传统玩具和游戏市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

传统玩具和游戏市场按产品类型细分(户外和运动玩具、建筑套装、娃娃和毛绒玩具、车辆、动作人偶等);分销渠道(大卖场/超市、专卖店和网上零售店);和地理。

市场快照

 Traditional Toys and Games Market Overview
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 3.1 %
 Traditional Toys and Games Market Key Players

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市场概况

在 2020 年至 2025 年的预测期内,全球传统玩具和游戏市场预计将以 3.1% 的复合年增长率增长。

  • 将蜘蛛侠、钢铁侠、超人、哆啦A梦等喜爱的电影和卡通人物商业化是玩具制造商吸引儿童的核心策略。此外,建筑玩具正在推动市场,因为它有助于孩子们的大脑发育并灌输不同的学习方法。
  • 传统玩具和游戏的玩家必须适应数字时代才能与儿童保持联系。儿童在网上花费的时间越来越多,尤其是在移动设备上,预计这将限制未来所研究的市场。
  • 印度和中国是世界上人口最多的国家之一。印度约有 5% 的人口是 0-2 岁的婴儿,这意味着婴儿和婴儿玩具拥有庞大的客户群。因此,预计这一因素也将在预测期内增加市场规模。

Scope of the report

The global traditional toys and games market is segmented by product type as outdoor and sports toys, construction sets, dolls, and plush toys, vehicles, action figures, others, also, by distribution channel the market is divided into hypermarket/supermarket, specialty retail stores, and online retail stores.

By Product Type
Outdoor and Sports Toys
Construction Sets
Dolls and Plush Toys
Vehicles
Action Figures
Others
By Distribution Channel
Hypermarket/Supermarket
Speciality Retail Stores
Online Retail Stores
Others

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主要市场趋势

对儿童的认知和智力益处

由于儿童肥胖症和其他健康问题在全球许多国家日益普遍,父母们越来越多地鼓励他们的孩子购买户外和运动玩具。除户外和运动玩具外,建筑玩具的需求也在快速增长,主要是由于他们在不同年龄段的孩子中的巨大认知和智力优势。目前,家长和老师都认识到这些拼搭玩具对于培养学龄前儿童的空间和创造力的整体重要性,因此这种传统玩具品种的销量正在增加。此外,成年儿童越来越多地使用拼装玩具来提高他们的学习能力,这是推动这一传统玩具类别整体增长的关键因素之一。在过去的几年里,许多玩具制造商都专注于带来新的形状和设计选项,让孩子们能够创造出一系列创新的结构。

例如,在 2018 年,Paul Lamond Games 推出了新的积木玩具系列,以 Nanostars 的形状为重点。该系列旨在将孩子们对足球的钦佩与建造砖块的活动结合起来。

 Traditional Toys and Games Market Key Trends

亚洲国家需求增加

由于中国等国家的人们可支配收入增加,父母越来越多地将传统玩具视为儿童发展的重要工具,因此预计亚太地区的传统玩具和游戏市场将扩大其在该行业的影响力。预计中国将在预测期内占据亚太地区传统玩具和游戏市场的最高份额,原因是该国于 2016 年取消了独生子女政策,从而增加了儿童人口增长和随后的玩具未来几年的需求。

 Traditional Toys and Games Market Growth by Region

竞争格局

全球市场的一些主要参与者包括 Hasbro, Inc.、Dream International Limited、Kirkbi A/S(LEGO System A/S);TOMY、Mattel、BANDAI NAMCO Holdings.Inc 并专注于研发,根据消费者的喜好推出创新游戏。此外,在制作新产品时,还要考虑到孩子们的舒适性和安全性。制造商正专注于通过扩大产品供应或在全球市场建立新的生产工厂来扩大销售或业务。例如,2017 年,Tablez India(总部位于阿布扎比的 LuLu Group International 的一部分)与 Toys Pvt Ltd 签订独家协议,将全球零售品牌 Toys “R” Us 引入印度市场。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Outdoor and Sports Toys

      2. 5.1.2 Construction Sets

      3. 5.1.3 Dolls and Plush Toys

      4. 5.1.4 Vehicles

      5. 5.1.5 Action Figures

      6. 5.1.6 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Speciality Retail Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Others

  6. 6. By Geography

    1. 6.1 North America

      1. 6.1.1 United States

      2. 6.1.2 Canada

      3. 6.1.3 Mexico

      4. 6.1.4 Rest of North America

    2. 6.2 Europe

      1. 6.2.1 Spain

      2. 6.2.2 United Kingdom

      3. 6.2.3 Germany

      4. 6.2.4 France

      5. 6.2.5 Italy

      6. 6.2.6 Russia

      7. 6.2.7 Rest of Europe

    3. 6.3 Asia-Pacific

      1. 6.3.1 China

      2. 6.3.2 Japan

      3. 6.3.3 India

      4. 6.3.4 Australia

      5. 6.3.5 Rest of Asia-Pacific

    4. 6.4 South America

      1. 6.4.1 Brazil

      2. 6.4.2 Argentina

      3. 6.4.3 Rest of South America

    5. 6.5 Middle East and Africa

      1. 6.5.1 South Africa

      2. 6.5.2 Saudi Arabia

      3. 6.5.3 Rest of Middle East and Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Most Active Companies

    2. 7.2 Most Adopted Strategies

    3. 7.3 Market Share Analysis

    4. 7.4 Company Profiles

      1. 7.4.1 TOMY

      2. 7.4.2 Mattel

      3. 7.4.3 BANDAI NAMCO Holdings.Inc

      4. 7.4.4 AKKS Pacific, Inc.

      5. 7.4.5 Spin Master Ltd.

      6. 7.4.6 Moose Enterprise Holdings Pty Ltd (Moose)

      7. 7.4.7 Kirkbi A/S (LEGO System A/S)

      8. 7.4.8 Hasbro

      9. 7.4.9 Funskool (India) Ltd.

    5. *List Not Exhaustive
  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Traditional Toys and Games Market market is studied from 2016 - 2026.

The Traditional Toys and Games Market is growing at a CAGR of 3.1% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

TOMY, Kirkbi A/S (LEGO System A/S), BANDAI NAMCO Holdings.Inc, Mattel, Hasbro are the major companies operating in Traditional Toys and Games Market.

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