Africa Tea Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Africa Tea Market is segmented by Form into Leaf Tea and CTC Tea, Product Type into Black Tea, Green Tea, and Other Types, Distribution Channel into Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Retailers, and Other Channels, and Geography.

Market Snapshot

Africa Tea Market Summary
Study Period: 2016 - 2026
Base Year: 2019
CAGR: 4.3 %

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Market Overview

The African tea market is projected to reach a CAGR of 4.3% during the forecast period, 2020-2025.

  • Tea, which is a hot aromatic and flavored beverage, is prepared from the leaves of a shrub, Camellia sinensis. It is one of the most common beverages, containing antioxidants (polyphenols), phytochemicals, and flavonoids, all of which have various health benefits.
  • Health and wellness factors are the major factors that are boosting the demand for smaller specialty teas in Africa, including fruit/herbal tea and green tea, both of which recorded strong retail volume growth in 2019, despite their higher than average unit prices.

Scope of the Report

The African tea market is segmented by form, product type, distribution channel, and geography. On the basis of form, the market is segmented into leaf tea and CTC tea (crushed, teared, and curled tea). On the basis of product type, the market is segmented into black tea, green tea, and other types (white and oolong). On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, specialist retailers, convenience stores, online retailers, and other channels. Additionally, on the basis of geography, the report covers South Africa, Egypt, and Rest of the Africa.

Leaf Tea
CTC Tea (Crushed, Teared, and Curled Tea)
Product Type
Black Tea
Green Tea
Other Types (White and Oolong)
Distribution Channel
Specialist Retailers
Convenience Stores
Online Retailers
Other Channels
South Africa
Rest of Africa

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Key Market Trends

Increasing Tea Production in African Countries

The different varieties of tea, based on their production and processing, are CTC, orthodox, herbal/flavored, and leafy (including black, green, oolong, and decaf). Black tea continues to hold the largest share in the South African tea market. Additionally, specialty tea continues to gain popularity. Herbal and fruit teas with functional benefits, such as aiding digestion, are becoming increasingly popular among the health-conscious consumers.


Surging Demand for Imported Tea in the Region

The African tea market is thriving, with tea production expanding in East and Central Africa and increasing tea consumption in North and West Africa. Currently, producers in various tea-growing countries are focusing on expanding their profiles and boosting the new markets. Tea imports into North and West African countries increased by 25% and represent 20% of the global tea imports, with Egypt and Morocco ranking fourth and fifth on the scale, respectively.

africa tea market

Competitive Landscape

The African tea market is fragmented, with intense competition between multinational, regional, and local players. Introduction of new products and flavors, mergers, and acquisitions are the major competitive strategies followed by the key players in the market. Some of the major players in the African tea market are Tata Tea, Dilmah, DavidsTea, Twinings, and Van Rees, among others.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Form

      1. 5.1.1 Leaf Tea

      2. 5.1.2 CTC Tea (Crushed, Teared, and Curled Tea)

    2. 5.2 Product Type

      1. 5.2.1 Black Tea

      2. 5.2.2 Green Tea

      3. 5.2.3 Other Types (White and Oolong)

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialist Retailers

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Online Retailers

      5. 5.3.5 Other Channels

    4. 5.4 Geography

      1. 5.4.1 South Africa

      2. 5.4.2 Rest of Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Tata Global Beverages

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Dilmah

      4. 6.3.4 Hain Celestial

      5. 6.3.5 Van Rees

      6. 6.3.6 Twinings

      7. 6.3.7 Bigelow Tea

      8. 6.3.8 DavidsTea

      9. 6.3.9 Orientis Group (Kusmi Tea)


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Frequently Asked Questions

The Africa Tea Market market is studied from 2016 - 2026.

The Africa Tea Market is growing at a CAGR of 4.3% over the next 5 years.

Tata Tea, Dilmah, Hain Celestial, Van Rees are the major companies operating in Africa Tea Market.

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