Product Positioning Assessment

Every buying decision begins with perception. In competitive markets, positioning shapes how value is recognized, how products are compared, and why customers choose one over another. We help businesses sharpen narratives and connect product strengths to buyer priorities, driving stronger traction and lasting differentiation.

Product Positioning Assessment & Analysis – Custom Research
WHY US?

Why Choose Mordor Intelligence?

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Featured Article

The Hidden Risks of AI-Generated Market Research
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The Silent Cost of Trusting AI-Generated Research

How AI-only research can mislead decision-makers, with real examples of flawed forecasts, bad data, and missing context.

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Himanshu Vasisht

Energy & Chemicals Research

8 Mins Read

Read Insight
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Dots and Lines - Pattern

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Our Approach

We treat positioning as a clarity challenge, solved through real-market input and team alignment.

Discovery & Alignment

Define product goals, positioning challenges, and internal narratives to align starting points.

Research and Input Gathering

Capture perceptions through interviews with users, buyers, and partners across priority channels.

Message Testing

Map sentiment and test messaging variants to see what resonates and where confusion persists.

Synthesis and Refinement

Translate findings into clear value propositions, differentiators, and messaging proof points.

Delivery & Planning

Equip teams with clear messaging tools and proof points.

Related Custom Research

Awards & Accreditations - Mordor Intelligence

awards & ACCREDITATIONS

Recognized by Experts. Trusted by Leaders.

A trusted intelligence partner to global decision-makers across 90+ countries.

Mordor Intelligence Great Place to Work Award 2023-2024Mordor Intelligence Great Place to Work Award 2024-2025Mordor Intelligence Great Place to Work Award 2025-2026
Mordor Intelligence ESOMAR CertifiedMordor Intelligence ISO Certified 2015Mordor Intelligence ISO Certified 2022Mordor Intelligence Recognized by MRSI

HEAR FROM OUR CLIENTS

12,000+ Success Stories and Counting

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Insightful Data, Sharper Strategy

Mordor Intelligence uncovered key gaps we hadn’t identified internally. The findings shaped targeted customer-centric decisions for our hair care division.

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Angelica Hendricks

Haircare Brand Manager, Mentholatum SA

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Focused Research That Informs Planning

Our collaboration was great, and the insights directly supported our internal assessments.

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Thierry Roedelé

Senior Manager, Market Analysis, Circle K Europe

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A Well-Aligned Research Partnership

Mordor Intelligence provided focused insights that supported our decision-making. The overall experience was efficient and professional.

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Ivaylo Zlatarev

Commercial Operations Director, Farmina Pet Foods

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Dots and Lines - Pattern
CONTACT US

Looking to understand how your product fits and resonates in the market?

Connect with us to translate insights into clear, actionable positioning strategies.