function, brain development, and eye health, aligning with Tanmiah's commitment to providing high-quality, halal, and nutritious food options. The product is available in various cuts, including whole chickens, breasts, and thighs, through major retailers and Tanmiah's e-commerce platform across Saudi Arabia.
  • January 2023: AlgiSys BioSciences announced plans to establish a fermentation-based production facility in Saudi Arabia to produce EPA and DHA Omega-3s and plant proteins. The expansion aims to decrease dependence on traditional fish oil and fishmeal sources while supporting regional food security initiatives, sustainable aquaculture development, and human nutrition requirements. Through its focus on non-GMO, halal-certified omega-3s production methods, AlgiSys is strengthening its Middle East presence and advancing its position in sustainable nutrition and biotechnology. The facility will implement advanced fermentation technologies to ensure efficient and environmentally responsible production processes.

Table of Contents for Middle East And Africa Omega-3 Products Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in fortified food and beverage launches by multinationals
    • 4.2.2 Government-backed DHA enrichment programs in prenatal and infant formula
    • 4.2.3 Regional algae-fermentation scale-ups enabling vegan supply
    • 4.2.4 Rising prevalence of cardiovascular diseases and dyslipidemia
    • 4.2.5 Premiumization of supplements via high-concentrate fish oils
    • 4.2.6 Accelerating aging demographics increasing demand for omega-3 supplements
  • 4.3 Market Restraints
    • 4.3.1 High raw material costs due to fish oil price volatility
    • 4.3.2 Import-registration hurdles and inconsistent Gulf Cooperation Council countries (GCC) labelling rules
    • 4.3.3 Price-sensitive shift to cheaper alpha-linolenic acid (ALA) products
    • 4.3.4 Stringent regulatory requirements for health claims and product approvals
  • 4.4 Supply Chain Analysis
  • 4.5 Regulatory and Technological Outlook
  • 4.6 Porter’s Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECAST (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Dietary Supplements
    • 5.1.2 Functional Food and Beverages
    • 5.1.3 Infant Nutrition
    • 5.1.4 Pharmaceuticals
    • 5.1.5 Others
  • 5.2 By Source
    • 5.2.1 Marine
    • 5.2.1.1 Fish
    • 5.2.1.2 Krill
    • 5.2.1.3 Others
    • 5.2.2 Plant and Algae
  • 5.3 By Distribution Channel
    • 5.3.1 Grocery Retailers
    • 5.3.2 Pharmacies and Drug Store
    • 5.3.3 Online Retail Channel
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 South Africa
    • 5.4.2 Saudi Arabia
    • 5.4.3 United Arab Emirates
    • 5.4.4 Nigeria
    • 5.4.5 Egypt
    • 5.4.6 Morocco
    • 5.4.7 Turkey
    • 5.4.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Positioning Analysis
  • 6.3 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)}
    • 6.3.1 BASF SE
    • 6.3.2 DSM-Firmenich
    • 6.3.3 Croda International Plc
    • 6.3.4 GC Rieber VivoMega
    • 6.3.5 Golden Omega
    • 6.3.6 Epax Norway
    • 6.3.7 Cargill Health Technologies
    • 6.3.8 Orkla Health
    • 6.3.9 Abbott Laboratories
    • 6.3.10 Amway Nutrilite
    • 6.3.11 Herbalife Nutrition
    • 6.3.12 Unilever PLC
    • 6.3.13 NOW Health Group, Inc.�
    • 6.3.14 Windmill Health Products
    • 6.3.15 Nestlé SA
    • 6.3.16 Reckitt (Mead Johnson EnfaDHA)
    • 6.3.17 Seven Seas Ltd.
    • 6.3.18 Nuseed Nutriterra
    • 6.3.19 Polaris SAS
    • 6.3.20 KD Pharma Group

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Middle East And Africa Omega-3 Products Market Report Scope

The Middle-East and Africa omega-3 products market is segmented by product type into functional food, dietary supplements, and infant nutrition. By distribution channel, the market is segmented into grocery retailers, pharmacies and drug stores, internet retailing, and other distribution channels. By geography, the market is segmented into South Africa, the United Arab Emirates, and the rest of Middle-East and Africa.

By Product Type
Dietary Supplements
Functional Food and Beverages
Infant Nutrition
Pharmaceuticals
Others
By Source
Marine Fish
Krill
Others
Plant and Algae
By Distribution Channel
Grocery Retailers
Pharmacies and Drug Store
Online Retail Channel
Other Distribution Channels
Geography
South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Product Type Dietary Supplements
Functional Food and Beverages
Infant Nutrition
Pharmaceuticals
Others
By Source Marine Fish
Krill
Others
Plant and Algae
By Distribution Channel Grocery Retailers
Pharmacies and Drug Store
Online Retail Channel
Other Distribution Channels
Geography South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Key Questions Answered in the Report

How large is the Middle East and Africa omega-3 products market in 2025?

The Middle East and Africa omega-3 market size reaches USD 460.41 million in 2025 with a 10.10% CAGR outlook to 2030.

Which product segment grows the fastest to 2030?

Functional food and beverages record a 10.81% CAGR, outpacing supplements, infant nutrition, and pharmaceuticals.

What is driving demand for plant-based omega-3 in the region?

Local algae-fermentation plants create halal-compliant, sustainable supply that resonates with vegan and environmentally conscious consumers.

Which country leads regional growth?

The United Arab Emirates posts the fastest national CAGR at 10.18%, benefiting from streamlined supplement registration and affluent consumer demographics.

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