New Product Launch Monitoring

New product launches are accelerating across categories, channels, and regions. In today’s dynamic landscape, success depends not just on what you launch, but when, where, and how. We track launch activity across formats and geographies, capturing traction signals, competitive positioning, and early market response. We help plan, benchmark, and track product launches across the full lifecycle.

New Product Launch Tracking & Monitoring Performance Metrics - Custom Research
WHY US?

Why Choose Mordor Intelligence?

OUR OFFERINGS

Featured Article

The Hidden Risks of AI-Generated Market Research
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The Silent Cost of Trusting AI-Generated Research

How AI-only research can mislead decision-makers, with real examples of flawed forecasts, bad data, and missing context.

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Himanshu Vasisht

Energy & Chemicals Research

8 Mins Read

Read Insight
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Dots and Lines - Pattern

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Our Approach

We go beyond tracking announcements; we decode their meaning for your product strategy.

Discovery and Scope Definition

Define priority markets, competitor sets, product categories, and formats linked to your innovation roadmap.

Research and Monitoring Setup

Combine public launch tracking with expert interviews, distributor inputs, and buyer network feedback.

Validation and Analysis

Assess competitor positioning, channel choices, pricing signals, and early adoption sentiment through structured frameworks.

Synthesis and Comparison

Benchmark launches against historical patterns and peer strategies to highlight implications for your category.

Planning & Delivery

Deliver reports and segment dashboards that integrate with strategy, investment, and planning processes.

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Awards & Accreditations - Mordor Intelligence

awards & ACCREDITATIONS

Recognized by Experts. Trusted by Leaders.

A trusted intelligence partner to global decision-makers across 90+ countries.

Mordor Intelligence Great Place to Work Award 2023-2024Mordor Intelligence Great Place to Work Award 2024-2025Mordor Intelligence Great Place to Work Award 2025-2026
Mordor Intelligence ESOMAR CertifiedMordor Intelligence ISO Certified 2015Mordor Intelligence ISO Certified 2022Mordor Intelligence Recognized by MRSI

HEAR FROM OUR CLIENTS

12,000+ Success Stories and Counting

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Clear, Actionable Insights Tailored to Our Needs

Mordor Intelligence’s team was professional and deeply knowledgeable. They delivered a customized study that aligned perfectly with our needs.

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Dr. Hazel Mufhandu and Dr. Kabamba Alexandre

Council for Scientific and Industrial Research (CSIR)

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Smooth Process, Professional Output

The engagement was efficient from start to finish, with research that met expectations and timelines.

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Mark Repsher

PA’s Management Group

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Responsive Team, Focused Delivery

The Mordor Intelligence team was easy to work with, quick to respond, and delivered insights that were clear and useful.

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Joelene Stevens

Executive Assistant, Valspar

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Dots and Lines - Pattern
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Planning a new product launch?

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